Decide which is best for your company - A mobile application in one of the AppStores or a mobile website that functions like an app. All the information you need to make the decision is right here!

1. Mobile App vs. Mobile Web Sydney, 2011 By: Cindy Krum, Mobile Moxie @MobileMoxie on Twitter

2. Overview HTML 5 is a Game Changer App Design is now Informing Web Design Web Content Still Feeds Many Apps As Network Speed Improves, the Differences Become Less Apparent This is Confusing!!!

3. So……Should you build a Web App or a Phone App?

4. Ask Different People….You Will Get Different Answers!Why?

5. It REALLY Depends (Duh!)You knew I was going to say that! What are you trying to Accomplish Brand Awareness Brand Engagement Conversion Viral Engagement Page Views/Traffic

7. It REALLY Depends (Duh!)You knew I was going to say that! Who is Your Audience Demographic Geographic Psychographic What Phone do They Use Will They Have Good Connection What is the Use Case

8. If you can….Do Both! If Not…..

10. Must Comply withAppStore Standards

11. Must be Submitted and Updated Separately

12. Works on ALL Smart Phones

13. iPhone

14. Andorid

15. Nokia

16. Palm

17. Etc

18. Updated Once

19. Never Submitted for ApprovalAddresses Some Basic Mobile Marketing Goals

21. Web Apps CBA:(CBA = Secret Slang for Cost-Benefit Analysis) Good: Works Well on all Phones that have Web Easy, Free Updates on the Fly No Approval Needed - It Can do Anything You Want No New Languages to Learn Except maybe HTML 5 HTML 5 Adds Phone-Like Qualities to HTML Web Bad: Different Mobile Browsers Work Differently Very Unpredictable Rendering Environment Will Not be Perfect all the Time Limited interaction with Native Phone Stuff like Address Book & Accelerometers Missed Opportunity for ‘Presence’ or ‘Representation’ in the AppStores

24. Phone Apps CBA:(CBA = Secret Slang for Cost-Benefit Analysis) Good: Most Predictable for Development Screen Size Input Mechanism Semi-Controlled Marketplace – Marketing Opportunity Rock a Particular Programming Language Use more native functionality of the phone (ie: “shake”) Better if the Data Connection is Bad Bad: Limited Scope OR Apps Developed for each OS (This can get expensive!) Cost Money to Submit to the AppStores Can be Rejected by Marketplaces Updates Must be Re-Submitted App Marketplaces are already Crowded

27. The App Store, not the Web, may soon be dead in Australia http://thenextweb.com/au/2010/08/18/the-app-store-not-the-web-may-soon-be-dead-in-australia/

30. Or….Again…Do Both Make a Phone App that is Highly Web Dependent It is Basically a Shell for Web Content Shells are easy to make in Lots of Languages HTML can be Updated without Re-submitting the Shell Check Out Facebook, Pandora, UrbanSpoon, Etc. They all Basically do this.

31. Cindy Krum CEO & Founder Cindy@MobileMoxie.com IM/Skype/Twitter: Suzzicks Follow @MobileMoxie 720-231-7277 www.MobileMoxie.com