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8
Journal of Applied Sciences Research, 9(1): 8-16, 2013
ISSN 1819-544X
This is a refereed journal and all articles are professionally screened and reviewed

ORIGINAL ARTICLES
West Asian Tourists In Malaysia: Creating New Phenomenon─ Some Preliminary
Statements
1

Md.O. Anwar, Kamarulzaman Yusoff,

Inst of West Asian Studies, Universiti Kebangsaan Malaysia, Bangi MALAYSIA.
ABSTRACT
This study seeks to analysis some of major features of the phenomenon that dramatically appeared by influx
of West Asian visitors to Malaysia that had evolved out the aftermath of September 11 and London Bombing.
Data had been collected from a year field works, from mid-2007 to mid-2008, in Klang Valley, Langkawi,
Penang, Cameron Highlands, Genting Highlands and a few tourist spots in the east coast of Peninsula. This
study indicates that there are two major scenarios in Malaysian tourism: First, with the increasing number of
their coming since 2001, the emerging West Asian tourist markets not only of the future with huge economic,
demographic and destination potentials to Malaysia, but also has created Islamic feature in Malaysian tourism.
Secondly, they have brought economic structural change in Malaysia tourism with the emergence of Islamic
entrepreneurs as new players in the industry. In short, they have reconstructed toward more Islamic tourism in
Malaysia in both sides, the demand and the supply.
Key words: tourist, West Asia, Malaysia, economy.
Introduction
Tourist denotes “a traveler at leisure,” and tourism denotes the phenomenon arises from those travelers
whose stay at the destination is not to establish permanent residence and is not connected with any remunerated
activity (Burkart and Medlik, 1981: 41). In short, in its ideal notion, a study of tourism is about strangers and the
impacts that evolved out from those temporary stay of strangers at the host destinations.
Table 1 could indicate Malaysia has been particularly successful in attracting West Asian visitors in the
aftermath of 11 September (2001) when the world tourist traffic underwent restructuring as Muslim tourists in
general boycotted North American and Western European cities. Figures in Table 2 and 3 indicate that while
Arab-Muslim world has been the victim of image problems and unfair generalizations especially by the media,
tourist arrivals to North America and Western Europe were badly affected. As shown in Tables 4, 5 and 6, based
on 2001 and 2002 figures, it had also effected most the Southeast Asia. Malaysia was the only country had held
steady increasing growth.
With their number of more than 120,000 since 2002, the present of West Asian visitors inevitable created
certainty impacts in Malaysia. This study indicates that there are two major phenomenon in Malaysian tourism
created by West Asian tourists. First, they (the West Asian visitors) are tourists. They come for leisure,
shopping, sightseeing, visiting friends and relatives, health, education, attending conferences, seminars, and
beach activities.
Secondly, they (the West Asians) are also traders. They are doing business in the host country.
These combinations are not obvious among international tourists from other nations.
At theoretical levels, the phenomenon raised by West Asian traders are not tally with the assent of tourism
definition. The second phenomenon, of mainly economic nature, which directly played by the entry and stay of
foreigners (West Asian traders) is not comply with ideal notion of tourism that imply visitors should not connect
with any remunerated activity or establish permanent residence inside the host destination.
At empirical (practical) levels, West Asian visitors had created a new phenomenon in Malaysian tourism. It
brought a structural change in both sides, demand (touristic) side and supply (trading) side. In the demand
(touristic) side, the current influx of West Asian visitors has created (or otherwise, enhancing) a new meaning of
so called “Islamic tourism” in Malaysia.
In supply (trading) side, the recent developments has brought West Asian traders as new player in
Malaysian tourism. Their present had reconstructed composition of economic structure in Malaysian tourism.

