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Accor Hotels - #RombaNallaFeeling Campaign

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To celebrate its 7th Hotel launch in #Chennai, #Accor Hotels announced the #RombaNallaFeeling campaign to highlight the ‘very happy’ feeling expressed by each of its 7 hotels in India. The campaign was launched with a fast paced digital video that gave users an insight to the city’s culture & personality, while bringing in how Accor India had embraced the city. The campaign paid homage to the city’s art, culture and heritage along with giving fans a tasteful treat to each hotels culinary prowess with a delightful #FoodFestival that was launched across each hotel. The involvement of hotel associates also helped up the overall engagement 3x. Overall, the campaign received 1.9 Million outreach, 120k video views & 10k website clicks.

Publié dans : Marketing
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