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Similar to DTC Perspectives: Connecting with patients the RIGHT way (20)
DTC Perspectives: Connecting with patients the RIGHT way
- 1. Casey Quinlan
the "Mighty Mouth“
Mighty Casey Media LLC
www.mightycasey.com
Welcome to the session!
We’ll be starting momentarily.
© Mighty Casey Media LLC
- 4. Find your focus + friends
• Who are your customers?
• Who do they trust?
• What are their issues?
• Where do they hang out?
• HOW DO YOU HELP?
© Mighty Casey Media LLC
- 13. Be a revolutionary
Instead of pushing "ask your doctor
about ... "
Ask yourselves "what should we ask
our PATIENTS about?"
© Mighty Casey Media LLC
- 15. AZ #rxsave strategy
• Used Twitter and company blog to promote the
chat
• Established rules of engagement up front
• No specific meds/condition questions on
Twitter
• Directed individual ?s to corporate site and
call-in lines
• After initial chat, total of 2,000 tweets using
#rxsave, steady follower increase
• Patients, providers, and company reps participated
© Mighty Casey Media LLC
- 17. The cost to KV Pharma
• Consumers (a/k/a "patients") are savvy
+ price-aware
• Customers come before shareholders
(no customers = no revenue = NO share
value)
• If it's all about shareholder value, you'll
wind up at #epicfail
• The snapshot:
• Share price 2/2/11: $1.51
• Share price 3/8/11: $13.07 (+865.56%)
• Share price 10/7/11: $1.22
• You do the math ...
© Mighty Casey Media LLC
- 18. Let's review
• Identify your customers + their community
• Then identify the influencers in that
community
• Know that we are smarter than you think
• Know that we talk to each other constantly
• LISTEN to our conversations
• Contribute value, not a sales pitch
• Be human 1st, then be a brand
TELL THE TRUTH!!
© Mighty Casey Media LLC