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Ibm cloud and IOT industry

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Ibm cloud and IOT industry

  1. 1. © 2015 IBM Corporation IBM Cloud 洞燭機先 驅動變革 Driving Transformation: Internet of Things accelerating Innovation Presented by: Mike Chang – Cloud Advisor
  2. 2. IBM Cloud IoT is revolutionizing the market and a tremendous growth opportunity 1 400% Growth in Google search interest 75% of Companies are exploring IoT 62% Of C-suite execs believe failure to adopt IoT will mean getting left behind Top 3 ways IoT will change how business operates 1 2 3 Unlock new revenue from existing products/service Inspire new working practices or processes Change or create new business model or strategy 36% Growth in sensing, communicating devices
  4. 4. IBM Cloud
  5. 5. © 2015 IBM Corporation IBM Market Development & Insights 4 Intelligent devices and solutions improve products and expand services in the Electronics industry Network Equipment Providers) Semiconductor Suppliers & Mfg Services Office Products & Computers Medical Devices Consumer Electronics & Appliances Power & Automation IoT Relevant Industry Challenges Cycle times Waste Throughput Asset Utilization / Performance Meet fluctuating market demands with greater production reliability Eroding HW prices Global competition Security and privacy Transition to newer technology to support business growth Coordination of data from thousands of sensors Diagnostic speed and costs of treating chronic diseases Tightening margins New product introductions Short market windows IoT Relevant Emerging Trends Sensor driven Mfg Ops Printed semiconductors Silicon photonics Intelligent Robotics Industrial robots that can work hand-in-hand with people Network traffic monitoring and optimization Predictive maintenance Personalized end-user services through location awareness Predictive Asset Optimization Geofencing theft prevention Remote device diagnostics Remote health monitoring Medical imaging analysis Fast response with real-time location and devices Interact with in- home technology – resulting in new services & improved maintenance Most products (e.g. Samsumg) connected by 2020 Key Sub-Segments in the Electronics Industry Sources: • Gartner, Hype Cycle for Semiconductors and Electronics Technologies, 2014 • http://www.slideshare.net/RealTimeInnovations/connected-medical-devices-in-the-internet-of-things • Gartner, Hype Cycle for Internet of Things, 2014 • https://www.gesoftware.com/solutions/power-distribution#tabs-0-center-top=1 Challenges & Trends
  6. 6. © 2015 IBM Corporation IBM Market Development & Insights 5 New IoT solutions in the Electronics industry range from a variety of chips to digital capture boards and robots Network Equipment Providers) Semiconductor Suppliers & Mfg Services Office Products & Computers Medical Devices Consumer Electronics & Appliances Power & Automation Examples Intel has inked large deals with OEMs like Ford for Project Mobii - focuses on novel in-cas UX design and connectivity Powercast’s ambient energy harvesters eliminate need for batteries or cables to power sensors in rural/hazardous locations ABB’s Yumi industrial robot can work with people on an assembly line; its underground and submarine cable system requires less space and reduces cost of high-voltage transmission GE Predictivity provides a unified view of ops, reviews power consumption data Huawei struck a deal with SAP (Business Suite, HANA, cloud apps) to develop packaged offerings for customers in maintenance and warning services industries in China and Europe. Huawei also bought Neul for $25M to create an IoT Centre of Excellence in UK. Clarinox Technologies and Smart Technologies offer a SMART kapp digital capture board where everything written on the board appears on users’ digital devices RTI’s solutions include minimally invasive robotic surgery and connecting devices/hospitals to improve en route treatment Agilent Technology’s biochips, (molecular sensors on a chip) can detect food pathogens, biohazards Samsung rolled out family of low- power