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Apple's Smart Sensor Technologies -- market research report (sample)

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This comprehensive 204-page report covers the latest and emerging sensors, microsystems, and MEMS technologies which Apple is developing and using for its products including the iPhone and the Watch. To order the full version, please go here: https://fs8.formsite.com/medved44/form33/index.html

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Apple's Smart Sensor Technologies -- market research report (sample)

  1. 1. www.memsjournal.com | info@memsjournal.com | Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. TECHNOLOGIES APPLE’S SMART SENSOR Market Research Report August 2015 Sample Version
  2. 2. 2 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Confidentiality and Disclaimer Notice This document and its associated attachments contain information that is confidential and proprietary to MEMS Journal, Inc. If you are not the intended recipient of this document, please notify MEMS Journal immediately by email or telephone, delete the original document, emails and attachment files from your computer system and destroy any hard copies of this document and its supplements. Be aware that any disclosure, copying, distribution, or use of this file or its accompanying attachments (if any) with any parties is prohibited. The content of this document is for information purposes only and is not intended to provide tax, legal or investment advice. You should not fully rely on any material contained in this document and should seek independent advice wherever necessary. Any decisions you make based upon any information contained in this document are your sole responsibility. The information does not constitute a solicitation of any order to buy or sell any securities. For further questions, please contact us at info@memsjournal.com.
  3. 3. 3 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Table of Contents I. Executive Summary ………………………………………………….……….… II. Consumer Electronics Smart Sensor Landscape …………..……… 1. Smart Sensor Applications and Evolution 2. Market Size and Growth 3. Top Buyers and Suppliers 4. Market Trends and Forces i. Consumer Demand ii. Technology Advances and Challenges iii. Shift to Software iv. Data Analytics and Storage v. Privacy and Security III.Apple Smart Sensor Use ……………………………………..………………. 1. Product and Sensor Roadmap 2. iPhone and iPad Smart Sensors (Historic and Current) 3. Expected Apple Watch Smart Sensors 4. Sensor Suppliers 5. Sensor Hardware and Software Deep Dive i. Accelerometer ii. Gyroscope iii. 6-axis Combo Motion (IMU) iv. Magnetometer v. Pressure Sensor vi. Microphones vii. Fingerprint Sensor viii.Ambient Light and Proximity Sensors ix. Hall Effect (Smart Cover) Sensor x. Heart Rate Sensor xi. Force Sensor 6. Sensor Hub and Sensor Fusion Deep Dive i. Motion Co-processor Hub ii. Core Motion and Core Location Software iii. Watch Software IV.Apple Emerging Smart Sensor Technology ………..………………… 1. Areas of Sensor Development 2. Rumored Next Generation iPhone and Watch Sensors 3. Emerging Sensor Technology Deep Dive i. Health/Fitness Sensors and Wearables ii. Enhanced Security Systems iii. Sound and Image Capturing iv. User Interface and Accessories v. Networking vi. Positioning and Navigation vii. Device Management and Protection viii.Smart Home 5 14 36 78 V. Apple Smart Sensor Ecosystem ………..…………..………………….. 1. Internet of Things Platform Overview 2. Apple Internet of Things Reputation 3. HealthKit Deep Dive 4. HomeKit Deep Dive 5. Software-Focused Approach 6. Privacy and Security 7. Regulations 8. Data Analytics and Storage VI.Third-Party Accessories …..…………..………..…………..……………. 1. Smartphone/Tablet Accessory Landscape 2. Types of Sensors in Accessories 3. Health/Medical Accessories 4. Fitness/Sports Accessories 5. Smart Home Accessories 6. Lifestyle Accessories 7. Environmental Monitoring Accessories 8. Gaming/User Interface Accessories VII.Competitor Smart Sensor Use …..………..………..………..………. 1. Smartphone and Tablet Competitors and Market Share 2. Overview of Sensor Use by Competitor 3. Wearables Competitors and Market Share 4. Wearables Sensors and Use by Competitor 5. Health Platforms by Competitor 6. Smart Home/IoT Sensors and Use by Competitor 7. Smart Home Platforms by Competitor 8. Competitor Sensor and Platform Deep Dive i. Samsung ii. Google iii. Microsoft iv. Blackberry v. Xiaomi vi. Other Chinese Manufacturers Appendix: Apple Sensor Project Details …..………..………..………. About Us: MEMS Journal Market Intelligence Services ..………. 118 134 147 182 199
