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Sensor Hubs for Mobile and Consumer Electronics Applications -- New Report Sample

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Sensor hubs have become ubiquitous in smartphones and wearable devices over the past few years. They first started out as discrete MCUs for offloading sensor functions from the application processor (AP) to a lower-power processor to preserve battery power while the main AP is "sleeping".

In 2013, Apple introduced the M7 discrete sensor hub from NXP for motion sensing in the iPhone 5s and Samsung released the Galaxy S4 with a discrete sensor hub from Atmel. Qualcomm had already launched versions of the popular Snapdragon application processor with integrated low-power sensor core for smartphones a few years earlier, and in 2015, Google launched the Android Sensor Hub.

This report provides a comprehensive overview of the technologies and market for sensor hubs for mobile and consumer electronics applications, and addresses several key questions such as:

● What are the main usual sensor hub architectures and sensor hub types?
● What are the applications, opportunities, and recent developments for sensor hubs?
● What are the emerging trends with sensor hub technologies?
● Who are the main players in the sensor hub space?

The report contains the following sections:

● Executive summary
● Sensor hubs overview and introduction -- overview of sensor hubs in consumer and mobile applications, including types of applications, market size and growth, and industry trends
● Sensor hub architectures -- comprehensive review of the history of sensor hubs, available architectures, operating system compatibility and system level integration
● Sensor hub types, features, and functionality -- complete review of available sensor hub types, detailed comparison of sensor hubs and how future sensor hubs are shaped by market forces
● Sensor hub applications -- analysis of how sensor hubs are being used in consumer and mobile applications, challenges in system integration and emerging technologies
● Sensor hub main players -- close look at main sensor hub suppliers, partnerships and acquisitions
● Sensor hub platforms and ecosystems -- Examples of development platforms and how developers can use these, proprietary technology advantages and issues pertaining to data privacy and security
● Related technologies -- presentation of related technologies impacting how sensor hubs are being designed, developed, integrated and used
● Recent sensor hub developments

For more information or to discuss your project with us, please email us at mr@memsjournal.com

Publié dans : Technologie
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Sensor Hubs for Mobile and Consumer Electronics Applications -- New Report Sample

  1. 1. www.memsjournal.com | mr@memsjournal.com | Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. FOR MOBILE AND CONSUMER ELECTRONICS APPLICATIONS SENSOR HUBS Market Research Report August 2016 Image from QuickLogic Sample Version
  2. 2. 2 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Confidentiality and Disclaimer Notice This document and its associated attachments contain information that is confidential and proprietary to MEMS Journal, Inc. If you are not the intended recipient of this document, please notify MEMS Journal immediately by email or telephone, delete the original document, emails and attachment files from your computer system and destroy any hard copies of this document and its supplements. Be aware that any disclosure, copying, distribution, or use of this file or its accompanying attachments (if any) with any parties is prohibited. The content of this document is for information purposes only and is not intended to provide tax, legal or investment advice. You should not fully rely on any material contained in this document and should seek independent advice wherever necessary. Any decisions you make based upon any information contained in this document are your sole responsibility. The information does not constitute a solicitation of any order to buy or sell any securities. For further questions, please contact us at info@memsjournal.com.