Artik chips with encryption Haier offers a washer/dryer embedded with Qualcomm chips geared for cost- sensitive IoT use Whirlpool is building an ecosystem of connected applications Key Sub-Segments in the Electronics Industry Sources: • Gartner, Hype Cycle for Semiconductors and Electronics Technologies, 2014 • http://telematicswire.net/intel-on-the-connected-car-within-the-semiconductor-industry/#I6GstKxHtDUvrsBw.99 • http://allthingsd.com/20130618/ready-for-the-industrial-internet-ge-announces-predictivity-platform-new- partnership-with-amazon-web-services/ • http://www.zdnet.com/article/huawei-sap-work-on-internet-of-things-development/ • http://www.abb.com/cawp/seitp202/6c6df4eb9832f420c1257e2500280056.aspx • http://www.prnewswire.com/news-releases/iot-coming-to-an-office-or-school-near-you- 268583682.html • http://venturebeat.com/2015/05/12/samsung-rolls-out-family-of-artik-iot-chips-and-tools/ • http://www.eetimes.com/document.asp?doc_id=1325071 • http://www.washingtonpost.com/blogs/the-switch/wp/2014/10/28/whirlpools-internet-of-things- problem-no-one-really-wants-a-smart-washing-machine/ Challenges & Trends
  7. 7. © 2015 IBM Corporation IBM Market Development & Insights 6 Industry 4.0 & IoT are transforming the Automotive industry; new innovations and infotainment are emerging IoT Relevant Industry Challenges Sensor and map data technologies Buyer safety and security concerns Adoption of industry standards regionally Compliance with Gov. regulations Finding new profitable market niches Differentiate thru derivatives Interaction across major touch points Growing costs of CO2 emission reduction Global scale with local adaptations Customer exp. across all purchase and post-purchase touch points CO2 emission reduction How to start building brand loyalty with first-time car buyers Be cost-efficient and still appeal to customers Reduce operating costs & unplanned downtime Reduce fuel consumption Compliance with government regulations IoT Relevant Emerging Trends Move from automated, to autonomous, to driverless vehicles Location-based services Mobility-on-demand access Innovations for safety, comfort & infotainment Biometric driver identification Remote maint. alerts Use of on-line services Smart fabrics Reduce CO2 emissions Automotive CMOS Image Sensors- aka “backup camera” Automobile IP nodes- online services NFC for keyless entry, wi-fi, etc Predictive maint. Automotive CMOS Image Sensors- aka “backup camera” Diagnostics via remote sensors Predictive maintenance Asset and fleet mgmt automation Insurance via monitoring Key Sub-Segments in the Automotive Industry Premium EntryValueAutonomous Commercial Sources: • Gartner Hype Cycle for Automotive Electronics, 2014 • McKinsey study “What’s driving the connected car?” • McKinsey & Company: “The road to 2020 and beyond: What’s driving the global automotive industry?” • More sources in notes section Challenges & Trends
  8. 8. © 2015 IBM Corporation IBM Market Development & Insights 7 Many players across the Automotive market are developing solutions to improve safety & comfort while enabling autonomy Examples US Navy’s Spawar research & operations arm is developing next-gen military robots, including driverless vehicles, with platform-agnostic tech Daimler built the world’s first self-driving semi- truck. Autonomy limited to when truck is up to speed on highway and in one lane. Might not be sold to customers for a decade. Nissan and NASA are teaming up for 5-year R&D partnership to develop zero-emission autonomous vehicles Mercedes-Benz has launched Mbrace platform with Verizon, which features in- vehicle and mobile apps enabling user to remotely send destinations to vehicle, access remote door lock/unlock, concierge and roadside assistance Ford researchers have developed heart-rate monitoring seat that can detect driver’s heart activity Peugeot and Bouygues Telecom provide connectivity through 3G USB ignition key powering Peugeot Connect Apps system. Key enables touch- screen access to connected services weather, parking, attractions, fuel Toyota integrates Microsoft Surface and Kinect, and