MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio Falletti

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Mobile Monday Athens

This presentation was made at MoMo Athens Cross-Screen Development event by Sergio Falletti on October 22, 2012

Technologie

Live participation
in a connected world
Commercial Confidence © Future Platforms Ltd 2012

@sergiofalletti

Live participation

Commercial Confidence © Future Platforms Ltd 2012

The digital revolution
web

event together

The digital revolution
web consoles

event together

TV gave it a go
web consoles TV

event together Red button

Mobile participation
web consoles TV Mobile

event together Red button

Mobile participation
web consoles TV Mobile

• 4,500 participants
• 91.72% opt-in to share their
name and location
event together Red button • Average session duration of
18.7 mins
• Integrated within the show

…in a connected world
web consoles TV Mobile

event together Red button

Fragmentation
web consoles TV Mobile

event together Red button

We’ll need events
web consoles TV Mobile

broadcasters
OSs / OEMs

event
brands
producers

together Red button

Bring people together
web consoles TV Mobile

1 Switch to interactive
event
2 Feel part of the crowd
Together
3 Stand out

Red button

1. switch to interactive
web consoles TV Mobile

event
Together
Ghost Detector
Live TV participation for Discovery US
Thursday, 7 October 2010

Red button

1. switch to interactive
web consoles TV Mobile

event
Together

2. feel part of the crowd

event
Together

Formats for live
participation
event
web Mobile

consoles TV

Together
1 Switch to 3 Stand out
interactive 2 Feel part of
the crowd

Thanks

Read more at:
www.futureplatforms.com

Follow @sergiofalletti

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MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio Falletti

3. Live participation

4. TV participation event together

5. TV participation event together

6. The digital revolution web event together

7. The digital revolution web consoles event together

8. TV gave it a go web consoles TV event together Red button

9. TV gave it a go web consoles TV event together Red button

10. TV gave it a go web consoles TV event together Red button

11. Mobile participation web consoles TV Mobile event together Red button

12. Mobile participation web consoles TV Mobile • 4,500 participants • 91.72% opt-in to share their name and location event together Red button • Average session duration of 18.7 mins • Integrated within the show

13. Mobile participation web consoles TV Mobile event together Red button

14. Mobile participation web consoles TV Mobile event together Red button

15. Mobile participation web consoles TV Mobile event together Red button

16. Mobile participation web consoles TV Mobile event together Red button

17. …in a connected world web consoles TV Mobile event together Red button

18. …in a connected world web consoles TV Mobile event together Red button

19. …in a connected world web consoles TV Mobile event together Red button

20. …in a connected world web consoles TV Mobile event together Red button

21. Fragmentation web consoles TV Mobile event together Red button

22. We’ll need events web consoles TV Mobile broadcasters OSs / OEMs event brands producers together Red button

23. Bring people together web consoles TV Mobile 1 Switch to interactive event 2 Feel part of the crowd Together 3 Stand out Red button

24. 1. switch to interactive web consoles TV Mobile event Together Ghost Detector Live TV participation for Discovery US Thursday, 7 October 2010 Red button

25. 1. switch to interactive web consoles TV Mobile event Together

26. 2. feel part of the crowd event Together

27. 3. Stand out event Together

28. Formats for live participation event web Mobile consoles TV Together 1 Switch to 3 Stand out interactive 2 Feel part of the crowd