Giraffes have difficulty booking travel online due to their lack of opposable thumbs which makes using smartphones difficult. Their long necks also make screens hard to see from far away and using phones leaves them vulnerable to predators. Travel companies could better market to giraffes by placing booking kiosks high in trees, offering extra leg room and protection from lions on their website, and providing loyalty programs and migration deals.

1. Marketing Travel to Giraffes
Chlöe
5/7/2015

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Giraffes and Travel
Travel booking habits of giraffes

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Travel booking habits of giraffes
Why don’t giraffes use smart phones to book travel?
• No opposable thumbs
– Can only swipe phone with nose
» Leaves screen blurry
• Screen resolution hard to make out from 19 feet away
• Staring at phone makes them vulnerable to predators
• Data plans too expensive in Africa
What would make giraffes more likely to book travel with Expedia?
• Kiosks placed conveniently atop acacia trees
• Search tool that allows them to find seats with more leg room
• Secure website that protects against lion attack
• Loyalty program that earns free nights at exclusive watering holes
• Special rates for mass migration
Fast Facts
Type:
Mammal
Diet:
Herbivore
Average life span in the wild:
25 years
Size:
14 to 19 ft (4 to 6 m)
Weight:
1,750 to 2,800 lbs (794 to 1,270
kg)
Size relative to a 6-ft (2-m) man: