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SOURCE: UNCTAD, Information Economy Report 2010
Our responsability as an industry is to expand Internet
usage in order to reduce poverty
Relationship between poverty and Internet users
0
10
20
20
30
40
40
50
60
60
70
80
90
100
Povertyrate(<US1,25(PPP),2005
Internet user x 100 inhabitants 2009
Less
Poverty
More
Internet
Multiplier Effect
Filipinas
Jobs
Multiplier Effect
India
Jobs
SOURCE: Raul Katz, Universidad de Columbia, 2010, UNCTAD Information Economy Report 2010, NASSCOM
Technology
Jobs
Economic
Jobs
Technology
Jobs
Economic
Jobs
The technology Development creates jobs directly and indirectly
2,01,0
X2
3,0
1,0
X3,6
3,6
Multiplier Effect
Colombia - Manizales
Rate
Unemployment
2007
2010
17%
10%
8.500 Employee Payroll
10.000 Jobs directly
Source: http://www3.weforum.org 2014
And ICT has a great impact on productivity and competitiveness
GlobalCompetitivenessIndex2014-2015
3.0
3.2
3.4
3.6
3.8
4.0
4.2
4.4
4.6
4.8
5.0
5.2
5.4
5.6
5.8
2.6
2.8
2.4 2.6 2.8 3.0 3.2 3.4 3.6 3.8 4.0 4.2 4.4 4.6 4.8 5.0 5.2 5.4 5.6 5.8
Network Readiness Index 2014
Perú
México
Vietnam
Chile
España
Malasia Israel
Japón
Alemania
USA
Singapur
Brasil
korea
ColombiaColombia
“An increase of 10 percentage
points in broadband
penetration accelerates
economic growth by 1,4%”
World Bank, 2010
-­‐	
  Global	
  Compe,,veness	
  Index	
  2014-­‐2015.	
  Colombia:	
  4.2	
  	
  
-­‐Networked	
  Readiness	
  Index	
  2014.	
  Colombia:	
  4.05
Household Penetration (%)
Internet (%) PC (%)
Population
Million
Income x
Household
Monthly income USD
2
3
10
17
12
5%
7%
22%
39%
27%
>3.300
1.170 - 3.300
660 - 1.170
330 - 660
<330
83
56
8
2
92
70
47
5
26
5050
Stratum (1)
1
2
3
4
5-6
20
In households the opportunity is concentrated on social strata
levels 1, 2, and 3
Internet penetration by strata
(1) Based on electrical service coverage

SOURCE: SUI, DANE
Why don't you have Internet at home?
SOURCE: Market research of 2300 people of social stratum levels 1 and 2 in 43 municipalities, 2010
% Surveyed
In social strata levels 1 and 2 the main barriers are the high
costs, the lack of a computer and the lack of training
39,9
33,8
21,4
8,6
2,3
2,3
2,1
20,2
In businesses, the opportunity is focused in the micro companies
It is estimated that there are more than 1,600,000 companies in the countrySOURCE: SUI, DANE
Businesses Penetration (%)
Internet (%) PC (%)
50
Company Type
(Number of Employees)
Large
(+200)
Medium
(51-200)
Small
(11-50)
Micro
(1-10)
Companies
(%)
0,1%
0,5%
3%
96,4% 7
100
99
79
13
100
100
96
50
Why don’t you have Internet in your business?
SOURCE: Market Research of 1500 micro and small enterprises in 43 municipalities 2010
% Surveyed
60,6
17,6
12,9
9,3
6,5
In small businesses the main barrier is the lack of perceived need
In order to massify the Internet we need to overcome several barriers
Insufficient
applications
Citizens and small
businesses don’t
see the usefulness
Terminals
Services
Low purchasing
power of Citizens
Limited
Government
investment budget
Resources
Geographical
complexity and
dispersion
High cost to deploy infrastructure
About 200
municipalities
connected with
fiber optics
Last mile
administrative
complexity
That seeks to promote the massive use of the Internet to leapfrog
PROSPERITY FOR ALL
To overcome these barriers... We are executing the Vive Digital Plan
(1) The Third Way, 1999, Dr. Juan Manuel Santos
“The market as far as possible, the State as far as needed”:
Promoting public private partnerships to expand infrastructure and services
Comprehensively encourage the supply and demand of digital services
to reach critical mass
Reduce tax and regulatory barriers to facilitate the deployment of
infrastructure and the supply of telecommunication services
Prioritize Government resources in capital investments
The Government will give example
1.
