4. Focus?
What industry are you studying for your exam?
FILM INDUSTRY!
You are studying how the film industry operates.
You must know the main topics which you will learn about
today.
Furthermore, you must know a range of case studies.
*Case studies = films
*Most of the case studies must be contemporary
*Contemporary = within last 5 years
5. Film industry (bits from OCR)
A study of a specific studio or production company within a contemporary
film industry that targets a British audience (eg
Hollywood, Bollywood, UK film), including its patterns of
production, distribution, exhibition and consumption of audiences.
This should be accompanied by study of contemporary film distribution
practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their
impact upon production, marketing and consumption.
7. The life cycle
Films don‟t just magically appear, they have a cycle …….think
of a human life cycle (process)
Conception
Grows in womb
Born
Infant
Toddler
Child
Teenager
Adult
OAP
death
8. Life of a film
What process (life cycle) must a film go through?
What is the start?
IDEA OF FILM
Now carry on with the rest of the process stages
9. LIFE (stages) OF A FILM
IDEA (don‟t really need to know this)
FUNDING
PRODUCTION
MARKETING
DISTRIBUTION
CONSUMPTION
EXHIBITION
EXCHANGE
These are the stages you need to know. You must know each of these in
a range of case studies (films)
11. Breaking down the term
Copy and complete the chart
Term
Funding
Production
Marketing
Distribution
Consumption
Exhibition
(consumption)
Exchange
(consumption)
Main word in the
term
Meaning of word
Synonym
(similar words)
Antonym
(opposing words)
12. Breaking down the term
Copy and complete the chart
Term
Main word
in the term
Funding
fund
Production
produce
Marketing
(or advertise/promotion)
Market
Advertise
promote
Distribution
distribute
Consumption
consume
Exhibition
(consumption)
exhibit
Exchange
(consumption)
exchange
Meaning of word
Synonym
(similar words)
Antonym
(opposing words)
13. Defining the terms
Discuss with partner to define these……
TERM
Funding
Production
Marketing
Distribution
Consumption
Exhibition
(consumption)
Exchange
(consumption)
Definition in relation to life of a film
& Example
14. Still confident with your definition?
Mixed definitions
of films means……how films are made known to audiences so they are attracted go watch them such as
posters, trailers, promotions/merchandise, events etc
of films means……how films are spread, released and shown to an audience. Examples such as
cinema/home/internet.
of films means…… how films are supported by different companies/corporations including companies
such as „entertainment‟, „pictures‟ „productions‟ etc. (how was the making of the film ____ for)
of films means…..how films are spread and released to audiences by different companies and
materials/platforms such as beta/vhs/dvd/blue ray/rental or types of cinemas etc.
of films means……how films are traded between distribution point and audience. Example – web
streaming / piracy
of films means……how films are constructed/made with different materials, techniques, technologies
of films means……how films are watched/taken in/absorbed/bought by audiences
15.
16. You sure?
After looking at the previous definitions, would you
change any of yours?
17. Self Assess!
TERM
Definition in relation to life of a film
Funding
of films means…… how films are supported(funded) by different companies/corporations
including companies such as „entertainment‟, „pictures‟ „productions‟ etc. (how was the
making of the film ____ for)
Production
of films means……how films are constructed/made (produced) (filming/editing) with
different materials, techniques, technologies
Marketing
of films means……how films are made known to audiences so they are attracted go watch
them such as posters, trailers, promotions/merchandise, events etc
Distribution
of films means…..how films are spread and released to audiences by different companies
and materials/platforms such as beta/vhs/dvd/blue ray/rental or types of cinemas etc.
Consumption
of films means……how films are (consumed) watched/taken in/absorbed/bought by
audiences
Exhibition
of films means……how films are spread, released and shown to an audience. Examples
such as cinema/home/internet.
(consumption)
Exchange
(consumption)
of films means……how films are traded between distribution point and audience. Example
– web streaming / piracy
18. *Not always this order
*Just keep in mind, it doesn‟t always go in this order!
Can you think of an example?
Example:
Paranormal Activity – production before funding
Sometimes no marketing or marketing after
distribution
20. Objectives of exam
There are 6 main topics
Like in section A, only 1 will come up so you must
know all 6
This exam is tough because you must remember so
much information, CONSTANT revision is key.
If you don‟t constantly revise, you will not remember
everything
21. Think of revision like this……
Person A wants to lose weight
They have 6 months
At the start they are really motivated and first few days they do well,
go for a few walks/runs and eat better
They lose a couple pounds
In 2nd week they only walk once a week and start eating biscuits
By the first month they are only walking once every few weeks and
occasionally have healthy meals
Half the time is past and they haven‟t lost any weight and put the
few pounds they lost awhile back, they don‟t feel good.
They have a few weeks to lose weight, they panic they go on a soup
diet
They lose some of the weight but are feeling stressed and wishing
they were more consistent from the start
22. Think of revision like this……
Person B wants to lose weight
They have 6 months
They start of slow and steady, eat well during week and treat themselves on
weekend. They set a goal of exercising 2 nights per week.
They lose a couple pounds
By the first month they are keeping to their goal and sometimes do 3 nights
of exercise and regularly occasionally have healthy meals (some treats)
They keep this consistent in the first month and have now lost a few more
pounds
After 3 months they have lost nearly half the weight and feel great;
confidence
They have 1 month left to lose the last few pounds and they are feeling
confident and willing, it doesn‟t feel like a struggle
They lose MORE than they thought, feel fantastic and think….it wasn‟t as
bad as they thought!
23. Who are you?
Are you A or B?
1 term has nearly past……..1/3 of time
2/3 left…...
Mock exam is in 5 weeks (4 teaching weeks)
Keeping consistent from now forward!
24. 6 Main topics
Media ownership
Synergy & cross media convergence
Local & Global Audiences
Digital technology
Proliferation of hardware
Technological convergence
25. Past paper questions
Jan 09
Jun 09
Jan 10
Jun 10
Jan 11
Jun 11
Jan 12
Jun 12
audiences)
Audiences (production & distribution)
technological convergence (institution and audiences)
ownership + (national) audiences
digital media technology (institution and audiences)
media ownership (production and exchange)
audiences (marketing/distribution)
digital distribution (marketing/consumption)
cross media convergence/synergy (marketing,
Jan 13
media ownership + audience (products available to
Jun 13
digital technologies (marketing/consumption)
audiences)
26. THE ACTUAL QUESTIONS
YEAR
QUESTION
Jan 09
Discuss the ways in which media products are produced and distributed to audiences, within a media area, which
you have studied.
June 09
How important is technological convergence for institutions and audiences within a media area you have studied?
Jan 10
June 10
Jan 11
“Media production is dominated by global institutions, which sell their products and services to national
audiences.” To what extent do you agree with this statement?
What significance does the continuing development of digital media technology have for media institutions and
audiences?
Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media
area.
June 11
“Successful media products depend as much upon marketing and distribution to a specific audience as they do
upon good production practices.” To what extent would you agree with this statement, within the media area you
have studied?
Jan 12
To what extent does digital distribution affect the marketing and consumption of media products in the media area
you have studied?
June 12
“Cross-media convergence and synergy are vital processes in the successful marketing of media products to
audiences.” To what extent to you agree with this statement in relation to your chosen media area?
Jan 13
What impact does media ownership have upon the range of products available to audiences in the media area you
have studied?
June 13
Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have
studied.
