STRATEGIC CONSULTANCY ON BRANDING, MARKETING AND DIGITAL

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WISDOM AGENCY is a strategic marketing agency that combines
branding, marketing, and digital technology to help our clients grow
more effectively.
With combined expertise, Wisdom Agency have been able to create a
growth solution of our own to stand out from the crowded
marketplace. With a compact team of specialists, Wisdom is specially
designed to work efficiently with middle-sized businesses assisting
clients to reach business goals by excellency of strategy and execution.
Wisdom
Agency

“How to continue growing” is the biggest challenge today for companies who aspire to transcend to the
next level. From incubation to middle-sized and large-sized enterprise, strategy contributes differently to
the growth and success of the business. By connecting the dots and optimizing the resources toward
desired goals, strategy underpins the smooth operations and thus enhances market competency.
For this reason, Wisdom Agency does not sell marketing activities, we sell strategy-led competitiveness
rooted in the combination of deep research, insights and marketing activities enabled by modern
technology.
A strategic marketing agency that
in every stage of the business growth
Wisdom
Agency

Our Philosophy
Our belief that wisdom is the ultimate attribute that drives
the success of every business. Wisdom Agency continually
strive to collect insights and turn them into strategies that
can transform business’s prospects.
Our Vision
Wisdom Agency aspires to heighten the standards of
marketing firms in Vietnam by being a sample of authentic
work with strategic focus, the commitment to end results and
long-term partnership
Our Mission
Wisdom Agency accompanies our clients keeping up with fast
pace of change in global marketing, branding and
digitalisation. Our services focus on accuracy of strategy and
consistency of implementation for success in the long run.
Our
Wisdom
Agency

Our
Authentic Try Harder End Result
Wisdom Agency are being true
to our ourselves by appreciating
our staff’s effort and caring for
the welfare of our clients
authentically.
A large part of our innovations
is inspired by the passion of
our staff that is always ready
to go the extra miles to foresee
the end-result then try harder
for the best services.
Wisdom
Agency

Wisdom
Agency
Our
BOD
Account
Client Service
Project
Management
Strategy
Strategic Planning
Digital Planning
Content
Direction
Curation
Art
Art Direction
Interactive Design
Back office
Finance
Human Resource

Our
Our services are based on four fundamental mainstays on which
our business principles thrive.
• Brand Research
• Brand Strategy
• Corporate Identity
• Brand Management
• Rebranding Launch
• Communications
Strategy
• Communications
Campaign
• Concept Development
• Content Development
• Inbound Consultancy
• Customer Personas
• Content Strategy
• Website Content
• Email Marketing
• CRM
• Lead management
• Marketing Automation
• Digital Audit
• Digital Architecture
• Website
• Search Marketing
• Social Media
• Analytics & Reporting
BRAND COMMS INBOUND DIGITAL

Our
Sand Clock Strategy (SCS) is the foundation of our problem-solving
thinking and creative fast-tracking process.
There may be an abundance of models in business, but an
original model is a sign that a consultancy has reached its
maturity in knowledge and skills.
Sand Clock Strategy (SCS) was integrated from NH Minh’s
doctoral study and his participation in international
consulting projects. The SCS illustrates the minimal
thinking process to get from Problem to Solution and a
wide set of 50+ tools for specific purposes like branding,
communications or digitalisation. Some of the tools are
adapted from renown global agencies such as Interbrand
or Landor.

Our Partners

Minh joined Wisdom Agency in 2017 as Managing Partner and he
has led and trained the team to follow his philosophy and
principles. He is a chartered member of Chartered Institute of
Marketing (CIM) in UK, expert member of two international
consulting organisations which are Landor & Fitch (L&F) and Gerson
Lerhman Group (GLG).
Under his supervision, Wisdom Agency update and apply the
profoundly researched models and the latest trends of marketing
worldwide into our daily marketing task work to ensure the best
possible solution to our clients.
Wisdom
Agency

Wisdom Agency is certified partner of HubSpot with sufficient
capabilities to consult and implement inbound marketing system
for clients across many industries.
We have helped clients in education, pharmaceutical, furniture etc.
transform their business models, integrating platforms across
physical and virtual channels into a single and seamless inbound
marketing automation process.
https://www.hubspot.com/agencies/wisdom-com-vn
Wisdom
Agency

Wisdom Agency announced a consortium of four new strategic
partners including Mai Linh Media, Digit Matter, Group O, HubSpot.
The combination is expected to help fill the gap between the
implementation strategy and comprehensively solving customer
problems according to the Wisdom Agency strategy
Wisdom
Agency

Wisdom
Agency
With BTL activities, Group O will be an important partner to implement events, brand activation activities, in the strategic
implementation ecosystem provided by Wisdom Agency.
Digit Matter will play a major role in the ATL section. Specifically, Digit Matter will be in charge of implementing marketing activities
on digital channels
Mai Linh Mediacom will be in charge of advertising activities, building brand awareness on Mai Linh's vehicles. In addition, the agency also
takes care of campaigns that integrate online to offline to produce measurable results.
Ultimately, HubSpot will help Wisdom Agency customers solve underlying issues of CRM, Automation and Inbound Marketing, and assist in connecting
and converting metrics from marketing to sales.

