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Miikka Leinonen
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When Immaterial and material worlds Melt. This will be part of my upcoming book.
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Melt
1.
WHEN IMMATERIAL AND MATERIAL WORLDS
MELT Something new, something old, BETA something Melt! B Y M I I K K A L E I N O N E N
2.
This is the WORLD of
humans.
3.
It can be
devided in two.
4.
IMMATERIAL MATERIAL
5.
Defining Qualities?
6.
Scarcity
7.
Abundance Scarcity
8.
Abundance Fierce competition is
driving companies to search for a competitive edge from immaterial world.
9.
Abundance "Thinking
outside the box"
10.
FOR EXAMPLE:
Brand IMMATERIAL MATERIAL Product
11.
FOR EXAMPLE: Values, Stories IMMATERIAL
MATERIAL Companies
12.
As a combination
of fierce competition and technological advances....
13.
...the material world is
pushing itself into the immaterial world...
14.
...and many everyday elements
are losing their material form.
15.
Information
16.
News Entertainment
17.
Discussions
18.
Social relationships
19.
At the same
time the immaterial world is finding material forms.
20.
Thinking
21.
Sharing emotions
22.
Where material meets
immaterial. WELCOME TO THE ERA OF MEL . T
23.
Lets look at
Melt from a web service perspective.
24.
What makes a great
web service?
25.
1 It moves something
from it's 1 material form.
26.
2
2 It makes something 1 immaterial more material.
27.
2
3 1 3 It has a significant affect on the material world.
28.
4 It has a
significant affect on the immaterial world. 4 2 3 1
29.
4
2 5 3 1 5 It melts.
30.
4
It has a significant affect on the immaterial world. 4 2 1 2 5 It moves It makes something something from it's 3 immaterial 1 material more form. material. 3 5 It has a significant affect on It melts. the material world.
31.
is the master
of Melt. 4 2 5 3 1
32.
What's Your Melt Strategy?
4 2 5 3 1
33.
By MIIKKA LEINONEN
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