  3. 3. 3 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Table of Contents I. Executive Summary ……………………………………………….……….… II. Sensor Hubs Overview and Introduction …………………………. 1. Overview 2. Sensor Hub Applications Overview 3. Market Size and Growth 4. Top Buyers and Suppliers 5. Market Trends and Forces i. Customer Demands ii. Technology Advances and Challenges iii. Make vs. Buy iv. Discrete vs. Turnkey Solutions v. Sensor Fusion vi. Always On Functionality vii. Power Management III. Sensor Hub Architectures …………………………………………………. 1. Overview 2. History of Sensor Hubs 3. Evolution of Sensor Hubs 4. Sensor Hub Architecture Hardware and Software 5. Sensor Hubs for Non-RTOS Operating Systems 6. Sensor Hubs for RTOS Operating Systems 7. Current Trends in Sensor Hubs IV. Sensor Hub Types, Features and Functionality …………………… 1. Overview 2. Traditional Sensor Approach 3. What can Sensor Hubs do? 4. Sensor Fusion and Functionality 5. Sensor Hub Type Comparison 6. Sensor Hub Types Deep Dive i. Application Processor with Sensor Core ii. Discrete Microcontroller iii. Sensor Integrated Microcontroller iv. Programmable Logic and FPGAs v. Application Specific Integrated circuit (ASIC) vi. Global Navigation Satellite Systems (GNSS) V. Sensor Hub Applications …………………………………………………… 1. Overview 2. Business Models 3. System Integration 4. Software Algorithms 5. Mobile Phones 6. Tablets 7. Wearables 8. Internet of Things (IoT) 6 12 35 62 91 VI. Sensor Hub Main Players ..…………..................................... 1. Overview 2. Market Competition 3. Main Players 4. Partnerships 5. Mergers and Acquisitions VII. Sensor Hub Platforms and Ecosystems ..…………................ 1. Overview 2. Development Platforms 3. IP and Proprietary Technology 4. Data Storage and Management 5. Privacy and Security VIII. Related Technologies ..…………......................................... 1. Overview 2. Sensor Types 3. Sensor and Semiconductor Integration 4. Sensor Algorithms 5. Advanced Packaging 6. Cloud Computing Appendix: Recent Sensor Hub Developments ....................... About Us: MEMS Journal Market Intelligence Services ..……… 129 182 203 216 232
  4. 4. 4 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com List of Figures 1. Sensor Hub Types and Development 2. Global Sensor Hub Shipments for Consumer and Mobile 3. Sensor Hub Types | Forecasted in 2014 4. Main Sensor Hub Suppliers 5. Top Smartphone Manufacturers 6. Top Tablet Manufacturers 7. Top Wearables Manufacturers 8. Global Wearables Market Size by Device Category 9. IoT Semiconductor Market by 2019 10. Discrete sensor hub power consumption 11. Global Revenue MEMS Combo Sensors in Consumer/Mobile 12. Hard Sensing vs. Soft Sensing 13. MCU Market History and Forecast 14. Connected Devices Forecast to 2020 15. Timeline of Significant Product and Sensor Hub Milestones 16. ARM Cortex MCU Energy Efficiency 17. Sensor Hub Usage in Apple Smartphones 18. Sensor Hub Usage in Samsung Smartphones 19. Integrated versus Discrete Sensor hub 20. Discrete Sensor Hub Types 21. Hardware Technologies and Power Consumption 22. Hardware Accelerator Example: FIR Filter Performance 23. Sensor Hub Power Comparison 24. Traditional Approach versus Sensor Hub 25. Sensor Fusion targeting Indoor Navigation 31. Movea’s Mobile Data Fusion Models 32. Sensor Hub Functionality in Smartphones and Wearables 33. LP-Research’s Sensor Fusion Algorithms for Mobile 34. Bosch Sensortec’s Sensor Fusion Roadmap 35. Sensor Hub Hardware and Solutions Providers by Type 36. Discrete Sensor Hub, Application Implementation 37. Discrete Sensor Hub, System Block Diagram 38. Discrete Sensor Hub, Hardware Block Diagram 17 18 19 20 21 22 23 24 25 28 30 31 32 33 40 41 44 47 50 55 57 58 59 65 70 71 72 73 74 76 78 79 80 31. AP Sensor Hub, Application Implementation 32. Hub w/ Integrated Sensors, Application Implementation 33. Discrete and Sensor Hubs with Integrated Sensors 34. Hub w/ Integrated Sensors, System Block Diagram 35. Prog. Logic Sensor Hub, Application Implementation 36. Programmable Logic Sensor Hub, System Block Diagram 37. Sensor Hub Business Models 38. Vertical Integration by Sensor Hub Suppliers 39. Sensor Hub in IoT Implementation 40. MEMS Gyroscope Bias Drift over Time 41. Android’s Sensor Software Stack 42. Sensor Hubs as Masters and Slaves 43. Sensor Hubs, beyond Sensor Management 44. Always-On Contextual Sensing 45. Samsung’s use of Sensors in Smartphones 46. Apple’s Latest AP and Sensor Hub Architecture 47. 3D Camera using Sensor Hub for Tablets 48. Three Main Categories of Wearables 49. Sensor Hub Implementation for the IoT 50. MEMS and Sensor Shipments for Wearable Devices 51. Freescale’s Sensor Development Platform 52. Quicklogic’s Senor Hub Development Board 53. Arduino 101 Sensor Hub 54. Mobile and Consumer Sensor Hub Ecosystem 55. Sensor Platform’s Open Sensor Platform (OSP) 56. Synposys IP Blocks for Sensor Hubs 57. How sensor data gets to the cloud 58. Total MEMS Market by Device 59. MEMS Maturity by Device 60. Tronics’ Standard MEMS Platform 61. Advanced Packaging Production Forecast 62. Advanced Packaging Technologies 63. Cloud Computing for Context Awareness 82 85 86 87 89 90 94 96 97 99 100 102 103 104 113 114 121 123 127 132 191 192 193 194 195 199 201 205 206 209 213 214 215
