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Bringing Social to the Enterprise: 
How Microsoft Can Help Your Organization Work Like a Network 
1 
Bringing Social 
to the Enterprise: 
How Microsoft Can Help Your 
Organization Work Like a Network 
Published: September 2014 
Visit www.enterprisesocial.com 
for the latest information 
Estimated reading time: 
25 minutes 
Work like a network.
Table of Contents 
Introduction 1 
Listen to the conversations that matter 2 
Connect your employees 2 
Inform and align everyone in your organization 3 
Engage your employees 3 
Customer success: Red Robin listens to employees 4 
Adapt and respond more quickly 5 
Work better together internally 5 
Collaborate outside your business 6 
Improve access to knowledge 7 
Customer success: Esquel Group weaves in social to improve productivity 8 
Grow your business 9 
Zero in on what matters most 9 
Win sales faster 10 
Sell more by going social 11 
Are you ready to work like a network? 12 
Sources 13
Bringing Social to the Enterprise: 
How Microsoft Can Help Your Organization Work Like a Network 
1 
Introduction 
Thanks to the rapid growth of mobile and social 
technologies that have made the world a giant network, 
people today are more connected than ever before. The 
widespread use of mobile devices and social networks makes 
it easier for people to communicate, share information, and 
work together on projects of mutual interest. As a result, 
the value of bringing social technologies to the enterprise is 
becoming increasingly clear. 
The next question is how, exactly, can enterprise social technologies add value to your 
company? What tools will enable you to connect employees to information and to each 
other, and enable your organization to address critical business challenges such as: 
• Employee engagement – According to the Gallup organization, companies 
whose employees are engaged have higher productivity, profitability, and customer 
ratings, plus lower turnover, less absenteeism, and fewer safety incidents. Yet only 
13 percent of employees worldwide are engaged at work, while employees who are 
“actively disengaged” cost U.S. companies $450 billion to $550 billion annually.1 
• Cross-team collaboration – Collaboration is essential to the success of every 
company, but changing work styles and disparate communication preferences, plus 
geographic, functional, and information silos, create barriers that make it difficult 
for teams to work together and get things done. Meanwhile, collaborating with 
partners and suppliers poses many of the same challenges. 
• Business growth – Sustaining business growth today is made more difficult by 
competition from new players who are disrupting traditional markets, and new 
trends and technologies that are changing the way customers do business. To 
overcome these challenges, companies must be able to respond more quickly, 
make decisions faster, and collaborate more nimbly than their competitors. And 
to do that, they need the right tools. 
This whitepaper will explain how you can work like a network using enterprise social 
solutions from Microsoft—including Yammer, Office 365, Lync, SharePoint and 
Microsoft Dynamics CRM—to listen to the internal and external conversations that 
matter to your organization, adapt quickly to changing customer needs and market 
trends, and grow your business in an increasingly competitive environment. For a 
more comprehensive look at why business leaders should incorporate enterprise 
social technologies in their organizations, see “Why Today’s Businesses Need 
Enterprise Social.”
Bringing Social to the Enterprise: 
How Microsoft Can Help Your Organization Work Like a Network 
2 
Listen to the 
conversations that matter 
Enterprise social technologies let you connect, inform, 
and engage your workers—your greatest resource—more 
effectively than ever before. Executives, managers, and 
individual contributors—everyone from the CEO to the 
newest hire—all have a place to ask questions, inform others, 
and share insights and opinions across departments and 
cross-functional teams. This allows for a more transparent 
company culture. Workers who feel connected to each other, 
and who get the information they need and the recognition 
they deserve, also feel more invested in their jobs. 
What it comes down to is this: enterprise social enables your employees to connect 
through conversations; stay informed so they can make smarter and faster decisions; 
and feel more engaged in their work and the company culture. 
Connect your employees 
Enterprise social technologies will let your employees experience a closer and 
more connected work environment, regardless of their location, their position in 
the company, or the hierarchical structure of your organization. According to a 
2013 Yammer survey, 83 percent of workers who use Microsoft Enterprise Social 
technologies feel better connected to their teams.2 
One way to connect employees is through an enterprise social network (ESN). Yammer 
is the ESN within the Microsoft Office 365 product suite that gives your employees, 
managers, and executives a social networking platform for easy, open, and secure 
communication. They can listen to and participate in two-way conversations or group 
discussions, improve their understanding of teams or departments outside their 
day-to-day sphere, and discover content that is relevant to what they are working on. 
Some organizations even use Yammer to conduct “town halls” or “all hands” company 
meetings as a way to improve internal communications. This gives all employees a 
voice and encourages companywide discussions about important news and updates. 
Company leadership also learns from the questions and opinions posed 
by employees and the insights they reveal. The end result is an organization 
in which everyone enjoys greater visibility and feels more connected. 
83% of workers who 
use Microsoft Enterprise 
Social technologies feel 
better connected to 
their teams.
Bringing Social to the Enterprise: 
How Microsoft Can Help Your Organization Work Like a Network 
3 
Inform and align everyone in your organization 
Enterprise social technologies can help you 
create an informed and empowered workforce, 
an open company culture, and a transparent 
organization in which information flows freely 
and rapidly between people at all levels. Eighty 
percent of Microsoft Enterprise Social users 
report being more informed about what is 
happening inside their organization than they 
were before having the solution.3 
In addition to enterprise social technologies 
such as Yammer, Microsoft also has developed 
a new app called Delve, to help organizations 
increase visibility into internal teams and 
departments companywide. Delve uses 
the machine learning capabilities of Office 
Graph, which maps and analyzes Office 365 
interactions, content, and activity—including 
those in Exchange Online, SharePoint Online, 
and Yammer—so that users can discover 
relevant information. When teams work 
together on a project anywhere in Office 365, 
conversations and file signals feed into the 
Office Graph, which enables Delve to deliver 
fresh insights to individual users. 
As a result, employees can easily discover what 
other team members are working on, track 
information, and identify new opportunities. 
At the same time, Delve exposes relevant 
information from across the company, further 
enhancing discoverability. Delve presents all 
relevant information as content cards in different 
boards, which may be named “Trending around 
me” or “Shared with me” and so on. These 
boards are based on insights learned from each 
user through machine learning, and dynamically 
updated. You can also customize the names to 
suit your personal needs. 
