3. MENU, FLYER,
BROCHURES,
ILLUSTRATION & ICONS
The colour pallet and
acuarella style of the
communication material was
created in order to convey
the message of the activities
of the company.
Wednesday, March 25, 2009
5. ads ons easons
eas
n
autum
s
s win
ter
ing
spr
summer
TEASER & LUNCH
CAMPAIGN
Seasons is a residential project which concept is
based on the four seasons. For the teaser the
campaign focuses on this concept with a family
emotional and friendly twist.
The lunch ad basically features the images of the
teaser campaign and highlights the logo and the
Wednesday, March 25, 2009
6. In the second phase of the
campaign the message keeps the
stylife images but in amore
informative way, as well renderings
of the project are shown and and its
facilities.
The flyers and roll ups hightlight
the payment plan and mention the
main project characteristics. Their
style is informative.
FLYERS, ROLL UP
BANNERS, ADS
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7. LOGO PLACEMENT, EXHIBITION
STAND SUPPORT, E-MAIL
INTERNAL NEWSLETTERS, PRINT
ADS
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17. Gabriela Marquez
Art Director
www.spraygraphic.com/gabrielamarquez
http://www.flickr.com/photos/missgabriela/
Art Director with extensive understanding of multidisciplinary areas of
advertising; Over 8 years of experience in marketing, advertising, media,
BTL -ATL production, print production, camera work, and desktop
publishing software.
SUMMARY EDUCATION SOFTWARE PROFICIENCY
Extended experience developing MEXICO, PUEBLA. Audio Software:
advertising strategies and concepts. Universidad de Ciencias de la Comunicacion. Sound Forge, Vegas, Cooledit,
Bachelor of Advertising degree. Cakewalk.
Immediate experience in marketing, Major: Marketing.
branding and art direction in the real Video Software:
estate industry. RELEVANT COURSES Adobe Premiere and Final
•Marketing services. Cut.
Particularly interested in art direction, •Advertising photography
marketing and advertising strategy, •Production –AVID. Nonlinear Design Software:
planning and, brand management. •Political Marketing Photoshop, Illustrator,
InDesign, CSS and basic Flash
Digital Photography
Mac and PC platform
Wednesday, March 25, 2009
18. EXPERIENCE
COLDWELL BANKER UAE. DUBAI B.E. INTERNATIONAL. DUBAI
PHOTOPIA PUBLICISTAS MEXICO
Dec 2006 – Oct 2008 Dec 2004 -Oct 2006
May 2003 – Jan 2004
Art Director, Marketing Jr. Art director, Creative Department
Production & Marketing
Creative direction for traditional print and Building ad campaigns; including the
•Planning of marketing and advertising strategies.
on-line communications and sales collateral; processes of brainstorming, layout design,
•Developing marketing and branding strategies
Marcom support in graphic production and illustration, working with professional
for politic campaigns.
processes. photographers, and creating the campaign as
•Overseeing all aspects of customer service,
finalized printouts.
•Production manager of radio and tv. ads
Provide support to the marketing manager
•Market research data interpretation.
to translate the branding and marcom Responsibilities
strategy to relevant graphic communication •Developing creative ideas and designs from
material (traditional and online) to help to concept through to the final production RADIO BUAP 96.9 fm. MEXICO.
strength CB brand and impact key target sample. 2001 – 2004
consumers. •Developing advertising strategies based on
the marketing objectives and oversee all its •Production manager and edition of
•Develop creative and graphic concepts, execution stages. “Dialogos con la Musica” radiobroadcast.
supervise their execution to fulfill the •Conceptualizing, and designing corporate •Updating and enhance the content of the
advertising needs of the company. brochures, logos, packaging, flyers, print ads program adding more creative production
•Create and direct the graphic design of and other branding and marketing material. resources.
marketing communication material and
collateral (traditional & online) ensuring
AFRICAN SAFARI ZOO. MEXICO FREELANCE -Marketing & advertising for
the preservation of the brand identity in all
Feb 2004 – Sep 2004 independent projects.
of them.
Communications Enviromental Area MEXICO. 2001 – 2004
•Coordinate the development and
delivery of marketing and advertising
Responsibilities •Project manager for independent projects
campaigns.
•Developing the internal corporate and •Media planning
•Manage creative and communication
promotional communication tools for the •Graphic design
agencies and suppliers to ensure they
zoo’s Environmental Education area. •Audio & video production
deliver according as the provided brief.
•Elaborating communication strategies to •Copywriting
•Discusses content, style, audience,
effectively divulge the zoo's projects.
techniques, and budgetary considerations.
•Creating, implementing and overseeing
•Art direction and layout design of the in-
communications programs to effectively
house magazine.
describe and promote the organization
•Evaluate customer research, market
values and its products.
conditions and graphic design trends in
order to apply them effectively in the
design of our marcomm.
Wednesday, March 25, 2009