  5. 5. 5 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Introduction This report provides a comprehensive overview of sensor hubs for mobile and consumer applications, and addresses several high level questions: – What are the different sensor hub architectures and sensor hub types? – What are the applications, opportunities and recent developments for sensor hubs? – What are the emerging trends for sensor hub technology? – Who are the main players in the sensor hub space? The report contains the following sections: I. Executive Summary II. Sensor Hubs Overview and Introduction – Overview of sensor hubs in consumer and mobile applications, including types of applications, market size and growth, and industry trends III. Sensor Hub Architectures – Comprehensive review of the history of sensor hubs, available architectures, operating system compatibility and system level integration IV. Sensor Hub Types, Features and Functionality – Complete review of available sensor hub types, detailed comparison of sensor hubs and how future sensor hubs are shaped by market forces V. Sensor Hub Applications – Analysis of how sensor hubs are being used in consumer and mobile applications, challenges in system integration and emerging technologies VI. Sensor Hub Main Players – Close look at main sensor hub suppliers, partnerships and acquisitions VII. Sensor Hub Platforms and Ecosystems – Examples of development platforms and how developers can use these, proprietary technology advantages and issues pertaining to data privacy and security VIII.Related Technologies – Presentation of related technologies impacting how sensor hubs are being designed, developed, integrated and used Appendix: Recent Sensor Hub Developments
  6. 6. 16 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com The increasing amount of sensor data requires more complex sensor fusion algorithms and more powerful sensor hub controllers “ “ Tony Massimini, Chief of Technology Semico, 2015 What is being said around the industry about sensor hubs? The demand for the sensor hub is the awakening of contextual sensing where always-on sensing is required without [the smartphone] being engaged “ “ Claire Jackoski, Components Group Intel, April 2015 Consumers are demanding more sophisticated, sensor- based applications that don’t compromise on battery life“ “ Brian Faith, VP of WW Sales and Marketing Quicklogic, September 2014
  7. 7. 17 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Smartphones, tablets, wearables and emerging Internet-of- Things (IoT) are the main consumer markets for sensor hubs Common Sensor Hub UsesDevices with Sensor Hubs • Activity Monitoring – Fitness tracking that started out as simple pedometers for calorie tracking, is now evolving into activity recognition and advanced health monitoring • Voice Commands – Use of voice commands for non-contact interaction to operate functions and applications • Contextual Awareness – Used to provide context enabled functions, such as dimming the display in direct sunlight, and increase the ringtone volume in noisy environments • Gesture Recognition – Sensor fusion for recognizing user gestures to enable specific functions, such as unlocking a smartphone • Positioning and Navigation – Sensor assisted indoor and outdoor navigation with the ultimate goal of performing dead-reckoning Images from BGR, Channeleye, Solarenergy and Crowdsourcetesting Smartphones Tablets Wearables (fitness trackers, smartwatches, smart clothing) Consumer Electronics Sensor Hub Applications IoT and Connected Devices
