Customer Retention
Strategy
10 Captivating Exit Popups
with Discount Hooks

Popups are a controversial topic that give some people
the chills, while others the thrills.
In this presentation, we will view exit popups as a
customer retention method. They can help you keep
incoming traffic in your store and generate more leads.

Speaking of traffic, a lot of E-Commerce stores struggle
with getting newcomers to visit their site. To increase
your traffic, you need to invest in acquisition strategies
such as SEO and marketing.

And even if your traffic metrics seem fine, we see
insufficient conversion rates for E-Commerce sites.
Currently, the average conversion rates range from 2.32%
(according to SmartInsights) to 8% (according to
RipenEcommerce).

This is a fine example of an exit popup. Exit popups are usually, well popups, in
the form of a banner or an image. They appear when a user attempts to exit the
website. The popup activates when the cursor leaves the web border at the top
of the browser.

The magic of exit popups is that you have waited until the last possible moment
for a customer to make a purchase. The only thing left to do when someone is
leaving is offer them a discount or something for free.
After all, it’s better to make a sale at a discounted price than not selling
anything. This is another way for remarketing your store to customers before
they leave.

Retention is Cheaper and More Profitable
than Acquisition
Getting new customers to your site is key, but it costs a lot. Methods that keep
those visitors longer can convert them at a lesser cost.

70% of the companies that focus on customer retention say it’s less expensive
than acquisition strategies. These strategies require long-term commitments
for SEO, web design and marketing.
While they are good for attracting customers, they lack the same effect for
building lasting relationships. And this is the point where customer retention
tactics excel.

The Essence of a Retention Strategy
Customer retention means not letting your existing customers go away or turn
to a competitor.
Turning random visitors into long term customers that prefer your store over
others. Building relationships with customers and making them last.

These are the basic goals of a customer retention strategy. They are achieved
using tactics, such as excelling at customer service, offering benefits to existing
customers, and many others.

“Customer satisfaction is everything”
Bill Price, Amazon VP of Global Customer Service

The retention tactics can be a part of the user experience in your website or the
way you treat customers. Here are just a few basic examples of tactics that can
be used to strengthen your customer retention strategy:

1. Outstanding support and customer service:
Always respond as fast as possible to any issues your customers might be
having with your product, service or website.

2. Minimizing customer effort:
Simplify the shopping and checkout process, give clear information on all key
details such as shipping, payment and returns.

3. Being easy to reach:
If users want to contact you, their experience is already flawed, so be ready to
shine with your response time and channels of communication.

Customer Retention Popup Examples
We will take a look at several examples of properly designed exit popups.
They use different hooks to prevent users from leaving and converting them into
paying customers.
You will learn what makes these popups work and how you can implement them
into your E-Commerce site.

GrubHub.com
The main sign “Get $7 Off” is big
enough to notice instantly. The
bowl of soup at the left is the
visual element helping visitors
understand the food-related
proposition.
The call-to-action at the bottom
highlights the discount users will
get upon clicking. The “Thanks,
but no thanks” button below lets
you leave if you are not interested
in the offer after all.

Bazaar.com The message of the popup
states “10 Bags Every
Woman Should Own.” This
is the element that sparks
curiosity and desire. There
are two bags presented
visually on the left and right,
possibly part of the must-
own collection.
The CTA saying “Access the
10 Must Have Bags”
suggests visitors are going
to access something
special when they enter
their email in the field.

FiveFourClub.com
The immediate attention-grabber
here is the full image background
with an elegantly dressed person.
The value proposition lies within
the question “Want to dress better
for even less?”
The actual discount is below the
headline, followed up with an
invitation to leave an email and
learn more about the offer.

HungryHouse.co.uk
Who can resist an image of a pizza,
right? The special offer in the popup
starts with a question.
Questions are an attention-grabbing
conversation invitation. The large,
green “Feed Me” CTA cleverly stands
out with both its color and humorous
message.

Tobi.com
The large image covering half
of the popup and the high
discount percentage are the
two elements that aim to stop
users from leaving.
“50% off your first order” is both
hard to miss and hard to resist
for any digital shopper. And all
you have to do is enter your
email.

TopMan.com
While there is no immediate discount in
this popup, it contains a helpful
suggestion for users to sign in and save
their shopping bag for later.
A lot of customers put products in their
shopping carts for reference, or make
their picks for the moment they are
ready to buy. An interesting offer is the
“Free delivery and returns” policy that
TopMan outline. Another smart element
designed to address the most common
cart abandonment causes.

DiamondCandles.com
A classic discount exit popup. The
message puts emphasis on 10%
OFF ... “We’re giving you 10% off
your order." It’s a personal message,
instead of generic text meant for the
masses.
There are two visual elements
picturing some of the products and
a concise CTA for users to get
“their” 10% off.

QuickSprout.com
While not an E-Commerce
popup, this is a good
example of how you can
turn a leaving user into a
customer.
The big “WAIT!” text is hard
to miss, but the most
interesting part is the
confident message. 83% off
the price is too good to
miss.

USADiscountWarehouse.com
This is a good example of an exit
popup with a limited time offer.
15% off plus free shipping is not a
bad proposition, given the fact
that all you need to do is enter a
code.
The sense of urgency created by
“Use this code within 15 min”
makes the popup even more
powerful by setting a deadline,
which raises the conversion
probability.

How to Implement Exit Popups in OpenCart
There is a way to start designing exit popups with discount hooks in your
OpenCart store. The extension you can use is called DiscountOnLeave.

The extension allows you to create and test multiple popups. The control panel
lets you define details such as:
● The exact position of the popup
● The pages on which the popup will show
● How often the popup should appear

The Most Important Takeaway
As we always say - start testing and try out different versions. Don’t stop
experimenting and optimizing your E-Commerce website. The examples in the
article showed you that exit popups can be diverse in many ways, and
DiscountsOnLeave is the way to start implementing them successfully in your
OpenCart store.