You can also use natural language to search 
the Office Graph, based on actions and 
connections. In the People view, you can 
gain insights about your colleagues and the 
content that is relevant to them. In addition, 
you can see not only a hierarchical view of 
your colleagues but also the most relevant 
contacts generated automatically by the Office 
Graph, based on their interactions with people 
and content. With these tools, employees can 
develop a deeper understanding of how they 
fit into the greater network so that they can 
better work like one. 
Engage your employees 
Employees who are connected and aligned 
are also more productive and engaged. 
As noted earlier, a Gallup study found that 
employee engagement leads to innovation, 
greater productivity, and real profitability. 
One simple way to foster a more engaged 
workforce is by openly praising employees 
and recognizing their work—and Yammer is 
the perfect tool. Imagine an employee named 
Nancy who has done a great job of closing an 
important deal. Walter notices Nancy’s success 
in Microsoft Dynamics CRM and shares a 
message with his team about her great work, 
right within the program. Walter’s praise is then 
pushed to his Yammer team group. All team 
members can see that Nancy has done 
a stellar job, and they too can provide feedback 
through comments or simply by “liking” the 
update. When applying this to your business, 
simple recognition goes a long way toward 
boosting employee morale and helping 
workers feel more engaged. 
Another tool for engaging employees is Lync. 
Your employees, regardless of location, can 
engage in face-to-face conversations through 
video conferencing. In addition, Lync also lets 
workers do a traditional call or send an instant 
message, which allows them to be productive 
regardless of their communication style. By 
putting a face to a name, Lync helps coworkers 
get to know each other better and feel more 
connected, which is especially valuable for large 
enterprises with thousands of employees in 
multiple locations. 
80% of Microsoft 
Enterprise Social users 
report being more 
informed about what is 
happening inside their 
organization than they 
were before having 
the solution.
Customer success: 
Red Robin listens to employees 
Red Robin Gourmet Burgers got its start in Seattle in 
1969, when a local entrepreneur bought a tavern near 
the University of Washington campus and added burgers 
and fries to the menu. Today, Red Robin has hundreds of 
restaurants in 44 states and four time zones, with 1,500 
managers coaching and developing 26,000 employees. 
Although Red Robin has always been successful, the 
company realized at one point that it was not growing 
as quickly as the competition. 
“In this economy, it’s not the big companies eating the small, it’s the fast eating 
the slow,” says Chris Laping, senior vice president and chief information officer for 
Red Robin. 
Red Robin adopted Yammer and other enterprise social technologies to give 
employees a voice, improve communication, and create greater transparency 
between company leadership and employees. By using Yammer to listen to 
employees, Red Robin was able to improve its business by gaining insights from 
restaurant staff and learning more about the feedback that servers and managers 
were receiving from customers. 
“Yammer has been a very important tool for us to give everybody a voice,” says 
Red Robin CEO Steve Carley. “We deliver our promise with a server standing 
right here at the end of the table. So if you can talk to those people, in a non-threatening 
way, it is extraordinary what you can learn, and the engagement and 
excitement you can generate.” 
“Yammer has been a very 
important tool for us to 
give everybody a voice. 
We deliver our promise 
with a server standing 
right here at the end of 
the table. So if you can 
talk to those people, in a 
non-threatening way, it is 
extraordinary what you can 
learn, and the engagement 
and excitement you 
can generate.” 
—Steve Carley, CEO 
Red Robin
Bringing Social to the Enterprise: 
How Microsoft Can Help Your Organization Work Like a Network 
5 
Adapt and respond 
more quickly 
While keeping your workforce connected, informed, and 
engaged is the foundation for increased productivity and 
innovation, this is only one piece of the puzzle. Collaboration 
is essential to the success and growth of any enterprise, yet 
many organizations still struggle to collaborate effectively 
and efficiently. The rise of a geographically diverse and 
increasingly mobile workforce has created new barriers to 
collaboration. Increasingly, knowledge workers today are 
collaborating with colleagues who work not just down the 
hall, but in different buildings, countries, and time zones. 
Functional and information silos, often created or reinforced 
by systems that are unconnected or not well-integrated, also 
present barriers to effective collaboration. Similar barriers 
also exist between companies and their external partners, 
suppliers, and customers, where reliance on telephone and 
email communication almost guarantees that important 
information eventually will become lost or locked away in 
individual inboxes or voicemail. 
Increasingly, forward-thinking organizations are taking collaboration to a 
whole new level by bringing social to the enterprise. With the right set of social 
technologies to support open communication and seamless collaboration—no 
matter where people work—companies can adapt and respond more quickly to 
changing market conditions. 
Work better together internally 
Some difficulties of team collaboration include keeping up with all of the moving parts 
of a project, plugging into what other people are working on, and making sure everyone 
is working on the right piece. With Microsoft Enterprise Social solutions, teams can work 
better together internally. Organizations that use enterprise social technologies see a 37 
percent improvement in project collaboration,4 and almost 70 percent of users agree that 
Microsoft Enterprise Social improves collaboration across remote locations.5 
Organizations that 
use enterprise social 
technologies see a 37% 
improvement in project 
collaboration.
Bringing Social to the Enterprise: 
How Microsoft Can Help Your Organization Work Like a Network 
6 
Microsoft Enterprise Social enables teams to 
self-organize, focus, and collaborate more 
efficiently. For example, Yammer Groups 
provide team workspaces that bring together 
people, conversations, and content in a single 
location. With Groups, conversations are 
available to every team member in the Group 
feed so that other team members have the 
latest information and updates. Groups 
can be set up around anything—an office 
location or subsidiary, a department such as 
Marketing or Operations, a cross-functional 
project team, or simply an idea—to enable 
open conversations and collaboration, 
no matter where people work or what 
department they belong to. 
For instance, meet Jane. She leads a large 
cross-functional team that is responsible 
for launching a new product line at a 
leading clothing company. Jane travels 
frequently for work, manages several projects 
simultaneously, and has team members 
located in Paris and New York as well as her 
home base of Los Angeles. She doesn’t have 
time to communicate directly with each team 
member on every issue or to monitor all of 
the day-to-day developments on her projects. 
Instead, Jane creates a Group in Yammer 
that aligns all of the members of her global 
team, and brings together all relevant people, 
conversations, and content in a shared, unified 
workspace. Her team members share progress 
on their work and engage in discussions about 
key updates and project roadblocks in the 
Group, which helps Jane and everyone else 
stay up to speed. Groups are open by default 
to enhance discoverability and sharing, but 
they can be made private as necessary to 
ensure that you have the privacy and access 
control you need. 