Wisdom Agency is contributing member to Vietnam Digital
Communications Association (VDCA), an organization that promotes
and rewards digital communications excellency in Vietnam.
In 2018, we were honoured to received the Digital Award for The
Best Campaign category. Since then, we have sharpened our skills
and perfected our execution operations to improve the quality of
our work.
Wisdom
Agency

Our Clients

Featured
Projects

Research
Branding Strategy & Packaging
Wisdom
Agency
Marketing Communications

Mai Linh is one of the largest Vietnamese brands which is associated with
transportation. After years of development, Mai Linh is now operating in several
business sectors such as media and garage. Thus, Mai Linh Group needs a
strategic partner to redirect the overall strategy from building winning positioning
to renewing the brand identity that both inherit the Mai Linh Group’s root
strength and facilitate the future plans and projects.
Mai Linh, Landor Singapore and Wisdom Agency collaborate in a
united branding project for its all business sectors, identify its
new brand territory and the necessary architecture to expand its
business across ten verticals. We work closely with internal team
to communicate change be ensure smooth transition at every
branch touch point. The work includes but is not limited to brand
design, internal communications and engagement workshops.
Research & Branding
Wisdom
Agency

Research & Branding
Wisdom
Agency
Research, Brand Strategy, Consulting, Corporate Brand Identity,
Communications, Internal Engagement
The spin-off of an entirely new business division as Mai
Linh Media and a brand facelift. The continuous work
with Mai Linh include internal engagement, research for
customer insights in new market and brand designs for
business units across all verticals. Relationship between
the two entities is on continual basis to refresh, sustain
and uplift brand equity with the aim to become top
valuable transportation brands in Vietnam.

Research
Branding Strategy & Pakaging
Wisdom
Agency
Marketing Communications

For over 60 years operating in the Vietnam market, Vianco brand image had
been lesser and lesser effective in attracting modern consumers. Thus Vianco
needed to refresh the brand not only brand image, brand identity but also its
positioning to gain back the younger segments.
A comprehensive new brand strategy was designed.
Collaborating with Helius Research, the work involved a
process from research from both internal side (CEO) and
external side (customers from 3 types of cookers and 6 cities,
retailers). Based on the research and understanding of the
product direction in the future, we give the most suitable
brand architect with various product lines.Then restructuring brand
portfolio, developing new brand identity as well as branding strategy for
each sub brand. Based on the new branding position, developing the IMC
campaign to promote the brand.
Research & Branding
Wisdom
Agency

Market Research
Brand Strategy for Vianco and Vianco Sub-brand
Re-Packaging
Media planning and execution, TVC
• Branding
Developing the brand and branding strategy that helped Vianco bounce back and recover during the
recession because of a pandemic outbreak.
• IMC
- Facebook:
Facebook engagement: 12,335,
Video views: 120,651,
Minigame interaction: 3000 (including 360 comments, 200 shares)
- Google Instream ads: 270,000 impressions and 191,373 views
- CSR campaign: provide free lunch for people in need during the hard time of pandemic Covid-19
Research & Branding
Wisdom
Agency
Research Report from Helius
with Wisdom’s direction.

Re-Packaging
Wisdom
Agency
Original 40% change
60% change
After 1 year
80% change
After 2 years
After years of earning many loyal customers, we decided not to renew 100% of the packaging at the moment. But we create
a process of alternate packages from 40% to 80% change in 2 years, therefore, the loyal customer would be used to the
change of their familiar brand.

Market Research
Branding Strategy & Pakaging
Wisdom
Agency
Marketing Communications

The fresh bread category of Huu Nghi after 12 years of fast growth on
Northern market needed a brand rejuvenation to catch up with the new
trends of consumption in food industry to ready for the new era of growth
and ambitious and to launch its expansion on Southern market.
A new brand identity and Southern trade plan were designed for new launch.
The work involved an intensive chain of actions from market research and
findings to marketing to ensure that all following elements are properly set.
After that, From new brand architecture to value proposition, Wisdom worked
closely with Huu Nghi Food’s marketing team, AC Nielsen’s team to revive the
historical brand.
Market Research
Brand Strategy for Staff
Southern Business Development Strategy
Renew Packaging
Re-Branding
Wisdom
Agency
Research Report from AC Nielsen with
Wisdom’s direction.