  4. 4. 4 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com List of Figures 1. Consumer Electronics Smart Sensor Applications 2. Smart Sensor Development in Consumer Electronics 3. Global MEMS Unit Shipments (Consumer Electronics) 4. Sensor Market Size and Forecast (Smartphones & Tablets) 5. Sensor Market Size and Forecast (Wearables) 6. Top Buyers of Consumer Electronics MEMS 7. Top Suppliers of Phone & Tablet MEMS 8. Global Smartphone and Tablet Market Size 9. Global Wearables Market Size by Device Category 10. Global Internet Device Installed Base Forecast 11. MEMS Accelerometers Cost and Size Reductions 12. Sensor Hub Market Size and Forecast 13. Examples of Sensor Hub Architectures 14. Market Value Repartition in IoT Structure 15. Big Data Size Reference 16. Timeline of Apple’s Product and Sensor Milestones 17. iPhone Sensors by Model 18. Snapshot of iPhone6 Sensors and Suppliers 19. iPad Sensors by Model 20. Snapshot of iPad Air 2 Sensors and Suppliers 21. Snapshot of Expected Apple Watch Sensors 22. Snapshot of iPhone Sensor Suppliers Over Time 23. Apple MEMS Microphone Primary Suppliers by Product 24. Knowles MEMS Microphone Market Share 25. Apple Motion Co-processor Sensor Hub Architecture 26. Apple Motion Co-Processor Evolution 27. Examples of Potential Future Apple Sensors 28. Hypothesized Future Sensor Technology by Product Line 29. Timeline of Sensor-Related Emerging Technology 30. Rumored iPhone 7 Sensor Additions 17 18 19 20 21 22 23 26 27 28 29 30 31 33 34 41 42 43 44 45 46 47 49 50 72 74 82 83 84 85 31. Apple Internet of Things Platforms and Product Synergy 32. Timeline of Apple’s Platform Development 33. Most Influential Internet of Things Companies 34. Smartphone/Tablet Accessory Landscape 35. Types of Sensors in Third-Party Accessories 36. Handset Market Share 37. Handset Profit Share 38. Tablet Market Share 39. Overview of Smart Sensors by Competitor 40. Smart Sensor Hardware by Competitor 41. Wearable Device Release Timeline 42. Global Smartwatch Market Share 43. Global Wearable Bands Market Share 44. Examples of Wearables Sensors 45. Leading Smartwatch Sensor Comparison 46. Wearables (Excluding Smartwatch) Sensor Comparison 47. Health Platforms by Competitor 48. Examples of Smart Home/Internet of Things Sensors 49. Competitor Smart Home Sensor Comparison 50. Smart Home Platforms by Competitor 51. Samsung Galaxy S5 Sensors (Compared to iPhone) 52. Samsung Simband 53. Samsung Smart Home 54. Google Smartphone Sensors (Compare to Apple) 55. Google Moto 360 Sensors 56. Microsoft Smartphone & Tablet Sensors (Compared Apple) 57. Microsoft Band Sensors 58. Blackberry Smartphone Sensors (Compared to Apple) 59. Xiaomi Smartphone & Tablet Sensors (Compared Apple) 60. Consumption of Motion Sensors and Microphones by OEM 61. China Semiconductor Industry Revenue 122 123 124 136 137 152 152 153 154 155 156 157 157 158 159 160 161 162 163 164 165 168 169 170 172 174 176 177 178 180 181
  5. 5. 5 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Get ahead of the competition -- order the full version! Please click here to order the enterprise license for the full version of this report. For further questions, please contact us at info@memsjournal.com.
  6. 6. 66 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com VII Competitor Smart Sensor Use VI Third-Party Accessories I Executive Summary II Consumer Electronics Smart Sensor Landscape III Apple Smart Sensor Use IV Apple Emerging Smart Sensor Technology V Apple Smart Sensor Ecosystem
  7. 7. 14 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Apple’s competitors in wearables and smart home use a wide variety of smart sensors • In wearables, Apple has introduced its Watch and now faces competition from a wider range of companies including Samsung, Google, Microsoft, LG, Sony, Fitbit, and Jawbone; Samsung, Google, and Microsoft have also launched health/wearables software platforms that compete with Apple’s HealthKit –Common biometric sensors in wearables include heart rate, galvanic skin response, bio-impedance, and skin temperature sensors; most wearables also have basic motion sensors, and smartwatches have microphones and other user interface sensors –The Microsoft Band has the most sensors of any major manufacturer’s wearable and also has a GPS, making it more functional as a stand-alone tracker without a phone –Samsung has a line of wearables including a smartwatch, headphones, and virtual reality glasses and Google offers a smartwatch, all with basic biometric and motion sensors –Xiaomi offers a band with only basic functionality but very low price and long battery life that make it distinct • In the smart home space, Samsung and Google have platforms that compete with Apple’s HomeKit –Common smart home sensors in platform accessories include occupancy, ultrasonic, open/close, temperature/humidity, and ambient light and sound sensors; communication systems like WiFi also play an important role in connecting devices and enabling presence sensing –Google acquired leading smart home company Nest as its platform foundation; Nest devices use occupancy, ultrasonic, temperature/humidity, smoke and carbon dioxide sensors among others –Samsung acquired software-focused smart home company SmartThings as its platform foundation; SmartThings makes a hub and a range of compatible devices that use vibration, open/close, and temperature sensors, among others, and use communications systems for presence sensing –Xiaomi is also entering the smart home space with a platform and range of smart home hardware
