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13semantic superpowers
for execs, business analysts,
architects, and modelers

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Let’s fast forward to where
business computing is headed.
It’s time to get smart.
We’re accelerating towards an
Internet of hundreds of billions
subjects, services and things.
It’s a hyper-connected mesh
of smart agents and scale-free
processes. Everything has some
intelligence, and both people and
things contribute to the social
dialog. Systems will know. They
will learn to get better. More than
assistants, apps will reason and
communicate like people.
We’re not going to get there with
conventional IT. Contemporary
computing has reached the limits
of its ability to cope with increases
of scale, complexity, process
dynamics, and velocity of change.
But wait, you already know this.
You see the symptoms every day.
Development backlogs. Failed
projects. Poor ROI. Rigid data silos.
Fragmented business processes
choked with exceptions. And,
maintenance of legacy systems
sucking up more than 2/3 of the IT
budget. To intercept the future,
we need to change this.
We need semantic superpowers.
That is how we break the chains
of legacy systems, free resources
from maintenance, and innovate
the new capabilities we need to
thrive in the next Internet.
Semantic computing is the next
paradigm. What’s different is
that it recognizes meanings and
computes directly with knowledge
models independently of data,
documents, and program code.
Semantic models to drive every
aspect of the solution. This
includes processes, data, decision-
making, system interfaces, and
user experience.
Semantic models power every
stage of the solution life cycle—
from development to operations,
to evolution of new capabilities.
Semantic superpowers free your
business to superperform. With
these powers businesses can
transform their core processes,
innovate, respond rapidly to
market changes, and execute their
strategy.
Superheroes with superpowers
are possible everywhere in an
organization. Next generation
semantic technologies help
individuals and businesses develop
their semantic superpowers.
The pages which follow highlight
13 semantic superpowers for
execs, business domain experts,
solution architects and modelers.
Learn what semantic superpowers
can do for you.
CLOUD
Connected
computing
information at
web scale
NEXT INTERNET
Connected intelligences
MOBILITY
Connected things,
services subjects
communicating
ubiquitously
SOCIAL WEB
Connected people
Machine learning,
Linked dataspaces
Constraint-based
dynamic processes,
agent computing,
autonomics
Knowledgespaces
scale-free reasoning
Semantic content
rich media
Pervasive
adaptivity
Personalization,
context-aware svcs,
augmented reality
intelligent UI
Semantic collaboration
social computing
Everything as
a service (XaaS)
SEMANTIC
TECHNOLOGY
Connected meanings

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WARNING
SEMANTIC TECHNOLOGIES
SUPERCHARGE BUSINESS
PERFORMANCE
The Mastermind:
C-Level heroes leading the team.
CEO, CFO, COO, CMO, CTO, CIO,
Business Exec, Project Manager
How do semantic superpowers
supercharge your business? They
free execs to innovate, respond
rapidly to market changes, and
execute their strategy.
What if you were no longer
burdened by IT backlogs, project
failures, and poor ROI? What if
less of your budget was tied up
with maintenance, and more of it
free for new development?
Semantic technologies transform
core processes, liberate resources,
and supercharge execs to focus
on advanced capabilities, levels of
performance, and quality of user
experience not otherwise possible.
Semantic superpowers push performance off the charts.
What happens when you harvest new sources of value made
possible by the semantic paradigm? You can shrink cost,
burden, and time to result by 20-90%. You can drive down
cost of operation and maintenance by 1/3 to 2/3. You can
turbocharge knowledge worker productivity 5X-50X. You gain
the capability to transform core processes iteratively in pay-
as-you-go increments.
Superagility lets execs pivot the business on a dime. When
you build with semantic models, it gives your team the
capabilities and the fast, flexible infrastructure to get
oriented and act in new directions without starting from
scratch. Knowledge superiority becomes your competitive
advantage. You respond at a moment’s notice to competitors.
You gain the capability to quickly to exploit your own
innovations in products and services.
Semantic superpowers extend core systems with minimum
effort to embrace new opportunities. When semantic models
drive your business, development is fast — 2 to 10 times
faster. Teams are smaller too. Making a change, such as
adding a new regulation, data source, decision model, or
interface is much faster than with conventional development,
and less expensive to maintain.

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Semantic superpowers illuminate the future of user
experience. When mobile user interfaces compute with
knowledge, the system can answer questions, anticipate
needs, give advice, and complete tasks. There’s no need to
code flowcharts and procedural triptiks because semantic
models generate a GPS that always gets your users from
A-to-B the best way possible. Also, semantic models can
give x-ray vision to external stakeholders, such as auditors
and regulators, while ensuring that business outcomes are
proactively compliant.
Semantic superpowers always give you the best and fastest
process. What’s that? It’s the process that travels the fewest
steps, is touched by the fewest hands, and does the most
for you. Semantic models generate lean, just-in-time, and
first-time-right processes that dynamically know the next
best step. When exceptions are just different constraints on
a core semantic process model, and not a separate flow, the
result is faster cycle time, reduced errors, and high rates of
straight-through-processing.
Semantic superpowers make knowledge work knowledge-
centric. With semantic technologies, business users shape
the system. Everyone can model, not just specialists. You
don’t write documents. When you describe your domain. You
don’t code. You articulate models. Your models can generate
documents if needed. When you teach the system changes
in real-world policy or conditions, you don’t need to rebuild
everything. Make changes as you go. The system refactors on
its own. No long IT cycles.
WARNING
SEMANTIC TECHNOLOGIES
IGNITE BUSINESS
SUPER-ACHIEVEMENT
The Expert:
Master of the Business Domain
Subject Matter Expert, Business
Analyst, Knowledge Worker,
Professional
The semantic superpowers
that matter most to business
analysts are the ones that enable
your customers, business users,
and external stakeholders to
superachieve.
Semantic superpowers ignite
the ability to describe business
processes that greatly improve
their effectiveness while reducing
cost, time, and labor.