Re-Packaging
Wisdom
Agency
Staff – the leading fresh bread brand of Huu Nghi – is now a top five leading brands in Ho Chi Minh city. There are
changes applied in fresh bread category which are being monitoring daily to ensure strategic accuracy.

After rebranding and repackaging all of the product SKU, Huu Nghi
questioned to launch and spread it to customer who is familiar with the-
old-Staff in the North and not well-known in the South.
Base on the company and business strategy, with the support of the new
rebranding section, we design a from head to toe communication strategy
for relaunching campaign.
Creative production: Music TVC, Product Video, Shooting, Key Visual,
Website Production
Influencer Marketing
Staff – with a new look of modern and clean, new voice of young and
fresh has gained a huge interest from both internal member of Huu Nghi
and external customer.
Re-Launching
Wisdom
Agency

Brand Strategy
Marketing Communications
Digital Integration
Wisdom
Agency

Clients since 2016 and likely to be for more years to
come
- 2016: initial cooperation on brand and marketing
- 2017: launching of the first financial service for
consumer – the VF-iSaving
- 2018: launching of VF-iTrade – the online individual
trading platform
- 2019: digital integration enhancement, building of the
marketing tech stack

Wisdom Agency first worked on the adaptation of the re-
branding and building those first blocks of marketing and
digital presence such as website, social and search
marketing
- Defined value proposition and brand
- Marketing strategy
- Digital presence
2016
Wisdom
Agency

VFM was launching new financial products called Systematic Investment Plan
(SIP) with the intent to make it as easy as possible to the non-investor
people.
Wisdom Agency expanded the work of branding to marketing launching
campaign for the new product. From brand communications to product naming
and branding, Wisdom Agency worked alongside VFM’s marketing team to
deliver the
The new product - VF-iSaving – was introduced together with communication
campaign to launch the new product. The voice was best tuned for audience
which was working professionals, not investors by the earthly defined term of
investments. Also, it was based primarily on performance marketing to monitor
and nurture qualified leads
Strategic launching plan
Key visuals development
Content management
Media performance
Event & PR release
Successfully introduced VF-iSaving to the market. At the end of the year, VFM
was the #1 consumer investment fund in the market. During the campaign
period, Wisdom Agency have achieved
‣ More than 16,500 fans on Facebook
‣ Reached to 2 million users
‣ 1000 sale leads generated
2017
Wisdom
Agency

Wisdom Agency understood that every good marketing plan began
with quality products and services. In order to improve the
customers’ experience, Wisdom Agency had to enhance the service
by the use of digital technology
After one year of branding work, Wisdom Agency launched the new
online trading platform – VF-iTrade – in 2018. The platform
shortened the contract procedure and enable customers quick and
do-it-yourself online transactions.
Also, Wisdom Agency matched the brand and product strategies by
adjusting the branding voice and identity to a younger audience
who were more tech-savvy that would allow them to use VF-
iTrade with ease.
2018 marked the peak successful year of VFM with exponential-
growing ratios
- Customer base growth: 200%
- Revenue growth: 10 times the base of the first year’s
2018
Wisdom
Agency

VFM and Wisdom agreed to work on the extension of VFM’s brand
core and value. However, as it was no longer a market follower,
the new mission was how to extend the market and re-educate
young potentials by the benefits of fund certificates.
2019
Wisdom Agency plan to extend the activities beyond digital
platform and communications. In fact, the brand is planned to
become a sponsor of financial planning education to young
generation so that they can live, grow and achieve more by their
ambitions.
Wisdom
Agency

Research
Branding Strategy
Marketing Strategy
Digital Business Strategy
Wisdom
Agency

Xuan Hoa was going through a business transformation from state-
own to joint-stock company. Besides, the new brand also needed a
re-positioning to the higher segment.
Based on our intensive market analysis, we’ve managed to
completely modernize the company’s brand identity system,
develop a strategic framework for all marketing activities until
2020.
Wisdom
Agency

- Data research: primary research extensively on product end-user
together with interviews of all stakeholders to set direction for
brand growth and product development
- Branding: a holistic brand strategy with a 5-year time frame
toward international brand status
- Marketing: a new marketing strategy with focus on digital
platform and new product design together with production
optimisation advised by Japanese experts from Toyota
- Tech: new wesbite and tracking systems, the social platform
provides feedbacks for product improvement
Wisdom Agency are proud of being an exclusive strategic agency
of Xuan Hoa Furniture for two consecutive years 2016 and 2017 to
build and supervise all marketing-related activities. The
transformation immediately received good feedback from
customers and boosted sales volume over the top.
Wisdom
Agency