Corresponding Author: Kamaruzaman Yusoff, Inst of West Asian Studies, Universiti Kebangsaan Malaysia, Bangi
MALAYSIA.
9
J. Appl. Sci. Res., 9(1): 8-16, 2013

On the Demand (Touristic) Side:
Traveling is always the tradition of most West Asian peoples. At present, however, they prefer to travel
away from their own (West Asian) regions. The main reasons for their travel outside their own countries and
region are the lack of tourism infrastructure, absence of promotion of internal destinations, and fiercely hot
summers.
There is also lack of visitors from other regions to West Asian countries, except Dubai and Saudi Arabia
(for religious purposes). The failure by West Asian countries to attract Muslim tourism partly, other than
insufficient infrastructure and promotions, is rooted from their insecurity, and a Western-orchestrated
propaganda about the situation in Islamic states. Western media had given negative publicity on Islam and
Muslim community which had created misconception of Islam and the Muslim community not only worldwide
but to interest groups to visit West Asian regions.
As reflected in the growing West Asian tourist arrivals, Malaysia is among the countries that offers the
needs and the wants for West Asian visitors. Overall reasons why West Asian choice Malaysia are as follow:
1. Malaysia’s political stability coupled with its economic strength had also made it an interesting tourist
destination, especially for the Arabs;
2. Malaysia is a dynamic economy, and stable government;
3. Malaysia is one of Southeast Asian country’s sound infrastructure and excellent transportation facilities,
coupled with harmonious living;
4. Malaysia is highly look up by the eyes of the West Asian for its Islamic and halal environment─such as
alcohol-free accommodations, no in-door disco/nightlife hotels, gender-segregated fitness and sport
facilities, conservative in-door dress-codex, availability of prayer-rooms on site, women floors and
“Islamic” entertainment programs;
5. Malaysia is a non-Arab country that gives freedom for Muslim women to practice Islamic way of living.
Mohyiddin Alhalabi, a Syrian who founded Tarbush restaurant in the Bukit Bintang area after Malaysia’s
1997 economic crash dented his textile business, says: “Holidays to Malaysia are largely a reward for the
women, whose movements are so restricted back home;”
6. Malaysian’s climate is one of suitable place to run away from the hot sun summer in their country;
7. The West Asians view Malaysia as a safe shopping haven destination. This is proven as there are many
high-class hypermarkets that proudly presents shoppers first class environment, along with varieties of
products and food; also recreates an exotic atmosphere and retailing splendor. For many of the visitors, the
comfort of familiar flavors is less important than the freedom and openness of Malaysian society. “We can
find our own food, yet the atmosphere is so different,” says Jaleel bin Shabeel, a Saudi architect and
engineer who has brought his wife and son back with him to Malaysia on a second trip. “Malaysia is good
as a first peek at other kinds of societies. Everyone respects one another and lives so peacefully. There’s a
wonderful feeling of tolerance that brings tears to my eyes.”
8. Malaysia is their choose because it shares a common Islamic culture. Malaysia is a Muslim country and
food is no problem for tourists from the region. It is a safe and choice destination for them as well as cheap.
The other factor is Dr. Mahathir Mohamed, the fourth Malaysian Prime Minister. Dr. Mahathir, as a factor;
an attraction among the Arabs for his pragmatic policies, both domestic and foreign, which enabled the country
to chalk up tremendous success within a short span of time. They even wrote books about Dr. Mahathir. One
Arab writer, Dr Abdelrahim, who has visited Malaysia for more than nine times, said “It is considered a very
high figure among a community (the Arabs) where people read very little. There is no Arab or Muslim like
Mahathir. We miss his kind of leadership in the Arab world and people want to know more about this man.” He
added, “Turkey with some 70 million people took several hundred years to develop but it only took Malaysia
about 30 years.”
Is that Malaysian multicultural-society is an advantage as attraction? This survey indicates that the
existence of multicultural-society in Malaysian is one of the ingredients for people to visit Malaysia, including
West Asian. The existence makes people from other countries feel secured as they not the only difference race
in the country.
The West Asian tourists are not so much interested to historic sites in Malaysia. As reported by Yong Soo
Heong, the Bernama News Agency editor-in-chief, “History textbooks tell us that Muslim traders and
missionary first landed in Malacca to convert locals to Islam but today there is no trace for visitors to go and see
the historic site” (The New Straits Times, Aug 18, 2008).
West Asian Tourists:
West Asian tourists in Malaysia could be segmented in four major groups: 1) family of Islamic
conservative, 2) youngsters of western liberal, 3) health care, and 4) students. The main group is the family of
10
J. Appl. Sci. Res., 9(1): 8-16, 2013

