How to effectively leverage mobile couponing, SMS marketing and QR codes to add direct responses to your existing on and off line marketing campaigns.

1. MobileCouponing,SMS & Bar Code Marketing Sydney, 2011 By: Cindy Krum, Mobile Moxie @MobileMoxie on Twitter

2. Mobile Couponing & SMS Can Help: Drive Brand Engagement Improve ROI for Existing Marketing Campaigns Build Opt-In Marketing Lists of Mobile Phone Numbers Remind Customers about Events, Sales & Deadlines 2

3. How Does it Work? On or Off-Line Prompts Encourage Viewers to Text Something to a Short Code A Response is Automatically Sent Requesting Opt-In for Future Messaging The User Opts-In and Can Now be Marketed to Whenever You WantM

5. SMS Messages can Include Discount Codes or Links to Coupons, but Also Other Things:

6. Invitations

7. Links to Apps

8. Links to Websites

9. Links to Maps

10. News & TipsNews Alerts Event Reminders Payment Notifications Contests & Polls Conversations Sale Reminders Sponsorships Mobile Display Activation of Traditional

11. Mobile Coupons Can *Also* Exist Without SMS If the Coupon is Distributed Through Other Means Mobile Display Marketing Email QR Code BlueToothor WiFi DFIR or NFC What is the Difference Between an SMS and a Mobile Coupon?

12. Basics of Mobile Couponing Mobile Coupons Should be Redeemable Online or In-Store SOME Bar Codes Can be Scanned off Phones Always Include a Promo Code as Backup Promo Code can be Used Online Segment & Track with Different Promo Codes Link to/Include all Normal Coupon Stuff Image Expiration Terms and Conditions

13. Basics of SMS Marketing Short Code: 5 or 6 Digit Number for Texting Different Types of Short Codes: Shared Short Code Dedicated Short Code Premium Short Code MMA Guidelines Double Opt-In Instructions for HELP and STOP Link to Terms and Conditions

14. Mobile Video: 8

15. Contests in Print: 9

16. Subscription SMS Prompts in Magazines:

17. Magazine SMS Prompts:

18. Newspaper SMS Prompts:

19. Outdoors SMS Prompts:

20. Online SMS Reminder Prompts: 14

21. Online SMS Prompts to a Website: 15

22. Online SMS Prompts for a Coupon: 16 16 wwww.Rank-Mobile.com

23. Sponsored SMS Alert Prompts: Sponsored Messages & Alerts 17

24. Mobile Coupon Service SMS Prompts: 18

25. Mobile Banners with SMS Prompts: Sponsored Alerts 19

26. TV with SMS Prompts: TEXT: Join Ghost Adventures Mobile Fan Club for messages from the crew. TEXT: Text GAC to 47201. Standard Charges Apply

27. 21

28. QR Code and Bar Code Marketing 22

29. QR Code Marketing – What is it: 23

30. How to Market with QR Codes: 24 wwww.Rank-Mobile.com

31. Rules for QR Code Marketing Always include an SMS Prompt Alternative Test the code on multiple phones. If it only works with select QR Code Readers, include their logos Include Visual Instructions for How to Use the QR Code & What Will Happen If There Will be a Download, Explain the Cost & How to Opt Out Target People when They Have Extra Time Public Transportation In Lines While Eating While Reading 25 Tips for Using QR Codes Effectively:

32. Be Creative About What the QR Code Does: Opens A Web Page Initiates a Download (App/Game/Song) Opens a Map Sends a vCard or vCal Entry Dials a Phone Number Opens a Text Message Be Creative About Where the QR Code is Placed: In Print Media & Billboards In Product Packaging or on the Product On Business Cards, Flyers and Coupons 26 Rules for QR Code Marketing

33. How to Market with QR Codes:

34. How to Market with QR Codes: 28

35. How to Market with QR Codes: 29

36. How to Market with QR Codes: 30

37. How to Market with QR Codes: 31

38. Cindy Krum CEO & Founder Cindy@MobileMoxie.com IM/Skype/Twitter: Suzzicks Follow @MobileMoxie 720-231-7277 www.MobileMoxie.com