2.
3.
4.
5.
Vive Digital Plan is governed by 5 basic
In the year 2014 the Digital Ecosystem of the country will accomplish:
SUPPLY
DIGITAL
ECOSYSTEM
INFRASTRUCTURE
SERVICES
APPLICATIONS
USERS
DEMAND
SOURCE: World Bank “Building broadband: Strategies and policies for the developing world”, January 2010
Source: MinTIC.
1,4
0,8
2,2
Móbile 3G/4G
Fijo >1MB
And will have the following specific objetives:
9,7
8,8X4
Growth of Broadband connections
20112T-20133T
105%
68%
35%
Millions of Internet connections
Multiply by 4 the number of Broadband Internet connections
50% of Households and SMEs connected to the Internet
SOURCE: IDC International Data Corporation
7%
X 7 50%
It will have the following specific objectives:
17%
2014 2T
50%
60,6%
50%
Municipalities with fiber optics (1)
(1) Municipalities with at least 1 active node of Optical Fiber
SOURCE: Compartel
Triple the number of municipalities connected to the
information highway trough the fiber optical networks
And will have the following specific objectives:
200
551
1.078
777
And will have the following specific objetives:
INFRASTRUCTURE
1.078municipalities
withopticalfiber
weconnect
In2014
We are expanding the optical fiber coverage
7.621 Rural Population Centers with more than 100 people
connected
Wearetakingatleastoneinternetpoint
toRuralPopulationCenterswithmore
thanpeople
We asigned all frequencies for 3G and we are in process for 4G
Auction
Process4g
2013
700MHZ
90MHZ
2012
AWS-1.700/2.100MHZ
90MHZ
2012
2.500MHZ
130MHZ
In the year 2014 the Digital Ecosystem of the country will accomplish:
SUPPLY
DIGITAL
ECOSYSTEM
INFRASTRUCTURE
SERVICES
APPLICATIONS
USERS
DEMAND
SOURCE: World Bank “Building broadband: Strategies and policies for the developing world”, January 2010
SERVICES
We have the cheapest computers on the continent
No Value Added Taxes (V.A.T) for
mobile devices and tablets less than
USD $560.
InSocialStratum1and2
More
connections50%
2millionssubsidiesof
300,000pesos,inaverage.
More connections for social stratum 1 and 2
+35.000   
Officialeducationalsites,culturalcentersand
publiclibraries, benefitedthroughComputers
forschools
2.000.000Terminals delivered(computers and tablets)
To official educational sites, cultural
centers and public libraries.
Computers for schools and its allies
We are going forward to the coverage of educational institutions
12 children per
computer
O u r G o a l
Opportunities
Knowledge
Adoption
Connectivity
Computers
+
==
+
Digital Natives, an opportuniy for regional development
In the year 2014 the Digital Ecosystem of the country will accomplish:
SUPPLY
DIGITAL
ECOSYSTEM
INFRASTRUCTURE
SERVICES
APPLICATIONS
USERS
DEMAND
SOURCE: World Bank “Building broadband: Strategies and policies for the developing world”, January 2010
APPLICATIONS
eGovernment should expand throughout the territory
#6WORLDWIDE
e-Participation
#10WORLDWIDE
e-Government
2ndcountryinLatin
Americaandthe
Caribbean:

e-Government
Colombia
NewVice Minister
ITDrive the software industry, hardware
and services in the country CIO
Services
Conceptualization and
plannig
Marketing and
distribution
Development and production
FiTi Strengthening the country’s IT industry
Human
Talent
V.E.S
I+D+I
Entrepreneurship
Quality/
V.T.P.s
Infrastructure
Associativity
Regulation
Encouraging the
transformation of IT
industry
ICT´s have a big impact
Cyber-security
Governement IT architecture
Citizen service
Health JUSTICe
ICT´s have a big impact
Cyber-
security
Governement it
architecture
Servicio al
ciudadano
health JUSTICe
Creation in partnership
with United Nations
It is the implementation of a system for propelling
the IT industry worldwide by:
Innovation nodes to
develop araconcrete
responses to real needs
and country priorities
+60,6% micro, small and Media Business using ICT
APPS.coI want to learn
bootcamps
Entrepreneurs
initiative
new businesses
entrepreneurs and
startups looking for
investment
BOOTCAMPS
IDEAtIoN
ACELERACtioNCONSOLIDAtIoN
¿Do you have an idea?
