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37. Ten Best Practices in SIM
1. Open up your brand to your consumers, and Let them evolve it
(์๋น์๊ฐ ๋ธ๋๋ฉ์ ์ฃผ์ฒด๊ฐ ๋๋๋ก ํ๋ผ)
2. Develop a SIM voice without silencing other voices that support your brand
(๋ค์ด๋ผโฆ๋ณต์ด ์์์ง์ด๋ค)
3. Respond to everything, Even if it means youโre up all night
(Social Media Marketing ์ ์ํด ์ฐ๋ ์๊ฐ์ ์๋ผ์ง ๋ง๋ผ)
4. Think beyond the obvious and use SIM to evolve your business
(SIM ๋ ๋ง์ผํ ์๋จ ๊ทธ ์ด์์ ๋ฌด์์ด๋ค)
5. Focus not just on social media but on social influencers
(Social Influencers์ ๊ด์ฌ์ ๊ฐ์ ธ๋ผ)
6. Structure your marketing department for this social world
(๋น์ ์ ์กฐ์ง์ ๋ณํ ์์ผ๋ผ)
7. Take your organization with you, from the CEO to the field representative
(์ ์ฌ์ ๊ด์ฌ๊ณผ ์คํ์ด ์ค์ํ๋ค)
8. Conduct many small tests frequently and build on each one
(ํ ์คํธ๋ ์ค์ํ๋ค)
9. Capture every single piece of data that you can
(DATA ํ๋์ ํตํด Closed-loop ์ ๋ง๋ค์ด๋ผ)
10. Make mistakes, but make every effort to correct them as well
(์ค์๊ฐ ์์๋ค๋ฉด, ๋ณด๋ค ๋์ ๋์์ ๋ง๋ค๊ธฐ ์ํด ๋ ธ๋ ฅํ๋ผ)
[ Source : Social Media Marketing for Dummies / Shiv Singh ]
38. The reason social media is so difficult for most organizations
โItโs a process, not an eventโ
from Seth godinโs BLOG
39. Contact :
CEO Tiger HONG
Milvus digital CRM
โข Email: tiger@milvus.co.kr
โข Cell Phone: 82-10-3676-4138
โข Phone : 82-2-3288-1331
โข Fax : 82-2-3288-3773