In addition to Groups, Document 
Conversations also can help teams 
accelerate collaboration. Designed to 
help companies engage and tap into their 
entire network, Document Conversations 
enable team members to work together in 
real time on a Microsoft PowerPoint deck, 
Word document, or Excel spreadsheet, no 
matter which application they are in. At the 
same time, they can interact and discuss 
a file through side-by-side Yammer feeds. 
This way, individual team members can 
make updates, easily get their colleagues’ 
feedback in context, and take steps to make 
faster progress. 
Even when your employees are on the go, 
they can still collaborate and stay productive 
using the Yammer mobile app, which enables 
team members to keep up with important 
conversations and to access content, 
even when they’re not in the office. And 
because the Yammer mobile app is available 
on Windows, iOS, and Android devices, 
employees can be productive using the 
device of their choice. 
Collaborate outside your business 
Along with helping your employees 
collaborate better internally, Microsoft 
Enterprise Social solutions can help them 
work more effectively with external partners, 
suppliers, and even customers. According 
to a Yammer study, companies that use 
Microsoft Enterprise Social technologies 
experience a 20 percent improvement in 
supplier and partner satisfaction.6 
When working with partners and suppliers, 
teams typically exchange numerous 
emails and phone calls, making it easy for 
important messages and attachments to 
get buried or lost in a team member’s email 
inbox or voicemail. With Yammer external 
networks, teams can create a dedicated 
online workspace for collaborating with 
people outside of their organization, 
allowing the teams to quickly get feedback 
from partners, suppliers, and customers in
Bringing Social to the Enterprise: 
How Microsoft Can Help Your Organization Work Like a Network 
7 
real time. With a single workspace in which 
to easily communicate and collaborate with 
people outside of your company, teams are 
better equipped to quickly respond and 
adapt to change. 
Yet no external collaboration project would 
be complete without the exchange of files 
and source materials. When working with 
a research firm or creative agency, for 
example, project teams typically need to 
share reference materials to help onboard 
their vendors. Meanwhile, vendors need 
an easy way to share drafts and works 
in progress, many of which can be large 
files. OneDrive for Business enables team 
members to share online files securely with 
other people—both inside and outside their 
organization. They can also easily manage 
access and editing permissions to help 
protect shared information. 
Along with Yammer external networks, teams 
can use Lync to shorten the feedback loop 
from partners and suppliers. With Lync, team 
members can call, use instant messaging, or 
set up a video conference in one click to meet 
with external collaborators and discuss the 
latest updates, without incurring the travel 
costs of meeting in person. 
Improve access to knowledge 
With the collaboration and communication 
tools available in Microsoft Enterprise Social 
solutions, teams and individuals are primed 
to make smarter and faster decisions as a 
result of this improved access to knowledge. 
It’s easier than ever to stay plugged in to 
projects and discussions that are taking place 
throughout their company. According to a 
study by McKinsey, 71 percent of business 
leaders report that enterprise social tools 
increase the speed of access to knowledge.7 
Yammer enables employees to follow 
people, conversations, and content all across 
the organization. This helps them build 
relationships with subject matter experts in 
other groups or departments, participate 
in or keep abreast of discussions that are 
relevant to their work, and build on the work 
of others to improve or advance their own. 
And because Yammer conversations are open 
by default, employees are able to see and 
act on information that would otherwise be 
hidden in information silos. 
Delve also comes in to play here, enabling 
better collaboration and knowledge with its 
enhanced search and discovery tool that 
helps you find relevant information across 
your Office 365 applications. Let’s return to 
Jane: she is working with her cross-functional 
team on the budget proposal for a new 
product launch. Throughout the project, 
conversations and file signals feed into Office 
Graph, which then delivers fresh insights to 
Jane in Delve. This helps her discover what 
the project team is working on and ensure 
that they are on track with the proposal. At 
the same time, Delve shows Jane relevant 
information from across the company, so 
she notices a conversation in the Finance 
team about a new requirement for budget 
proposals. She quickly shares the new 
information with the product launch group, 
so that the rest of her team can incorporate 
it into the proposal. 
According to a study by 
McKinsey, 71% of business 
leaders report that 
enterprise social tools 
increase the speed of 
access to knowledge.
Customer success: 
Esquel Group weaves in social 
to improve productivity 
Esquel Group is a major textile manufacturer with over 
59,000 employees in nine countries. Producing more than 
100 million shirts every year—about seven or eight shirts 
per second—for clients such as Ralph Lauren, Tommy 
Hilfiger and Nike, Esquel Group needed a technology 
solution that would help it manage its complex and 
fast-paced business. 
“We’re trying to encourage a collaboration of people across our supply chain, so 
that they don’t work in silos,” says Wilkie Wong, chief financial officer, Hong Kong and 
Overseas, for Esquel Group. “By working like a network, you sort of break that silo.” 
Yammer and Office 365 give Esquel Group the tools it needs to enhance productivity 
and collaboration, enabling the company to communicate more effectively, capture 
knowledge and make it accessible to prevent it from being lost, and engage 
employees across its global organization. 
“It’s actually helping us a lot, because we truly believe that a lot of the great ideas are 
coming from the bottom up,” says Edgar Tung, managing director of Group Human 
Resources for Esquel Group. 
“We’re trying to encourage 
a collaboration of people 
across our supply chain, so 
that they don’t work in silos. 
By working like a network, 
you sort of break that silo.” 
—Wilkie Wong, CFO 
Hong Kong and Overseas, 
Esquel Group.
Bringing Social to the Enterprise: 
How Microsoft Can Help Your Organization Work Like a Network 
9 
Grow your business 
Salespeople already know which sales technique doesn’t 
work today: cold calling. Calling on prospects without 
knowing exactly what they need is far too likely to fail. Most 
customers have identified their needs and are actively 
seeking the best product or solution before ever engaging 
with vendors. To gather information, they are researching 
vendor websites, questioning peers, and initiating and 
following conversations on social media. Technology has 
turned the sales process upside down. 
In addition to improving employee engagement and fostering internal and external 
collaboration, Microsoft enables companies to modernize their sales strategies to 
match this new reality and transform the way they sell. Microsoft Enterprise Social 
solutions give sales teams the ability to zero in on targets ahead of the competition, 
win faster by working as a team to create compelling and differentiated customer 
interactions, and ultimately sell more products and services. 