Together with the attempt to introduce a new brand
identity system that is modern and beautiful, Xuan
Hoa also need a new website that follow the brand
guidelines and up to date for e-commerce technology.
New website was built based on the web strategy
frame of WISDOM, enhanced by e-commerce functions
and mobile CMS application
Newly launched in July 2017, the new website makes
good impression with audience and support total
branding effort
Website
Wisdom
Agency

Fan Increased: 20,549
Reach: over 10 million
Engaged with 131,327 users
Social
Wisdom
Agency

“TIÊU CHUẨN QUỐC TẾ, GIÁ TRỊ BỀN LẦU”
CONCEPT Q1/Q2
“CHUẨN MỰC VĂN PHÒNG HIỆN ĐẠI”
CONCEPT Q3/Q4
Wisdom
Agency

Branding

Mai Linh Media is a media agency, which focuses on taxi advertising, and is
a sub brand of Mai Linh Corp. As a new established company, Mai Linh
Media requires a brand identity which inherited the characteristics of the
Mai Linh brand as well as modern enough to be claimed as a media
agency.
Develop the brand positioning, brand identity, brand story as well as
guideline for future communication campaign
Wisdom
Agency

Brand anatomy, positioning, theory, tagline. Brand
identity (Design trends, direction for brand)
Wisdom
Agency

MaiLinh Media has officially put into operation in time
to serve the high demands during the holiday season.
Wisdom
Agency

Targeting the northern rural cafe & eatery market, the investor needs an
inspiring name and brand identity which are localized to fit the choosing
market and inspiring enough to navigate the store designing style.
Defining the suitable style that match the local trends and developing the
corresponding name and brand identity
Brand strategy (positioning), Brand Identity (name, logo, motif, typography,
color, stationery, art direction)
The cafe & eatery become new hangout place for local officemen and
businessmen
Wisdom
Agency

The consumption coffee industry in Vietnam was booming.
Mercon as a leading coffee exporter in Vietnam since 1988
also wanted to take part in this excitement by developing its
own retail brand and marketing plan.
Utilising their advantage of wholesale pricing, Wisdom Agency
assisted Mercon to identify the right target customer
segment and build the proper business model to approach
them, followed by the brand identity and communications
plan.
Mercafe was launched and is still in its first year of business
operations. The plan was set for 2 years to come so Wisdom
Agency can return on this project real soon.
Wisdom
Agency

After 2 years of building the exclusive distribution channel for
Corele V. in the Northern market, An Thinh officially develops a
premium fashion brand aiming only for women. This high-end brand
mainly focuses on producing homewear, lingeries, bikini and
skivvies.
According to the product orientation that comfort and bring out
the personal beauty of women, Wisdom Agency decided to build a
strategy for An Thinh’s fashion brand along with the story about
praising the natural beauty of each person. Hence, this helps An
Thinh to create differentiation towards other competitors and
emphasize the USP of product in the market.
“Burgundy” is created with a positioning statement “Redefine the
beauty template” which stands out on the red burgundy theme of
the logo. It helps to deliver the message in the most efficient way
but still have the elegance element of a premium brand.
Wisdom
Agency

Huu Nghi Bakery, a brand by Huu Nghi Food JSC founded since
2009, is a chain of nearly 30 stores featuring and showcasing
gateaux product lines. After 10 years of development, the
brand is facing the challenge to innovate its images in order
to meet the increasing diversity of customer demands for
pastry
Taking the young generation in favor of quicks, convenience
and diversity in urban areas as the main target customers, the
Bakery has launched a wide range of brand-new fresh breads
besides the traditional gateaux. The new name - BONAMI
promises to appear with a completely unique brand identity.
The new brand identity brings a whole new look to the brand,
which promises to become an ideal destination for all fresh
bread lovers
Wisdom
Agency

Marketing

As one of the leading corporations whose services focus on inland transportation,
Tet is the busiest time of Mai Linh group. Therefore, as a custom, every year, Mai
Linh always celebrates the Lunar New Year early to motivate its staff who rarely
stay at home during Tet. In 2021, not only encourage the staff to keep working
during Tet, Mai Linh Group also wants to show gratitude and give a thank you
message to every member who chooses to stay with Mai Linh during the
pandemic crisis despite short term financial difficulties. As a result, Mai Linh has
sought a strategic partner to help them celebrate this internal meaningful
campaign.
Building the internal communications campaign with supporting activities which
aim to connect people and give new year gifts to thank for their devoting.
Besides, a large number of marketing materials are designed to highlight the
campaign key theme as well as support the year end events.
Wisdom
Agency

Communications plan & marketing material design.
Proposing the internal communication plan and supporting Mai Linh Group
to actualize the campaign; designing marketing materials related to Tet like
red envelope, gift box, event backdrop, and a set of design for key
activities
Wisdom
Agency