  8. 8. 18 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com The variety of sensor hub types and solutions for consumer electronics has rapidly increased in recent years Source: “Atmel, Qualcomm, NXP Lead Booming Sensor Hub Market”, IHS, 2014 2010 2015+ Apple uses NXP sensor hub for iPhone 5s 2011 2013 20142012 Sensor Hub Types and Development Examples for Mobile and Consumer Electronics Early sensor hubs were discrete low-power MCUs Number of sensor hub suppliers increased from 16 to 33 Apple integrates sensor core in A9 AP for iPhone 6S and 6S Plus TI releases MSP430, a popular low power sensor hub TI releases SensorTag, a development kit for sensor applications TI releases SensorTag, version 2 Qualcomm integrates sensor core in the apps processors Quicklogic starts to develop FPGA- based sensor hubs Invensense releases sensor hub w/ 6D motion sensor 9D motion sensor hub co- developed by Hillcrest and Bosch GNSS sensor hub from Broadcom Atmel announces sensor hub platform and sensor supplier partnerships Samsung selects Atmel sensor hub for Galaxy Note II
  9. 9. 27 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com There are several main trends and forces impacting the sensor hub industry and its players Consumer Demands Power Management Always On Sensing Algorithms and Contextual Awareness Cost of Components Connectivity Consumer demands for sensor-enabled user experiences, such as health and fitness monitoring in mobile and consumer devices are driving the sensor hub market. Sensor hubs are included in all high- end smartphones and tablets, but are now increasingly being targeted for wearables and IoT devices with “heavy” sensor content. Increased use of sensors and advanced sensor fusion algorithms require increasingly more processing performance and power. MCUs are becoming more efficient, with every generation, but this does not outweigh the need for additional power. Sensor hubs are seeing a shift from software to more power efficient, programmable hardware. Newer smartphones contain sensor features that are always on (e.g. step counting for fitness tracking) as key product differentiators. By offloading these types of “always on” functions, it will allow the main application processor to stay in deep sleep while a separate, lower power sensor hub will continue to run and process sensor data. Raw sensor data is by and large meaningless to the average consumer. Aggregation of sensor data is needed to make more intelligent systems that are contextually aware, by for example, adjusting the display brightness based on the ambient light conditions or count vertical steps with an altimeter when running up and down stairs. Commoditization of MEMS sensors have reduced the cost and size to where these devices can be included almost anywhere. The proliferation of sensors allow more sensor data to be captured, aggregated, and analyzed for new and advanced features. Increased use of sensors and real-time processing of sensor data is a major driver for sensor hubs. Wireless connected devices that run off batteries are a key driver for sensor hubs to be low power and to have embedded wireless communication capabilities. GNSS sensor hubs with integrated GPS for navigation and location are already used in some smartphones. This is a major step in the direction of adding connectivity and wireless communication to sensor hubs. Sources: See following pages
  10. 10. 33 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Increasing volumes, lower manufacturing costs and aggressive price competition for MCUs, sensors and other components Source “Microcontroller Market Plagued by Price Erosion”, EE Times, August 2015 • MCU shipments fueled by consumer applications, such as sensor hubs for wearables and IoT devices, are expected to increase by 33% in 2015, to reach 25.4B units. However, the revenue in the same time period is expected to increase by only 4% as the ASP continues to fall at an unprecedented rate (21% price erosion estimated for 2015) • MEMS sensors are experiencing aggressive price erosion as well, with 3-axis accelerometers reportedly retailing for under $0.20 in volumes. This includes a sensor, an ASIC, packaging and calibration testing • The combination of high shipment volumes, scalable manufacturing processes and price shopping by the “big guys” in consumer electronics, including Apple and Samsung are the main factors in driving down the ASP Trends | Cost of Components $0.40 $0.50 $0.60 $0.70 $0.80 $0.90 $1.00 0 10,000 20,000 30,000 40,000 50,000 2012 2013 2014 2015 2016 2017 2018 2019 MillionsofDollarsandUnits Market ($M) Units (M) ASP ($) MCU Market History and Forecast