Zero in on what matters most 
Salespeople today face multiple challenges, one of which is that customers do not 
want to be sold anything. If they are already making up their minds about your 
company before you’re in contact with them, and progressing through their 
decision-making process ahead of you, then you can’t jump into the sales process at 
the beginning. You have to be able to quickly assess where they are in the process and 
meet them there. You need a system that allows you to get up to speed immediately, 
and quickly develop the insights required for you to engage in a relevant way. 
If your customers are using social networks to learn about you and your products, 
shouldn’t you use them to gain insights about your customers? You may learn that a 
prospect is dissatisfied with a competitor’s product, or you may find out that they’re 
dissatisfied with yours. You may even discover that your customer has recommended 
your services to a contact, so you can get a new lead. Your sales team can now have 
real-time insight into the social activity of your contacts and accounts, and they can 
engage with customers on LinkedIn and Twitter as well as with their team members 
on Yammer—without ever leaving Microsoft Dynamics CRM.
Bringing Social to the Enterprise: 
How Microsoft Can Help Your Organization Work Like a Network 
10 
As part of the Microsoft Enterprise Social 
solutions, Microsoft Dynamics CRM provides 
a holistic 360-degree view of your customers 
that lets your salespeople get to know the 
person behind the contact card. This includes 
profile information and important relationships 
as well as account, lead, and contact updates 
from more than 30,000 business and social 
sources delivered directly to your system. 
Having this information gives your salespeople 
valuable insights that make it easier for them 
to engage with customers, build relationships, 
personalize every customer interaction, and 
earn customers’ trust. CSO Insights reports 
that companies experience 8 percent higher 
win rates when sales reps are provided both 
internal and external data.8 
With social network data from LinkedIn and 
Twitter integrated right into the Microsoft 
Dynamics CRM system, social insight becomes 
a natural part of the sales process. Microsoft 
Dynamics CRM delivers the latest market buzz 
and news along with corporate data, so that 
you are always up to date on your customer’s 
activities. Getting this information in real time 
can make the difference between being ahead 
of or behind your competition. According 
to Aberdeen Research, social sellers are 51 
percent more likely to reach their quotas than 
non-social sellers.9 
In addition, Microsoft Social Listening lets 
you measure sentiment and analyze and 
act on market intelligence derived from 
social conversations across many channels, 
which can help salespeople gain early insight 
into issues that customers are facing, and 
connect with the most influential voices in 
the community. It also provides social buying 
signals. When people send a signal that 
they’re looking for something, are dissatisfied 
with their current solution, or need more 
information on a topic, that’s an opportunity 
for a seller to engage. 
Win sales faster 
Replace cold calls with warm introductions 
by having your salespeople use an enterprise 
social solution to review the business and 
social data delivered there to see how they 
are connected to their prospects. They can 
use that information to either reach out for 
a referral, which will make a response more 
likely, or engage the customer directly in a 
more meaningful way. 
Ideally salespeople would have easy-to-use 
tools that provide content relevant to where 
they are in the sales cycle. A well-defined 
process can help. Process flows drive best 
practices and consistency across the 
organization, while allowing salespeople 
to remain agile and to deliver a great 
customer experience. 
However, traditional customer relations 
management (CRM) business processes, 
such as opportunity management, often 
used workflows that were cumbersome 
and difficult to understand. Therefore, they 
required a lot of user training and were often 
not widely adopted. 
Microsoft Dynamics CRM provides 
intuitive, visual process guidance, using 
an outcome-driven user interface to help 
ensure rapid, widespread adoption by sales 
professionals. Because the solution tells you 
what to do next, the ramp-up time is fast 
and training costs are low. 
Additionally, Microsoft Dynamics CRM includes 
business process templates with industry-specific 
best practices. These process flows 
can then be customized, or new processes 
can be created using a simple point-and-click 
process. This allows sales organizations to be 
agile and responsive. If a trend is identified 
and the organization wants to react quickly, 
the business process can be changed almost
Bringing Social to the Enterprise: 
How Microsoft Can Help Your Organization Work Like a Network 
11 
instantly to reflect the newly desired steps or 
outcomes. Capabilities like this are what enable 
an organization to take an entire sales team 
and make every member an all-star player. 
Sell more by going social 
In this new world of sales, salespeople 
can no longer live in a silo. The ability to 
work together in a much more open and 
collaborative way is key to driving more 
sales and achieving greater success. Sales 
organizations need the right collaboration 
and communication tools to stay connected 
with the rest of the business, especially 
marketing, operations, and services 
teams. These tools must be mobile and 
must provide seamless social experiences. 
Microsoft has integrated essential 
capabilities into Microsoft Dynamics 
CRM, including Lync, Skype, Yammer, and 
SharePoint, to enable sales professionals to 
easily work with team members from within 
one CRM environment. 
Lync and Skype provide a powerful and simple 
way to interact with colleagues, partners, and 
contacts. Salespeople can quickly find subject 
matter experts or decision makers and bring 
them into meetings to answer questions and 
get deals closed. Users see presence icons 
within Microsoft Dynamics CRM and can 
initiate an interaction in a single click. 
Team members can also use Yammer to stay 
connected from within Microsoft Dynamics 
CRM. Yammer enables salespeople to 
tap into the organizational knowledge 
of the entire company from any location. 
Conversations can occur within contact, 
account, lead, or opportunity records, giving 
you the ability to get the information you 
need from the right people at the right time. 
This makes it easy to find the people and 
resources you need to make decisions, get 
work done, and keep moving. It allows you to 
tap into the combined social intellect of your 
company to get answers fast. 
Managing documents and information 
is a big part of selling, so rather than 
forcing teams to use a different document 
management solution, Microsoft SharePoint 
also works directly within Microsoft Dynamics 
CRM, ensuring that any team member 
working on a sales document, such as a 
presentation, proposal, or RFP, will be able 
to use the powerful co-authoring and version 
control capabilities.
Are you ready 
to work like a network? 
At Microsoft, we believe that enterprise social technologies have 
the power to transform the way companies do business and to 
deliver real value by making it easy for employees to connect, share 
information rapidly, and discover what they need to accomplish. 
