The world of social media is already talking about your company, its service, their satisfaction with your brand, etc. The question is not whether or not your brand is involved with social media, its whether or not your brand is going to join the conversation. We recommend you that you do! Did you know? 77% percent of fortune 500 companies are engaged in some aspect of Social Media to support their business. Social networks and blogs have become the 4th most popular online activity, ahead of personal email. As a result 2010 is expected to be the year where Social Media overtakes search as the #1 online activity. So what exactly is social media marketing? How do businesses, corporations, and organizations leverage social media to their advantage? More specifically, how can credit unions use social media to create a predictable ROI for themselves? We invite you to review this presentation detailing the role, opportunity and impact that social media provides to credit unions today.

9. UBIQUITY

11. SOCIAL MEDIA 101 —WHAT IS SOCIAL MEDIA?

12. SOCIAL MEDIA 101 – INTEGRAL FOR INBOUND STRATEGY • Timely • Relevant • Proactive • Consistent • Engaging

14. SOCIAL MEDIA 101 —WHY SOCIAL MEDIA FOR BRANDS Objective: Connect with the faces of social media where they are connected and trusted amongst others. The faces of trust online. Have you connected lately? 10 new KFC ‘get your grill on’ downloads. I love the new iPod nano! Starbucks coffee has 10 new fans! 3 new visitors to PWC via LinkedIn connections

18. SOCIAL MEDIA —VISUALIZE THE OPPORTUNITY EXAMPLE 5,000,000 Members represented on this call … Average Credit Union Has 50,000 members 100 attendees on the call… What if we could engage them all using Facebook?

19. SOCIAL MEDIA —VISUALIZE THE OPPORTUNITY EXAMPLE 4,100,000 Members That’s cool, I will share with my friends … 130 Friends Engagement Strategy 533,000,000 Potential Facebook Users Engaged

20. SOCIAL MEDIA —THE REALITY FOR CREDIT UNIONS It’s not a question that your brand will be discussed in social media. It’s whether or not your brand will participate in the conversation….. I need a new bank Why would I use a credit union? Credit Unions are Old School Finances are really confusing!!!

21. SOCIAL MEDIA – CREATE OPPORTUNITY WITH ACTIVE PARTICIPATION Appreciate kind words Address not so kind concerns Clarify misconceptions Educate on your true & personally- relevant value Empower members to share experience

22. SOCIAL MEDIA —MAKING THE REALITY OPPORTUNITY Active Participation I recommend checking out a credit union if you are considering a loan Credit Unions have way better interest rates than banks. I didn’t know credit unions not for profit, no wonder why banks charge so much! I think I might get an account at a credit union My credit union does free consultations for college grads …

25. SOCIAL MEDIA —CREDIT UNION EXAMPLES

26. SOCIAL MEDIA – GET IN THE GAME! Visit: www.doyoufint.com

27. SOCIAL MEDIA – PLAY THE GAME IN TWO PARTS • Awareness • New members • Member Service • Member Loyalty Active Participation SOCIAL MEDIA BIG IDEA

28. ACTIVE PARTICIPATION EXAMPLE– TWITTER Credit Union is mentioned over 16,000 times/month STEP 1. Listen

29. ACTIVE PARTICIPATION EXAMPLE– TWITTER Tweets within 100 miles of Boston STEP 2. Track– Use Geographic location, ex. Boston, MA.

30. ACTIVE PARTICIPATION EXAMPLE– TWITTER + STEP 3. Manage and review for sentiment -

32. ACTIVE PARTICIPATION EXAMPLE– VIRGINIA CREDIT UNION The term “Virginia” and “Credit Union” has been mentioned over 14 times in the last 10 days… STEP 1. Listen

33. ACTIVE PARTICIPATION EXAMPLE– VIRGINIA CREDIT UNION 16+ Tweets Involving Credit Union(s) 100 miles of Richmond in 7 days STEP 2. Track– Tweets near full service branches

34. ACTIVE PARTICIPATION EXAMPLE– TWITTER STEP 3. Manage and review for sentiment + -

36. SOCIAL MEDIA – PLAY THE GAME IN TWO PARTS • Awareness • New members • Member Service • Member Loyalty Active Participation SOCIAL MEDIA BIG IDEA

37. BIG IDEA EXAMPLES…..

38. BIG IDEA EXAMPLES…..

39. BIG IDEA EXAMPLES…..

40. BIG IDEA EXAMPLES…..

41. BIG IDEA EXAMPLES…..

43. Q & A– Any questions for MicroArts?

44. CONNECT WITH US facebook.com/microarts twitter.com/microarts [email_address] 603.430.1110