In a post pandemic world business are looking for new strategies to either survive or to grow. What is then the relationship between communications and business growth? Innovator and Entrepreneur and Engineer Miguel Licero talks about the impact of having omni channel communications in a business. The strategy to grow a business is definitively creating better customer experiences.

1. Communication
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Solutions That Make My Business Grow

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Communication in our daily business life
• Promote our brand
• Meet people
• Contact leads
• Follow up on prospects
• Close a deal
• Provider customer support
• Upsell services or products
• … and more.

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Communication is
essential
to any business, including yours!
Conclusion #1:

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94%
Of businesses report having great communications with their customers
Of those businesses customers disagree.
96%
Source: 2020 Twilio Consumer Report

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And actually….
Source: 2020 Vonage Global Customer Enagement Report

6. Consumer stats
• 87% of customers think brands
need to put more effort into
providing a seamless contact
experience (Source: Zendesk).
• 77% of customers expect
consistent interactions across
alternate communication channels
(Source: SDL).
• 55% of companies have no cross-
channel strategy in place (Source:
The CMO Club).
before the Pandemic

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But then we had the Pandemic and consumer
experiences changed…

8. Consumers are seeking
• 65% of customers want to buy from
companies that have an online
presence and offer quick and easy
online transactions (Source: Zendesk).
• 50% will switch to a competitor after
one bad experience (Source:
Zendesk).
• 31% of customers bought from a new
company in 2020 and 64% reported
doing it through new or alternate
communication channels
better online experiences

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Customer Experience is
king
for any business, including yours!
Conclusion #2:

10. Consumers expect interactions
• 90% of customers expect consistent
interactions across different
communication channels (Source: SDL).
• Omni Channel customers and shoppers
have 30% higher lifetime value than
those who shop using only one channel
(Source: Google).
• During the pandemic up to 21% of
customers switched to brands that sent
them relevant messages or promotions
in their preferred channel (Source:
McKinsey).
to happen via different channels

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And what are the most used channels?
Source: 2021 eMarketer Insider Intelligence

12. Becominganomni-channelbusinesspaysoff
• Closes the gap of
communications between you
as a brand owners and your
leads, prospects and customers.
• Integrates in one single place:
phone calls, web chats, SMSs,
MMSs, Email, Fax, Social Media
apps and Business apps.
• Satisfies your buyer’s
communication preferences.

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Go Omni-Channel or Go
Home
Yes. That’s correct.
Conclusion #3:

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Omni-channel communications are
key for the best Customer Experience
Focusing on the enabling of better Customer Experiences (CX) is the strategy to sustain and grow your business

15. HowtoguaranteemybusinessfocusesonCX?
Deploy auto/self
services through
bots
05
Enable Unified and
Omni-Channel
Communications
01
Run your
communications
on the cloud
02
Enable Remote
work
and telework
03
04
Connect your
Social Networks
and biz apps.
Source: Inflow Communications

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Unified Communications
• HD Audio, HD Video, Instant
Messaging and Meetings
• Same communication experience
accross multiple devices:
• Desk phone
• Desktop/Laptop
• Smartphone
• Tablet
• Work from anywhere

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Omni Channel Communications
• Contextualized and contact
based communications
• Available from anywhere
there is a web browser with
access to the Internet
• Making possible interactions
through customer preferred
communication channels

18. Quick demo

19. Should I use a regular landline
• No. That’s a terrible idea.
• Can’t take more than one call at a
time
• Can’t shows statistics on your call
activity
• Can’t answer your calls while on
the go or from a different location
• Can't receive SMS or MMS
• Can’t connect it to social media
nor makes you omni-channel
as a business phone?
?

20. Should I use my mobile phone
• No. That’s even a worst idea.
• Won’t help you separate your
personal life from your business
activities
• Can’t take more than one call at a
time
• Can’t offer statistics on your call
activity
• Cant’t send a voicemail message
to your business email
• It’s not omni-channel.
as my business phone?
?

21. What then should I use for
• A company or service provider
offering cloud based unified and
omni-channel communications
• Prefer a private company
• Prefer local (to your location)
company
• Prefer companies complying with
PCI and HIPAA and other regulations
• Prefer companies with verifiable
great customer service
my business communications?
?

22. What we have learned today?
• Communication is essential for businesses
• Customer Experience (CX) is king
• Go Omni-Channel or Go Home

23. C: 78
M: 31
Y: 0
K: 0
C: 73
M: 17
Y: 0
K: 0
C: 88
M: 45
Y: 26
K: 3
C: 74
M: 28
Y: 16
K: 0
C: 55
M: 27
Y: 0
K: 0
C: 20
M: 0
Y: 0
K: 40
The Omni Channel Communications Company

24. Cloud based business phone systems
HD Audio/ HD Video
Messaging - Chat rooms
Presence
Screen sharing - Online meeetings
SMS
Desktop and mobile apps
IP phones
70+ Features
Award Winning Solution
PCI and HIPAA compliant
South Florida based
Nation wide customers
Unified Communications

25. Cloud based Omni Channel Contact Center
Contact Management
Dialers
Chat and Voice robots
Omni Channel
Voice
Video
Chat
Email
SMS/MMS
WhatsApp for Business
Telegram
Facebook, Twitter, etc
Business app integration
Reporting and Analytics
Top #1 in Gartner’s Front Runner Magic
Qudrant
Omni Channel Communications

26. 20 years of experience
Offices in 2 countries
Own infrastructure in US data
center
Customers around the globe
Certifications and alliances with IT
industry leaders such as Cisco,
CounterPath, INGO
Policy of Security and Privacy first
Great customer care
We are a dependable partner

27. More Questions

28. www.linkedip.com
(305)-424-2400
info@linkedip.com