Presentation as given at the Harvard Business School Association event "Social Networking for Grownups." Description: You've heard about using social media to develop your personal brand. Maybe you've even dabbled a bit in Twitter, Facebook, LinkedIn, or the "blogosphere" at large. But how do you go from there to building relationships?
5. net′•work•ing– a process, common among the unemployed, of inviting people who can hire you to lunch. 5
6. “If all of Coke’s plants were burned to the ground, if every one of its employees were to quit, if all of its retail distribution was lost to competitors, if every single remaining tangible asset was sold, the person who owned the rights to the Coke name and trademark could go to any bank in the world… and borrow money to completely rebuild the company.” Brand Aid Brad VanAuken 6
7. A “Brand” is not the stimulus… …but the collective emotional response. 7
24. promise of social media Scalable Intimacy More intimate relationships than are possible through broadcast media, at sufficient scale to impact the enterprise. 16
25. social networking for grownups 17 5. engage active outreach & participation 4. contribute develop original content 3. curate cull third-party content 2. listen monitor the conversation 1. show up establish a presence
59. social networking for grownups 30 5. engage active outreach & participation 4. contribute develop original content 3. curate cull third-party content 2. listen monitor the conversation 1. show up establish a presence
60. not rocket surgery, folks. decide who you’re talking to. listen to learn how you can help them. deliver content that does so. build a relationship over time. ask for what you want. 31