Islamic conservative. Surveys undertaken in early 2008 indicate that of 250 respondents (including Arab Saudi,
Sudan, United Arab Emirate (UAE), Kuwait, Oman, Iran and Bahrain), self-contained apartment and suits are
their favorite accommodation, that covers 60 percent. Arab families is highly concentrated in condominiums at
Ampang area. 30 percent opted for 5-star hotels, 10 percent for 3- and 2-star hotels.
July to the end of August is their peak season as it during this summer holiday season in their countries.
Their Top 5 places of visit are Kuala Lumpur, Penang, Langkawi, Genting Highlands, Sunway Lagoon and
Cameron Highlands. They normally stay in Kuala Lumpur before they travel to other places. They sparsely visit
the East Coast of the Peninsula and East Malaysia (Sarawak and Sabah).
In Kuala Lumpur, shopping spots for the West Asian nationals are the Kuala Lumpur City Center (KLCC),
Mid-Valley, Bangsar Baru, Mont Kiara, Sri Hartamas, and the Bukit Bintang area. They mingle with local
shoppers in the malls around the Golden Triangle or nearby Suria KLCC. In Bukit Bintang, Kuala Lumpur,
from 2 pm till 3 am. They are still in large number in June and September but July to August are their peak
session. In September to December most of the visitors are of honeymooners, and youngsters of western liberal,
health care, and students.
Self-contained apartment accommodation and the use of personal rental-a car transport may indicate the
importance of privacy to West Asian family tourists, as they permit partial relaxation of the obligation upon
women to remain hidden from public view.
Malaysia has won an award as this year’s top choice summer holiday destination for West Asian residents.
Before the 11 September, most of West Asian visitors, of the Arabs and non-Arab, to Malaysia were of
middle-class. However, after the incident, those upper-class, who were regular to New York and London, have
become another component of West Asian visitors to Malaysia. At the early stage of the new wave, the Arab
tourists─who make up the largest arrivals after among the West Asian visitors–spend an average of 10 days in
Malaysia. Financial Times (Bernama, The Malaysian National News Agency), June 22, 2003, reported that The
Arab tourist market is high potential as they come as a family, stay long, spend a lot and later send their children
back to Malaysia for tertiary education. The average stay of a tourist from the Arabian Gulf and Middle East is
10 days. On the average, each Arab tourist spends RM3,278 (US$=RM3.8 at time). Some stay for as long as
three months during the hottest of their scorching summer months. The non-Arab spent about RM1,000.
Moreover, recent surveys (August 2008), the average spending of a single Arab family has increased to
RM6,000, and the non-Arab spent to RM2000. It is estimated that in July and August 2008, there are about at
least 30,000 visitors at Bukit Bintang alone on week day and about 50,000 on the week end. About 70 percent
are of West Asians.
It has been exerted that West Asian tourist seldom use tour and travel agents. Moreover, this characteristic
is only true before the coming the new wave of their influx. With the present of upper-class visitors in particular,
the West Asian visitors had utilizes tour-travel agents and other intermediary agencies.
Most West Asian visitors travel to other Asian countries as well. Malaysia is one of their itinerary to travel
to Bangkok, Singapore and Indonesia.
Redefining Islamic Tourism:
The present of West Asian families visitors in large number had set up a new interpretation (or otherwise,
enhancing) the meaning of so called “Islamic tourism” in Malaysia. Their present have set up “demonstrative
effects” that rose some consciousnesses among Malaysians that Islamic tourism is not just about pilgrimage to
Mecca or the traditional visits to other holy sites. It means both; of ritual travel to holy sites (namely Mecca) and
also of worldly travel for leisure to other countries.
Concerning the Malay in particular, the phenomenon arises from the West Asian visitors (on both sides,
demand and supply sides) gives a new meaning of “Islamic” in the context of tourism which can be summarized
in three main blocks: First, the revival of Islamic cultures and the spread of Islamic values. Second, tourism has
brought economic benefit for Islamic societies. Third, tourism has strengthened Islamic self-confidence, identity
and beliefs in the face of negative stereotyping in comparison to other cultures and lifestyles in the present
modern world.
Families of Islamic conservative are very much respected by all races in Malaysia. Suppliers had
undertaken adjustment in tourist industries to the fundamental interpretations of Islam. Hotel owners in
Malaysia have spread out the red carpet to make these travelers more comfortable by providing prayer rugs and
copies of the Holy Quran in each room, designing rooms with arrow-shaped stickers pointing to the Holy
Mecca, following Islamic codes of food and providing menus in Arabic language. Hypermarkets and tourist
spots had provided gender-segregation in the use of facilities, and halal food, alcohol-free venues. There are as
well as Islamic financial institutions such as banks and insurance company in country.
This survey indicated that those services had set up Islamic environment in tourist circuit. These services
coupled with their family oriented travel and women remain hidden from public view, including wearing chador
when they are in the public, had been perceived by the local Muslims as the emergence of Islamic tourism in
11
J. Appl. Sci. Res., 9(1): 8-16, 2013