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Semantic superpowers create self-aware systems that can
grow live. What happens when you create architecture that
can know, learn, and change business knowledge at run
time? It can adapt and optimize operations based on events,
changes in context, or new goals and constraints.
Semantic superpowers speed-up changes to the system
architecture by a factor of 10. What happens when updates
to semantic models automatically upgrade the user
interface, documentation, contextual help, data and system
processing? You blow past time consuming, non-value-added
busy work. Semantic superpowers make every aspect as
well as every stage of the computing solution declarative,
semantic, goal-oriented, and direct-execution model-driven.
Look Ma! No coding!
Semantic superpowers deliver scale-free processes.
How is semantic architecture different? It scales up (more
power, storage, sensors). It scales out (more things, services,
things). Also, it scales in (adding more and deeper
knowledge that can be reasoned in meaningful ways.) Scale
free systems are dynamic, adaptive and self-optimizing,
rather than limited to hierarchical, centralized control.
Semantic superpowers integrate ‘Above-the-Line.’
When architecture separates business knowledge from
underlying IT systems, the resulting interfaces flow
seamlessly and effectively without disrupting your current
infrastructure, or forcing an early rebuild of legacy systems.
Integration is quick and non-invasive. With a semantic base,
existing change management can proceed without a ripple.
WARNING
SEMANTIC TECHNOLOGIES
MAXIMIZE SOLUTION
LIFECYCLE VALUE
The Architect:
Patterns for Super Solutions
Enterprise Architect,
System Developer, System
Integrator, System Administrator
Semantic superpowers let
architects maximize the lifecycle
value of business solutions.
Semantic architecture hits the
streets running. Business solutions
evolve rapidly that are scale-
free, dynamic, and smart. No big
bang. You land and expand. Value
amplifies.
Semantic architects wrangle
outcome-oriented patterns,
technologies and standards into
a fluid platform that integrates
knowledge, computes with models,
and executes at every stage of
development.

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Semantic superpowers put smarts into the system. What
happens when you translate domain-specific knowledge
into models that integrate data, decisions, and actions? The
system busts data silos and links different sources and types
of information. A smart UI finds answers to questions and
provides useful advice while requesting just a minimum of
input. It assists the user to complete tasks and get things
done. What happens when you teach a semantic model the
rules, constraints, policies, standards, and goals of the game?
The system develops smart processes that understand
context and adapt to events. What happens when systems
learn? They get better.
Semantic superpowers map everything you need to a
knowledge model. What happens when you’ve collaborated
with domain experts to translate the real-world goals,
constraints, and business logic into systems that people want
to use? You get knowledge-as-a-service that you can share.
Semantic models support open IT standards and can work
with any set of APIs.
Semantic superpowers develop models lightning fast.
What happens when you model data, decisions, processes,
infrastructure, and user interface all in one environment?
You don’t code flows. You model goals and constraints. No
procedures. No swim lanes. The result is development
that is 2-10x faster. You leave your competition in the dust
while they are still making promises. What happens when
your models execute directly, all in the same environment?
The computer figures out the best and fastest flow. Your
application self-documents and can explain every decision,
WARNING
SEMANTIC TECHNOLOGIES
MAKE MODELS SMART
The Modeler:
Amazing Capabilities
UX designer, Data modeler,
Decision analyst, Process
modeler, Infrastructure integrator
Semantic superpowers enable
modelers to conceptualize
advanced capabilities, specify
them with models, deliver them
rapidly, and evolve them easily.
Semantic techniques free you to
implement high value capabilities
you can only build with semantic
models.
Semantic superpowers make
you superproductive. When your
design executes immediately,
there’s no waiting for someone
to code something. When your
design self-documents, that’s one
less task to do manually. You feel
good about yourself. That’s OK.

7.
This content was developed by Project10X
for Be Informed
Who is Be Informed?
Be Informed is the global market leader
in semantic business solutions. Analysts,
including Forrester, Gartner, and Ovum,
pick Be Informed as a hot company with a
powerful semantic computing platform for
building smart, scale-free, high performing
enterprise business processes.
What is the Be Informed Difference?
The Be Informed difference is semantic
technology that recognizes meanings and
computes directly with knowledge models.
Be Informed architecture separates
business knowledge that drives system
processing from the underlying IT systems.
Semantic models bridge data siloes.
Interfaces with legacy systems are non-
invasive. Solutions support open standards
and COTS environments.
With Be Informed, the design is the model
is the application. There is no translation
of document artifacts across lifecycle
stages. No scripting. The model executes.
It is always a live app.
Be Informed models are goal-oriented,
constraint-based, event-driven, context-
aware, and semantic. Processes are
dynamic. Like a GPS, they self-configure,
adapt, and self-optimize when events
happen, exceptions occur, or needs
change.
Building a Be Informed solution is
iterative and fast—2 to 10 times faster.
Development requires fewer people. It’s
agile. This is more than fast prototyping.
It’s rapid implementation.
Be Informed solutions grow live. Users
get early access to a working system.
Modeling business knowledge in business
terms lets users make changes without
long IT cycles. Collaboration allows
capabilities to evolve quickly. Making
a change, such as adding a new policy,
regulation, data source, decision model, or
interface is faster than with conventional
development. No rebuilding databases
from scratch. No recoding user interfaces.