Infosys biometric software to allow driver to achieve safer driving Entry segment offers the next set of growth opportunities for the industry. In the most optimistic scenario, entry segment will experience higher penetration rates of connectivity Autoliv, Bosch, Delphi and others offer lane departure warning technology with optical sensors, a complementary metal oxide semiconductor camera that interprets lane-road markers Garmin offers video EDR (event data recorder) to capture data to identify causes of collisions, manage fleet vehicles Key Sub-Segments in the Automotive Industry Premium EntryValueAutonomous Commercial Sources: • Gartner, Hype Cycle for Automotive Electronics, 2014 • McKinsey study “What’s driving the connected car?” • http://www.nytimes.com/2015/05/07/technology/robotica-navy-tests-limits-autonomy.html?_r=1 • http://www.wired.com/2015/05/daimler-built-worlds-first-self-driving-semi/ • http://www.wired.com/2015/01/nasa-nissan-join-forces-build-self-driving-vehicles-earth-space/ • McKinsey & Company: “The road to 2020 and beyond: What’s driving the global automotive industry?” • https://m2m.telefonica.com/blog/the-many-faces-and-advantages-of-connected-cars • http://connectedcarsworld.com/article-driving-lessons/ • http://www.mdpi.com/2224-2708/4/1/2 Challenges & Trends
  9. 9. IBM Cloud Internet of Things digitizes our world, providing us with prolific amounts of data and new delivery models that allow business to engage in new value creation Data Cloud Engagement Smarter cities Smarter vehicles Smarter home Smarter health Smarter factories Smarter transportation Cloud, Apps, and Services
  10. 10. IBM Cloud IoT scenarios, Cloud is essential 9
  11. 11. IBM Cloud Challange: Digital Enterprise, Digial Transformation • Traditional IT environments can no longer fully support the needs of the mission – 85% of new apps will run in cloud. 10 of new applications will be deployed via the cloud of IT budgets spent maintaining systems~70% 85% Source: IDC; Converged Systems: End-User Survey Results presentation; September 2012; Doc #236966 Source: IDC, Five Steps to Successful Integrated Cloud Management, May 2011 InnovationOptimization Systems of Engagement Knowledge Sharing Engagement Models Anywhere, Anytime Systems of Record Secure Data Dynamic Infrastructure On-demand Self-service Go to Market Mobile, PoS, ATMs Internet of Things Sensors
  12. 12. IBM Cloud Internet Social & Internet Data sources Trading partner communities Mobile, PoS, ATMs Internet Public Cloud Dedicated Cloud API Developer & Customer communities Internet of Things Sensors APP APP Service Service DBAPPDB APP APP Enterprise DB Private Cloud Master Data Management Big Data API DMZ DMZ Hybrid Cloud Applications are becoming the norm for the Integrated Digital Enterprise … … Challange: Digital Enterprise, Digial Transformation
  13. 13. IBM Cloud Operations with larger cloud footprints are more likely to report that the IT department serves their needs -10% 0% 10% 20% 30% 40% 50% 60% Very well Somewhat well Not very well Not at all well Don’t know >60% IT Infrastructure is cloud <60% IT infrastructue is cloud “How well has the IT department at your organization served the operation’s needs in the last two years?” Graphic: from “Mapping the Cloud Maturity Curve” © The Economist Intelligence Unit 2015 Challange: IT Serves model
  14. 14. IBM Cloud Your user experience and IT support capabilities of Emerging Systems of Engagement are dramatically different from existing Systems of Record Deliver more applications with fewer lines of code… Challange : Agile of porducts develpoing cycle Systems of Engage- ment Systems of Record New Projects: The speed to drive innovation and growth Traditional Projects: The capabilities to capitalize on your institutional knowledge Digital IT Industrialized ITHybrid Integration
  15. 15. IBM Cloud Governance Orchestration Integration Management Control Visibility 3rd Party Services & Data Security Dedicated PublicPrivate Your Business Logic and Data Traditional IT … To be successful, you need hybrid clouds that are composable, integrated, and orchestrated to best serve diverse groups/needs. 14 Cloud: Composable, Integrated and Orchestrated
