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A GREAT BRAND
SPEAKS VOLUMES.
Our Approach to Branding & Positioning




          // branding for professional services.
BOLD BRAND // Our Approach to Branding & Positioning




About Miles Design:
      We are an award-winning branding firm,
      specializing in branding and design for
      professional services firms.




                           // branding for professional services.
BOLD BRAND // Our Approach to Branding & Positioning




Industries Served:
      High Expertise / Architecture / Software /
      Legal / Consulting / Engineering / Biotech




                           // branding for professional services.
BOLD BRAND // Our Approach to Branding & Positioning




Sample Client List:
      AIT Labs / RJE Knoll / Ratio Architects /
      Big Brothers Big Sisters / Indy Chamber /
      ExactTarget / Bose McKinney & Evans /
      BSA Lifestructures / BlueLock




                           // branding for professional services.
LEVERAGE
YOUR STRENGTH.
Our Branding Process // Bold Brand™




         // branding for professional services.
BOLD BRAND // Our Approach to Branding & Positioning




Why Rebrand?
      Our brand is losing relevance and is outdated.
      We have new partners, products, or services.
      Our expertise is not understood by the market.
      Our team is not on the same page.



                           // branding for professional services.
BOLD BRAND // Our Approach to Branding & Positioning




Our Process: Bold Brand                                                                                                            ™


      Guiding a unified, consistent brand roll-out:

               Discovery                       Strategy                   Positioning              Identity             Delivery



            Stakeholder Meeting          Business Objectives             Our Market Category   Black & White Logo   Marketing Collateral
            Client Interviews            Audience                        Who We Are / Aren’t   Full Color Logo      Print Production
            Internal Surveys             Competition                     What We Believe       Alternate Usage      Online Tools
                                         Deliverables                    How We’re Unique      Stationery Package   Roll-out
                                                                         Bold Brand Essence    Standards Guide      Registering TM/SM*
                                                                         Elevator Speech       Internal Protocols




                                // branding for professional services.
BOLD BRAND // Our Approach to Branding & Positioning




Phase 1: Discovery
      - Exploring differing points of view
      - Considering possibilities
      - Thinking big




                           // branding for professional services.
BOLD BRAND // Our Approach to Branding & Positioning




Phase 2: Strategy
      - Who are your clients? What do they want?
      - Who is your competition?
      - Why should you matter?




                           // branding for professional services.
BOLD BRAND // Our Approach to Branding & Positioning




Positioning:
      - What is your niche?
      - What makes you unique?
      - What are your brand values?
      - What is your elevator pitch?



                           // branding for professional services.
Service Profile:                                            Client Profile:
 A short listing of the most                                  Qualities that outline the
   striking characteristics                                    general profile of your
       of your service.                                          target audience.




                                         Bold Brand Essence:
                                         This is the sweet spot
                                   where the unique elements of
                                   your brand intersect. It will be
                                   precise statement pinpointing
                                    the core of your Bold Brand.
                                      It is the shortest, cleanest
                                              description of
                                              who you are.

       Client Benefit:                                            Service Benefit:
   Explains the key benefit                                    What benefits are most
    (or benefits) derived                                      likely to be felt by your
     from the product or                                       prospective audience?
       service’s profile?




// branding for professional services.
BOLD BRAND // Our Approach to Branding & Positioning




Identity:
      -   A logo is an identifier, not a description
      -   The identity is informed by the positioning
      -   Must work large and small, black and white
      -   Standards Guides insure consistent use




                           // branding for professional services.
BOLD BRAND // Our Approach to Branding & Positioning




Delivery:
      - Website, collateral and other elements
      - Launch of the new brand
      - Email, SEO, Social Media




                           // branding for professional services.
BOLD BRAND // Our Approach to Branding & Positioning




Brand Identities:




                           // branding for professional services.
BOLD BRAND // Our Approach to Branding & Positioning




Brand Identities:




                                   ®



                           // branding for professional services.
BUDGETS AND
PRICING
- Fixed pricing for branding packages
- Retainer for ongoing work
- Set goals, track stats and progress


          // branding for professional services.
BOLD BRAND // Our Approach to Branding & Positioning




Thank you.
      Client references available upon request.