  8. 8. 20 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com The variety of smart sensors available for consumer electronics has exploded in recent years Sources: This little motion sensor went to the market..., Sonja Thompson, IT News Digest, March 22, 2007; Willie D. Jones, IEEE Spectrum, A Compass in Every Smartphone, January 29, 2010; Consumers boost MEMS combo sensors, Electronic Product Design and Test, March 19, 2014; Samsung Turns up the Pressure on Competition with Pressure Sensor in Galaxy S4, IHS, March 20, 2013; Behind the sixth sense of smartphones: the Snapdragon processor sensor engine, Qualcomm, April 24, 2014; MEMS for Cell Phones & Tablets, Yole Developpement, May 2012; Fairchild, Emergence of a $Trillion MEMS Sensor Market, SensorCon, 2012; MEMS Microphone Market Tops 2 Billion Units, Mobile Dev Design, March 4, 2013 2005 2015+ Accelerometer (Samsung SCH-S310 possibly 1st application) Gyroscope (iPhone4) 2007 2010 2014 Accel/ Magneto combo Accel/ Gyro combo 2011 Pressure/Barometer (Samsung Galaxy) 2012 Temperature Humidity (Samsung Galaxy) 2013 Hall Effect (Samsung Galaxy) 2006 2008 2009 Magnetometer (iPhone3) Heart rate (Samsung Galaxy) Fingerprint (iPhone 5s 1st major use) Emerging tech: •Force •Pulse •Gas/chemical •UV •Thermal imaging •Etc. RGB (iPhone4) RGB, proximity, gesture (Samsung Galaxy) Smart Sensor Development in Consumer Electronics 9-axis motion combo Apple iPhone introduced with 3 sensors Samsung Galaxy has more than 10 sensors, most of any phone on market High performance MEMS microphones (iPhone4) Proximity Ambient Light (Original iPhone)
  9. 9. 24 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Apple and Samsung dominate the market for smart sensors in consumer electronics Note: Data from 2011 but trend of Apple and Samsung dominating the market continues today Sources: Apple and Samsung Are Top Consumer & Mobile MEMS Buyers, IHS, August 13, 2012; Apple and Samsung Drive Adoption of Next-Generation Sensors, IHS, October 23, 2014 0 100 200 300 400 500 600 Expenditures[US$Billions] Top Buyers of Consumer Electronics MEMS (2011)Apple Samsung LG Electronics Song Nintendo Nokia HTC Motorola Canon Sony Ericsson • Apple and Samsung have led adoption of sensors in consumer electronics; recent developments include: –Apple initiated the mainstream market for finger print sensors in the iPhone5s –Samsung pioneered health (pulse) and environmental (humidity, UV) sensors in recent models • As of 2011, Apple and Samsung accounted for 60% of value in the consumer electronics MEMS market; their share was projected to reach 67% by 2016 • Market dominance gives Apple and Samsung purchasing power, and in the past they have aggressively negotiated lower prices on components like motion sensors than other handset makers
  10. 10. 26 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com A variety of trends and forcing are impacting the smart sensor industry and its players Consumer Demand Technology Advances Technology Challenges Shift to Software Data Analytics & Storage Privacy & Security Consumer demand for mobile device functionality & interconnectedness is driving the smart sensor market. Key trends include demand for more smartphones and more smartphone features, growth in wearables, and emergence of the Internet of Things. Improvements in sensor technology are enabling use of more sensors in consumer electronics. Key improvements include reduced sensor size and cost, development of sensor hubs and fusion, and reduced data processing costs. There are still technological challenges to overcome to meet market demand for smart sensors. Size, cost, and power consumption need to decrease further, intelligence needs to improve, and R&D needs to become more streamlined. The proliferation of sensors and emergence of the Internet of Things will shift the focus and value in the industry from hardware to software and value- added services. This will impact value chain dynamics and may require existing players to adjust their business models. The large volumes of data being produced by sensors poses unique challenges for analytics and storage. Big data analytics approaches will become important, and there may be a shift towards more processing on sensors to reduce the data that has to be transmitted and stored. Privacy, security, and regulatory issues also pose a challenge to smart sensor and related Internet of Things markets. Approaches and standards for data ownership and use will have to be created and more oversight from regulatory agencies may become the norm. Sources: See following pages
  11. 11. 27 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Consumer demand for device functionality is driving the smart sensor market Sources: Emergence of Trillion Sensors Movement, Fairchild, IEEE MEMS, January 22, 2014; Sensors for cellphones and tablets, Yole Developpement, 2014; Wearable Sensor Market to Expand Sevenfold in Five Years, October 16, 2014; The Internet of Things: Sizing up the opportunity, McKinsey, December 2014; MEMS: How smart devices and wearables will keep getting smarter, Francine Hardaway, Phoenix Business Journal, November 12, 2014 Smartphones and tablets • Demand for smartphones and tablets continues to increase • Additionally, consumers are using these devices to do more (communication, entertainment, business, fitness, etc. ) and have higher expectations in terms of functionality • There will be demand for more sensors –One estimate suggests the IoT will require 1 trillion sensors –MEMS are projected to grow 10x further because of the IoT • There will also be demand