This document discusses the benefits of an effective professional website for businesses. It outlines 4 major roadblocks businesses face such as ineffective marketing and lack of time. It then discusses how a good website can help overcome these by putting the business in front of its target audience and using digital marketing strategies. The document provides examples of website design benefits like search engine optimization and lead capture. It also gives tips for the future of digital marketing, emphasizing elements like mobile marketing and video.

1. Professional
Effective Profitable
Website Design
Overview

2. Is Your Business
Suffering Due to a
Lack of Customers?
Feeling
Disconnected From
Local Consumers?
Having Trouble
Getting Your Phone
To Ring?
Need More Foot
Traffic Coming Into
Your Doors?
COMMONBUSINESSDILEMMAS

3. 2. Customer Retention
Getting your satisfied
keep coming back is critical
expensive than acquisition.
4. Increased Referrals
Getting your existing
customers to refer more
people to your business
creates effortless longevity
and growth.
.
1. Customer Acquisition
Attracting new customers is
the lifeline for any business
and should be an on-going
initiative.
3. Increased Spending
Getting your existing
customers to spend more
money with your company
creates more automated
revenue.
PRIMARY GROWTH FACTORS

4. Ineffective Marketing
Do traditional marketing
to drain your budget even
ineffective?
Stiff Competition
Do you feel like your closest
competitors are taking your
fair share of the market?
Digital Technology
Are you struggling to grasp
and implement proven new-
age marketing strategies?
Lack of Time
Are you putting off Digital
Marketing because you feel
that you just don’t have the
time?
4 MAJOR ROADBLOCKS

5. OVERCOMINGTHEBARRIERS
There are ways to…
 Put your business directly in front of your
target audience
 Spend your marketing dollars where they
COUNT and yield the best returns
 Use the power of the internet to connect with
more customers and prospects

6. 72% Of ConsumersAre
Already Connecting
With Brands Through
Their Various Digital
Marketing Channels
AndActivities…
Digital

7. Website
Design
Online Video
Mobile
Social Media
Effective Website Design Will Be A MUST
SEO Will Continue To Be #1 For Local Lead Gen
Mobile Marketing Will Become Even More Vital
Online Videos Will Take Over Web Content
Social Media Will Become The New Advertising
Email Marketing Will Continue To Advance
Proactive Reputation Management Will Be Crucial
THE FUTURE OF
DIGITAL MARKETING
Email
Local SEO
Online
Reputation
Content

8. STARTWITHANEFFECTIVEWEBSITE

9. Navigation Content
Products &
Services Opt-In
Navigate to Get a Feel
For Your Company
Read Helpful &
Engaging Content
Review Product &
Service Offerings
Opt-in For Free
Information & Discounts
WEBSITEVISITORACTIONPROCESS
Refer
Others
Make A
Purchase
Contact or
Visit You
Social
Media
Tell Other People About
Your Business
Purchase Desired
Product or Service
Contact Or Visit You To
Get More Info
Social Media Interaction
(Share Content & Follow)

10. OF PROFESSIONAL
WEBSITE DESIGN
BENEFITS

11. Consistent Relevant Content
Relevant blog posts are great for SEO and
powerful for keeping your visitors coming
back to read more
Ready to Convert
Website copy, clear product & service
descriptions, videos, and other
conversion tools produce sales
Lead Capture Built-In
Email autoresponder integration
to capture leads so you can
follow-up with them
Search Engine-Friendly
SEO for ultimate search engine
exposure; multiple local directories
claimed and
optimized
Clear Contact Information
Visible on ALL pages of your website
so consumers can easily contact you
Pleasing to the Eye
Professional layout, great
images, and good color
scheme to make a great first
impression
Easy to Navigate
Easy navigation process that
will not confuse visitors; so
they stick around longer
Mobile-Friendly
Displays clearly and quickly on
mobile devices; optimized for
mobile searches
Your
Website
BENEFITS OFAPROFITABLE WEBSITE

12. CONSEQUENCESOFABADWEBSITE
• Inability to gain trust and credibility
• Cannot engage your customers enough for
them to stay on your site – so they leave
• Inability to draw more attention to your products and/or services
• Cannot get the proper search engine exposure

13. PROBLEMSWITHYOURWEBSITE
Insert a Picture of
Their Website’s
Problem Area Here

14. Your company’s phone number and/or address is missing from the
home page
Your website’s navigation is a little on the difficult side, which could
frustrate users
You do not have a lead generation opt-in form on your site, so you
are unable to follow-up with visitors
3MAINPROBLEMS
(Here are some samples…)

15. YOURCOMPETITOR’SWEBSITE
Insert a Picture of Their
Competitors’ “Better”
Website Here

16. WHYISTHEIRSMOREPROFITABLE?
Their website has many conversion tools incorporated, such as
videos, great content, etc.
They have a clean, professional design with
easy navigation features
Their website has a strong call-to-action with prominent contact
details on every single page
(Here are some samples…)

17. How?
Where?
Help!
WHATSHOULDYOUDO
NEXT?

18. STEPS TO SUCCESS
Create A Website That FULLY Meets The Needs Of Your Target
Audience
Create a solid plan
for your website
design project
Work closely with a
professional
designer who
understands your
goals and needs
Implement and
launch your brand
new website!
Keep it up-to-date
for the best results
SUCCESSSTEP 3STEP 2STEP 1

19.  Deeply Analyze Your Current Website
 Thoroughly Research Your Competition
 Work With You To Develop A Plan And Execution
Strategy
 Provide Ongoing Maintenance and Support of Your
Website Needs
HOWICANHELP

20. ANYQUESTIONS?