this country. The families of Islamic conservative had also set up “demonstrative effects” for the new
interpretation of so called “Islamic tourism” in this country.
On the Supply (Trading) Side:
West Asians are now playing great roles in supply-side of Malaysian tourism. It is quite peculiar in tourism
study as the quests had opened business in the host community. In a broad spectrum, the existence of West
Asians in Malaysian economy had strong linkages from the past. As a matter of fact, West Asian enterprises in
this region were not new as their present were as ancient as the earliest ancient Asian trade. Even school text
books had been telling about their activities in these region since the early century, and since 12th century they
were active in spreading Islamic teaching while they were doing business. In mid-19th, half a dozen major Arab
ship-owners in Palembang in 1850 were of Sayyid origin, initially linked to Java, but with much of their
business directed to Singapore after 1819. In 1823, Arab ships also controlled much of the traffic with Penang,
in vessels locally built with elements of European schooner design, or in brigs.
At present, they are running restaurants, stores (perfume and gaharu wood), hotel and tour agents. Some of
the well known West Asian restaurants are: Akhbar Shah Restoran: Bangsar (Lucky Garden); Al-Marjan:
KLCC; Al Nafourah: Kuala Lumpur Sentral (Le Meridien Hotel, Jalan Stesen); Sahara Tent: Bukit Bintang
(Fortuna Hotel, Jalan Berangan); and Tarbush: i) Bukit Bintang (Jalan Bukit Bintang and Starhill), ii) Suria
KLCC (2nd Floor Food Court), and iii) Ampang.
It was incredible to see Egyptian goods on sale at the Little Egypt shop at the KLCC, a company owned by
Egyptians that also has branches in Ampang and Bukit Bintang. The company also operates a cafeteria at Bukit
Bintang, which is very popular among Arab families.
Most West Asian traders dream about creating a business community of their own in Malaysia.
Economic Structural Change: Bukit Bintang as a case:
Bukit Bintang is one of a major landmark of Kuala Lumpur. Formerly it is well known Chinese
entertainment area. Since 1990s, it had been known among the tourists as “5th avenue” at New York or “Ginza”
at Tokyo. The area is fully loaded by shopping centers, cafes, clubs and specialty shops. Moreover, since 2007,
Bukit Bintang is also known as Arabized up-town. At presents, there are more than 100 stores in the first-class
Arabian environment offering perfume, gaharu wood, food items, fashions, accessories, toys, souvenirs,
handicrafts and many more.
One of the impacts evolved out in Malaysian tourism after the 11 September and London Bombing is an
economic structural change: the Chinese enclosure areas had been penetrated by new players in business,
namely, the global, diasporas, West Asian Muslim traders. From development point of view, the present of West
Asian traders had been helping the government to achieve national goal of bumiputera’s involvement in the
industry. The core problem among the Malay to involve in tourism industry is that they have a structural
character problem, namely, no economic structure. Their capital, know-how and networking capabilities are still
not enough to penetrate into tourism industries and stand by their own without the help of the government.
Since 1970s, Malaysian government had taken few measures to set up the bumiputera involvement in that
area. For example, Landmark Sdn. Bhd., one UMNO subsidiary, had 50% ownership in Sungei Wang Plaza
since the hypermarket was opened in 1977. And almost the same time, the local government (DBKL) let UDA
and Yayasan Selangor to build and owned two supermarket complexes (BB Plazas) that are now attached to
Sungei Wang Plaza complex. Moreover, almost nothing had happened in these endeavors. The area had been of
Chinese dominated enclosure till early 21st century with the coming of West Asian Diaspora traders.
At present, there are West Asian traders in IMBI Plaza running computer stalls. There are also West Asian
traders in Sungei Wang and BB Plaza. Their main merchandises in the later plazas are perfume and gaharu
wood. There are also a few West Asian restaurants and budget hotels along both sides of Jalan Bukit Bintang.
Hitherto, there were almost impossible to penetrate in this Chinese area. In the case of Bukit Bintang, the
present of the West Asian traders had break down of Chinese monopoly in tourist business. We are now at the
turning point in Malaysian tourism history. It is the first mark of economic structural change in the nation
tourism industry sector.
How had Muslim traders come into being in Bukit Bintang and how its systems work? This study had found
two visible characteristics behind the existence of Muslim traders in the Chinese enclosure at Bukit Bintang.
First, there are Muslim trader Diasporas all over the world, just like the Chinese and Jews traders. They have
been moving around the globe since history times. They just always know the opportunities for business at
almost every corner of world. Most of them who ventured business at Bukit Bintang had trading houses in the
West Asian, Australia, United Kingdom, United States, Canada and some of European countries. For example,
when asked Anawarul (36, a Bangladesh who owned Oud Line, a perfume, kayu wood, cloth and other
merchandises store, at the main street of Jalan Bukit Bintang) how he could had started his business? The
12
J. Appl. Sci. Res., 9(1): 8-16, 2013