  11. 11. 34 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Smartphones and tablets are popular hubs for providing wearables and IoT devices with connectivity Images from standards and organizations for Zigbee, Bluetooth, NFC, RF4CE, WiFi, 4G LTE, Nike, Ant+ and Z-wave Source: “Mobile Hub June: Internet Trends 2015”, Big Mobile, June 2015 • Wearables and IoT devices typically need to transmit sensor data wirelessly to a hub, which could be a smartphone, tablet or a computer • Physical space is extremely limited in many of these products and a key trend is increased integration, which extends to wireless connectivity. For example, TI has released Bluetooth Smart and WiFi devices with a programmable MCU for running custom applications. This might extend to solutions for sensor hubs with integrated wireless connectivity Trends | Connectivity • Increased integration of wireless communication circuitry (such as WiFi, Bluetooth etc.) in sensor hubs • Sensor hubs optimized to connect and control external wireless communication chips • Increased local processing of sensor data to aggregate data before being transmitted. This will save overall system power usage Impact Common Wireless Communication Standards
  12. 12. 39 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com We expect that the annual market for embedded processors as sensor hubs in handsets, tablets and wearable health and fitness devices will exceed 2.0 billion units by 2019 “ “ Tom Hackenberg, Principal Analyst IHS Technology, July 2015 What the industry is saying about sensor hubs … the smartphone industry has followed a logical design progression with sensor processing shifting from an ARM core and an application processor to an embedded ARM core and a sensor hub “ “ Andrew Pease, CEO Quicklogic, April 2015 There’s an insatiable appetite for power savings and new functionality in mobile devices and wearable electronics“ “ Chad Lucien, SVP Sales and Marketing Hillcrest Labs, October 2013
  13. 13. 41 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Sensor hubs continue to evolve with increased use of sensors and advanced features such as always on sensing Sources: See sources on following pages 2007 2013 20152014… Apple’s original iPhone launched Application processor as sensor processor for accelerometer, ambient light and proximity sensors iPhone 6s/6s Plus launched Significant usage of sensors, especially in flagship products from leading suppliers, have been driving the evolution of sensor hubs for smartphones Android Sensor Hub by Hillcrest Labs First sensor hub specifically designed for Android running on ARM Application processor with integrated sensor core for always on functionality iPhone 5s launched Timeline of Significant Product and Sensor Hub Milestones Adoption of MCU sensor hub for always on motion sensing Samsung’s Galaxy S6 launched Application processor with GNSS sensor hub for always on location, positioning and motion sensing Google’s Android Sensor Hub launched Android Sensor Hub from Google in Nexus 6P and Nexus 5X for activity recognition etc. Qualcomm’s Snapdragon w/ sensor core First application processor with integrated sensor hub for always on sensors Proliferation of sensor hub types and suppliers Number of sensor hub suppliers increased from 16 to 33
  14. 14. 49 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Get ahead of the competition -- get the report! Click here to order the enterprise license of this market research report. For further questions, please contact us at info@memsjournal.com.
  15. 15. 58 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Hardware architectures used in sensor hubs can be used separately or in combination with each other (1/2) • MCUs are general purpose integer math processors with an interrupt sub system designed for simple math and to control other, peripheral devices • MCUs are optimized for flexibility and are fully programmable • MCUs typically contain a processor core, volatile and non-volatile memory, and programmable input/output peripherals MCU • FPGA is an integrated circuit that can be configured after manufacturing - in the field • FPGAs contain an array of programmable blocks and a reconfigurable hierarchy for connecting these blocks together to perform customer specific operations • Programming FPGAs requires a different skillset than MCUs, and is also more complex and challenging to debug Programmable Logic (FPGA) DSP Fixed Logic • DSPs are processors optimized for streaming digital signals, often with special instructions for doing multiple tasks in a single cycle • DSPs offer computing performance, real-time processing and power efficiency • Historically, DSPs were used for speed and MCUs for simpler, discrete operations such as turning on an LED etc. The difference between the two is almost gone nowadays • Fixed logic is just that - fixed. It is hardware logic that can not be changed or configured • Fixed logic is implemented for doing discrete, fixed tasks, but very fast and with minimum power • Implementing functionality in fixed logic has its limitations, but is commonly used to perform tasks that do not need to change, such as simple and complex math functions
