1. Ancillary forms & conventions
L/O: to know the forms & conventions
and whether real products
use/develop/challenge (gather
evidence for evaluation question 1)

2. Evaluation question #1
• In what ways does your media product use, develop or
challenge forms and conventions or real media
products.
• FORMS = ?
How a product is formed/made/constructed.
HOW
• CONVENTIONS = ?
Familiar and recognizable elements in a product that an audience expect.
WHAT , WHY , WHO , WHERE , WHEN
•
*forms are often conventions, we just have to try to separate them!

3. DPS Conventions
FORMS
CONVENTIONS
?
?

4. DPS & Advert Examples:
Do they use/develop/challenge the
forms and conventions?

5. DPS Conventions
FORMS
Digitally constructed
(2 side by side double pages to make landscape
Sizes =
Margins = .25
Graphic & Image Bleeds
CONVENTIONS
Enigmatic
Visual Hierarchy
Primary Image
Image(s) represents article
Direct address or Diegetic (in image)
Captivating Photography style
Secondary Image give secondary info
Headline
Stand first
Body Text
Drop capital
Pull Quote
Folio’s
Colour schemes
By Line & captions

6. USE (primary image)
-1 page photography
superb photography
skills, excellent MES,
bleed of main image
EBI – fill light
USE (standfirst)
-smaller than title, larger than body text, standard
placement under headline
EBI – too much line spacing and fighting with pull quote
DEVELOP (headline)
-is very short
-box standard
placement but lovely
font choice & spacing
Student design…..
DEVELOP
(graphic)
-soft,
feminine
graphic as
background
-creates
good
movement
in layout
USE
-drop cap
-standard
-but too
Big
(fights
with
title)
6-7/10
USE (body text)
-standard font size
and serif text, line
spacing make good
readability
USE (body text)
standard 2 column grid
USE (pull quote)
-bolder, bigger, square
margin to stand out from
body text and keep clear
-too much spacing between paragraphs
DEVELOP (folio)
-just page #21, no
brand from magazine

19. Print Ad Conventions
FORMS
CONVENTIONS
?
?

20. Channel 4 stuff……

21. More channel 4 stuff….
•
http://www.channel4.com/about_c4/styleguide/downloads/C4StyleGuide1.1.pdf
•
http://www.slideshare.net/rellewis11/print-advertisement-6332287

22. Print Ad Conventions
FORMS
CONVENTIONS
Digitally constructed
Portrait or Landscape
Sizes = ¼ page, 1/8 page
Graphic & Image Bleeds
Attention grabbing
Enigmatic
Visual hierarchy
Image represents programme
Image reveals main characters
One central main image
Captivating Photography style
Composition often using rule of thirds
Direct address or Diegetic (in image)
Channel logo
Slogan
Graphics
Colour schemes
Limited use of words
Program Name
Scheduling Info
Sometimes hashtag or website

23. Use, develop or challenge?

28. Student work!