We analyzed how hundreds of brands use color on Instagram. To do so, we looked at the pictures each account published in 2015, distilled each down to its most dominant color, and created a "color pinwheel."
Here's what we found.
1. The Colors of Instagram
A color analysis of brands
on Instagram
2. Some of the most recognized brands have
built their visual identity on just one color.
Starbucks Green UPS BrownTarget Red
These brands create this fundamental association by including the
color everywhere—from commercials and logo to packaging and
websites.
3. But does this color-centric identity carry over
to Instagram?
4. We analyzed thousands of Instagram photos and
reduced each account into a color pinwheel.
1. Find the photos
2. Extract each
photo’s most
dominant color
3. Generate a
color pinwheel
5. Can you guess the high-end jewelry retailer
this pinwheel belongs to?
20. This deck includes just a few of the accounts
we analyzed. Want to see more?
• Explore the dataset on Mode
• Read the blog post
21. Mode is a collaborative analytics platform built by
analysts, for analysts. To learn more about how
Mode helps companies like Lyft, TuneIn, and
Everlane analyze data more effectively, visit
modeanalytics.com