1.
SOCIAL MEDIASOCIAL MEDIA
CAMPAIGN REPORTCAMPAIGN REPORT

2.
OBJECTIVESOBJECTIVES
• Increase awareness and engagement around Ulric de Varens in India
• Educate audiences on the product range, availability and drive evangelism
• Leverage the Miss Diva 2016 association to create product elevation

3.
CHALLENGE INSIGHT
• Association with the
Miss Diva campaign to
help connect with the
relevant audience.
• Cross-promotion with
the huge digital presence
of Miss Diva
• The various ingredients
and notes of the
perfumes explained
makes the brand more
exclusive
• Explaining the various notes
and scents in our line of
perfumes
• Draw a distinct
differentiation of appeal for
men and women
• Building a Buyer Persona for
each fragrance
• An elevation through Miss
Diva to create product
awareness and preference
• MindShift Studios
personalized visual content
production to drive unique
stories through visuals
• Increase desire to buy
the perfumes amongst
new audiences & the
regulars
• Stand out from the
clutter of various other
brands
• Increase awareness of
the brand amongst the
consumers
SOLUTION
INSIGHTFUL DIGITAL OUTREACHINSIGHTFUL DIGITAL OUTREACH

4.
Facebook Outreach 382K
Instagram Outreach 95K
Total Outreach 479K
OVERALL CAMPAIGN OUTREACHOVERALL CAMPAIGN OUTREACH

5.
PHASE 1PHASE 1
Building Brand UDVBuilding Brand UDV

6.
PRODUCT, FRAGRANCE, WORD ASSOCIATION POSTSPRODUCT, FRAGRANCE, WORD ASSOCIATION POSTS
Various scents and notes used in
UDV perfumes explained
Posts incorporating the product
Meaning of words associated with
the perfume qualities
Interactions: 7947
Outreach: 71985

7.
MindShift Studios curated visual content that narrated a story of the brand through its
ingredients and personality.
PRODUCT SHOOTPRODUCT SHOOT

8.
PHASE 2PHASE 2
Miss Diva PromotionMiss Diva Promotion

9.
Hashtag: #UDVDivas
MISS DIVA ASSOCIATIONMISS DIVA ASSOCIATION
Interactions: 7341
Outreach: 551,526
Interactions: 9
Outreach: 187
COVER PHOTO UPDATECOVER PHOTO UPDATE

10.
Interactions: 7668
Outreach: 747027
#UDVDIVAS POSTS#UDVDIVAS POSTS
Behind the scenes Boomerangs and Diva
reposts were done on social assets
Boomerangs Diva Reposts

11.
Interactions: 3577
Outreach: 79974
MISS DIVA FINALEMISS DIVA FINALE
5 day countdown to the day, and real-time posts
along with the telecast
5 DAY COUNTDOWN5 DAY COUNTDOWN

12.
CONTESTSCONTESTS
Total Interactions: 2204
Total Outreach: 46908

13.
Assign a perfume to each
contestant based on the qualities
associated with each perfume. One
with most comments wins!
FACEBOOK CONTESTSFACEBOOK CONTESTS
Participants must post a picture with
a pose fit for a diva. They must tag
their friends to agree with them. The
one with most likes wins!
Participants must post a picture with
a pose fit for a diva. They must tag
their friends to agree with them. The
one with most likes wins!

14.
INSTAGRAM CONTESTSINSTAGRAM CONTESTS
Tag a friend to shareTag a friend to share
your perfume withyour perfume with
#WhatMakesADiva-#WhatMakesADiva-
post a picture with apost a picture with a
pose fit for a divapose fit for a diva
Tag a friend who isTag a friend who is
diva and windiva and win

15.
PHASE 2PHASE 2
Post EventPost Event

16.
WINNERSWINNERS
Diva posts during the week after the
winners were announced
Likes: 89
Comments: 14

17.
Likes: 400
Comments: 13
Posts: 41
Likes: 12,562
Comments: 7
Shares: 5
Curated content shot
by
MindShift Studios

18.
HIGHLIGHTSHIGHLIGHTS

19.
FACEBOOK GROWTHFACEBOOK GROWTH
We grew by over 170.62% between July and August,
and by 68% between August and September.
Likes: 2855
Comments: 3
Likes: 2549

20.
INSTAGRAM GROWTHINSTAGRAM GROWTH
We grew by over 538.09% between July and August,
and almost 50% between August and September.
Views: 285
Likes: 21
Likes: 36
Comments:
2

21.
• Facebook was the most effective in reaching out to our target audience
• Engagement with the Diva’s drove excellent outreach for all the UDV content
on Instagram
• Building a personal connect due to our constant promotions of each
Contestant on social media drove higher outreach for the brand and built a
level of evangelism by them
• Due a consistent and engaging promotion of each Contestant on the Ulric de
Varens social media presence, the Divas became influencers for Ulric de
Varents India, with constant reposts, shared and interactions with our brand
HIGHLIGHTSHIGHLIGHTS

22.
THANK YOUTHANK YOU