Put simply, our vision for Microsoft Enterprise Social is to empower companies to work like a 
network by delivering seamless social experiences across the familiar applications that people 
already use. Are you ready to work like a network? 
Learn more about how Microsoft can help your company work like a network at 
www.enterprisesocial.com.
Bringing Social to the Enterprise: 
How Microsoft Can Help Your Organization Work Like a Network 
13 
Sources 
1 The State of the Global Workplace: Employee Engagement Insights for Business Leaders 
Worldwide, Gallup, 2013 
2 Yammer, 2013: 
https://about.yammer.com/yammer-blog/yammers-2013-business-value-survey-results-are-in/ 
3 Yammer, 2013: 
https://about.yammer.com/yammer-blog/yammers-2013-business-value-survey-results-are-in/ 
4 Inside Communication, 2012 
5 Yammer, 2013: 
https://about.yammer.com/yammer-blog/yammers-2013-business-value-survey-results-are-in/ 
6 Yammer Business Trends Customer Survey, 2013 
7 McKinsey & Company, 2013 
8 CSO Insights 
9 Aberdeen Research
The information contained in this document represents the current view of Microsoft Corporation on the issues discussed as of the date of publication. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information presented after the date of publication. 
This white paper is for informational purposes only. Microsoft makes no warranties, express or implied, in this document. 
Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be reproduced, stored in, or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Microsoft Corporation. 
Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Except as expressly provided in any written license agreement from Microsoft, the furnishing of this document does not give you any license to these patents, trademarks, copyrights, or other intellectual property. 
© 2014 Microsoft Corporation. All rights reserved.

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Enterprise social how to WLAN

  • 1. Bringing Social to the Enterprise: How Microsoft Can Help Your Organization Work Like a Network 1 Bringing Social to the Enterprise: How Microsoft Can Help Your Organization Work Like a Network Published: September 2014 Visit www.enterprisesocial.com for the latest information Estimated reading time: 25 minutes Work like a network.
  • 2. Table of Contents Introduction 1 Listen to the conversations that matter 2 Connect your employees 2 Inform and align everyone in your organization 3 Engage your employees 3 Customer success: Red Robin listens to employees 4 Adapt and respond more quickly 5 Work better together internally 5 Collaborate outside your business 6 Improve access to knowledge 7 Customer success: Esquel Group weaves in social to improve productivity 8 Grow your business 9 Zero in on what matters most 9 Win sales faster 10 Sell more by going social 11 Are you ready to work like a network? 12 Sources 13
  • 3. Bringing Social to the Enterprise: How Microsoft Can Help Your Organization Work Like a Network 1 Introduction Thanks to the rapid growth of mobile and social technologies that have made the world a giant network, people today are more connected than ever before. The widespread use of mobile devices and social networks makes it easier for people to communicate, share information, and work together on projects of mutual interest. As a result, the value of bringing social technologies to the enterprise is becoming increasingly clear. The next question is how, exactly, can enterprise social technologies add value to your company? What tools will enable you to connect employees to information and to each other, and enable your organization to address critical business challenges such as: • Employee engagement – According to the Gallup organization, companies whose employees are engaged have higher productivity, profitability, and customer ratings, plus lower turnover, less absenteeism, and fewer safety incidents. Yet only 13 percent of employees worldwide are engaged at work, while employees who are “actively disengaged” cost U.S. companies $450 billion to $550 billion annually.1 • Cross-team collaboration – Collaboration is essential to the success of every company, but changing work styles and disparate communication preferences, plus geographic, functional, and information silos, create barriers that make it difficult for teams to work together and get things done. Meanwhile, collaborating with partners and suppliers poses many of the same challenges. • Business growth – Sustaining business growth today is made more difficult by competition from new players who are disrupting traditional markets, and new trends and technologies that are changing the way customers do business. To overcome these challenges, companies must be able to respond more quickly, make decisions faster, and collaborate more nimbly than their competitors. And to do that, they need the right tools. This whitepaper will explain how you can work like a network using enterprise social solutions from Microsoft—including Yammer, Office 365, Lync, SharePoint and Microsoft Dynamics CRM—to listen to the internal and external conversations that matter to your organization, adapt quickly to changing customer needs and market trends, and grow your business in an increasingly competitive environment. For a more comprehensive look at why business leaders should incorporate enterprise social technologies in their organizations, see “Why Today’s Businesses Need Enterprise Social.”
  • 4. Bringing Social to the Enterprise: How Microsoft Can Help Your Organization Work Like a Network 2 Listen to the conversations that matter Enterprise social technologies let you connect, inform, and engage your workers—your greatest resource—more effectively than ever before. Executives, managers, and individual contributors—everyone from the CEO to the newest hire—all have a place to ask questions, inform others, and share insights and opinions across departments and cross-functional teams. This allows for a more transparent company culture. Workers who feel connected to each other, and who get the information they need and the recognition they deserve, also feel more invested in their jobs. What it comes down to is this: enterprise social enables your employees to connect through conversations; stay informed so they can make smarter and faster decisions; and feel more engaged in their work and the company culture. Connect your employees Enterprise social technologies will let your employees experience a closer and more connected work environment, regardless of their location, their position in the company, or the hierarchical structure of your organization. According to a 2013 Yammer survey, 83 percent of workers who use Microsoft Enterprise Social technologies feel better connected to their teams.2 One way to connect employees is through an enterprise social network (ESN). Yammer is the ESN within the Microsoft Office 365 product suite that gives your employees, managers, and executives a social networking platform for easy, open, and secure communication. They can listen to and participate in two-way conversations or group discussions, improve their understanding of teams or departments outside their day-to-day sphere, and discover content that is relevant to what they are working on. Some organizations even use Yammer to conduct “town halls” or “all hands” company meetings as a way to improve internal communications. This gives all employees a voice and encourages companywide discussions about important news and updates. Company leadership also learns from the questions and opinions posed by employees and the insights they reveal. The end result is an organization in which everyone enjoys greater visibility and feels more connected. 83% of workers who use Microsoft Enterprise Social technologies feel better connected to their teams.
