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A survey by Zobgy Analytics reveals why
mil...
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The Smartphone is the Millennials' Bestie

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A survey by Zobgy Analytics reveals why millennials love their mobile devices, specifically the camera, and how this will change commerce to a picture-based experience.

Millennials Love Their Phone:
- 80% of millennials say that the first thing they do in the morning is reach for their smart phone
- 87% of millennials say that their smart phone never leaves their side

Millennials Love Their Phones' Camera Just as Much as Their Phone:

- 37% of millennials use the camera on their mobile device at least once a day
- 48% of millennials wish banks would adopt more mobile imaging functionality
- 54% of millennials say they would deposit checks by snapping a picture and depositing it via a bank's app

Millennials Want to Use Their Phones for Everything:
- 36% of millennials said they have made a decision on where to spend money or switched companies based on the org's mobile app
- 85% of millennials wish there were more banking and shopping mobile apps
- 60% of millennials believe that in the next five years everything will be done on mobile

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The Smartphone is the Millennials' Bestie

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