answer he gave: “I had been doing business in Kuala Lumpur before this (before the influx of West Asian
tourist). I am a partner of a trading house. Our head quarter now is in Dubai. First we started in my homeland
(Bangladesh). Now we have branches in Bahrain, Jakarta and Malaysia.”
The second visible characteristics behind the existence of West Asian traders in the Chinese enclosure at
Bukit Bintang is that they (the West Asian traders) are most well come by the Chinese who owned properties
and business interests in that area. How did they get the business space (i.e. renting shop houses and retailing
stores) at the Bukit Bintang area? They got it through property agents. They get in got touch with the agents
through Yellow Pages, newspapers, advertisement
The present of West Asian traders is not a threat to the Chinese business but most well come by because
since 1996, caused by the economic crash, the general economic in Malaysia had not been doing well. It had
great affect on Bukit Bintang business. During that period, the only place that had economic activities were in
the plazas and along Jalan Sultan Ismail. Along Jalan Bukit Bintang there were many vacant shop houses. The
only activities at the spot are of dark night-life, including prostitution and gambling. A lot of properties owners
faced problems of renting and bankruptcy.
On one hand, the West Asian traders had reactivated the Chinese economic activities in the area. The
present of West Asian traders was great help to the Chinese. They could rent their properties at the appreciate
value. At present, there are full of lights and business are active. The properties are full rented; no single shop
house is vacant. On the other hand, since the 11 September and London Bombing, the influx of the West Asian
tourists had brought dramatic changes in the area. The Muslim Diasporas had created new economic player that
had changed the economic structure in the area.
Some Concerns For The Future:
No doubt, the emerging West Asian tourist markets since 2002 is the current phenomenon in Malaysia
tourism with huge economic, demographic and destination potentials. Malaysia has been particularly successful
in seizing the opportunity to attract the high-spending Arab travelers. But what about the future trends? We must
always keep in mind that the recent Malaysian success was by luck! It was of foreign factor of the aftermath of 9
September and London Bombing when the West Asian outbound tourist traffic underwent restructuring as they
boycotted American and European cities. At the same time, those West Asians are coming Malaysia because
most of West Asian countries are still lacking the modern infrastructural tourism facilities which the highspending West Asian tourists demanded.
As the West Asian tourist is one of the highest spending traveler in the world, in recent years, there are
many countries and regions have increasingly begun to accommodate the needs of more conservative families in
West Asian regions. Singapore, Thailand, Hong Kong, South Korea, and Australia are now launching trend that
has become known as “Halal tourism.” Failure to tap into the growing potential of the West Asian market means
that we are not only losing out to other Islamic countries but also to non-Islamic countries such as Singapore,
Thailand, Hong Kong, South Korea, and Australia.
To date, there is a total of 1.5 billion or 20 per cent of the world population are Muslims. However, Islamic
countries capture only 13 percent of the world tourism market. 80 percent of the world arrivals is still dominated
by North America-Western Europe.
These concerns mean there are a lot to be done to sustain the growth of Malaysian tourism related to the
West Asians.
Implications Of The Study:
The main prerequisite to enhance West Asian tourists and their positive impacts in this country is to discard
any anti-Islamic elements and enhancing Islamic image of our country. There are, of course, pragmatic
measures we can do such as improve our itineraries, accommodation, facilities, restaurants, attractions,
marketing, promotions, cleanliness, security and safety. The other measure is to improve the quality of Press
releases, especially those coming from Islamic news agency, develop a community of media in Islamic countries
and synergize the different forms of communication from magazines to websites and make it a regular practice
to focus on our strengths rather than allow others to hijack on our weaknesses.
Moreover, should there are lacks of awareness and enhancing the needs and the wants in Islamic context,
those pragmatic measures would not much help because other countries and regions are endeavoring the same
measures. As far as West Asian visitor is concerned, all parties, including non-Muslim, should not hesitate to
promote Malaysia as Islamic State and hand in hand to propagate Islam in all aspects of life.
13
J. Appl. Sci. Res., 9(1): 8-16, 2013
Table 1: West Asian visitors to Malaysia 1997─2008 (Jan-Sep) 1997-2001.
Country of Residence
1997
1998
SAUDI ARABIA
─
8,925
PAKISTAN
─
─
IRAN
─
8,216
UNITED ARAB EMIRATES
─
4,637
KUWAIT
─
─
OMAN
─
─
EGYPT
─
─
TURKEY
─
4,283
SYRIAN ARAB REPUBLIC
─
─
LEBANON
─
─
JORDAN
─
─
2001—2005
Country
2001 2002
%
2002 2003
%
of
Change/Gro
Chang/Gro
Residenc
wth
wth
e
SAUDI
39,9
45,0
12.6
45,0
20,0
-55.4
ARABI
57
07
07
77
A
PAKIST
16,1
11,7
-27.4
11,7
9,48
-19.1
AN
58
23
23
4
IRAN
15,0
9,41
-37.3
9,41
10,4
10.6
15
4
4
12
UNITED 13,7
14,1
2.6
14,1
6,04
-57.2
ARAB
62
24
24
7
EMIRA
TES
KUWAI
7,42
10,4
41.0
10,4
3,59
-65.6
T
8
70
70
9
OMAN
7,28
8,43
15.8
8,43
5,70
-32.4
4
2
2
3
EGYPT
-