Consolidation
Aceleration
Apps.Co pass from incubator to accelerator, with a focus on transforming value chains	
  
Value chaintransformation
Digital talent development
Technical, technological, bachelor
and master degrees in ICT careers
$54MILLONES
MIL
88% in social stratum1 y 2
12 % in social stratum 3,4 y 5
In the year 2014 the Digital Ecosystem of the country will accomplish:
SUPPLY
DIGITAL
ECOSYSTEM
INFRASTRUCTURE
SERVICES
APPLICATIONS
USERS
DEMAND
SOURCE: World Bank “Building broadband: Strategies and policies for the developing world”, January 2010
USERS
Vive Digital centers
899Vive Digital centers even in the
furthest areas of the country
Strengthening the digital content industry
17
Closeto
USD15millones
viveLabs
Cali
Manizales
Cauca
Bogotá
Pereira
Nariño
Montería
Atlántico
Medellín
Cartagena
Boyacá
Quindío
Huila
Casanare
Bucaramanga
Sucre
Meta
Opportunities from digital content
Co-production agreements
between public TV and
convergent international
houses 39.000 million pesos
We are certifing Digital Citizens
Civil servants and
teachers in 20141.083.000
Responsible use of ICT
People

Trained
1.000.000
GOAL2014
INFRAESTRUCTURAInspiration: One of the values of Plan Vive Digital
Appropiation from the usual
Effective use
Internet Utility
Use ICT in a responsable manner in
low income communities through
obligatory social service for 

48.000 students
We build Vive Digital Regional together with the regions
X Governors
Mayors
Universities
Private Sector
WE ARE REDUCING
POVERTY
WE ARE IMPROVING
COMPETITIVENESS
AND PRODUCTIVITY
WE ARE CREATING
JOBS
@DiegoMolanoVega
www.diegomolano.com

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Vive Digital 2014 -2018, english version

  • 1.
  • 2. SOURCE: UNCTAD, Information Economy Report 2010 Our responsability as an industry is to expand Internet usage in order to reduce poverty Relationship between poverty and Internet users 0 10 20 20 30 40 40 50 60 60 70 80 90 100 Povertyrate(<US1,25(PPP),2005 Internet user x 100 inhabitants 2009 Less Poverty More Internet
  • 3. Multiplier Effect Filipinas Jobs Multiplier Effect India Jobs SOURCE: Raul Katz, Universidad de Columbia, 2010, UNCTAD Information Economy Report 2010, NASSCOM Technology Jobs Economic Jobs Technology Jobs Economic Jobs The technology Development creates jobs directly and indirectly 2,01,0 X2 3,0 1,0 X3,6 3,6 Multiplier Effect Colombia - Manizales Rate Unemployment 2007 2010 17% 10% 8.500 Employee Payroll 10.000 Jobs directly
  • 4. Source: http://www3.weforum.org 2014 And ICT has a great impact on productivity and competitiveness GlobalCompetitivenessIndex2014-2015 3.0 3.2 3.4 3.6 3.8 4.0 4.2 4.4 4.6 4.8 5.0 5.2 5.4 5.6 5.8 2.6 2.8 2.4 2.6 2.8 3.0 3.2 3.4 3.6 3.8 4.0 4.2 4.4 4.6 4.8 5.0 5.2 5.4 5.6 5.8 Network Readiness Index 2014 Perú México Vietnam Chile España Malasia Israel Japón Alemania USA Singapur Brasil korea ColombiaColombia “An increase of 10 percentage points in broadband penetration accelerates economic growth by 1,4%” World Bank, 2010 -­‐  Global  Compe,,veness  Index  2014-­‐2015.  Colombia:  4.2     -­‐Networked  Readiness  Index  2014.  Colombia:  4.05
  • 5. Household Penetration (%) Internet (%) PC (%) Population Million Income x Household Monthly income USD 2 3 10 17 12 5% 7% 22% 39% 27% >3.300 1.170 - 3.300 660 - 1.170 330 - 660 <330 83 56 8 2 92 70 47 5 26 5050 Stratum (1) 1 2 3 4 5-6 20 In households the opportunity is concentrated on social strata levels 1, 2, and 3 Internet penetration by strata (1) Based on electrical service coverage
 SOURCE: SUI, DANE