  16. 16. IBM Cloud An integrated set of Cloud capabilities is necessary to address some of the common challenges EXISTING IT DEVELOPMENT MANAGEMENT ANALYTICS 3rd PARTY APIs Connectors DB Service API Platforms App Centric | Containers API API API Infrastructure Services On-Premises | Off-Premises | Multi-cloud API Catalog CLOUD APP MID TIER SECURE API Customer Information Inventory Database Business Process Run Time Event & Queues Cloud Platform Services Secure Integration Existing Apps DevOps1 2 4 3 1 3 2 4 5 5 Cloud Platform Capabilites
  17. 17. IBM Cloud IBM is investing $3B over the next four years to help clients and ecosystem partners build IoT solutions CLOUD OPEN PLATFORM FOR INDUSTRIES IOT SERVICES WITHIN IBM BLUEMIX EXPANSION OF ECOSYSTEM OF IOT PARTNERS
  18. 18. IBM Cloud17
  19. 19. IBM Cloud IBM Cloud – Orchestrate Cloud Resource Pool Enterprise class, optimized infrastructure Infrastructure as a Service Resource Pool Cloud Management (Cloud Orchestrator, Cloud Manager, UrbanCode) across all models, built on OpenStack Private Clouds Public Clouds IBM Cloud OrchestratorOrchestration(Pattern) Self-Service Catalogue Trading partner communities APP APP Service Service DBAPPDB APP APP Enterprise DB Customer Project
  20. 20. IBM Cloud IBM Cloud – UrbanCode Deploy with Patterns helps rapidly deploy application environments IBM UrbanCode Deploy with Patterns  Pattern designer Design open, full stack application environments in a diagram or textual editor  Design once, deploy anywhere Deploy full stack environments to multiple clouds  Environment lifecycle management Manage infrastructure change and easily apply changes to existing environments  Delivery process automation Automated delivery process with integrated full stack environments Application Compute, Storage, Network Configuration OS / Platform Image Middleware Configuration Middleware Policies VMware vCenter Private Public Virtual Datacenter 20
  21. 21. IBM Cloud Enterprise class, optimized infrastructure Infrastructure as a Service IBM Cloud Orchestrator IBM Cloud – IoT platform, Open by Design BlueMix Composable and integrated application development platform Platform as a Service IOT Foundation
  22. 22. IBM Cloud IBM’s Internet of Things Foundation Service Connect Collect Manage Simple APIs Assemble Compose • Secure Device Registration • Scalable Device Connectivity • Historian • Visual wiring • PAYG SaaS pricing • Powered by IBM MessageSight technology Flow
  23. 23. IBM Cloud IBM is a leader in defining IoT Participating member in key open standards and industry initiatives Ecosystem & partnership strategy extend the IBM IoT platform Examples: Derive IoT value on the Cloud through strong industry partnerships and open ecosystem Start fast and grow exploiting IBM Cloud marketplace • 400+ IBM and Business Partner offerings
  24. 24. IBM Cloud Taiwan based High-tech companies are partnering with IBM Cloud 24
  25. 25. IBM Cloud Enterprise class, optimized infrastructure Infrastructure as a Service IBM Cloud Orchestrator IBM Cloud – IaaS, PaaS, SaaS, BPaaS BlueMix Composable and integrated application development platform Platform as a Service Enabling business transformation Business Process as a Service Smarter Workforce Smarter Cities Smarter Analytics Smarter Commerce Watson Solutions Software Solutions Marketplace of high value consumable business applications Software as a Service Public. Private. Dynamic Hybrid.
  26. 26. IBM Cloud Create apps quickly with prebuilt services 2 • Runtimes, services, and tooling up to you Choice Industry Leading IBM Capabilities • Services leveraging the depth of IBM software • Full range of capabilities Completeness • Open source platform and services • Third party to enable key use cases Security Services Web and application services Cloud Integration Services Mobile Services Database services Big Data services Internet of Things Services Watson Services DevOps Services A full range of capabilities to suit any great idea.