  • 5. Bringing Social to the Enterprise: How Microsoft Can Help Your Organization Work Like a Network 3 Inform and align everyone in your organization Enterprise social technologies can help you create an informed and empowered workforce, an open company culture, and a transparent organization in which information flows freely and rapidly between people at all levels. Eighty percent of Microsoft Enterprise Social users report being more informed about what is happening inside their organization than they were before having the solution.3 In addition to enterprise social technologies such as Yammer, Microsoft also has developed a new app called Delve, to help organizations increase visibility into internal teams and departments companywide. Delve uses the machine learning capabilities of Office Graph, which maps and analyzes Office 365 interactions, content, and activity—including those in Exchange Online, SharePoint Online, and Yammer—so that users can discover relevant information. When teams work together on a project anywhere in Office 365, conversations and file signals feed into the Office Graph, which enables Delve to deliver fresh insights to individual users. As a result, employees can easily discover what other team members are working on, track information, and identify new opportunities. At the same time, Delve exposes relevant information from across the company, further enhancing discoverability. Delve presents all relevant information as content cards in different boards, which may be named “Trending around me” or “Shared with me” and so on. These boards are based on insights learned from each user through machine learning, and dynamically updated. You can also customize the names to suit your personal needs. You can also use natural language to search the Office Graph, based on actions and connections. In the People view, you can gain insights about your colleagues and the content that is relevant to them. In addition, you can see not only a hierarchical view of your colleagues but also the most relevant contacts generated automatically by the Office Graph, based on their interactions with people and content. With these tools, employees can develop a deeper understanding of how they fit into the greater network so that they can better work like one. Engage your employees Employees who are connected and aligned are also more productive and engaged. As noted earlier, a Gallup study found that employee engagement leads to innovation, greater productivity, and real profitability. One simple way to foster a more engaged workforce is by openly praising employees and recognizing their work—and Yammer is the perfect tool. Imagine an employee named Nancy who has done a great job of closing an important deal. Walter notices Nancy’s success in Microsoft Dynamics CRM and shares a message with his team about her great work, right within the program. Walter’s praise is then pushed to his Yammer team group. All team members can see that Nancy has done a stellar job, and they too can provide feedback through comments or simply by “liking” the update. When applying this to your business, simple recognition goes a long way toward boosting employee morale and helping workers feel more engaged. Another tool for engaging employees is Lync. Your employees, regardless of location, can engage in face-to-face conversations through video conferencing. In addition, Lync also lets workers do a traditional call or send an instant message, which allows them to be productive regardless of their communication style. By putting a face to a name, Lync helps coworkers get to know each other better and feel more connected, which is especially valuable for large enterprises with thousands of employees in multiple locations. 80% of Microsoft Enterprise Social users report being more informed about what is happening inside their organization than they were before having the solution.
  • 6. Customer success: Red Robin listens to employees Red Robin Gourmet Burgers got its start in Seattle in 1969, when a local entrepreneur bought a tavern near the University of Washington campus and added burgers and fries to the menu. Today, Red Robin has hundreds of restaurants in 44 states and four time zones, with 1,500 managers coaching and developing 26,000 employees. Although Red Robin has always been successful, the company realized at one point that it was not growing as quickly as the competition. “In this economy, it’s not the big companies eating the small, it’s the fast eating the slow,” says Chris Laping, senior vice president and chief information officer for Red Robin. Red Robin adopted Yammer and other enterprise social technologies to give employees a voice, improve communication, and create greater transparency between company leadership and employees. By using Yammer to listen to employees, Red Robin was able to improve its business by gaining insights from restaurant staff and learning more about the feedback that servers and managers were receiving from customers. “Yammer has been a very important tool for us to give everybody a voice,” says Red Robin CEO Steve Carley. “We deliver our promise with a server standing right here at the end of the table. So if you can talk to those people, in a non-threatening way, it is extraordinary what you can learn, and the engagement and excitement you can generate.” “Yammer has been a very important tool for us to give everybody a voice. We deliver our promise with a server standing right here at the end of the table. So if you can talk to those people, in a non-threatening way, it is extraordinary what you can learn, and the engagement and excitement you can generate.” —Steve Carley, CEO Red Robin
  • 7. Bringing Social to the Enterprise: How Microsoft Can Help Your Organization Work Like a Network 5 Adapt and respond more quickly While keeping your workforce connected, informed, and engaged is the foundation for increased productivity and innovation, this is only one piece of the puzzle. Collaboration is essential to the success and growth of any enterprise, yet many organizations still struggle to collaborate effectively and efficiently. The rise of a geographically diverse and increasingly mobile workforce has created new barriers to collaboration. Increasingly, knowledge workers today are collaborating with colleagues who work not just down the hall, but in different buildings, countries, and time zones. Functional and information silos, often created or reinforced by systems that are unconnected or not well-integrated, also present barriers to effective collaboration. Similar barriers also exist between companies and their external partners, suppliers, and customers, where reliance on telephone and email communication almost guarantees that important information eventually will become lost or locked away in individual inboxes or voicemail. Increasingly, forward-thinking organizations are taking collaboration to a whole new level by bringing social to the enterprise. With the right set of social technologies to support open communication and seamless collaboration—no matter where people work—companies can adapt and respond more quickly to changing market conditions. Work better together internally Some difficulties of team collaboration include keeping up with all of the moving parts of a project, plugging into what other people are working on, and making sure everyone is working on the right piece. With Microsoft Enterprise Social solutions, teams can work better together internally. Organizations that use enterprise social technologies see a 37 percent improvement in project collaboration,4 and almost 70 percent of users agree that Microsoft Enterprise Social improves collaboration across remote locations.5 Organizations that use enterprise social technologies see a 37% improvement in project collaboration.