Nike React featured a revolutionized cushion technology for
sportswear shoes. The “Choose Go” global concept had been
well established around the world. The task was how to
adapt that concept in Vietnam but still preserve the local
relevance.
“Choose Go” in the Vietnamese sense needed to be shown,
not tell. That was why regardless of how insightful the
message might sound, good celebrity endorsement was still
required plus a little bit of exoticness. Wisdom created a
campaign based on the idea of shoes delivered by running
celebrities and free orders to attract the youth’s attention
and leveraged from this big idea to a 2-to-3-month campaign.
6 mil impressions generated
2300 pairs of shoes sold
USD270,000 revenue increment
Wisdom
Agency

6M digital impressions were generated, with placement in
multiple media channels – on Facebook, Youtube, influencers,
online publisher, hyper local and ad network.
Nike Fanpage page continues to grow in popularity, with over
13,868 fans grew without advertising.
The React Delivery video has been viewed over 2,2M times
since its release in August, making it Nike Vietnam most-
viewed videos.
Nike contest and photo booths creating an extraordinary
number of brand impressions with the right audience in a
unique, joyful way
https://www.youtube.com/watch?v
=O32wY5s08UQ&t=4s
Wisdom
Agency

Big C – the Asean leading retainers with 35 supermarkets in
Vietnam – has been in business since 1998. Every year, Big C
launches a mega campaign to celebrate Tet and appreciate loyal
customers
Wisdom understood that Big C was looking for big hit at the end
of 2017. Big C is a part of Vietnamese modern culture, so Wisdom
decided to make incorporate the Three-God theme of Tet into
the campaign and built an extremely easy game mechanism to
spread the good luck of Tet and viralise Big C game
The campaign was executed mostly on digital platform plus
integrated activation activities at all the outlets of Big C chain.
Wisdom built everything from the microsite to social posts on
fanpage.
Wisdom
Agency

189,015,034
Impressions
169,184
Social
Engagements
2,082,782
Video Views
649,297
New Users
1,146,280
Sessions
313,743
Players
Here is the gained achievements listing:
‣ Total of impression is over expectation (approximate 410%). more than 189 million impressions in 3 months
‣ Wisdom Agency built communication activities via ads network, mass publishers and social hot profiles for BigC.
Tết Campaign Game Session
Wisdom
Agency

Lotus Group was planning for the new carry brand in Vietnam,
which is a mix between Japanese and Indian cuisine – the
Coco Ichibanya.
A launching plan for Coco Ichibanya was designed based on
the concept of Yin Yang to promote both the deliciousness of
Indian cuisine and healthy essence of Japanese culture.
Event
Social management
PR
Reach: 1,332,456
Engagement: 9,642
Social fan growth: 1.594
Coco Ichibanya
Wisdom
Agency

As a new commerce business who had entranced in personal care and cowin in
somesmetics market, Akutis needed an effective approach strategy to raise the
brand awareness, survive under the pressure of competitors and win in some niche
markets.
Using KOLs and micro influencers for seeding and raising brand awareness before
nurturing and remarketing via social campaigns.
Communication planning, social content, livestream
Defining the niche market for each product line and establishing the brand position
in market
Wisdom
Agency

BlanX is the only toothpaste that combines cosmetic and scientific
properties; it is the only natural non-abrasive whitening toothpaste
with an exclusive formula based on Arctic lichens. BlanX laboratories
gave rise to BlanX White Shock in 2012, the new range of products
with the revolutionary patented formula based on ActiluX, the active
ingredient that whitens teeth by using the power of light.
Among all the functions, light-activated whitening technology was the
brand positioning for first launch of Blanx to trigger
Localised brand proposition and communications
Digital e-commerce platform
Digital communications and content
Wisdom successfully launched the brand and is continuously
supporting them to achieve the first year’s trade expansion and
financial targets.
Wisdom
Agency

Standard-bearer of Made in Italy with regard to the skin protection,
Prep combines innovation and tradition along with gentleness and
efficiency across its entire range of products, designed for complete
skin treatment.
Wisdom was involved in the marketing activities of Prep from the very
beginning. Understanding that multi-function cream concept was not a
familiar one in Vietnam. Wisdom designed a marketing plan with broad
trade base and intensive communications activities to educate a new
Vietnamese generation about this concept mostly via digital
environment.
Localised brand proposition and and communications
Digital e-commerce platform
Digital communications and content
Wisdom successfully launched the brand and is continuously
supporting them to achieve the first year’s financial targets.
Wisdom
Agency

Communications

To strengthen the brand image as well as get an opportunity ahead of
competitors during the new year season, Khatoco was seeking a
communication strategy that either improves the brand coverage in selected
digital platforms or supports the year end promotion. The main segment is
office men who are over 35 years old in the Mekong Delta.
Running a digital campaign to support the promotion activities and seasonal
collections during Christmas and Lunar New Year to pull customers from digital
to store. Besides, utilizing the strengths of varied display ad formats and
localized channels to boost the brand awareness in new entranced markets.
Media planning, content planning, Digital planning & execution, landing page
design
There was a sharp growth in revenue in comparison with the same period of
the previous year.
Wisdom
Agency