  16. 16. 59 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Hardware architectures used in sensor hubs can be used separately or in combination with each other (2/2) Hardware vs Software • All processing involves hardware. For example, a sensor signal conditioner (i.e. ASIC) for sensors handles the low-level analog-to-digital conversion (ADC), calibration, decimation, and serialization for digital transmission • Software provides flexibility and potentially lower cost since the same hardware is used for everything, rather than custom logic that add device real-estate. Hardware typically provides much higher performance and lower power • In the chart below, the microprocessor is the most flexible, but power inefficient. Dedicated hardware is not configurable, but the most power efficient. In between is the DSP and programmable logic (i.e. FPGA) Image from Extreme Tech Source: “Intel, eASIC in deal to build custom hardware, server solutions”, Extreme Tech, May 2015
  17. 17. 78 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com There are four main sensor hub types, ranging between full software programmability to dedicated hardware logic Note: ROHM Semiconductor includes Kionix and LAPIS Semiconductor Discrete and Turnkey Microcontrollers Application Processor with Sensor Core Sensors with Integrated Sensor Hub Programmable and Fixed Logic More Software More Hardware Sensor Hub Hardware and Solutions Providers by Sensor Hub Type
  18. 18. 98 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Vertical integration is desired in a competitive environment where hardware and sensors quickly become commoditized Images from mCube, Hillcrest Labs and company logos Sensor software providers developing their own hardware solutions Hardware providers developing sensor algorithms and support Sensor providers adding both sensor hub hardware and sensor software Software Providers Hardware Providers Sensor Providers
  19. 19. 114 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Sensor-enabled navigation and location detection Pedestrian Monitoring Algorithms | Beyond Step Counting Step Tracking Heading Floor Detection Dead Reckoning Description • Measure step cadency, speed and distance when walking Applications • Health and fitness User Experience • Activity monitoring Sensors (Data) • Accelerometer Description • Direction of movement Applications • Navigation • Gaming • Augmented/virtual reality User Experience • Custom functionality (e.g. augmented and virtual reality) • Direction detection Sensors (Data) • Accelerometer • Gyroscope • Magnetometer Description • Floor detection Applications • Indoor navigation • Commerce User Experience • Fitness tracking • Location-based ads for commerce Sensors (Data) • Pressure sensor Description • Navigation without GPS (sensors only) Applications • Navigation User Experience • More accurate navigation experience Sensors (Data) • Accelerometer • Gyroscope • Magnetometer • Pressure sensor
  20. 20. 127 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com High-end wearables are starting to adopt sensor hubs and sensor algorithms previously developed for smartphones Alcatel’s Onetouch Smartwatch Smartwatch with a sensor hub from Hillcrest Labs with always on functionality, including context awareness, activity tracking and gesture recognition Sony Smartwatch 3 TAG Heuer’s smartwatch is powered by an Intel Quark DSP with an integrated sensor hub and runs Android Wear. It features 6-axis motion combo sensor (3D accelerometer and 3D gyro) Images from Hillcrest Labs, TAG Heuer, Adidas and Sony Source: “Hillcrest Labs Powers Alcatel Onetouch’s Smartwatch with Advanced Sensor Hub for Context Awareness and Activity Tracking:, Hillcrestlabs, January 2015 “Runtastic hides its new fitness tracker in a smartwatch”, Mashable, September 2015 Smartwatch with sensor hub from PNI Sensors managing 9D motion sensing and ambient light sensor TAG Heuer Smartwatch Fitness tracker from Adidas that tracks steps, calories burned and sleep patterns. Includes a sensor hub and sensor algorithm solution from Quicklogic Adidas’ Runtastic Fitness Tracker