1999
11,564
─
4,297
2,909
─
─
─
2,603
─
─
─

TURKE
6,39
5,74
-10.2
5,74
5,19
-9.6
Y
2
2
2
1
SYRIAN 18,2
21,1
16.0
21,1
16,7
-20.5
ARAB
05
09
09
76
REPUB
LIC
LEBAN
4,44
5,33
20.1
5,33
7,78
45.9
ON
3
6
6
7
JORDA
3,68
3,61
-2.1
3,61
2,14
-40.7
N
8
1
1
3
Table 1: (Continue): West Asian visitors to Malaysia, 2005 — 2008 (Jan-Sep).
Country of
2005
2006
%
20062
Residence
Change/Growth

SAUDI
ARABIA
PAKISTAN
IRAN
UNITED ARAB
EMIRATES
KUWAIT
OMAN
EGYPT
QATAR
TURKEY
SYRIAN ARAB
REPUBLIC
LEBANON
BAHRAIN
JORDAN

2000
27,808
─
4,514
2,391
─
─
─
8,705
─
─
─

2001
39,957
─
15,015
13,762
─
─
─
6,392
18,205
─
─

2003

2004

%
Chang/Gro
wth

2004

2005

%
Chang/G
rowth

20,0
77

39,4
32

96.4

39,4
32

53,6
82

36.1

9,48
4
10,4
12
6,04
7

13,8
35
11,2
36
21,1
61

45.9

13,8
35
11,2
36
21,1
61

20,8
82
12,3
09
29,6
06

50.9

3,59
9
5,70
3
-

235.2

5,19
1
16,7
76

12,0
63
7,98
3
4,40
8
6,12
7
8,36
7

12,0
63
7,98
3
4,40
8
6,12
7
8,36
7

11,5
06
9,22
8
4,88
8
6,67
3
5,61
3

7,78
7
2,14
3

9,83
8
2,02
9

26.3

9,83
8
2,02
9

8,52
2
2,08
6

7.9
249.9

40.0
18.0
-50.1

-5.3

2007

%
Change/
Growth

2007

2008
(Jan-Sep
2008)