Jirnexu is a startup mobile app that was developed in order to simplify the
digital cash loan process for blue collar class. To optimize the user experience
as well as adjust the product, Jirnexu planned to run a testing campaign to
check the market response before officially launching the app.
Rearranging the app content to enhance the user flow and experience as well
as running a performance campaign to define which elements will drive users
away, which element should be optimized to maximize the future result.
Media planning, social content, landing page design, UX design, tracking system
Click through rate is up to 62% and many insightful datas is drawn.
Wisdom
Agency

As a hitech car washing startup which aims to serve the upper class,
Powersteam needed an effective strategy to attract their target audiences.
A PR and activation strategy focusing on highlighting the PSI values - the
brand’s core USPs, as well as encouraging service trials via promotion and
direct marketing activities
Media planning, social content, Pr booking, website audit
Raise the brand awareness as well as trigger the service trials
Wisdom
Agency

O2O experience is the revolutionary new service that bring
toghether online and offline shopping to make shopping easier,
fast and more exciting! The request was to communicate and
introduce Vietnamese customer about the new way of purchasing
service.
Wisdom creates a clear content strategy and digital plan which
directly fit with the right customer of O2O. Therefore, we drive
them from engaging on Social to the launching event and website
purchasing.
1,920 fans growth
104,268 fans engagement is 2 months
Reached out 189 millions users on Facebook
Drive 5,772 traffics to website without media support
Wisdom
Agency

For high-tech customers, O2O primarily follow modern, smart
and trendy content. The concepts and visual are also various,
such as: PNG, GIF, Video, …
Wisdom
Agency

Pocari entered consumer market with the mission to bring refreshing
and healthy Japanese drinks to Vietnam. The product was quite
different to competitors’ one, so they accordingly would need a
different brand strategy to stand out from the marketplace.
The strategy of Pocari focused on the niche but effective segments by
utilising mostly digital platform and store activation. The brand
character was built by a more matured characteristics and expert-like
positioning.
Wisdom managed social marketing for the brand and adapted all general
brand guide materials into digital and social content of attraction.
There was a variety of format used to keep the brand up to date with
digital trends. Wisdom Agency also contributed with feedback from
social platform to sharpen the brand character during the year.
Wisdom
Agency

After 1 year of execution to the beginning of 2018,
Wisdom Agency have achieved:
• More than 39,000 fan growth
• Total fan interactions were up to743,971
• 341 posts with 10,453 comments on fanpage
Wisdom
Agency

Corele V. is the domestic lingerie producer with a French style and quality.
The company inherits passion from its founder and technology from all its
global partners before launching its own product line customised for
Vietnamese women. The request was to communicate French quality with
affordable pricing but still retain the high position of the brand.
Content strategy on social platform was what Wisdom Agency did together
with offline event and product gifts. In the end, nothing is better at tailor-
made solution as Facebook and that is what Wisdom Agency want to
achieve when attaching this new brand with this new platform.
26,667 fans growth
2,485,016 fans engagement is 1 years
Reached out 9,3 millions users on Facebook
Drive 10,571 traffics to website without media support
Wisdom
Agency

For high-end customers, Corèle V. primarily follow minimal and
elegant concept with pastel, neutral colors and limited details.
Wisdom
Agency

Wisdom Agency wanted to incorporate the popularity of this
new Instagram rising star to the brand of Corele V. by inviting
her to feature in the newest collection in summer.
What Wisdom Agency saw was the matching of youth and
true potential from both the personality and the brand.
Key Activity
Wisdom
Agency

Belonging to the same company but Marguerite is a brand for much younger
audience. The brand is for younger girls with middle-class positioning, For
this reason, they need a different look and feel to attract young girls.
For this reason, Wisdom approach is to create a different brand platform
from Corel V.’s which is younger and more energetic based on different
characteristics of the two girls. The tailored work also relates to media
targeting and game mechanism
Digital marketing social & content management
Reach: 100,000
Fan growth: 32,386
Wisdom
Agency

For this segment, Marguerite focused on youthful and girly
style with bright colors and natural concept. And the daisy -
Marguerite symbol was also used as iconic symbol in all
designs.
Wisdom
Agency

