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Disruptive Technologies

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Disruptive Technologies

  1. 1. Disruptive TECHNOLOGIES How businesses can create new markets and value networks by disrupting existing ones. NOV 2015 MITHILEYSH SATHIYANARAYANAN City, University of London, UK
  2. 2. IN-MEMORY COMPUTING The processing and utilization of data stored in RAM instead of on disk drives. The potential of in-memory allows businesses to make information available within milliseconds, when their customers are combing through large sets of data.
  3. 3. CROWD SOURCING WORKFORCE Harnessing talent outside the company to create an expanded workforce. Businesses can find diverse talent containing skill sets and expertise that are more vast and valuable than the resources within its company’s walls.
  4. 4. DIGITAL ENGAGEMENT The use of digital tools and techniques to find and mobilize customers around a product or service. Businesses that don’t think beyond the traditional; will miss the opportunity to lead their customers on desirable journeys, experiences and outcomes.
  5. 5. WEARABLES Technological devices worn by users. Data will not help you your customers if they can’t see it when they need it!
  6. 6. The act of transforming your social media followers to brand evangelists. With satisfied customers endorsing your brand via social media and word-of-mouth, businesses are likely to draw in new customers! SOCIAL ACTIVATION
  7. 7. DEVOPS A software development method that uses agile principles across the software delivery lifecycle. Companies that can create an 'all hands on deck' approach and disrupt the developer versus the sysadmin battleground will transform their development and operations into a cross-disciplinary approach to maximizing reliability in all areas.
  8. 8. Theautomationandmanagementofvaried environmentswithdissimilarsystemsinandout ofthecloudandinmultiplelocations. Businesses can weave the automation of storage, network, and provisioning to ensure smooth and rapid service delivery. CLOUD ORCHESTRATION
  9. 9. DISTRUPTIVE TECHNOLOGY THEORY A disruptive technology is one that displaces (SHIFTS OR TRANSFERS) an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry
  10. 10. Harvard Business School professor Clayton M. Christensen coined the term disruptive technology. In his 1997 best-selling book, "The Innovator's Dilemma," ▶ Christensen separates new technology into two categories: sustaining and disruptive. ▶ Sustaining technology relies on incremental improvements to an already established technology. ▶ Disruptive technology lacks refinement, often has performance problems because it is new, appeals to a limited audience and may not yet have a proven practical application. (Such was the case with Alexander Graham Bell's "electrical speech machine," which we now call the telephone.)
  11. 11. Here are a few examples of disruptive technologies ▶ The personal computer (PC) displaced the typewriter and forever changed the way we work and communicate. ▶ The Windows operating system's combination of affordability and a user-friendly interface was instrumental in the rapid development of the personal computing industry in the 1990s. Personal computing disrupted the television industry, as well as a great number of other activities. ▶ Email transformed the way we communicating, largely displacing letter-writing and disrupting the postal and greeting card industries. ▶ Cell phones made it possible for people to call us anywhere and disrupted the telecom industry.
  12. 12. CONTD…. ▶ The laptop computer and mobile computing made a mobile workforce possible and made it possible for people to connect to corporate networks and collaborate from anywhere. In many organizations, laptops replaced desktops. ▶ Smartphones largely replaced cell phones and PDAs and, because of the available apps, also disrupted: pocket cameras, MP3 players, calculators and GPS devices, among many other possibilities. For some mobile users, smartphones often replace laptops. Others prefer a tablet. ▶ Cloud computing has been a hugely disruptive technology in the business world, displacing many resources that would conventionally have been located in-house or provided as a traditionally hosted service. ▶ Social networking has had a major impact on the way we communicate and -- especially for personal use -- has disrupted telephone, email, instant messaging and event planning.
  13. 13. The personal computer (PC) displaced the typewriter and forever changed the way we work and communicate.
  14. 14. The Windows operating system's combination of affordability and a user- friendly interface was instrumental in the rapid development of the personal computing industry in the 1990s. Personal computing disrupted the television industry, as well as a great number of other activities
  15. 15. Email transformed the way we communicating, largely displacing letter-writing and disrupting the postal and greeting card industries.
  16. 16. Cell phones made it possible for people to call us anywhere and disrupted the telecom industry.
  17. 17. Innovation Creation Theory ▶ It helps to managing and update knowledge ▶ It is considered as the adaptation to new learning. ▶ It is at the centre of Leonard’s (1998) “wellsprings of knowledge” investigation. ▶ He argues that technology developers must devise. ▶ It maintains a system of knowledge creation. ▶ In order to build knowledge assets ▶ It helps to understand them to a great level of complexity. ▶ While her argument is:  future can’t be foreseen,  companies survive on their ability.  It is adapted when necessary,  based on the thoughtful application of knowledge assets.
  18. 18. The World's 10 Most Innovative Companies, And How They Do It ▶ In conducting our latest Global Innovation 1000 study, we surveyed more than 450 innovation executives (senior managers and R&D professionals) at more than 400 different companies around the globe. ▶ The chart below shows how the top 10 most innovative– Apple , Google , 3M , GE, Toyota , Microsoft , P&G , IBM , Samsung and Intel –are spending. Example: ▶ T ake Apple as an example. ▶ It leads our list of the 10 most innovative. ▶ T oday Apple epitomizes a capabilities-driven innovation strategy
  19. 19. Innovation Theory is very important in an organization because it leads to the progress of the organization. Moreover, it works where the organizations are user friendly to the use of the innovations. The chart shows the use of innovation in different departments of an organization.
  20. 20. Schumpeterian Innovations Economical creative accumulation about the pattern of innovative activities and techonologicals imperatives.
  21. 21. In order to make this engine work, Schumpeter considered innovations to be the propelling element underlying all economic categories. According to his theory, technological innovations appear at rare and irregular intervals in every industry, and they command a decisive cost or quality advantage and strike not only at the margin of profits and outputs but they destroy old ways of doing things and replace them with new ones.
  22. 22. These innovations occur, when knowledge and information act upon knowledge and information, and in this constellation, technology is the tool to make it all work in a faster mode of creative destruction.
  23. 23. Schumpeterian innovations by other firms destroy the core competences of leading established firms and hence their sustainable competitive advantage. This is what Schumpeter calls “creative destruction”. According to Schumpeter (1942, p.84; cited in Baaij et al. 2004, p.519), technological innovations have a destroying and a building power, which is a critical element for a flexible, modern economy and society.
  24. 24. Discussion of the Disruptive Technology
  25. 25. THEORY ▶ The theory of disruptive technologies has been widely studied as part of innovation theory. Incorporating research in product and process innovation as well as in techno-economic analysis of technology markets, disruptive technologies have gained a considerable amount of interest in technology organizations.
  26. 26. What is technology disruption? ▶ Clayton Christensen, author and creator of disruption theory defines a disruptive innovation as: “a product or service designed for a new set of customers”. (Christensen, C. Key Concepts, 2015). ▶ Technology disruption is the advent of a new or existing technology that is used and/or created in such a way that it renders the incumbent obsolete, over years or decades.
  27. 27. Thank You! https://www.linkedin.com/in/mithileysh/

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