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  UNBOXING
the
    WORLDof
      MOTIVES
What motivates us in the future as employees,
          citizens and consumers?
      B Y   M I I K K A   L E I N O N E N
This is the
WORLD
of human
MOTIVES.
It can be
 devided
 in two.
IMMATERIAL
  MOTIVES

MATERIAL
MOTIVES
For example:
Maslow's Hierarchy of Needs


        Self-actualization


             Esteem


       Love and belonging


          Safety needs



       Physiological needs
IMMATERIAL


MATERIAL
Defining
Qualities?
Scarcity
Abundance


 Scarcity
Are raw materials
a limited resource?
Are ideas a limited
    resource?


Are raw materials
a limited resource?
Business models for

1920's
Business models for

 2020's
Business models for

1920's
Fundaments of Scarcity Strategy:
Fundaments of Scarcity Strategy:

       1 Gather
Fundaments of Scarcity Strategy:

       2 Protect
Fundaments of Scarcity Strategy:

       3 Repeat
Fundaments of Abundance Strategy:

          1 Trust
Fundaments of Abundance Strategy:

          2 Share
Fundaments of Abundance Strategy:

          3 Combine
How can
companies learn
 to work in the
contradiction of
abundance and
    scarcity?
MOTIVE
PROFILING
  in the world of
   ABUNDANCE
       AND
    SCARCITY
Motive mapping
People     People
 want to    want to
 protect    create
 what is     new.
valuable.
People are motivated on three levels:
People are motivated on three levels:




                Me
People are motivated on three levels:




              Me and
             my group


                Me
People are motivated on three levels:

              Me and
             the world


              Me and
             my group


                Me
Me and
the world


Me and
my group


Me


            Maintaining   Creating
FOR EXAMPLE:


Me and      Environmental    Revolutionary
              Thinking         Creativity
the world


Me and
my group       Well-being     Status



Me               Health       Wealth


               Maintaining   Creating
MOTIVE
PROFILE          Some examples



 Me and
 the world


 Me and
 my group


 Me


             Maintaining   Creating
MOTIVE
PROFILE      Someone with a sudden illness



 Me and
 the world


 Me and
 my group


 Me


                Maintaining   Creating
MOTIVE
PROFILE         Successful startup



 Me and
 the world


 Me and
 my group


 Me


             Maintaining    Creating
MOTIVE
PROFILE      Someone with financial problems



 Me and
 the world


 Me and
 my group


 Me


                 Maintaining   Creating
MOTIVE
PROFILE      Bonus rewarding plans



 Me and
 the world


 Me and
 my group


 Me


             Maintaining   Creating
MOTIVE
PROFILE




 Me and           How can
 the world
                 companies
                 use motive
 Me and           profiling?
 my group


 Me


             Maintaining   Creating
MOTIVE         FOR EXAMPLE:
PROFILE




 Me and
 the world

                            True creativity lives here.
 Me and                     To tap into this resource
 my group                  companies have to learn to
                             motive their personnel
                                 the right way.

 Me


             Maintaining   Creating
MOTIVE
PROFILE      Company strategy profiling



 Me and
 the world


 Me and
 my group


 Me


              Maintaining    Creating
MOTIVE
PROFILE      Company strategy profiling

                                     Management view:
                                  "This is how we think our
                               strategy motivates our people."
 Me and
 the world


 Me and
 my group


 Me


              Maintaining    Creating
MOTIVE
PROFILE             Company strategy profiling

                                            Management view:
                                         "This is how we think our
                                      strategy motivates our people."
 Me and
 the world
         Employee view:
    "This is how the strategy
 Me and motivates us."
 my group


 Me


                     Maintaining    Creating
MOTIVE
PROFILE             Recruiting



 Me and
 the world


 Me and
 my group


 Me


             Maintaining    Creating
MOTIVE
PROFILE             Recruiting



 Me and
 the world


 Me and
 my group

                                   Desired
 Me                                profile.



             Maintaining    Creating
MOTIVE
PROFILE                  Recruiting



 Me and      Applicant
 the world    profile.


 Me and
 my group

                                        Desired
 Me                                     profile.



                  Maintaining    Creating
MOTIVE
PROFILE      Company creativity mapping



 Me and
 the world


 Me and
 my group


 Me


              Maintaining    Creating
MOTIVE         FOR EXAMPLE:
PROFILE


                            Social status lives here.
                           To sell luxury products you
 Me and                      have to motivate your
 the world                       customers here.


 Me and
 my group


 Me


             Maintaining   Creating
MOTIVE
PROFILE      Company social motivator maps



 Me and
 the world

                                          Goal
 Me and
 my group

                                Present
 Me


                Maintaining   Creating
Abundance


 Scarcity
IMMATERIAL
  MOTIVES

MATERIAL
MOTIVES
Motive mapping
PROJECT
GOODMACHINE
B   Y   M   I   I   K   K   A   L   E   I   N   O   N   E   N

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Motive mapping