Also a part of Corele V. group, Malefix was undergarment product line for man, affordable
for daily use. The mission Malefix carried was to change perception of Vietnamese men to
be more fashionable even for their underwears.
Men were irrational and a little bit lazy towards their underwears use. Wisdom knew that
a educational tone of voice would not work, so Wisdom Agency tried for something more
fun but polite like the French way.
Brand platform & Social marketing
The social content and activities sparked humour by the smart and casual tone of voice
and triggered a lot of attention from young population. All of promotion campaigns
following afterward were a success with sold-out results.
In the early of 2018, Wisdom Agency have achieved:
• 116,904 user engagements
• 3 million users reached
• 30,548 users were driven to Mâlefix website
• Almost half million video views on Facebook
Wisdom
Agency

Wisdom had been leading the concept and visuals on fanpage
of Mâlefix to make sure it followed maroon tone in order to
describe the elegance and delicacy of a Frenchman.
Wisdom
Agency

Kaylee is a young fashion startup specialised in shoes and accessories. Unlike
other startups, they knew from the beginning that in order to prosper in fashion
industry they needed a well thought out and invested brand strategy.
Since the brand targeted working professionals, Wisdom believed the best brand
proposition should be comfort. Wisdom Agency also executed the brand strategy
primarily on digital platform to approach the right target groups with a friendly
tone of voice.
- Brand platform
- Digital marketing
- Social marketing
• Increased 5,042 fans
• 46,676 fans engagements
• Over 2,3 millions users reached
• 214,511 traffics were pulled to Kaylee website
Wisdom
Agency

On fanpage of Kaylee, all images were designed by Wisdom, including the images
for social posts on fanpage, cover, avatar of Facebook, the new collections as
well as PR banners etc.. The concepts and visuals are also various, such as PNG,
GIF or Video to target office ladies. Kaylee's designs were primarily focused on
pastel colors and plain backgrounds.
Wisdom
Agency

Topcake is a newly launched brand in Vietnam, who focused mostly on
digital platform to develop its brand and business
One of the key campaigns during the year for Topcake was Tet. WISDOM
was in charge of promoting this new brand on social platform and
committing traffic to page.
Social marketing as key activities, WISDOM employed many games and
rewarding schemes to drive traffic to microsite and eventually to store.
Successful execution to introduce Topcake on digital platform
- Click to link game per month: 32,000
- Engagement: 50,000
Tết Tràn Trong Tim
Wisdom
Agency

Tết Tràn Trong Tim
Topcake specializes in producing premium packaged confectionery. Focus on freshness, nutrient-richness,
safety and convenience, Topcake is a combination of modern European fresh baking production technology
with over 25 years in the Philippines and over 15 years in Australia.
Wisdom Agency created visual products to promote this new brand on social platform and committing traffic
to page. To meet children as target customers and stimulate their taste, Wisdom Agency use colorful, playful
and youthful hues, especially pink as the the identity color.
Wisdom
Agency

Dunkin’ Donuts is an iconic American brand. However, the cultural gap make
the products distant to Vietnamese customers
Promote opening of Dunkin’ Donuts using both online & offline PR with a
focus on Facebook
Social media
Wisdom
Agency

Domino’s Pizza is the No. 1 delivery pizza chain in the world. In Vietnam,
Domino’s Pizza applies ies the same concept and promote them all on
digital platform
Promote Domino’s Pizza using viral clip and focus on Facebook Client
expectation and KPI: 50,000 fans at 8% engagement, 50 online orders a day
Social media
53,000 fans at 9% engagement, 65 online orders a day
Wisdom
Agency

Dairy Queen is American brand which was newly launched in Vietnam
WISDOM established and maintained the social platform for a funny spirit
of DQ
Social media, Facebook, Marketing
Engagement /month: 13,020
Click /month: 30,000
Cheese Burger 1k
DILLY BAR X’MAX
Wisdom
Agency

Social media with game
Engagement: 7,675
Click to website: 10,579
Register for promotion code: 4,511
Hậu Giang Restaurant launching
Wisdom
Agency

Is proposed by WISDOM executed in 6 months which brought exellence
result for sales in store
Social media
The week’s ice-cream flavor
Wisdom
Agency

Digital

One Road Research (ORR) is an international business that focuses
on financial research and reports that guide international investors
who are interested in Asian emerging markets such as Vietnam.
With this strategic partnership, Wisdom Agency worked alongside
the client from incubation to execution, helping them to build the
brand and digital strategy that matched their business model and
operations
Wisdom Agency immediately realized what ORR needed was a fully
digitalised business operations system with priorities to content
development and digital marketing. Since our audience was niche
and recurring, the business model also required a certain level of
automation to shorten the time gap between each engagement
and increase the personalization of content
Wisdom
Agency

Branding: an entirely new brand identity system was created,
based on the inspiring story of the Ancient Silk Road which
connected the East and West.
Marketing: media performance marketing with regional scale. The
marketing focused heavily on social media and search marketing to
collect and optimised for better leads.
Tech: integrated website and email automation. The integrated
with email and media automation to extract data from multiple
channels to solidify single customer portraits which further
generated better action.
The business is up and running now. For the first of operations, it
has attracted 30,000+ and growing subscribers. In stage 2, Wisdom
Agency plan to promote the paid subscription and reports and
broaden the research base to global scale.
Wisdom
Agency

