Make your web content go further.

1. Multiply the Value of Your Content

2. MIMIRAN Capture, Convert, and Close More Deals in the Cloud
Creating Good Content Is Hard
• Invest time in creating useful content for your audience
• Multiply the return on that investment by using content in
multiple places

3. MIMIRAN Capture, Convert, and Close More Deals in the Cloud
2 Main Strategies
1. Social Media posts
2. Different platforms and media

4. MIMIRAN Capture, Convert, and Close More Deals in the Cloud
Social Media Influencers
• Tag key influencers who care about this content.
• Don’t just tag them, unless you know them well.
• Ask a question. Ask if they agree with your central
premise. Ask how it applies to their particular niche.
• Start a conversation. Or an argument (just don’t be a
jerk).

5. MIMIRAN Capture, Convert, and Close More Deals in the Cloud
Social Media Posts
• Posting once may not be helpful
• Set an automated schedule to repost your content with a
tool like Edgar.
• Use different cadences for different platforms. (On Twitter,
you can repost much more often than Facebook and
LinkedIn.)
• You can also use a different introduction to the same
content.

6. MIMIRAN Capture, Convert, and Close More Deals in the Cloud
Groups, Sites, and Forums
• Use your content in LinkedIn Groups, Quora, and other
discussion forums where it will be useful and contribute
to the conversation.
• (If you just spam up discussions, not only will you risk
getting banned, people will start to ignore you when
you do post relevant, helpful content.)
• Use snippets of your content that are most relevant,
and then link back to your content for people who
want more details.

7. MIMIRAN Capture, Convert, and Close More Deals in the Cloud
Different Platforms
• Post your content on SlideShare (very meta)
• Read your content and post to YouTube (2nd largest
search engine).
• If you’re better with spoken language than written, you
can even start with video.
• Publish on Medium (make sure you use a canonical URL,
so Google doesn’t penalize your site)

8. MIMIRAN Capture, Convert, and Close More Deals in the Cloud
Content Upgrades
• You don’t just want visitors, you want leads
• Give them something valuable in exchange for their email
• As simple as PDF version of article
• As complex as a deep-dive guide to whatever topic
you’re exploring
• (Here’s an easy way to create content upgrades.)

9. MIMIRAN Capture, Convert, and Close More Deals in the Cloud
More Options
• Turn your content into a live webinar.
• (Use the content on your article, your Slide Share, your
video, or some other way of looking at the issue.)
• Helpful if you have a demo or screenshots that you want
to share. (You can also record the webinar, and use that
as the basis for your YouTube video.)
• Use a service like WebinarNinja to offer pre-recorded
webinars.

10. MIMIRAN Capture, Convert, and Close More Deals in the Cloud
Get Started
• Create content in whatever format is best for you.
• Use these tips to extend your reach and impact.
• For more details, and a list of 22 content ideas, see the
original post.
www.mimiran.com