for new types of sensors as well as combo sensors and other integrated solutions • There will be need for more advanced sensor algorithms and need for closer integration between hardware and software • There will be a need for solutions (analytics, storage, etc.) to address the data generated by the rapidly expanding installed base of sensors Trends Impact Wearables • The wearables market is gaining traction as consumers look for more advanced fitness, wellness, and health monitoring • Device manufacturers are responding with new products, including sophisticated multipurpose devices Internet of Things (IoT) • The emerging Internet of Things category is connecting sensor-laden devices through network architecture • Wearables and home monitoring (often with a smartphone or tablet as a hub) are key verticals in consumer electronics • It is expected that 25-35 million objects will be connected to the Internet of Things by 2020
  12. 12. 29 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com The wearables category is growing rapidly as new types of products are introduced and adopted Global Wearables Market Size by Device Category Note: Data is for developed markets Sources: The smart wearables market will be worth USD22.9 billion worldwide by 2020, Analysis Mason, September 16, 2014; Wearable sensor market to expand sevenfold in 5 years, MEMS Journal, October 16, 2014 0 20 40 60 80 100 120 140 160 180 200 2013 2014 2015 2016 2017 2018 2019 2020 Shipments[Millions] Smart wristbands Smart watches Smart glasses Smart clothing/accessories Other Wearables will incorporate sensors that are already utilized by smartphones today, including motion and user interface sensors, and expand into new and emerging sensor types such as bio and chemical sensors Forecast
  13. 13. 33 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com There are several sensor hub architectures in use, and they continue to evolve External hub, typically a dedicated microcontroller (MCU); this is the dominant architecture in consumer electronics applications today and will likely remain so in the near term due to it’s superior low power performance Low-power sensor hub incorporated in an application processor; m ay overtake the dedicated MCU architecture by 2016. Combo of one or more sensors (typically accelerometer and gyroscope) and low-power processor Images from EE Catelog, Qualcomm, InvenSense Sources: Sensor Hubs Make Big Gains While Enabling the Future of Sensing, IHS, April 16, 2014; Atmel, Qualcomm, NXP Lead Booming Sensor Hub Market, IHS, April 21, 2014 Qualcomm and InvenSense websites • Manufacturers include: –InvenSense –STMicroelectronics –Bosch • Device users include: –Apple (6-axis IMU - InvenSense) • Manufacturers include: –Qualcomm (29% share sensor hubs –Intel –Nvidia • Manufacturers include: –Atmel (32% share sensor hubs) –NXP Semiconductor (24% share sensor hubs) –STMicroelectronics • Device users include: –Apple (M8 co-processor - NXP) –Samsung –Motorola/Google 1 2 3 Examples of Sensor Hub Architectures
  14. 14. 38 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Get ahead of the competition -- order the full version! Please click here to order the enterprise license for the full version of this report. For further questions, please contact us at info@memsjournal.com.
  15. 15. 45 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com New iPhone generations have always come with new sensors Sources: Driven by Apple and Samsung, Light Sensors Achieve Double-Digit Revenue Growth, IHS, June 30, 2013; MEMS: Looking back at 2014 and 5 years outlook, IHS, November 2014; Light and Proximity Sensors - A Market Ready for Explosive Growth, Tony Rizzo, Mobility TechZone, July 30, 2013; iPhone 6 Teardown, iFixit, 2014; Apple 3G iPhone Teardown Report, Portelligent, 2008; MEMS Microphone Market Tops 2 Billion Units, Mobile Dev Design, March 4, 2013 2007 2008/9 iPhone 1st Generation iPhone 3 2010/11 iPhone 4 2012/13 Magnetometer (3GS) RGB/proximity combo (4) Magnetometer High performance Microphone iPhone 5 Fingerprint (5s) Sensor Hub (5s) 6-axis accel + gyro IMU Accelerometer (discrete) Proximity Ambient Light Magnetometer Microphone iPhone 6/ 6Plus 2014 Fingerprint Pressure Magnetometer Microphone GyroscopeGyroscope Accelerometer Proximity Ambient Light Accelerometer Proximity Ambient Light Accelerometer Proximity Ambient Light Sensor Hub Accelerometer Proximity (4s) Ambient Light (4s) iPhone Sensors by Model
  16. 16. 52 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Apple’s microphone supplier lineup has seen many changes Sources: Teardown of the Apple iPhone 4 Smart Phone, Chipworks, June 23, 2014; iPhone 5 MEMS Microphones, PR Newswire, February 5, 2014; MEMS Microphone 2014, Yole Developpement, 2014 ; In Complex Supply Chain, Knowles and Infineon are Top Suppliers of Packaged MEMS Microphones and Bare Microphone Dies, IHS, June 18, 2014; Top MEMS Microphone Suppliers All Can Count on Apple for Clear and Resounding Success, IHS, April 29, 2013; MEMS: Looking back at 2014 and 5 years outlook, IHS, November 2014 iPhone 4 iPhone 5 iPhone 6/6PlusiPhone 5s iPad 2 iPad Mini iPad Air & Mini 2/3 It has been suggested Apple (and other device makers), use multiple microphone suppliers to ensure they have a reliable supply; it likely also serves to keep costs lower Apple Microphone Primary Suppliers by Product Knowles expected starting Q2 2015 – see following slides
