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04/12/2015
Glamorgan Heritage Coast and Countryside
Your Family : Your Adventure 2016
Who are we ?
• Orchard Media and Events Group
PR experience and expertise
Visit Wales Year of Adventure
• Mogi Marketing
Social media and outdoor adventure
expertise
Who are we
Your Family : Your Adventure
• Every family is unique
• Every family adventure is unique to them and can be
big or small
• Increase awareness of unique and amazing adventures
• Encourage families to book short stay or day visit 2016
• How can you help? We need content, prizes, host
journalists / bloggers Share with others
Target Audiences
General
 Cardiff and south Wales day trippers
 People living within 3 hours travel
Specific
 Families with children aged up to 15
 Families with children aged up to 15
from Bristol, Cardiff, Birmingham,
Swindon, Reading
 Families with a dog
The Campaign
• #GlamAdventure
Video, visual, engaging, social content
Your Family : Your Adventure film
Offline
• Press Releases
– story ideas
– campaign launch
– upload for SEO
• Postcards
• Journalist / blogger visits
– accommodation
– Meals
– entrance to attractions
– PR benefits
Who are we
Who are we
Online
Had a great time on the Glamorgan
Heritage Coast & Countryside? Why not
tell someone about it!
Go online to … and use #GlamAdventure
in your social media posts;
“I just discovered the amazing Glamorgan
Heritage Coast & Countryside!
#GlamAdventure“
Online continued
• Create the most engaging social
media posts possible
• Curate amazing posts and
share them via the GHCC main
marketing channels (free
promotion for your business or
what you offer)
• Generating SEO traffic via
external bloggers and also via
glamorganheritagecoast.co.uk
• Generating video content that
promotes the area
Online continued
• Use Instagram with videos
and pictures
• Develop brand awareness
through competitions
• Run e-marketing campaigns
Online and YOU!
• Engagement (retweets, shares,
comments etc.) with
stakeholders and ambassadors
• TweetFest – stakeholders to
share content online once a
month at pre-arranged time
• Online competitions - please get
involved!
• Facebook and Twitter advertising
of videos, and other posts - Look
out for them on the Bridgend
Bites and Visit The Vale’s
channels
• Setup Facebook group for
ambassadors to share ideas and
discuss
Channels
Vale of Glamorgan:
• Facebook - facebook.com/visitthevale
• Twitter - twitter.com/visitthevale
• YouTube - youtube.com/user/VOGcouncil
BCBC:
• Facebook - facebook.com/pages/Bridgend-Bites
• Twitter - twitter.com/BridgendBites
• YouTube - youtube.com/user/BridgendBites/videos
• Flickr - flickr.com/photos/offthebeatentrackinwales/
Shared:
• www.glamorganheritagecoast.co.uk (Microsite for adding more
detailed content)
• Email campaigns - use to drive visitors to our other marketing
channels and increase engagement.
Workshops
• Stakeholder email /social media
database to share ideas
• Help to exploit ideas
• Promotional offers to promote
• Help with journalist visits
Who are we
• Any questions?

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HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 

How the Glamorgan Heritage Coast will be marketing it's self to adventurous families

  • 1. 04/12/2015 Glamorgan Heritage Coast and Countryside Your Family : Your Adventure 2016
  • 2. Who are we ? • Orchard Media and Events Group PR experience and expertise Visit Wales Year of Adventure • Mogi Marketing Social media and outdoor adventure expertise
  • 4. Your Family : Your Adventure • Every family is unique • Every family adventure is unique to them and can be big or small • Increase awareness of unique and amazing adventures • Encourage families to book short stay or day visit 2016 • How can you help? We need content, prizes, host journalists / bloggers Share with others
  • 5. Target Audiences General  Cardiff and south Wales day trippers  People living within 3 hours travel Specific  Families with children aged up to 15  Families with children aged up to 15 from Bristol, Cardiff, Birmingham, Swindon, Reading  Families with a dog
  • 6. The Campaign • #GlamAdventure Video, visual, engaging, social content
  • 7. Your Family : Your Adventure film
  • 8. Offline • Press Releases – story ideas – campaign launch – upload for SEO • Postcards • Journalist / blogger visits – accommodation – Meals – entrance to attractions – PR benefits
  • 11. Online Had a great time on the Glamorgan Heritage Coast & Countryside? Why not tell someone about it! Go online to … and use #GlamAdventure in your social media posts; “I just discovered the amazing Glamorgan Heritage Coast & Countryside! #GlamAdventure“
  • 12. Online continued • Create the most engaging social media posts possible • Curate amazing posts and share them via the GHCC main marketing channels (free promotion for your business or what you offer) • Generating SEO traffic via external bloggers and also via glamorganheritagecoast.co.uk • Generating video content that promotes the area
  • 13. Online continued • Use Instagram with videos and pictures • Develop brand awareness through competitions • Run e-marketing campaigns
  • 14. Online and YOU! • Engagement (retweets, shares, comments etc.) with stakeholders and ambassadors • TweetFest – stakeholders to share content online once a month at pre-arranged time • Online competitions - please get involved! • Facebook and Twitter advertising of videos, and other posts - Look out for them on the Bridgend Bites and Visit The Vale’s channels • Setup Facebook group for ambassadors to share ideas and discuss
  • 15. Channels Vale of Glamorgan: • Facebook - facebook.com/visitthevale • Twitter - twitter.com/visitthevale • YouTube - youtube.com/user/VOGcouncil BCBC: • Facebook - facebook.com/pages/Bridgend-Bites • Twitter - twitter.com/BridgendBites • YouTube - youtube.com/user/BridgendBites/videos • Flickr - flickr.com/photos/offthebeatentrackinwales/ Shared: • www.glamorganheritagecoast.co.uk (Microsite for adding more detailed content) • Email campaigns - use to drive visitors to our other marketing channels and increase engagement.
  • 16. Workshops • Stakeholder email /social media database to share ideas • Help to exploit ideas • Promotional offers to promote • Help with journalist visits
  • 17. Who are we • Any questions?