1. THE BIG THREE
The inside
world of
logos, Ethos
and pathos

2. logos
Convincing the readers by the
usage of logic and reason

3. LOGOS CONTINUED
Logos involves arguing where one
incorporates data, statistics and
other types of reasoning.
Mostly, Logos is put before the
other two!

4. ethos
Convincing the readers
through the credibility or
good character of the
author

5. ETHOS CONTINUED
IT IS THE GREEK WORD FOR
„ChARACTER”. ThE AuThoR of ThE
source convinces the audience
that his information is
credible and they should
listen to him

6. PATHOS
CONVINCING THE READERS BY
APPEALING TO THEIR EMOTIONS

7. PATHOS CONTINUED
iT is ThE CREEk woRd foR boTh “suffERing” And
“ExpERiEnCE”.
PATHOS INVOLVEs THE AUTHOR EVOKING FEELINGS IN
HIS AUDIENCE. He wants sympathy from them by
making them feel what he wants them to feel.

8. ARISTOTLE
ARISTOTLE WROTE ON MANY TOPICS SUCH AS
BIOLOGY, PHYSICS, POLITICS AND PSYCHOLOGY.
He argued that there are three things
that bring about persuasion :Logos, ethos
and pathos; a secret that forms the basis
for persuading an audience

9. HOW TO APPEAL TO LOGOS, ETHOS AND
PATHOS
How to appeal to logic?
Does your message make sense?
Is the message you are trying to portray based on statistics and facts?
How to appeal to emotion?
Does your piece of work evoke any sort of feelings?
How to appeal to credibility?
Does the audience believe in your work?
Is your piece of work trustworthy?

10. LOGOS ETHOS PATHOS