  17. 17. 66 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com A fingerprint sensor is behind the Touch ID feature in the iPhone and iPad Images from Apple and iFixit Sources: iPhone 5s teardown, iFixit, 2013; iPhone 5S Fingerprint Scanner Details Surface; Sweaty Fingers Not Allowed, Daily Tech, September 16, 2014; How the iPhone 5S Fingerprint Scanner Works—And What It Means For You, Andrew Tarantola, Gizmodo, September 10, 2013; Apple preparing software update to enhance functionality of iPhone 5s Touch ID, Daniel Eran Dilger, Apple Insider, February 28, 2014 • What it is: –CMOS chip using sensitive capacitance method –Chip has an array of minuscule capacitive cells, each less than a finger ridge wide, that consist of two conductor plates separated by an insulating layer • How it works: –Senses fingerprint ridges and valleys and combines the data to create an image of the print –Apple says the sensor searches for vitality signs to ensure that the finger is attached to the hand of a living person –The technology is generally recognized as being leading edge, but with some potential issues: The capacitive technology offers advantages in image quality and in the coatings that the sensor can image through as compared to optical, thermal and other solutions There are questions about the durability; because the sensor insulation layer has to endure sweat, sebum, water, and dirt, there is expected to be decay over time There are some inherent issues with fingerprint recognition like tissue damage or wet conditions that could make a fingerprint difficult to recognize or completely unreadable
  18. 18. 72 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Optical sensors for heart rate monitoring are expected in the Apple Watch • What it is: –According to Apple, the heart rate monitor will include optical sensors that use infrared and visible-light LEDs and photodiodes • How it works: –The system is rumored to include a photoplethysmogram (PPG) sensor that tracks changes in blood-flow by shining a light on the skin and measuring how it scatters off blood vessels –The system may leverage other sensors in the Watch and iPhone It will likely work with the accelerometer in the Watch and GPS and WiFi on the iPhone to track activity and calorie burn Image from Apple Sources: Apple Watch's Wristful of Sensors and MEMS, Tekla Perry, IEEE Spectrum, September 9, 2014; The Apple Watch May Solve the Usual Smart-Watch Annoyances, Rachel Metz, MIT Technology Review, September 9, 2014; Next-generation Apple Watch rumored to boast more sensors, fitness capabilities, Mikey Campbell, Apple Insider, September 11, 2014; Apple Watch coming this April: What you need to know about Apple's first smartwatch, CNET, February 6, 2015; Apple website There are apps that use the iPhone camera to calculate heart rate through changes in facial skin color, and it has been suggested that this technology might be incorporated –It is expected that the heart rate monitoring in the Watch will activate only during workouts, as opposed to the 24-hour tracking of other devices (e.g. Microsoft Band) –There is some question as to how accurate the heart rate sensing will be The top of the wrist is not as good a location as the bottom for measuring heart rate The wrist in general is hard place to accurately gauge signals because there is noise from motions unrelated to overall activity (other sensors in the Watch and iPhone may help, and it is theorized that Apple has a way of using visible light to improve reliability)
  19. 19. 75 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com The latest iPhones and iPads use a sensor hub for always-on control and monitoring of motion sensors • What it is: The M8 motion co-processor is a dedicated chip for collecting and processing the outputs from the accelerometer, 6-axis IMU, magnetometer, and pressure sensors • How it works: The M8 provides always-on functionality for the motion sensors –In the past, motion sensors were kept off when the device was asleep to avoid tying up the main processor and draining the battery –The M8 operates separately from the main processor and at much lower power levels, allowing the sensors to stay active and be analyzed all the time –When the device is brought out of sleep, the M8 can feed the gathered information to the processor and, in turn, to compatible apps Images from Apple and sources noted on individual sensor pages Sources: What Apple’s M7 Motion-Sensing Chip Could Do, David Talbot, MIT Technology Review, September 25, 2013; Apple's new M7 motion coprocessor to empower new breed of fitness apps, Kevin Bostic, Apple Insider, September 11, 2013; Apple website Motion co-processor Application processor Accelerometer 6-axis IMU Magnetometer : : Apps Apple Motion Co-processor Sensor Hub Architecture Pressure
  20. 20. 81 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Get ahead of the competition -- order the full version! Please click here to order the enterprise license for the full version of this report. For further questions, please contact us at info@memsjournal.com.
