7. PATHOS CONTINUED
iT is ThE CREEk woRd foR boTh “suffERing” And
PATHOS INVOLVEs THE AUTHOR EVOKING FEELINGS IN
HIS AUDIENCE. He wants sympathy from them by
making them feel what he wants them to feel.
ARISTOTLE WROTE ON MANY TOPICS SUCH AS
BIOLOGY, PHYSICS, POLITICS AND PSYCHOLOGY.
He argued that there are three things
that bring about persuasion :Logos, ethos
and pathos; a secret that forms the basis
for persuading an audience
9. HOW TO APPEAL TO LOGOS, ETHOS AND
How to appeal to logic?
Does your message make sense?
Is the message you are trying to portray based on statistics and facts?
How to appeal to emotion?
Does your piece of work evoke any sort of feelings?
How to appeal to credibility?
Does the audience believe in your work?
Is your piece of work trustworthy?