  21. 21. 140 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Bosch is a leading provider of MEMS sensors and has also released several sensor integrated sensor hubs Images from Bosch and EE Times Source: “Bosch Debuts 1st MEMS Sensor Hub”, EE Times, March 2015 Sensor Hub Provider | Bosch | www.bosch-sensortec.com • Bosch Sensortec (Germany) is a leading global provider of MEMS sensors in mobile and consumer markets and is now a contender in the sensor hub space • In 2015, Bosch launched its first two sensor hubs with integrated sensors – BHI160: low-power sensor hub with 6-axis IMU – BHA250: low-power sensor hub with 3-axis accelerometer • Bosch’s two sensor hubs are specifically targeting Android mobile applications, including augmented reality, immersive gaming, indoor navigation, dead-reckoning, pedometer, gesture and activity recognition • Bosch also offers application specific sensor nodes using sensor fusion and customized microcontroller firmware • Jeanne Forget, Global Marketing Director commented on the addition of sensor hubs to the product portfolio: “Bosch has already been combining different sensors on the same chip for inertial, geomagnetic and environmental applications… now we are announcing Bosch's first sensor hubs, to combine MEMS sensors of any type with an on-chip micro-controller to perform the sensor fusion, which is especially good for IoT applications" Key Team Members • Jeanne Forget, Global Marketing Director
  22. 22. 163 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Quicklogic is combining software and programmable logic to optimize for power and performance in dedicated sensor hubs Images from Quicklogic Source: “Programming QuickLogic’s Sensor Hub”, EE Journal, April 2014 Sensor Hub Provider | Quicklogic | www.quicklogic.com • QuickLogic Corporation (Sunnyvale, CA) is a leading provider of sensor processing platforms for mobile and consumer applications • Quicklogic is currently on the second generation of sensor hubs and has chosen a quite unique approach to optimize for power consumption. Quicklogic is processing sensor data through a combination of programmable logic (i.e. FPGA), low-level software, state machines and dedicated logic • Quicklogic has adopted a very aggressive approach to optimizing power and performance, by implementing functions that are not likely to change into dedicated logic • Quicklogic recently released 2nd generation sensor hubs with new features, including a pedometer function (that can determine if the user is walking, jogging, or running), barcode reader integration and pulse-width modulation (PWM) for dimming displays • All sensor algorithm processing are performed by the proprietary Flexible Fusion Engine (FFE), which is capable of high-speed processing of multi-axis sensor data as well as arithmetic operations Key Team Members • Tim Saxe, CTO • Frank Shermansky, Product Management
  23. 23. 174 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Quicklogic is developing a range of strategic partnerships; from suppliers to customers, and for value-added solutions • Quicklogic has announced partnerships with a range of companies in pursuit of providing leading edge sensor hub solutions with the lowest power consumption • Major strategic partnerships: – Partnered with Globalfoundries to develop current leakage reduction techniques for IC fabrication – Partnered with Peel to integrate IR technology in sensor hubs for TV remote controls – Partnered with sensor algorithms companies, such as Sensory to provide always-on voice recognition – Partnered with Nordic Semiconductor to add Bluetooth Smart functionality to evaluation kits and as total customer solutions – Partnered with Water World, a China based tablet design house for design-ins Images by Quicklogic, Peel, Nordic Semiconductor, Globalfoundries and Sensory Sources: “QuickLogic Partners With Peel to Embed Its Proprietary SmartIR(TM) Technology Into Sensor Hub Solutions”, Quicklogic Website, 2014, “QuickLogic and GLOBALFOUNDRIES Collaborate to Deliver Next-Generation Sensor Hub for Smartphones and Wearables”, Globalfoundries Website, 2014, “:QuickLogic and Sensory Partner to Provide Always-Listening, Deeply Embedded Voice Recognition at Ultra-Low Power”, Quicklogic Website, 2015 Sensor Algorithm Partners In July 2015, Quicklogic announced a partnership with Sensory to provide embedded voice recognition at “ultra low power”. Sensory has solutions for always-on listening with voice trigger that allows smartphones and other devices to be woken up by speech (e.g. Apple’s “Hey Siri”). The voice trigger is reportedly consuming 350uA. The solution also supports voice recognition without the need for cloud connection. Other Partners Quicklogic has partnered with technology partners to provide value-added features for their sensor hubs and demo kits, manufacturing, design-ins etc.