  27. 27. IBM Cloud27 http://connected-car.mybluemix.net/ IBM Connected Car demo site
  28. 28. IBM Cloud IBMPush Provides a capability to send sensor events from devices registered in IoT Cloud to mobile devices Assumptions • Devices are registered with IoT cloud service • Mobile devices have the necessary apps which need to subscribe to events from devices • Mobile app on device should agree to receive Push notifications IBM Confidential
  29. 29. IBM Cloud The visualizer displays the geographic regions defined in the starter application. It also displays the current location of each device as reported in the message stream from the MQTT demo server. Adding to Visualiser IBM Confidential
  30. 30. IBM Cloud ISL Demo: Intelligent Traffic Light Management for Emergency vehicles •Receive GPS coordinates from Emergency Vehicle •IoT Node red Flow read the GPS coordinates and find in the Database the nearest traffic signal. •If the Emergency Vehicle is just 500 meters away from Nearest Traffic Signal it sends the command to turn the Traffic Light Green. IBM Confidential
  31. 31. IBM Cloud IBM Analytic: Industry Analytics Solutions 31
  32. 32. IBM makes connected car move via new IoT for automotive cloud service
  33. 33. Partner Solution LAUNCH expedite finishing the firmware for their Golo OBD/GPS/GSM module that works with IoTF+Bluemix, uses MQTT, supports IoTF topics, sends/receives IoTF JSON messages. http://www.cnlaunch.com/en/m/pr oduct/ex/golo
  34. 34. IBM Cloud A single connectivity standard: Testbeds Putting IOT to work 34 Testbeds are experimentation platforms deployed and tested in an environment that resembles real -world conditions. They demonstrate new technologies to create new products & services, show how new technologies can be usefully deployed, fuel R&D ideas and opportunities, and generate an appreciable and measurable impact on new and existing markets. The IOT Solutions World Congress will show quick-turnaround, short- term projects focused on near-term products and services developed by leading industrial enterprises. More information at: http://www.iiconsortium.org/asset- efficiency.htm Infosys Industry 4.0 microsite Asset Efficiency video
  35. 35. IBM Cloud Real World: Testbeds Putting IOT to work 35 CONDITION MONITORING & PREDICTIVE MAINTENANCE TESTBED Condition Monitoring (CM) is the use of sensors in equipment to gather data and enable users to centrally monitor the data in real- time. Predictive Maintenance (PM) applies analytical models and rules against the data to proactively predict an impending issue; then deliver recommendations to operations, maintenance and IT departments to address the issue. These capabilities enable new ways to monitor the operation of the equipment - such as turbines and generators - and processes and to adopt proactive maintenance and repair procedures rather than fixed schedule-based procedures, potentially saving money on maintenance and repair, and saving cost and lost productivity of downtime caused by equipment failures. Furthermore, combining sensor data from multiple pieces of equipment and/or multiple processes can provide deeper insight into the overall impact of faulty or sub-optimal equipment, allowing organizations to identify and resolve problems before they impact operations and improve the quality and efficiency of industrial processes. Through this testbed, the testbed leaders IBM and National Instruments will explore the application of a variety of analytics technologies for condition monitoring and predictive maintenance. The testbed application will initially be deployed to a power plant facility where performance and progress will be reported on, additional energy equipment will be added and new models will be developed. It will then be expanded to adjacent, as yet to be determined, industries. Member Participants: IBM, National Instruments Solution: Provide a multi-vendor, cloud-based predictive maintenance solution that proves out new business models. The Condition Monitoring and Predictive Maintenance Testbed will offer continuous online measurements, automated analysis, and balance of plant coverage.
  36. 36. IBM IoT solutions deliver value through industry specific analytics built on a foundational enterprise capabilities Industry-specific Solutions Design & Engineer Operate Manage Analyze and Optimize Connect, Collect and Store Protocols Secure Products, Assets, Infrastructure Platform Layer Solution Layer Connected Car Smart Home Smart Cities Connected White Goods Industry solutions from IBM, Partners, and Customers Consumer / Enterprise Connection Healthcare API API API API API 36 Optimize your existing assets for IoT to gain immediate benefits in efficiency Operate Extract insight from data to improve development of new products and services Analyze Innovate Transform
  37. 37. IBM Cloud Thank you!