15. Media Institutions IPC Media is the UK’s biggest publisher of magazines. It sells over 350 million copies of various magazines every year, and also has a digital division. It is owned by Time Inc. which is a massive multinational company. Because of this, IPC Media would be a great company to publish and distribute SWAGGA. They have three sections: Connect — mass market women SouthBank — upmarket women Inspire — men SWAGGA would be in ‘Connect’, so with IPC it could be distributed widely. They have a lot of money and can afford the advertising need to launch a new magazine. Because its parent company is Time Inc, there would be opportunities to advertise through Warner Bros. etc. and offer very good competitions.
16. Advertising According to my survey results, I can see that the most preferred place to buy a magazine would be in shops. These are m ideas of where I would want to publish my magazine. Referring back to my reader profile, it shows images of music channel logos that my intended audience would watch such as ‘FLAVA’ and ‘MTV’, and radios such as ‘Choice fm’, ‘KISS’ and ‘BBC 1xtra’. Other ideas for publishing my magazine are advertising on television, social sites such as Facebook and Twitter, putting posters in public, and probably YOUTUBE.
17. Attracting an Audience for my media product From my audience survey, I found that 92% of my respondents were female and just 8% male. Because of this, I included images that were relevant to this group and easy for them to identify with. I also included, in my double page spread ,an interview, which would be interesting to girls, specifically of the age group 14-19 as they are interested in the personal lives of celebrities. The respondents also said that they would buy a magazine for a tempting competition. In this case, I included a talent competition, “Show your Talent” asking the reader to show their personality and shine. Teenage girls love talent TV shows, so this will be a draw to them. I didn’t offer free giveaways, as, although my readership suggested it, I looked at other similar magazines and saw that they didn’t do this.
24. Progression from Preliminary to Full Product Similarities… Masthead using appropriate font for target audience - youthful Integrated text and image - But different layout Models the target audience can identify with due to them looking at the camera
25. Progression from Preliminary to Full Product Differences… Masthead in different places More text Different tone and mode of address Less text
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