Millward Brown and WPP released the 4th annual BrandZ Top 50 Most Valuable Latin American Brands report and ranking on Wednesday, September 23. The report identifies the key forces driving brand growth in six markets in the Latin American region (Argentina, Brazil, Chile, Colombia, Mexico and Peru). - See more at: http://www.millwardbrown.com/mb-global/brand-strategy/brand-equity/brandz/top-latin-american-brands/2015#sthash.FMUj0iIM.dpuf

1. TOTAL VALUE OF LATIN
AMERICAN TOP 50 BRANDS
+2%Brand Value
Change
2014-2015
US$129Bil.
2014
# 30
# 37
# 7
# 40
# 4
# 6
# 1
# 39
# 34
# 31
+62%
+43%
+28%
+28%
+25%
+22%
+20%
+20%
+19%
+17%
US $1,859 Mil.
US $1,479 Mil.
US $4,315 Mil.
US $1,236 Mil.
US $5,202 Mil.
US $4,423 Mil.
US $8,500 Mil.
US $1,309 Mil.
US $1,636 Mil.
US $1,808 Mil.
Beer
Banks
Banks
Banks
Banks
Communication
Providers
Beer
Beer
Banks
Banks
Source: Millward Brown and BrandZ™
HIGHEST
RISERS
% - Brand Value Change
2014-2015
# - Ranking Position
$ - Brand Value
#36
US$1,533Mil.
Banks
#38
US$1,411Mil.
Retail
#46
#49
US$1,069Mil.
US$997Mil.
Communication
Providers
Banks
#41
US$1,197Mil.
Beer
#42
US$1,118Mil.
Banks
NEWCOMERS
MOST VALUABLE COUNTRY BRANDS
BRAZIL
2brandsintheTop50
US$2,644Mil.
(2%ofTotalLatAmValue)
11brandsintheTop50
US$32,017Mil.
(24%ofTotalLatAmValue)
+71% +5%% Brand Value Change 2014-2015 % Brand Value Change 2014-2015
1 US $1,575 Mil. 1 US $8,500 Mil. 1 US $4,709 Mil. 1 1 1US $3,672 Mil. US $8,476 Mil. US $1,808 Mil.
2 US $1,069 Mil. 2 US $5,202 Mil. 2 US $3,107 Mil. 2 2 2US $3,476 Mil. US $6,174 Mil. US $1,678 Mil.
3 US $729 Mil. 3 US $4,315 Mil. 3 US $2,845 Mil. 3 3 3US $2,436 Mil. US $4,423 Mil. US $1,479 Mil.
ARGENTINA
Top3ArgentinianBrands Top3BrazilianBrands
CHILE
7brandsintheTop50
US$19,398Mil.
(15%ofTotalLatAmValue)
-23%% Brand Value Change 2014-2015
Top3ChileanBrands Top3ColombianBrands Top3MexicanBrands Top3PeruvianBrands
COLOMBIA MEXICO PERU
9brandsintheTop50
US$19,339Mil.
(15%ofTotalLatAmValue)
17brandsintheTop50
US$49,385Mil.
(37%ofTotalLatAmValue)
4brandsintheTop50
US$6,073Mil.
(5%ofTotalLatAmValue)
-4% +15% +15%% Brand Value Change 2014-2015 % Brand Value Change 2014-2015 % Brand Value Change 2014-2015
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TOP 10 MOST VALUABLE LATIN AMERICAN BRANDS
US$4,709Mil.
-23%
Retail
US$8,500Mil.
+20%
Beer
US$5,202Mil.
+25%
Banks
US$4,315Mil.
+28%
Banks
US$4,185Mil.
+17%
Beer
US$8,476Mil.
+6%
Beer
US$6,174Mil.
+16%
Communication Providers
US$4,423Mil.
+22%
Communication Providers
US$3,604Mil.
+4%
Beer
US$3,672Mil.
+3%
Beer
TOP
50
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16171819202122232425
262728293031323334353637383940
41424344454647484950
% Brand Value Change 2014-2015
2015
US$131.9Bil.