  24. 24. 196 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Images from Poppy Project and GarageLabs Source: “The New Arduino 101”, GarageLab, October 2015 The Arduino 101 includes a 32Mhz ARC DSP sensor hub, onboard motion sensors (3D accelerometer and 3D gyroscope) and BLE connectivity, which is ideal for small robotic projects and flight control applications for drones Sensor hubs for the maker community and rapid prototyping are enabling new applications and driving innovation Arduino 101 Development Board Arduino 101 runs off an Intel Curie module with two cores, an x86 (Quark) and a 32MHz sensor hub
  25. 25. 218 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com The use of sensors and sensor hubs becomes much more powerful with the addition of connectivity and cloud services Image from Mouser Electronics Source: “The Role of Sensor Fusion in the Internet of Things”, Mouser Electronics, 2015 Computation intensive applications, such as gesture recognition and machine learning, are not always feasible to do locally on smart devices. With a connectivity layer and a gateway to the cloud, data can be processed remotely and the results fed back to the smart device. A good example is voice using low latency, limited vocabulary on the device and anything complex is being done in the cloud
  26. 26. 226 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Recent Sensor Hub Developments From September 2015 and last updated July 2016 (7/15) Article Title Summary Reference “CES: ASIC Enables Location Services” PNI Sensor has developed an application specific integrated circuit (ASIC) for consumer services. The SENtrace solution enables the user to track locations within one meter per 100 meter and enable functions such as locating lost children and advanced fitness activity tracking. Worth noting is that SENtrace knows when its dead-reckoning algorithms are diverging and can alert the user about loss in performance and associated confidence level. EE Times, January 2016 “Mitten impossible: Kiwis nail VR glove” Kiwi Innovations, a New Zealand based product research and development firm, is developing a smart glove with embedded sensors for “playing” virtual instruments. A sensor hub is mounted on the back of the user’s hand and captures motion sensor data to recreate the 3D movements and shape of the hand. NZ Herald, January 2015 “How Large Will Apple Inc. Make Its A10 Chip?” Apple will be using TSMC’s 16-nanometer process for the upcoming A10 application processors, which is expected to replace the A9 chip in flagship products like the iPhone 7. It is expected that the A10 will include a third CPU core, possibly an eight-cluster graphics processor and an integrated sensor hub similar to the A9. The Motley Fool, January 2016 ”Led by iPhone 6S, Sensor Hubs Market is Growing Fast, IHS Says” The overall sensor hub market will exceed 1B units in 2015 and increase to 2B in 2018. The sensor hub market has changed a lot over last two years with Apple moving from discrete MCUs to integrated application processor solution. This is a clear signal that this approach has reached maturity. IHS, January 2016 “QuickLogic, PixelWorks, MaxLinear CES Picks at Roth” Quicklogic announced a total of nine customer engagements for the S2 and EOS S3 sensor hub platforms targeted for tablets, smartphones and wearables. Quicklogic is expecting that revenues will pick up in Q2, 2016 and reported great momentum in the sensor hub markets for chips, software and algorithms for smartphone and fitness applications Barron’s, January 2016 “Key Things to Consider When Designing Sensor Hubs” System design is almost always about tradeoffs, yet sensor hubs are tasked with better performance at lower power consumption levels. There are several things to consider when designing sensor hubs: MCU integration, sensor testing and target application(s). ARM Community, January 2016
  27. 27. 235235 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com About Us For more information, please email us at info@memsjournal.com
  28. 28. 236 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com About MEMS Journal, Inc. • MEMS Journal was founded in 2003 • 35 full-time and part-time staff, headquartered in Southfield, Michigan • Largest MEMS publication worldwide, with 34,800+ subscribers, growing quickly • Published over 9,800 stories, interviews, and articles and have reviewed more than 26,000 patents and patent applications • Main focus is on MEMS and sensors technologies • Services include: – Strategic planning (focus and positioning, marketplace perception, competitive analysis, roadmap development) – Market research and intelligence (technology scouting and assessment, system and component teardowns, patent/IP analysis) – Event organization and management (organize 4-5 events and sponsor 20-25 events per year) – Marketing and advertising (brand building, lead generation) – Content development (whitepapers, presentations, reports)
  29. 29. 237 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Market intelligence services For questions or more information, please email us at info@memsjournal.com.
  30. 30. 238 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Market intelligence services For questions or more information, please email us at info@memsjournal.com.
  31. 31. 239 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Some of our other market research reports
  32. 32. 240 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Some of our recent conferences and workshops
  33. 33. 241 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Contact us MEMS Journal, Inc. 2000 Town Center, Suite 1900 Southfield, Michigan 48075 info@memsjournal.com 248.792.9618 (office phone) http://www.memsjournal.com
  34. 34. 242 Sensor Hubs for Mobile and Consumer Electronics Applications | Market Research Report | mr@memsjournal.com Copyright 2016 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential. | www.memsjournal.com Get ahead of the competition -- get the report! Click here to order the enterprise license of this market research report. For further questions, please contact us at info@memsjournal.com.

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