  21. 21. 88 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Apple’s sensor-related development has been very active in recent years Sources: See following pages Development Timeline of Representative Sensor Technology 201520142012 2013 Acquired AuthenTec; Fingerprint recognition sensors and other security- related technologies Acquired WiFiSLAM; Technology enables indoor navigation and mapping using WiFi and inertial sensor data Acquired PrimeSense; Technology uses motion and depth-sensing optical sensors for 3D sensing Hiring experts in biometrics/wearables and fashion Patents filed for iPhone as wearables hub Multiple patents for wearables and related technology Patent filed for enhanced fingerprint security Patent for heart rate sensors for security Patents for 3D gesture control UI Patent for “intelligent projector” with sensors Latest of several patents for “smart stylus” Patent for virtual keyboard with 3D sensors Patent application for home button joystick Patent for iPad “smart bezel” (one of several over the years) Several Smart Cover patents, including sensor fusion Patent for drop protection Patent filed for microphone noise cancellation Patent extension for watch gesture control
  22. 22. 98 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com In addition to adding health sensors to headphones, Apple may be exploring other sensor-enhanced designs • In 2012, Apple filed patents for sensors in headphones that are used to detect a user's presence and turn certain functions on or off. –The system would use capacitive touch sensors, accelerometers, and force sensors –The sensors would detect if the earbuds are in the user’s ear so that the noise-cancellation feature could be turned on or off in order to save power or the music could be played or paused • In 2013, Apple filed a patent for headphones that recognize voice activity to activate and tune beamforming for advanced noise cancellation –The system would use accelerometers, two microphones in the earpod, and an array of microphones on the wire –Voice would be detected by the accelerometer via vibrations propagating through tissue and bone and the array of microphones would either be targeted at the face or at ambient noise that could then be removed from the signal • Apple’s acquisition of the Beats headphones brand in 2014 has been identified as a possible step towards Apple making “smart headphones” (with new health monitoring and/or audio technology), because it comes with the infrastructure for significant headphone production Image from Apple patent and Apple Sources: With Beats, Apple Buys A Quick Start On Smart Headphones, Sam Sanders, NPR, May 31, 2014; Apple's latest patent application: Smart headphones that recognize your voice, Barry Levine, Venture Beat, April 3, 2014; Future EarPods may use sensors to detect users' ears, control noise cancellation and music playback, Mikey Campbell, Apple Insider, May 29, 2014; Apple working on voice-recognizing headphones with built-in accelerometer, beamforming mics, Mikey Campbell, Apple Insider, April 3, 2014
  23. 23. 104 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com • Apple has patented a design for 3D gesture control software that works with PrimeSense’s motion and depth- sensing optical sensors and is capable of recognizing and translating user gestures (for example, a command could be executed with a hand rising gesture) • Apple has also patented a motion sensing system for a 3D GUI concept for the iPhone that would use sensors to determine and display a perspective projection of the 3D display environment and detect gestures made above the display with proximity sensors The PrimeSense acquisition and other developments suggest Apple is broadly exploring 3D technology Image from Waak (not the Apple system) Sources; Apple's secret plans for PrimeSense 3D tech hinted at by new itSeez3D iPad app, Daniel Eran Dilger, Apple Insider, July 11, 2014; New Apple Patent From PrimeSense Covers Kinect-Style 3D Space Mapping, Darrell Etherington , Tech Crunch, December 9, 2014; Apple patent points to in-air 3D gesture UI for Apple TV, Mac and beyond, Mikey Campbell, Apple Insider, January 13, 2015; Apple wins patent for 3D iPhone UI w/ motion gestures, reassigns PrimeSense 3D mapping patent, Jordan Kahn, 9 to 5 Mac, December 9, 2014; Apple patents and other sources –Rumors have emerged recently that Apple is working on glasses-free 3D iPhone display technology, and, at the end of 2014, Apple had listed a number of job openings for developers with experience developing on virtual reality and motion sensing technology • Other Apple projects also include enhanced 3D experiences: –3D user interface effects: GPS location, position (using motion sensors), and lighting conditions are combined to create a better 3D experience in a mobile device (e.g. for more sophisticated gaming) –3D virtual navigation: includes creating virtual 3D scenes from real-world scenes, and the ability to navigate the 3D virtual environment; motion sensors track movement of the device to navigate or create 3D representations of objects –3D remote controller wands: Use motion sensors to recognize user gestures for zooming and scrolling functions for media systems
  24. 24. 119 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com An Apple patent describes the use of sensors to protect a dropped device • In 2014, Apple was granted a patent for a system that uses sensors to protect a dropped iPhone –The iPhone would be equipped with a “drop sensor” (similar to the ones already used in Apple laptops) based on motion sensors –If the sensor detects it is falling, the drop processor would communicate with a small motor to shift the phone’s internal weight and control which side it lands on (specifically, a side made more rugged for this purpose) • The iPhone already has many of the building blocks for such a system with the motion processor and a small motor used for vibration, so experts have suggested the system could be relatively easily implemented Sources: US Trademark Office Approves Apple Patent That Would Give iPhones Cat-Like Reflexes, Drew Prindle, Digital Trends, December 4, 2014; Apple patents mid-air flip technology for protecting phones, Nic Healey, CNET, October 10, 2013
  25. 25. 129 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Apple’s early moves have built its reputation as a key player in the Internet of Things landscape Note: Chart from Appinions; based on identifying relevant opinions from within over 200 million documents from news, blogs, forums, and social media over the preceding 90 days; data captured July 2014 Sources: Internet Of Things Influence Study, Appinions, July 2014 Most Influential Internet of Things Companies RANK NET INFLUENCE SCORES GOOGLE ACQUIRED NEST