  • 6. Why don't you have Internet at home? SOURCE: Market research of 2300 people of social stratum levels 1 and 2 in 43 municipalities, 2010 % Surveyed In social strata levels 1 and 2 the main barriers are the high costs, the lack of a computer and the lack of training 39,9 33,8 21,4 8,6 2,3 2,3 2,1 20,2
  • 7. In businesses, the opportunity is focused in the micro companies It is estimated that there are more than 1,600,000 companies in the countrySOURCE: SUI, DANE Businesses Penetration (%) Internet (%) PC (%) 50 Company Type (Number of Employees) Large (+200) Medium (51-200) Small (11-50) Micro (1-10) Companies (%) 0,1% 0,5% 3% 96,4% 7 100 99 79 13 100 100 96 50
  • 8. Why don’t you have Internet in your business? SOURCE: Market Research of 1500 micro and small enterprises in 43 municipalities 2010 % Surveyed 60,6 17,6 12,9 9,3 6,5 In small businesses the main barrier is the lack of perceived need
  • 9. In order to massify the Internet we need to overcome several barriers Insufficient applications Citizens and small businesses don’t see the usefulness Terminals Services Low purchasing power of Citizens Limited Government investment budget Resources Geographical complexity and dispersion High cost to deploy infrastructure About 200 municipalities connected with fiber optics Last mile administrative complexity
  • 10. That seeks to promote the massive use of the Internet to leapfrog PROSPERITY FOR ALL To overcome these barriers... We are executing the Vive Digital Plan
  • 11. (1) The Third Way, 1999, Dr. Juan Manuel Santos “The market as far as possible, the State as far as needed”: Promoting public private partnerships to expand infrastructure and services Comprehensively encourage the supply and demand of digital services to reach critical mass Reduce tax and regulatory barriers to facilitate the deployment of infrastructure and the supply of telecommunication services Prioritize Government resources in capital investments The Government will give example 1. 2. 3. 4. 5. Vive Digital Plan is governed by 5 basic
  • 12. In the year 2014 the Digital Ecosystem of the country will accomplish: SUPPLY DIGITAL ECOSYSTEM INFRASTRUCTURE SERVICES APPLICATIONS USERS DEMAND SOURCE: World Bank “Building broadband: Strategies and policies for the developing world”, January 2010
  • 13. Source: MinTIC. 1,4 0,8 2,2 Móbile 3G/4G Fijo >1MB And will have the following specific objetives: 9,7 8,8X4 Growth of Broadband connections 20112T-20133T 105% 68% 35% Millions of Internet connections Multiply by 4 the number of Broadband Internet connections
  • 14. 50% of Households and SMEs connected to the Internet SOURCE: IDC International Data Corporation 7% X 7 50% It will have the following specific objectives: 17% 2014 2T 50% 60,6% 50%
  • 15. Municipalities with fiber optics (1) (1) Municipalities with at least 1 active node of Optical Fiber SOURCE: Compartel Triple the number of municipalities connected to the information highway trough the fiber optical networks And will have the following specific objectives: 200 551 1.078 777 And will have the following specific objetives:
  • 18. 7.621 Rural Population Centers with more than 100 people connected Wearetakingatleastoneinternetpoint toRuralPopulationCenterswithmore thanpeople
  • 19. We asigned all frequencies for 3G and we are in process for 4G Auction Process4g 2013 700MHZ 90MHZ 2012 AWS-1.700/2.100MHZ 90MHZ 2012 2.500MHZ 130MHZ
  • 20. In the year 2014 the Digital Ecosystem of the country will accomplish: SUPPLY DIGITAL ECOSYSTEM INFRASTRUCTURE SERVICES APPLICATIONS USERS DEMAND SOURCE: World Bank “Building broadband: Strategies and policies for the developing world”, January 2010
  • 22. We have the cheapest computers on the continent No Value Added Taxes (V.A.T) for mobile devices and tablets less than USD $560.