  • 8. Bringing Social to the Enterprise: How Microsoft Can Help Your Organization Work Like a Network 6 Microsoft Enterprise Social enables teams to self-organize, focus, and collaborate more efficiently. For example, Yammer Groups provide team workspaces that bring together people, conversations, and content in a single location. With Groups, conversations are available to every team member in the Group feed so that other team members have the latest information and updates. Groups can be set up around anything—an office location or subsidiary, a department such as Marketing or Operations, a cross-functional project team, or simply an idea—to enable open conversations and collaboration, no matter where people work or what department they belong to. For instance, meet Jane. She leads a large cross-functional team that is responsible for launching a new product line at a leading clothing company. Jane travels frequently for work, manages several projects simultaneously, and has team members located in Paris and New York as well as her home base of Los Angeles. She doesn’t have time to communicate directly with each team member on every issue or to monitor all of the day-to-day developments on her projects. Instead, Jane creates a Group in Yammer that aligns all of the members of her global team, and brings together all relevant people, conversations, and content in a shared, unified workspace. Her team members share progress on their work and engage in discussions about key updates and project roadblocks in the Group, which helps Jane and everyone else stay up to speed. Groups are open by default to enhance discoverability and sharing, but they can be made private as necessary to ensure that you have the privacy and access control you need. In addition to Groups, Document Conversations also can help teams accelerate collaboration. Designed to help companies engage and tap into their entire network, Document Conversations enable team members to work together in real time on a Microsoft PowerPoint deck, Word document, or Excel spreadsheet, no matter which application they are in. At the same time, they can interact and discuss a file through side-by-side Yammer feeds. This way, individual team members can make updates, easily get their colleagues’ feedback in context, and take steps to make faster progress. Even when your employees are on the go, they can still collaborate and stay productive using the Yammer mobile app, which enables team members to keep up with important conversations and to access content, even when they’re not in the office. And because the Yammer mobile app is available on Windows, iOS, and Android devices, employees can be productive using the device of their choice. Collaborate outside your business Along with helping your employees collaborate better internally, Microsoft Enterprise Social solutions can help them work more effectively with external partners, suppliers, and even customers. According to a Yammer study, companies that use Microsoft Enterprise Social technologies experience a 20 percent improvement in supplier and partner satisfaction.6 When working with partners and suppliers, teams typically exchange numerous emails and phone calls, making it easy for important messages and attachments to get buried or lost in a team member’s email inbox or voicemail. With Yammer external networks, teams can create a dedicated online workspace for collaborating with people outside of their organization, allowing the teams to quickly get feedback from partners, suppliers, and customers in
  • 9. Bringing Social to the Enterprise: How Microsoft Can Help Your Organization Work Like a Network 7 real time. With a single workspace in which to easily communicate and collaborate with people outside of your company, teams are better equipped to quickly respond and adapt to change. Yet no external collaboration project would be complete without the exchange of files and source materials. When working with a research firm or creative agency, for example, project teams typically need to share reference materials to help onboard their vendors. Meanwhile, vendors need an easy way to share drafts and works in progress, many of which can be large files. OneDrive for Business enables team members to share online files securely with other people—both inside and outside their organization. They can also easily manage access and editing permissions to help protect shared information. Along with Yammer external networks, teams can use Lync to shorten the feedback loop from partners and suppliers. With Lync, team members can call, use instant messaging, or set up a video conference in one click to meet with external collaborators and discuss the latest updates, without incurring the travel costs of meeting in person. Improve access to knowledge With the collaboration and communication tools available in Microsoft Enterprise Social solutions, teams and individuals are primed to make smarter and faster decisions as a result of this improved access to knowledge. It’s easier than ever to stay plugged in to projects and discussions that are taking place throughout their company. According to a study by McKinsey, 71 percent of business leaders report that enterprise social tools increase the speed of access to knowledge.7 Yammer enables employees to follow people, conversations, and content all across the organization. This helps them build relationships with subject matter experts in other groups or departments, participate in or keep abreast of discussions that are relevant to their work, and build on the work of others to improve or advance their own. And because Yammer conversations are open by default, employees are able to see and act on information that would otherwise be hidden in information silos. Delve also comes in to play here, enabling better collaboration and knowledge with its enhanced search and discovery tool that helps you find relevant information across your Office 365 applications. Let’s return to Jane: she is working with her cross-functional team on the budget proposal for a new product launch. Throughout the project, conversations and file signals feed into Office Graph, which then delivers fresh insights to Jane in Delve. This helps her discover what the project team is working on and ensure that they are on track with the proposal. At the same time, Delve shows Jane relevant information from across the company, so she notices a conversation in the Finance team about a new requirement for budget proposals. She quickly shares the new information with the product launch group, so that the rest of her team can incorporate it into the proposal. According to a study by McKinsey, 71% of business leaders report that enterprise social tools increase the speed of access to knowledge.
  • 10. Customer success: Esquel Group weaves in social to improve productivity Esquel Group is a major textile manufacturer with over 59,000 employees in nine countries. Producing more than 100 million shirts every year—about seven or eight shirts per second—for clients such as Ralph Lauren, Tommy Hilfiger and Nike, Esquel Group needed a technology solution that would help it manage its complex and fast-paced business. “We’re trying to encourage a collaboration of people across our supply chain, so that they don’t work in silos,” says Wilkie Wong, chief financial officer, Hong Kong and Overseas, for Esquel Group. “By working like a network, you sort of break that silo.” Yammer and Office 365 give Esquel Group the tools it needs to enhance productivity and collaboration, enabling the company to communicate more effectively, capture knowledge and make it accessible to prevent it from being lost, and engage employees across its global organization. “It’s actually helping us a lot, because we truly believe that a lot of the great ideas are coming from the bottom up,” says Edgar Tung, managing director of Group Human Resources for Esquel Group. “We’re trying to encourage a collaboration of people across our supply chain, so that they don’t work in silos. By working like a network, you sort of break that silo.” —Wilkie Wong, CFO Hong Kong and Overseas, Esquel Group.
  • 11. Bringing Social to the Enterprise: How Microsoft Can Help Your Organization Work Like a Network 9 Grow your business Salespeople already know which sales technique doesn’t work today: cold calling. Calling on prospects without knowing exactly what they need is far too likely to fail. Most customers have identified their needs and are actively seeking the best product or solution before ever engaging with vendors. To gather information, they are researching vendor websites, questioning peers, and initiating and following conversations on social media. Technology has turned the sales process upside down. In addition to improving employee engagement and fostering internal and external collaboration, Microsoft enables companies to modernize their sales strategies to match this new reality and transform the way they sell. Microsoft Enterprise Social solutions give sales teams the ability to zero in on targets ahead of the competition, win faster by working as a team to create compelling and differentiated customer interactions, and ultimately sell more products and services. Zero in on what matters most Salespeople today face multiple challenges, one of which is that customers do not want to be sold anything. If they are already making up their minds about your company before you’re in contact with them, and progressing through their decision-making process ahead of you, then you can’t jump into the sales process at the beginning. You have to be able to quickly assess where they are in the process and meet them there. You need a system that allows you to get up to speed immediately, and quickly develop the insights required for you to engage in a relevant way. If your customers are using social networks to learn about you and your products, shouldn’t you use them to gain insights about your customers? You may learn that a prospect is dissatisfied with a competitor’s product, or you may find out that they’re dissatisfied with yours. You may even discover that your customer has recommended your services to a contact, so you can get a new lead. Your sales team can now have real-time insight into the social activity of your contacts and accounts, and they can engage with customers on LinkedIn and Twitter as well as with their team members on Yammer—without ever leaving Microsoft Dynamics CRM.
  • 12. Bringing Social to the Enterprise: How Microsoft Can Help Your Organization Work Like a Network 10 As part of the Microsoft Enterprise Social solutions, Microsoft Dynamics CRM provides a holistic 360-degree view of your customers that lets your salespeople get to know the person behind the contact card. This includes profile information and important relationships as well as account, lead, and contact updates from more than 30,000 business and social sources delivered directly to your system. Having this information gives your salespeople valuable insights that make it easier for them to engage with customers, build relationships, personalize every customer interaction, and earn customers’ trust. CSO Insights reports that companies experience 8 percent higher win rates when sales reps are provided both internal and external data.8 With social network data from LinkedIn and Twitter integrated right into the Microsoft Dynamics CRM system, social insight becomes a natural part of the sales process. Microsoft Dynamics CRM delivers the latest market buzz and news along with corporate data, so that you are always up to date on your customer’s activities. Getting this information in real time can make the difference between being ahead of or behind your competition. According to Aberdeen Research, social sellers are 51 percent more likely to reach their quotas than non-social sellers.9 In addition, Microsoft Social Listening lets you measure sentiment and analyze and act on market intelligence derived from social conversations across many channels, which can help salespeople gain early insight into issues that customers are facing, and connect with the most influential voices in the community. It also provides social buying signals. When people send a signal that they’re looking for something, are dissatisfied with their current solution, or need more information on a topic, that’s an opportunity for a seller to engage. Win sales faster Replace cold calls with warm introductions by having your salespeople use an enterprise social solution to review the business and social data delivered there to see how they are connected to their prospects. They can use that information to either reach out for a referral, which will make a response more likely, or engage the customer directly in a more meaningful way. Ideally salespeople would have easy-to-use tools that provide content relevant to where they are in the sales cycle. A well-defined process can help. Process flows drive best practices and consistency across the organization, while allowing salespeople to remain agile and to deliver a great customer experience. However, traditional customer relations management (CRM) business processes, such as opportunity management, often used workflows that were cumbersome and difficult to understand. Therefore, they required a lot of user training and were often not widely adopted. Microsoft Dynamics CRM provides intuitive, visual process guidance, using an outcome-driven user interface to help ensure rapid, widespread adoption by sales professionals. Because the solution tells you what to do next, the ramp-up time is fast and training costs are low. Additionally, Microsoft Dynamics CRM includes business process templates with industry-specific best practices. These process flows can then be customized, or new processes can be created using a simple point-and-click process. This allows sales organizations to be agile and responsive. If a trend is identified and the organization wants to react quickly, the business process can be changed almost
  • 13. Bringing Social to the Enterprise: How Microsoft Can Help Your Organization Work Like a Network 11 instantly to reflect the newly desired steps or outcomes. Capabilities like this are what enable an organization to take an entire sales team and make every member an all-star player. Sell more by going social In this new world of sales, salespeople can no longer live in a silo. The ability to work together in a much more open and collaborative way is key to driving more sales and achieving greater success. Sales organizations need the right collaboration and communication tools to stay connected with the rest of the business, especially marketing, operations, and services teams. These tools must be mobile and must provide seamless social experiences. Microsoft has integrated essential capabilities into Microsoft Dynamics CRM, including Lync, Skype, Yammer, and SharePoint, to enable sales professionals to easily work with team members from within one CRM environment. Lync and Skype provide a powerful and simple way to interact with colleagues, partners, and contacts. Salespeople can quickly find subject matter experts or decision makers and bring them into meetings to answer questions and get deals closed. Users see presence icons within Microsoft Dynamics CRM and can initiate an interaction in a single click. Team members can also use Yammer to stay connected from within Microsoft Dynamics CRM. Yammer enables salespeople to tap into the organizational knowledge of the entire company from any location. Conversations can occur within contact, account, lead, or opportunity records, giving you the ability to get the information you need from the right people at the right time. This makes it easy to find the people and resources you need to make decisions, get work done, and keep moving. It allows you to tap into the combined social intellect of your company to get answers fast. Managing documents and information is a big part of selling, so rather than forcing teams to use a different document management solution, Microsoft SharePoint also works directly within Microsoft Dynamics CRM, ensuring that any team member working on a sales document, such as a presentation, proposal, or RFP, will be able to use the powerful co-authoring and version control capabilities.
  • 14. Are you ready to work like a network? At Microsoft, we believe that enterprise social technologies have the power to transform the way companies do business and to deliver real value by making it easy for employees to connect, share information rapidly, and discover what they need to accomplish. Put simply, our vision for Microsoft Enterprise Social is to empower companies to work like a network by delivering seamless social experiences across the familiar applications that people already use. Are you ready to work like a network? Learn more about how Microsoft can help your company work like a network at www.enterprisesocial.com.
  • 15. Bringing Social to the Enterprise: How Microsoft Can Help Your Organization Work Like a Network 13 Sources 1 The State of the Global Workplace: Employee Engagement Insights for Business Leaders Worldwide, Gallup, 2013 2 Yammer, 2013: https://about.yammer.com/yammer-blog/yammers-2013-business-value-survey-results-are-in/ 3 Yammer, 2013: https://about.yammer.com/yammer-blog/yammers-2013-business-value-survey-results-are-in/ 4 Inside Communication, 2012 5 Yammer, 2013: https://about.yammer.com/yammer-blog/yammers-2013-business-value-survey-results-are-in/ 6 Yammer Business Trends Customer Survey, 2013 7 McKinsey & Company, 2013 8 CSO Insights 9 Aberdeen Research
  • 16. The information contained in this document represents the current view of Microsoft Corporation on the issues discussed as of the date of publication. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information presented after the date of publication. This white paper is for informational purposes only. Microsoft makes no warranties, express or implied, in this document. Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be reproduced, stored in, or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Microsoft Corporation. Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Except as expressly provided in any written license agreement from Microsoft, the furnishing of this document does not give you any license to these patents, trademarks, copyrights, or other intellectual property. © 2014 Microsoft Corporation. All rights reserved.