  26. 26. 134 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Although not yet launched, HomeKit has already attracted device partners • When Apple announced HomeKit at WWDC in June 2014, it announced partnerships with many leading manufacturers, including iHome, Haier, Withings, Philips, iDevices, Belkin, Honeywell, and Kwikset Image from Insteon Sources: Apple's HomeKit rollout to require Apple TV for remote Siri control, Rich Brown, CNET, January 8, 2015; Apple HomeKit Automation Gear Sees Slow Ramp, Dawn Chmielewski and Ina Fried, Recode, January 23, 2015; Apple details HomeKit compatibility with competing home automation platforms, rules out rival Wi-Fi gear, Jordan Kahn, 9to5 Mac, January 22, 2015 • At the 2015 Consumer Electronics Show, the first round of HomeKit-compatible products were unveiled; they include a wide variety of products and sensors, including: –Insteon Hub that bridges HomeKit-compatible devices with Insteon’s vast catalog of otherwise incompatible smart home accessories –Smart sensors by Elgato for measurements like air quality, temperature, humidity, air pressure, energy and water consumption –ConnectSense Smart Outlet, an Internet- connected electrical socket that turns ordinary household appliances, like lamps, into devices that can be controlled via HomeKit –Smart versions of basic products like lightbulbs and garage door openers
  27. 27. 142 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com A variety of sensor-based third-party accessories are on the market or in development Home Environment These encompass and go beyond HomeKit and HealthKit platform accessories Quantified Self Health/Medical Detect a variety of body conditions to provide on-going monitoring or evaluation of a specific condition Fitness Detect motion and body conditions such as heart rate or perspiration Sports Track movement of sports equipment to provide feedback on performance Detect conditions or problems in the home and/or enable smart control of home devices Detect environmental conditions such as weather, pollution levels, or water quality Lifestyle Gaming/UI Use sensors to capture information about mobile device surroundings or control the device Smartphone/Tablet Accessory Landscape Wide variety of devices from pet monitors to devices that provide smart support for hobbies. Sources: See following pages
  28. 28. 158 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Four things are crucial in IoT: sensing, connectivity, data analyses and services. We have our technology in sensing and have [memos] in place with companies that are great in sensors… [IoT] has the potential to transform our economy, our society and how we live our lives. “ “ BK Yoon, CEO Samsung, January 2015 What competitors say about sensors and the IoT There will be So many…devices, sensors, things that you are wearing, things that you are interacting with that you won't even sense it. the Internet will be part of your presence all the time. “ “ Eric Schmidt, Executive Chairman, Google, January 2015
  29. 29. 166 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com The leading smartwatches all have accelerometers, but use of other sensors varies Sources: What Exactly Is an Apple Watch For?, Daisuke Wakabayashi, The Wall Street Journal, February 16, 2015; Best Smartwatches 2015, Mike Prospero, Tom’s Guide, February 26, 2015; Sony website, Samsung website; Google website, Pebble website; LG website; Vandrico Wearables Database Apple Watch Samsung Gear 2 Google Moto 360 Sony SmartWatch 3 Pebble LG G Watch R Starting Price $349 $300 $250 $249 $99 $250 Sensors: Accelerometer       Gyroscope      Compass    Microphone      Force  Ambient light    Heart rate     Pressure/barometer  Other features (used with sensors to enhance functionality): GPS  WiFi  Bluetooth       Leading Smartwatch Sensor Comparison
  30. 30. 187 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Beyond Xiaomi, other Chinese manufacturers are also increasingly using sensors • Among the top Chinese manufacturers (which include Xiaomi), most devices have the common smart sensors and sensor hubs and are adding advanced features like fingerprint sensors in their latest models –Huawai was the first Android smartphone with a touch fingerprint sensor (like Apple’s Touch ID) • As a result, Chinese manufacturers are increasingly dominating the global market for sensors Sources: MEMS: Looking back at 2014 and 5 years outlook, IHS, November 2014; Huawei sets a world first with Precise BioMatch™ Mobile, Percise Biometrics; China Smartphones: Hot for Sensor Hubs, Junko Yoshida, EE Times, June 23, 2014; The rise of China's smartphone makers, Matt Hamblen, Computer World, December 30, 2014 Chinese Mfr 0% 20% 40% 60% 80% 100% 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Revenue[$100M] Other OEMs Chinese OEMs Apple Samsung Consumption of Motion Sensors and MEMS Microphones by OEM
  31. 31. 190190 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Appendix Apple Sensor Project Details
  32. 32. 191 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Apple Sensor Project Summary Motion Sensors 25 Multiple Sensors 14 Accelerometer 7 Magnetometer 4 Temperature Sensor 4 MEMS Actuator 2 Gyroscope 2 Microphone 2 Light Sensor 1 Ultrasonic Transmitter 1 MEMS Mirror 1 Proximity Sensor 1 Pressure Sensor 1 Switch 1 Other 2 User Interface 21 Positioning & Navigation 9 Imaging & Video 8 Camera 7 Health & Fitness 5 Power Management 5 Sound 5 Networking 4 Motors & Actuators 2 Display 1 Security 1 Mobile 63 Computer Mouse 3 Personal Computer 1 Remote Control 1 Application Sub-System End Application
