Let the right #talent know your brand and get to know them too, before the actual hiring! Want to know how? Our client came to us with the requirement of hiring interns for writing/reporting stories. #Hiring wasn’t just it. Alongside recruitment, increasing #brandawareness in Journalism colleges was their goal too. So, we delivered. If you want better interns for your organization, creating an engagement drive in colleges is your best bet. Don’t rely solely on intern search websites, sometimes they may not give you the best results. Conducting this activity in a short span of time with less resources is very doable.

1. How to engage with
the right talent
Aarrrmor Digital
30.05.2019

2. Recruitment drives are passe…
Read on…
Our client came to us with the requirement of hiring interns
for writing/reporting stories.
Hiring wasn’t just it, they had the vision of ‘hitting two
birds with one stone’. Alongside recruitment, increasing
brand awareness in Journalism colleges was their goal too.
So, we delivered.

3. College Competition for Brand Awareness

4. It shouldn’t be restricted to that desperate time of filling
a vacancy. Instead, keeping an eye out for good talent must
be an on-going activity.
After all, a good team can take your startup to places you
could only wish for. Imagine having self-motivated, eager to
learn members with the right aptitude in your company;
working on as many projects becomes effortless.
As our client recognised this, we were happy to brainstorm
Attracting Talent is not a 1-time activity

5. Skeleton of our
Plan
We identified a Journalism
college, and a brand
ambassador. Then we
ideated an engagement plan
that also creates
productive brand
awareness.
Step 1 -->

6. Skeleton of our
Plan
We came up with a plan to
conduct a Photo-journalism
competition.
We wanted 100 students to
know about client at the
end of the competition and
Get 3 leads for
prospective interns.
Step 2 -->

7. Skeleton of our
Plan
We worked out the
mechanics of the campaign
including permissions and
content plan for
respective channels.Step 3 -->

8. To execute
We used an offline push and our student ambassador, did an
incredible outreach
by conducting a QnA with participants and distributing
marketing materials without spamming

9. Snapshot of the campaign outcome

10. If you want better interns for your organization, creating an
engagement drive in colleges is your best bet. Don’t rely
solely on the intern search websites, sometimes they may
not give you the best results.
Conducting this activity in a short span of time with less
resources is very doable.
Not many agencies can help with you an integrated
campaign using offline & online channels, so here we are...

11. Pressed on time? Let us organise your competition for brand awareness,
Email: mili@aarrrmor.com
If you have questions on this campaign, feel free to DM us on Twitter / Facebook.