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Going Viral - aka Media Sharing

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EW Bullock Associates
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V i ral G o i ng a.k.a. media sharing By: Mike Craney EW Bullock Associates
VISIT PENSACOLA Pensacola Beach • Perdido Key
What is Viral? Unsolicited sharing of content YouTube video facebook post blog post tweet email ...and even your ads
What is Viral? creating engagement the oldest form of media uth Adve rtising! Wor d of M o
Competing against the noise
p eo ple e n gag e What makes things go viral? lucky? planning? creativity? trigger a emotion?
Fascinate: Your 7 Triggers to Persuasion and Captivation sallyhogshead.com
7 triggers.... Power Lust Mystique Prestige Alarm Vice Trust
What about emotions? Humor (joy) Anger Sadness Fear Love Surprise Disgust Anticipation
Defining viral success... Email? open rate Banner ads? click rate YouTube Video? views Websites/Blogs? page views Facebook/Twitter? followers
How many followers do you have? The size of your audience doesn't matter. What's important is that your audience is listening. Randy Pausch
How many followers do you have? Company A Engagement Active fans 50,000 fans 10 percent 5,000 Company B Engagement Active fans 10,000 fans 60 percent 6,000 Company B wins!
Success is relative "My click rate was only .05%" Do the math! Charlie bit my finger - 360,363,299 views world population - 6,775,235,700 people 360,363,299 views ÷6,775,235,700 people .05 view rate
The secret? It's just like fishing! 1.) Know your fish / Fish where the fish are 2.) Content over quantity 3.) Hit your audience's triggers 4.) promote & share - repeatedly! 5.) promote & share - everywhere! 6.) plan, execute, evaluate - rinse & repeat! and above all - KEEP FISHING!
Q&A
THANK YOU! ng V iral G o i a.k.a. media sharing Mike Craney - EW Bullock Associates mike@ewbullock.com www.mikecraney.com

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Going Viral - aka Media Sharing

  • 1. V i ral G o i ng a.k.a. media sharing By: Mike Craney EW Bullock Associates
  • 2.
  • 4. What is Viral? Unsolicited sharing of content YouTube video facebook post blog post tweet email ...and even your ads
  • 5. What is Viral? creating engagement the oldest form of media uth Adve rtising! Wor d of M o
  • 7. p eo ple e n gag e What makes things go viral? lucky? planning? creativity? trigger a emotion?
  • 8. Fascinate: Your 7 Triggers to Persuasion and Captivation sallyhogshead.com
  • 9. 7 triggers.... Power Lust Mystique Prestige Alarm Vice Trust
  • 10. What about emotions? Humor (joy) Anger Sadness Fear Love Surprise Disgust Anticipation
  • 11. Defining viral success... Email? open rate Banner ads? click rate YouTube Video? views Websites/Blogs? page views Facebook/Twitter? followers
  • 12. How many followers do you have? The size of your audience doesn't matter. What's important is that your audience is listening. Randy Pausch
  • 13. How many followers do you have? Company A Engagement Active fans 50,000 fans 10 percent 5,000 Company B Engagement Active fans 10,000 fans 60 percent 6,000 Company B wins!
  • 14. Success is relative "My click rate was only .05%" Do the math! Charlie bit my finger - 360,363,299 views world population - 6,775,235,700 people 360,363,299 views ÷6,775,235,700 people .05 view rate
  • 15. The secret? It's just like fishing! 1.) Know your fish / Fish where the fish are 2.) Content over quantity 3.) Hit your audience's triggers 4.) promote & share - repeatedly! 5.) promote & share - everywhere! 6.) plan, execute, evaluate - rinse & repeat! and above all - KEEP FISHING!
  • 16. Q&A
  • 17. THANK YOU! ng V iral G o i a.k.a. media sharing Mike Craney - EW Bullock Associates mike@ewbullock.com www.mikecraney.com