America
Malaysia
Europe
Kuala Lumpur Hong Kong Tokyo Sydney Melbourne Auckland London Antwerp
Copenhagen Hamburg Luxemburg California Los Angeles Chicago New Jersey Seattle
Manhattan San Francisco Dallas New York Washington
DC
Vancouver Toronto
more than 9,000 users from 23 big cities in America, APAC and Europe.
55,087 page views/2 months
Canada
Australia
Hong Kong
Japan
England
Wisdom
Agency

Body text
Europa
Headline
Bodoni
Image Style
Wisdom
Agency

Popiwork is a mobile app that connects employers and people who
search for freelancer or part time jobs. As a startup, Popiwork need an
effective solution that can optimize their limited resources but bring
high return-on-investments
Focus on digital performance marketing campaign to minimize the lead
quantity and cost per lead
Digital performance marketing
During three years providing service, the averagely conversion rate has
been stable around 40%
Wisdom
Agency

Samsung was launching the Samsung Galaxy S10. With a hole new design and
function, SES – the Samsung Experience Store, wanted customer to aware
about that. Then, attract them to come in and experience the product in SES.
Wisdom Agency proposed the digital strategy to relieve the pressure on
experience in SES. The strategy was also supported via digital communications.
Media Planning, Social Content, Online PR
Total Facebook Reach: 202,348 Reaches
Total Instagram Reach: 91,243 Reaches
Samsung Galaxy S10
Wisdom
Agency

The bank repositioned as friendly and innovative bank. They decided on the
new concept and looked for social strategy that is suitable for younger
audience
One of the most outstanding achievements with VIB was the creation of
“Teddy Bears” to be friendly but inspired characters for “Completed Dreams”
campaign
Sociall & Content & Media Management
The use of “Teddy Bears” image was so successful that it contributed more
than 10.000 leads and increased 10% of sales conversion during that period.
WISDOM had been Facebook retainer partner for VIB in 3 years. Under our
management, the fanpage grew up from 60,000 fans to more than 120,000
fans, monthly contributing 50 – 100 potential sales deals in retail banking.
Wisdom
Agency

Dat Xanh Group is among the top real estate developers in Vietnam. The most
Southeast area of Ho Chi Minh city is still full of potential since not so many
companies have paid enough attention to this far areas. However, there are
residential projects under development at that time being, so the first ones
will get all the benefit.
Dat Xanh for this area is already a new known brand, so Wisdom Agency
decided that performance marketing is the most effective way to attract new
buyers. Furthermore, Wisdom Agency can optimise for better quality of the
leads by having landing page with better user quality.
Website optimisation & Performance marketing
- Leads captured: TBA
- Lead converted: TBA
Wisdom
Agency

Nova Land always looks for digital media partner with the most effectiveness
to work with them on performance marketing campaign
Wisdom Agency cooperated with Nova Land on Marketing Qualified Lead basis
which is the closest to actual sales on acquisition funnel
Media Planning, Website, Online PR
WISDOM worked with Nova Land for 4 projects from strategic planning to
media execution, Wisdom Agency have been working alongside with both
Novaland’s sales & marketing teams to achieve their sales target.
Wisdom
Agency

Product launching for the new Subaru
WISDOM proposed the performance strategy to relieve the pressure on
registrations for the test-drive. The strategy was also supported via digital
communications.
Performance marketing, social media, online PR
450 participants vs 200 expected from client. The campaign generated 5
immediate sales on that launching date.
Subaru AWD Experience Day
2014
Wisdom
Agency

Other Services

Online PR: Editorials on Vnexpress, Dantri, tuoitre, Thanhnien, and 30+
online newspapers
Television: FBNC – 3 Spots news, HTV9 -2 Spots news, HTV7 – 3 Spot news,
VTV1 – 4 Spots news
Radio: VOV 3 Spot news
Social Media: 20 KOLs sharing (MC Phan Anh, Khan Van PR, Anh Tu Sang, Ha
Okia...),
Changing Diabetes in Vietnam
Wisdom
Agency

Website
A new website with new style following
the new brand guidelines
Wisdom
Agency

Paktor intended to launch new app for singles on mobile platform. The
requirement was to create talkability across social platform and push for
downloads
A fun viral clip was launched on social video platform YouTube
415,000 Views on Youtube
Wisdom
Agency

Our
+84 28 710 999
78
Contact@wisdo
m.com.vn
36, 14 Street, Tan Hung
Ward, District 7, HCMC
Wisdom
Agency