Overview of the social media sites Twitter, Facebook, and LinkedIn. With a focus on setting up of a LinkedIn profile from a marketing perspective. For a LinkedIn profile tailored to you, see http://www.millermosaicllc.com/linkedin-professional-setup

1. Social Media Sites TWITTER, FACEBOOK & LINKEDINCan Help Your Business Get in Front of Prospective Clients and Customers © 2011 Miller Mosaic, LLC

2. Brought to you by MillerMosaicLLC.com

3. Co-Founders Phyllis Zimbler Miller -- @ZimblerMiller on Twitter Yael K. Miller -- @MillerMosaic on Twitter

4. 4 Main Social Media Sites Today Twitter.com Facebook.com LinkedIn.com YouTube.com Social media definition: Media in which a two-way conversation can take place.

5. Twitter Can follow anyone without asking permission Can search for people and companies who might be interested in your abilities Can search by area

6. Facebook In addition to personal profile you can create a Page (formerly a Fan Page) for people to “like.” You can share information on your Facebook Page to help position you as an expert in your field.

7. LinkedIn LinkedIn is the favorite site of headhunters. You can post your entire resume. You can get recommendations for your work. You can join LinkedIn groups of professionals likely to be interested in your abilities. You can start your own group. You can share links to your blog posts.

8. YouTube You can make videos of you talking about an aspect of your previous positions or your current skills or anything that demonstrates your passion and abilities for a new position. (1-2 minutes is best length; make several videos of different aspects) You can also upload testimonials from people about your work.

9. LinkedIn Should Be Your First Focus Because LinkedIn is a headhunters’ paradise it should be your number one social media site for getting a job. Make your LinkedIn profile more than just a static resume. Start with a good headshot of yourself – and say yes to option of visible to everyone rather than only your connections on LinkedIn.

10. LinkedIn Profile for Phyllis

11. LI Profile of Phyllis cont’d

12. LI Profile of Phyllis cont’d

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14. LI Profile of Phyllis cont’d

15. Jobs on LinkedIn (Free Service) Click on Jobs in nav Click on Find Jobs Enter keywords in search box

16. Search for People You Know Enter name (can use advanced search). If you find people send connect invites. Do NOT send invites if you don’t know person or have connection to him/her. If you really want to connect with someone, check his/her profile. Email there? Or is there a group he/she belongs to that you can join? Once you are a member of the group, you can send an invite as a fellow group member.

17. Search for Companies Switch dropdown box to COMPANIES and search

18. Search for Groups You Can Join Switch search box to GROUPS and search. The results are in order of largest number of people. If there are 16 groups returned in search, read each description and the number of members in each group before asking to join. Say yes to group logos showing on your profile. Open group vs. non-open group.

19. Getting Known as an Expert If you answer questions in the groups you belong to, be sure to check “Send me an email for each new discussion” in “My Settings” – found under “More” in each group nav).

20. Getting Known as an Expert cont’d Click on “Answers” under “More” on top nav of LinkedIn site to find areas of interest in which to reply to questions or ask questions.

21. Social Media Opportunities Read blog posts and articles about social media opportunities and see if you can apply these to your job search. Provide information and help to others on social media before expecting people to help you. Use offline manners for online participation.

22. Recommended Blogs Read our blog at www.MillerMosaicSocialMediaMarketing.com for updated info on social media opportunities. Read http://Mashable.com/social-media/ for good general overview and in-depth how-to.

23. One Final Note Enjoy your participation on LinkedIn and other social media sites – you may be amazed at the interesting people you can meet online. www.MillerMosaicSocialMediaMarketing.com