  • 24. +35.000    Officialeducationalsites,culturalcentersand publiclibraries, benefitedthroughComputers forschools 2.000.000Terminals delivered(computers and tablets) To official educational sites, cultural centers and public libraries. Computers for schools and its allies We are going forward to the coverage of educational institutions 12 children per computer O u r G o a l
  • 26. In the year 2014 the Digital Ecosystem of the country will accomplish: SUPPLY DIGITAL ECOSYSTEM INFRASTRUCTURE SERVICES APPLICATIONS USERS DEMAND SOURCE: World Bank “Building broadband: Strategies and policies for the developing world”, January 2010
  • 28. eGovernment should expand throughout the territory #6WORLDWIDE e-Participation #10WORLDWIDE e-Government 2ndcountryinLatin Americaandthe Caribbean:
 e-Government
  • 29. Colombia NewVice Minister ITDrive the software industry, hardware and services in the country CIO
  • 30. Services Conceptualization and plannig Marketing and distribution Development and production FiTi Strengthening the country’s IT industry Human Talent V.E.S I+D+I Entrepreneurship Quality/ V.T.P.s Infrastructure Associativity Regulation Encouraging the transformation of IT industry
  • 31. ICT´s have a big impact Cyber-security Governement IT architecture Citizen service Health JUSTICe
  • 32. ICT´s have a big impact Cyber- security Governement it architecture Servicio al ciudadano health JUSTICe Creation in partnership with United Nations It is the implementation of a system for propelling the IT industry worldwide by: Innovation nodes to develop araconcrete responses to real needs and country priorities
  • 33. +60,6% micro, small and Media Business using ICT
  • 34. APPS.coI want to learn bootcamps Entrepreneurs initiative new businesses entrepreneurs and startups looking for investment BOOTCAMPS IDEAtIoN ACELERACtioNCONSOLIDAtIoN ¿Do you have an idea? Consolidation Aceleration Apps.Co pass from incubator to accelerator, with a focus on transforming value chains   Value chaintransformation
  • 35. Digital talent development Technical, technological, bachelor and master degrees in ICT careers $54MILLONES MIL 88% in social stratum1 y 2 12 % in social stratum 3,4 y 5
  • 36. In the year 2014 the Digital Ecosystem of the country will accomplish: SUPPLY DIGITAL ECOSYSTEM INFRASTRUCTURE SERVICES APPLICATIONS USERS DEMAND SOURCE: World Bank “Building broadband: Strategies and policies for the developing world”, January 2010
  • 37. USERS
  • 38. Vive Digital centers 899Vive Digital centers even in the furthest areas of the country
  • 39. Strengthening the digital content industry 17 Closeto USD15millones viveLabs Cali Manizales Cauca Bogotá Pereira Nariño Montería Atlántico Medellín Cartagena Boyacá Quindío Huila Casanare Bucaramanga Sucre Meta
  • 40. Opportunities from digital content Co-production agreements between public TV and convergent international houses 39.000 million pesos
  • 41. We are certifing Digital Citizens Civil servants and teachers in 20141.083.000
  • 42. Responsible use of ICT People
 Trained 1.000.000 GOAL2014
  • 43. INFRAESTRUCTURAInspiration: One of the values of Plan Vive Digital Appropiation from the usual Effective use Internet Utility Use ICT in a responsable manner in low income communities through obligatory social service for 
 48.000 students
  • 44. We build Vive Digital Regional together with the regions X Governors Mayors Universities Private Sector
  • 45. WE ARE REDUCING POVERTY WE ARE IMPROVING COMPETITIVENESS AND PRODUCTIVITY WE ARE CREATING JOBS