Keynote from How Public Design? 2013

1. Leading with design attitude

3. In search of a new
relationship

4. Public sector organisations are
trying design on for size

5. That is all fine. But
what does, or could,
design mean to
public managers?

8. “Managers, as designers, are thrown
into situations that are not of their
own making yet for which they are
responsible to produce a desired
outcome. They operate in a problem
space with no firm basis for judging
one solution as superior to another,
and still they must proceed.”

9. “A design attitude views each project
as an opportunity for invention that
includes a questioning of basic
assumptions and a resolve to leave
the world a better place than we
found it.”

10. ”Which decision should I make?”
“What should I make a decision about?”
From decision- to design attitude

11. Questioning basic assumptions

13. Centering on outcomes

15. Leading the unknown

17. Making the future concrete

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