      Josh Miles, Principal
      Miles Design LLC - Indianapolis
      josh@milesdesign.com
      317.915.8693 ext. 1
      http://www.milesdesign.com




                              // branding for professional services.

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Miles Design branding process

  • 1. A GREAT BRAND SPEAKS VOLUMES. Our Approach to Branding & Positioning // branding for professional services.
  • 2. BOLD BRAND // Our Approach to Branding & Positioning About Miles Design: We are an award-winning branding firm, specializing in branding and design for professional services firms. // branding for professional services.
  • 3. BOLD BRAND // Our Approach to Branding & Positioning Industries Served: High Expertise / Architecture / Software / Legal / Consulting / Engineering / Biotech // branding for professional services.
  • 4. BOLD BRAND // Our Approach to Branding & Positioning Sample Client List: AIT Labs / RJE Knoll / Ratio Architects / Big Brothers Big Sisters / Indy Chamber / ExactTarget / Bose McKinney & Evans / BSA Lifestructures / BlueLock // branding for professional services.
  • 5. LEVERAGE YOUR STRENGTH. Our Branding Process // Bold Brand™ // branding for professional services.
  • 6. BOLD BRAND // Our Approach to Branding & Positioning Why Rebrand? Our brand is losing relevance and is outdated. We have new partners, products, or services. Our expertise is not understood by the market. Our team is not on the same page. // branding for professional services.
  • 7. BOLD BRAND // Our Approach to Branding & Positioning Our Process: Bold Brand ™ Guiding a unified, consistent brand roll-out: Discovery Strategy Positioning Identity Delivery Stakeholder Meeting Business Objectives Our Market Category Black & White Logo Marketing Collateral Client Interviews Audience Who We Are / Aren’t Full Color Logo Print Production Internal Surveys Competition What We Believe Alternate Usage Online Tools Deliverables How We’re Unique Stationery Package Roll-out Bold Brand Essence Standards Guide Registering TM/SM* Elevator Speech Internal Protocols // branding for professional services.
  • 8. BOLD BRAND // Our Approach to Branding & Positioning Phase 1: Discovery - Exploring differing points of view - Considering possibilities - Thinking big // branding for professional services.
  • 9. BOLD BRAND // Our Approach to Branding & Positioning Phase 2: Strategy - Who are your clients? What do they want? - Who is your competition? - Why should you matter? // branding for professional services.
  • 10. BOLD BRAND // Our Approach to Branding & Positioning Positioning: - What is your niche? - What makes you unique? - What are your brand values? - What is your elevator pitch? // branding for professional services.
  • 11. Service Profile: Client Profile: A short listing of the most Qualities that outline the striking characteristics general profile of your of your service. target audience. Bold Brand Essence: This is the sweet spot where the unique elements of your brand intersect. It will be precise statement pinpointing the core of your Bold Brand. It is the shortest, cleanest description of who you are. Client Benefit: Service Benefit: Explains the key benefit What benefits are most (or benefits) derived likely to be felt by your from the product or prospective audience? service’s profile? // branding for professional services.
  • 12. BOLD BRAND // Our Approach to Branding & Positioning Identity: - A logo is an identifier, not a description - The identity is informed by the positioning - Must work large and small, black and white - Standards Guides insure consistent use // branding for professional services.
  • 13. BOLD BRAND // Our Approach to Branding & Positioning Delivery: - Website, collateral and other elements - Launch of the new brand - Email, SEO, Social Media // branding for professional services.
  • 14. BOLD BRAND // Our Approach to Branding & Positioning Brand Identities: // branding for professional services.
  • 15. BOLD BRAND // Our Approach to Branding & Positioning Brand Identities: ® // branding for professional services.
  • 16. BUDGETS AND PRICING - Fixed pricing for branding packages - Retainer for ongoing work - Set goals, track stats and progress // branding for professional services.
  • 17. BOLD BRAND // Our Approach to Branding & Positioning Thank you. Client references available upon request. Josh Miles, Principal Miles Design LLC - Indianapolis josh@milesdesign.com 317.915.8693 ext. 1 http://www.milesdesign.com // branding for professional services.