  33. 33. 192 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Apple Sensor Project Details (1/15) Project Title Summary Sensor Technology Sub-System End Application Key person(s) IR rejection filter for ambient light sensor The ability to accurately measure ambient light in handheld devices is important for a adjusting the display brightness and color scheme. Ambient light sensors have a tendency to report that the ambient light is brighter than it is. This occurs in environments lit by incandescent lamps compared to fluorescent lamps. In this project, a filter has been developed to accurately measure and calculate the amount of visible light (i.e. subtracting the amount of IR light). Sensor application: - Use a combination of clear and color sensors to cancel out the IR in the ambient light source. Light Sensor Camera Mobile Ching Yu Tam (Cupertino, CA) Camera actuator Digital cameras are adding more functionality by introducing additional optics for new applications, such as autofocus. The optical assembly and associated driving circuit involved must be small (to fit in flat smartphone), low cost and consume little power. This project is using a low-profile MEMS actuator for adjusting a camera lens to change the focal point. Sensor application: - Piezoelectric MEMS actuator for adjusting a camera lens. MEMS actuator Camera Mobile Richard Topliss (Campbell, CA) Camera autofocus Autofocus is one of the "holy grails" for digital cameras in handheld devices. This requires additional optics and driving circuitry. This project uses software to control a MEMS actuator that drives an optical assembly. The camera can then automatically change focal points when the user aims the camera at different objects. Sensor application: - Piezoelectric MEMS actuator for autofocus. MEMS actuator Camera Mobile Richard Topliss (Campbell, CA) Tripod detection for imaging When a handheld device is mounted on a tripod or otherwise held still, image stabilization is not needed. This project is using motion sensor data to determine if stabilization is needed, before the actual image is captured. Sensor application: - Use of motion sensor data to detect if a camera device is stationary. Motion Sensors Camera Mobile Jianping Zhou (Fremont, CA) Sebastien Beysserie (Milpitas, CA) Tripod detection for video When a handheld device is mounted on a tripod or otherwise held still, video stabilization is not needed. This project is using motion sensor data to determine if stabilization is needed, before the actual video is captured. Sensor application: - Use of motion sensor data to detect if a camera device is stationary. Motion Sensors Camera Mobile Jianping Zhou (Fremont, CA) Sebastien Beysserie (Milpitas, CA) George Williams (Pleasanton, CA) Rolf Toft (Palo Alto, CA)
  34. 34. 202 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Apple Sensor Project Details (11/15) Project Title Summary Sensor Technology Sub-System End Application Key person(s) Audio alert silencing Mobile devices provide audible alerts to the user for email, phone, timer, etc. Silencing these alarms can be inconvenient for the user, who typically needs to bring out the device and press a button or touchscreen. In this project, an accelerometer is used to silence alarms. The user simply shakes the device, without having to touch it. Sensor application: - Accelerometer detecting when the device is being shaken to silence alarms. Accelerometer User Interface Mobile Scott Herz (Santa Clara, CA) Dan Keen (Cupertino, CA) Motion sensor to navigate a cursor on a display As mobile device displays are becoming smaller (especially on, for example, smart watches), it becomes increasingly more challenging for users to interact with them. New, innovative user interfaces are being developed. In this project, the user can move the device to navigate a cursor on a display. Sensor application: - Accelerometer for user motion tracking. Accelerometer User Interface Mobile Farshid Moussavi (Oakland, CA) 3D remote controller wand for media systems The classic remote control for media entertainment systems is slowly being replaced by "smarter" remote controls. This project is using motion sensors to recognize user gestures for zooming and scrolling functions. Sensor application: - Sensors for motion tracking in a remote control. Motion Sensors User Interface Remote Control Duncan Kerr (San Francisco, CA) Nicholas King (San Jose, CA) 3D virtual navigation 3D virtual environments is an extension of the existing set of features on handheld devices. This particular project has developed a system for creating virtual 3D scenes from a real-world scenes, and the ability to navigate the 3D virtual environment by motion tracking. Sensor application: - Motion sensors to track movement of a device to navigate or create 3D representations of objects. Motion Sensors User Interface Mobile Richard Tsai (Cupertino, CA) Andrew Just (Cupertino, CA) Brandon Harris (Palo Alto, CA) Computer mouse with motion sensors Computer mice equipped with a surface tracking sensor (i.e. optical) can only measure user movements in two directions. This project has added motion sensors to detect rotational movement, which enables more functionality and a better user experience. Sensor application: - Motion sensors for tracking rotational movements of a computer mouse. Motion Sensors User Interface Computer Mouse Michael Cretella, JR. (Santa Clara, CA) David Amm (Sunnyvale, CA) Motion and touch hybrid user input Touch screens are inadequate in tracking both large and fine motions. For example, moving a cursor from one side of a touch display to another might take several swiping motions. This project is combining motion sensors for large movement and touch screen for fine movements in a hybrid approach. Sensor application: - Motion sensors for tracking user movement Motion Sensors User Interface Computer Mouse Farshid Moussavi (Oakland, CA)
  35. 35. 207 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Get ahead of the competition -- order the full version! Please click here to order the enterprise license for the full version of this report. For further questions, please contact us at info@memsjournal.com.
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  37. 37. 209 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com About MEMS Journal, Inc. • MEMS Journal was founded in 2003 • 35 full-time and part-time staff and are headquartered in Southfield, Michigan • Largest MEMS publication worldwide, with 34,800+ subscribers, growing quickly • Published over 9,800 stories, interviews, and articles and have reviewed more than 26,000 patents and patent applications • Services include: –Strategic planning (focus and positioning, marketplace perception, competitive analysis, roadmap development) –Market research and intelligence (technology scouting and assessment, system and component teardowns, patent/IP analysis) –Event organization and management (organize 4-5 events and sponsor 20-25 events per year) –Marketing and advertising (brand building, lead generation) –Content development (whitepapers, presentations, reports)
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  42. 42. 214 Apple’s Smart Sensor Technologies | Market Research Report | mr@memsjournal.com Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Get ahead of the competition -- order the full version! Please click here to order the enterprise license for the full version of this report. For further questions, please contact us at info@memsjournal.com.

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