1. CASE STUDY
1440 Broadway, Suite 810 Oakland, CA 94612 (510) 893-1223 Visit InfluentialStrategies.com
Armor5 is a software startup that provides a cloud service
addressing the challenges of bring-your-own-device in the
crowded enterprise mobile security market. Influential Strategies
provided a complete “outsourced marketing department” to Armor5 comprised of an
integrated 7-person team delivering strategic planning, content, design, web development, lead
generation, inside sales and PR. Michael Teeling was appointed Vice President of Marketing
reporting directly to the company’s CEO. This engagement came during a critical time period for
Armor5 which included its announcement of seed funding, the launch of beta product and its
first GA release.
Our Results:
In only 8 months…
 Managed marketing in support of the company’s first closed revenue with a
leading Japanese telecom & Internet corporation – a $350,000 deal.
 Attracted 35 unique companies to trial the cloud-based service, within the first 60 days
of product availability. Free Trial user seats totaled 55, averaging 11 new accounts per
week at one point.
 Filled the pipeline with active sales prospects including BT, Goldman Sachs, Hitachi,
NEC, Rambus, Sprint and Toshiba.
 Appeared on-stage at prestigious startup executive events including Demo Mobile,
Under The Radar, SIIIA All About the Cloud and Cloud Expo NYC.
 Generated positive PR buzz with feature media coverage:
o VentureBeat “6 killer mobile startups”
o eWeek “10 Most Innovative”
o Network World “10 Hot Security Startups”
o SIIA “Audience Choice Award”
o CRN “10 to Watch”
 Secured favorable technology analyst coverage from Ovum, Osterman Research and
UBS Bank.
 Reached nearly 300,000 people with targeted email and event marketing programs in
only 3 months. One offer enjoyed an unprecedented 53% open rate (average was 8%),
helping to populate a house list that captured 10,500 contacts for future outreach.
 Grew raw website visitor traffic by an average of 13% week-over-week in first 3 months,
with routine spikes of 25-40% in response to campaigns and events.
All resulting in incoming inquiries from 6 venture capital firms regarding Series A investment.

2. Page 2
INFLUENTIAL delivered to Armor5:
 Content Creation: brand messaging codified in the design and publication of original
content including a product datasheet, white paper, slide library, ad banners, email
offers, landing pages, blog posts, tweets and more.
 Website Management: design, development and maintenance of an SEO-optimized
company website and blog, featuring backend integration with Salesforce and a
streamlined product trial registration process.
 Lead Generation: major email campaign execution with original content offers such as a
co-sponsored analyst research report and technical webinar.
 Social Media: increased company presence on LinkedIn and Twitter, placing them in the
Top 5 referring sites for inbound traffic to Armor5.com.
 Sales Strategy directly advising CEO on lead definition and development, account
discovery, sales objections and trial customer conversion.
 Inside Sales: managing a demand creation firm for lead follow-up and appointment
setting which resulted in 12 accounts into the sales pipeline in only 2 months.
 Product Marketing directly advising CTO with market research, competitive analysis and
product FABs.
 Launch PR for announcement of the company’s funding, before retaining a boutique
high-tech PR agency who reached a potential audience of 14M with Armor5 news.
 Marketing Infrastructure establishing or maturing all departmental processes and
services including Salesforce, WordPress, Google Analytics, Spiceworks, Streamsend,
GoToWebinar and more.
INFLUENTIAL is a full service content marketing firm.
We work with emerging growth technology companies creating compelling content that drives
marketing programs to Influence the Influencers. B2B software and service providers have relied
on us to position their brand, message their story, set content strategy, establish thought
leadership in the market, and promote their products to key audiences with relevant content.
Over the last decade, principal consultant Michael Teeling and his network of expert affiliates
have serviced more than 50+ technology clients in sectors as diverse as ERP/CRM, business
intelligence, messaging/collaboration, IT business management, information security, systems
integration, application development & testing, and enterprise mobility.
About Armor5
Armor5 Inc. is the creator of Zero Touch BYOD for Enterprise Mobile Security. The company has developed
a unique Mobile Virtualization service that gives users instant access to their corporate apps, data and
content on any device while simultaneously protecting enterprises against data loss, information security
breaches and compliance liabilities. The Armor5 Zero Touch BYOD approach requires zero installs or
configuration, operates with a zero performance deficit, and leaves zero data on mobile devices –
completely eliminating the risk of data loss. Founded in 2011 by former executives from Adobe, Motorola
and Yahoo, the company is privately held with patent-pending technology and investment from Trinity
Ventures, Nexus Venture Partners and Citrix Startup Accelerator. For more information, visit
www.Armor5.com or follow @armor5Inc.