McDonalds SPACE Matrix, BCG Matrix, Product Positioning Map by Cosico, Jean Michelle V. & Reyes, Yza S., University of the Philippines

1. McDonald’s
SPACE Matrix, BCG Matrix,
Product Positioning Map
by : Cosico, Jean Michelle V.
Reyes, Yza S.
BA 190 - Strategic Management
University of the Philippines
Prof. Mita Angela M. Dimalanta

2. SPACE Matrix

3. BCG Matrix
Geographic Divisions Revenues Percent
Revenues
(millions)
Profits
(millions)
Percent
Profit
U.S. $8,558.9 33.68 $3,612 50.55
International Lead
Markets
7,614.9 29.97 2712.6 37.96
High Growth Markets 6,172.8 24.29 841.1 11.77
Foundational Markets
and Corporate
3,066.4 12.07 (20.2) (0.28)
Total $25,413 100.0 $7,145.5 100

4. Product-Positioning Map