1. CURRICULUM VITAE
Mithilesh
Phone - 09845388836
S/O T. Nanda Gopal, #250/, 2nd
Main road, T. Dasarahalli,
Bangalore - 560057
Email: nmithunani@gmail.com
Objective:
I am looking for a Position as a SEM Analyst where I can use my skills and experience in Search
Engine Marketing to Increase ROI with challenging assignment and responsibility for the
company’s growth and individual career advancement as well.
Career Summary
3.5 years of experience in analyzing performance and reporting of online advertising such as paid
campaigns, online acquisition, conversion, ROI and Search Funnels Reports.
Certification
 Google AdWords Fundamental Certified
 Google AdWords Advance Display Certified
 Google AdWords Advance Search Certified
 Google AdWords Video Advertising Certified
 Shopping Advertising Certified
Prione Business Services Pvt. Ltd.
Portfolio
Prione is an E-Commerce company dealing in online enablement of Indian SMBs at every stage –
from awareness generation and understanding of e-commerce, creation of product catalog, training
on automated tools and software, advice on logistics and product discovery techniques to overall
growth of business online.
AMA-Sponsored Ads: Sep 2016- present
Work and Responsibilities:
 Build relationships with clients to deliver best in class service and online advertising
solutions for their products and meet seller’s advertisement goal.
 Create Ad campaigns: Understand sellers account and products and create ads for sellers
using different strategies to run their ads on Amazon and optimize it on weekly basis by
assigning right keywords and bids.
 Product page changes: Suggest changes to seller’s products portfolio by adding relevant
content to his product detail page to increase his sales.
 Weekly monitoring of campaign results and create reports detailing campaign
performance.

2.  Help sellers understand the importance of Amazon sponsored products and its direct impact
on sales.
 Cross selling other advertising products like Display ads.
 Assist in the maintenance and monitoring of keyword bids, account daily and monthly
budget caps, impression share, quality score and other important account metrics
 Strong Grip Bids & Budgets Management
 Product Pricing & Offer comparing with Competitors
 Assist in the maintenance and monitoring of keyword bids, account daily and monthly
budget caps, impression share, quality score and other important account metrics
 Developing high quality sponsored Search Marketing Campaigns for B2B & B2C
Advertisers
 Campaign Set up & Ad group Creations, Adding Keywords
 Optimizing the Ads ,Keywords & Changing the Automated Bid Strategies
 Monitor campaign results and create reports detailing campaign performance
Experience
Company : I vista Digital Solutions
Key Role : SEM Analyst
Duration : 15-Sep-2015 to 23-Sep-2016
Clients
The Oberoi Groups Chartered Housing Fortis Hospitals Akshaya Motors
Zulaikha Motors Abra Motors Concorde Group Control S
Commscope The Zuri Hotel’s Bharti AXA
Job Role:
 Managing PPC Campaigns on Google AdWords
 To perform daily account management of pay per click accounts on Google
AdWords platform for clients with different businesses
 Assist in the maintenance and monitoring of keyword bids, account daily and
monthly budget caps, impression share, quality score and other important account
metrics
 Budget Allocation for Advertising Channel ( 8M Dollars)
 Reporting and reconciliation of invoices

3.  Communicate with Advertising Channel’s Account Manager for channel
Performance and Invoices & Sending & Receiving IO & Invoices
 Generate weekly and monthly client reporting for all major metrics, goals tracking,
revenue tracking, and other paid search initiatives
 Strong Grip Bids & Budgets Management
 Evaluate ROI from All Advertising Channels (Improve Conversion metrics)
 Run Campaign for Improving Company Branding (Awareness)
 Geographic Location & Devices Based Analysis
 Campaign Setup & Managing (CPC, CPM, CPA, CPL, CPS, CPI & CPV Base
Campaign)
 Mobile Apps Promotion via Paid Advertising Channel (Android, iOS & Blackberry)
 Good Hand on Data Analysis from Google Analytics
 Landing page creation using Unbounce
 Product Pricing & Offer comparing with Competitors
 Monitor and evaluate search results and search performance across the major search
channels
 Communicate with team in order to manage project development, timelines, and
results
 Work closely with the other team members to meet client goals
YouTube Promotions:
 YouTube Channel Creation
 Video Campaign setup
 True View In stream Video Campaigns
 In Display Video Ads by Targeting Age/Topic/Placements/Interest
Experience
Name of Company : NumbersFirst
Key Role : SEM Executive
Duration : September 2013 to September 2015
Clients:
G & C Global Consortium - Real Estate Agency
M1 Homes - Real Estate Company
Pune Real - Estate Agency
Vedantu - 1-on-1 Online Coaching Center
GoodWynTea - Tea Manufacturer
Snap furnish - Interior Design Company
Job Role:
 To perform daily account management of pay per click accounts on Google AdWords
platform for clients with different businesses

4.  Assist in the maintenance and monitoring of keyword bids, account daily and monthly
budget caps, impression share, quality score and other important account metrics
 Manage and maintain updates for large keyword lists
 Provide creative ad copy suggestions and graphical ad templates
 Assist in the management of Display network placement lists on Google AdWords
 Provide recommendations and execute strategies for keyword opportunities, campaign
structuring, targeting, display network, and other facets of paid search in accordance
with client goals
 Support the generation new paid search campaigns, ad groups, and accounts and aid in
the creation of new paid search marketing initiatives
 Generate weekly and monthly client reporting for all major metrics, goals tracking,
revenue tracking, and other paid search initiatives
 Keep pace with search engine and PPC industry trends and developments
 Monitor and administer web analytics dashboards, reports and key reporting tools, and
point out key areas of importance in accordance client goals
 Monitor and evaluate search results and search performance across the major search
channels
 Communicate with team in order to manage project development, timelines, and results
 Work closely with the other team members to meet client goals
Digital Marketing Skills
 Experience with Google AdWords, Facebook
 Google Merchant Centre, Ads, Display Marketing, Search Marketing, Dynamic
Remarketing, Shopping Campaign, Conversion Tracking
 Mobile Apps Promotion via AdWords & More Paid Advertising Channel with Analytics
Tracking
 SEM/PPC (Pay Per Click) Expert – CPC, CPM, CPA, CPL, CPS, CPI & CPV
 Experience with AdWords Editor, Display Planner, Tag Assistance
 Experience with Paid Account like Alexa, Keywords Spy
Professional & Academic Credentials
Education College/School Grade Pass out
Bachelor Of Business Management Janna Jyothi College of Business 61% 2015
Pre University (SEBA) KLE 51% 2007
Secondary School Level Certificate Sri Bhaktanata Swamy High School 57% 2005
Personal Dossier

5. Name : Mithilesh
Father’s name : Mr. T. Nandagopal
Date of Birth : 28th
Dec 1988
Languages Know : English, Hindi, Kannada, Telugu
DECLARATION
I declared that the information stated herein above is true and correct to the best of my
knowledge and belief.
Date:
Place: Bangalore Mithilesh

6. Name : Mithilesh
Father’s name : Mr. T. Nandagopal
Date of Birth : 28th
Dec 1988
Languages Know : English, Hindi, Kannada, Telugu
DECLARATION
I declared that the information stated herein above is true and correct to the best of my
knowledge and belief.
Date:
Place: Bangalore Mithilesh