Market Impact Team

1. Project: MIT
By Team Guj II

2. Project MIT
MIT: Market Impact team comprises of a team which includes SE, TL’s, TMS & AM.
Modus Operandi
A team will be formed in which all AM’s of one ASM state, all TL’s, TMS will gather in one
particular town of ASM state and will work with SE’s on his route from first outlet till the
last outlet and will cover all the set of outlets whether covered or non covered outlet in
which they will ensure Impactful visibility, Availability of all SKU’s and enhancing
distribution coverage area which further helps in maintaining Hygiene in the trade. This
activity will be done twice in a month.

3. Project MIT
Market Includes:
• Coverage of entire beat
• Coverage Includes
Covered and Non
Covered outlets both
Impact comprises of
• Availability of All SKU’s
• Enhance Visibility across
trade
• Ensure Hygiene
Team Includes
• SE
• TL’s
• TMS
• AM
Market
M Impact
I Team
T

4. Objective of MIT
VALUE
IMITABILITY On The Job Training
AVF
MIT
It will help in creating Value
across trade thru Market
Penetration by covering
Covered and Non Covered
Set of Outlets
It will help in AVF as team’s
main objective is to ensure
Availability of All SKU’s
followed by Visibility across
trade and adherence of
Freshness of Stocks
Helps in providing OJT
to SE’s, TL’s , TMS
#EachOneTeachOne
This model can be
replicated across all
Zones.

5. Benefits of MIT
• Helps in Increasing the distribution coverage
• Helps in providing OJT to Frontline team
• Helps in creating visibility across trade
• Helps in resolving issues arising at trade
• Helps in maintaining Hygiene across trade.
• Helps in maintaining good relations with the trade.
• Helps in providing better understanding of Market to AM’s

6. Thank you