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+
DURING THIS CLASS YOU
WILL LEARN…
 Pinterest 101
 How businesses are using Pinterest to drive sales
 What you can sta...
+
THE BASICS
 Pinterest: a virtual bulletin board that people use to collect ideas and
things they like
 Board: a board ...
+
YOUR PRESENCE IS
IMPORTANT
 Pinterest is the 2nd largest traffic referral platform (Shareaholic, March 2014)
o Facebook...
+
IS PINTERST RIGHT FOR
YOU?
 Do you have content to share?
 Is your target market on Pinterest?
 Have you already been...
+
GETTING SET UP
 Set up your account as a business (www.business.pinterest.com)
 Build your profile
o Account Name
o Ac...
+
BUILDING YOUR BOARDS
What types of boards should you be building?
o Boards that appeal to your target market
o Relevant ...
+
PERFECTING YOUR PIN
 Over 80% of pins on Pinterest are re-pins
 Develop content that creates value around your busines...
+
OPTIMIZING YOUR ACCOUNT
 Make sure you are pinning to the appropriate board
 Take advantage of the simple SEO
o Naming...
+
INCREASE VISIBILITY
 Post at the most optimal times
 Integrate your social media accounts
o Twitter (at set-up)
o Pint...
+
INCREASE VISIBLITY
 Cross promotion
o Announce that you’re on Pinterest
o Utilize e-mail marketing
o Blog about it
 Gi...
+
CONVERTING PINS TO
SALES
Nordstrom Approach:
E-mailApproach:
 Integrate e-mail marketing and social accounts
 Send out...
+
SUMMARY
 Set yourself up as a business, not a personal page
 Plan ahead
 Don’t pass up any opportunities
 Don’t be a...
How to use Pinterest for your business
How to use Pinterest for your business
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How to use Pinterest for your business

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Learn how to use Pinterest to boost your business and website.

-Pinterest 101
-How businesses are using Pinterest to drive sales
-What you can start doing to build your presence today
-How you can easily improve your SEO using Pinterest
-How you should be using Pinterest as a business owner
-Tips and tricks to get the most out of your account

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How to use Pinterest for your business

  1. 1. + DURING THIS CLASS YOU WILL LEARN…  Pinterest 101  How businesses are using Pinterest to drive sales  What you can start doing to build your presence today  How you can easily improve your SEO using Pinterest  How you should be using Pinterest as a business owner  Tips and tricks to get the most out of your account
  2. 2. + THE BASICS  Pinterest: a virtual bulletin board that people use to collect ideas and things they like  Board: a board houses the “pins” and is specific towards a certain topic  Pin: a visual bookmark within the board used to do things like plan trips and projects, organize events, or to just save for future reference
  3. 3. + YOUR PRESENCE IS IMPORTANT  Pinterest is the 2nd largest traffic referral platform (Shareaholic, March 2014) o Facebook 1st,Twitter 3rd  Your customers are on Pinterest and they are spending money  Customers use Pinterest differently than any other social networking platform o To get inspired o To find information o To collect things they like o To connect with people who have similar interests
  4. 4. + IS PINTERST RIGHT FOR YOU?  Do you have content to share?  Is your target market on Pinterest?  Have you already been pinned? o http://www.pinterest.com/source/yourwebsite.com o Use this information as a resource!
  5. 5. + GETTING SET UP  Set up your account as a business (www.business.pinterest.com)  Build your profile o Account Name o Account Description  Make sure you are as accessible as possible o Phone number o Website o Location o Link social accounts  Install the “pin it” button on your bookmark menu the pin-it button
  6. 6. + BUILDING YOUR BOARDS What types of boards should you be building? o Boards that appeal to your target market o Relevant to the lifestyle of your ideal client 3 Simple Rules:  Clear, keyword rich board titles  Keyword rich board descriptions  Populate boards with 20-30 pins each
  7. 7. + PERFECTING YOUR PIN  Over 80% of pins on Pinterest are re-pins  Develop content that creates value around your business and your industry  The most successful content is optimized for the Pinterest platform o Quality: use clean, high quality images o Size: 736 pixels wide (ideal) o Style: infographics, checklists, tutorials, teaser text, and videos
  8. 8. + OPTIMIZING YOUR ACCOUNT  Make sure you are pinning to the appropriate board  Take advantage of the simple SEO o Naming your image prior to uploading o Check your backlink o Image description  Keyword rich  Call to action  URL in description  Price (if applicable)  Keywords! Keywords! Keywords!  “Rich Pins”
  9. 9. + INCREASE VISIBILITY  Post at the most optimal times  Integrate your social media accounts o Twitter (at set-up) o Pinterest tab on Facebook o Social buttons on website  Encourage pinning o Add “pin-it” button to every image o Visit www.business.pinterest.com for buttons
  10. 10. + INCREASE VISIBLITY  Cross promotion o Announce that you’re on Pinterest o Utilize e-mail marketing o Blog about it  Give back  Host a contest
  11. 11. + CONVERTING PINS TO SALES Nordstrom Approach: E-mailApproach:  Integrate e-mail marketing and social accounts  Send out e-mail promoting the most pinned content
  12. 12. + SUMMARY  Set yourself up as a business, not a personal page  Plan ahead  Don’t pass up any opportunities  Don’t be afraid to try different techniques! Pinterest is a forgiving platform  Happy Pinning!  Questions?

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