9.5
39.9

-4.6
15.6
10.9
8.9
-32.9

-13.4
2.8

53,682

67,679

26.1

67,679

78,298

15.7

78,298

59,350

%
Change/
Growth
(JanSep
2008)
-24.2

20,882
12,309
29,606

26,708
18,753
35,118

27.9
52.4
18.6

26,708
18,753
35,118

44,916
27,215
38,170

68.2
45.1
8.7

44,916
27,215
38,170

50,572
44,177
30,998

12.6
62.3
-18.8

11,506
9,228
4,888
6,673
5,613

13,369
11,905
5,682
7,654
5,772

16.2
29.0
16.2
14.7
2.8

13,369
11,905
5,682
7,654
5,772

17,650
19,525
7,066
11,782
9,580
7,481

32.0
64.0
24.4
25.2
29.6

17,650
19,525
7,066
11,782
9,580
7,481

16,520
14,841
8,550
6,861
6,018
3,116

-6.4
-24.0
21.0
-41.8
-37.2
-58.3

8,522
2,086

6,885
2,657

-19.2
27.4

6,885
2,657

8,523
6,874
-

23.8
-

8,523
6,874
-

-

-
14
J. Appl. Sci. Res., 9(1): 8-16, 2013
Table 2: International Arrivals to U.S. by Middle-East Country of Residency, 1990-1999.
Region / Country
1990
1991
1992
1993
1994
1995
of Residence
Bahrain
4,210
3,906
4,581
5,477
5,393
5,891
Cyprus
6,108
6,170
6,640
7,119
6,633
8,675
Egypt
22,019
22,210
21,478
23,565
23,130
25,272
Iran
17,419
12,883
12,577
12,101
10,870
9,885
Iraq
4,745
309
609
Israel
161,722
169,912 160,051 186,409 189,139 216,419
Jordan
16,831
13,265
12,165
12,428
11,386
11,526
Kuwait
15,894
10,455
16,656
20,502
18,140
20,936
Lebanon
11,582
9,178
10,267
10,242
9,662
9,314
Oman
2,186
2,329
2,784
Qatar
Saudi Arabia
48,258
51,148
60,966
66,679
63,994
64,833
Syria
7,249
5,175
7,881
6,444
6,477
4,993
Turkey
31,048
32,064
35,241
40,745
33,563
44,769
United Arab
─
─
─
─
─
─
Emirates
Yemen
Sources: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries.

1996

1997

1998

1999

5,843
10,103
28,301
7,896
231,347
13,423
21,395
9,976
3,384
4,199
56,792
5,554
52,680
26,692

5,863
10,608
35,275
7,231
246
260,052
12,471
24,963
11,824
3,834
5,208
67,962
6,607
68,254
29,265

6,403
11,069
38,832
8,293
241
269,752
13,939
24,479
13,448
4,356
5,437
68,288
7,199
78,219
35,506

6,373
11,485
42,777
8,453
361
283,306
14,809
23,758
15,099
5,116
5,328
72,891
7,640
88,301
37,635

1,826

1,900

1,618

1,858

Table 2: (Continue): International Arrivals to U.S. by Middle-East Country of Residency, 2000-2006.
Region / Country of
2000
2001
2002
2003
2004
Residence
Bahrain
6,735
6,256
3,802
3,745
4,148
Cyprus
12,152
10,893
9,378
9,485
9,087
Egypt
44,612
41,438
24,315
20,225
20,772
Iran
9,364
8,536
4,996
3,454
4,311
Iraq
537
949
541
442
1,046
Israel
325,199
305,431
263,097
249,034
275,373
Jordan
17,327
18,490
12,339
11,798
12,265
Kuwait
23,930
22,834
14,204
13,775
15,247
Lebanon
18,599
19,401
14,517
12,981
15,074
Oman
5,396
5,051
3,468
2,911
3,221
Qatar
5,860
5,730
2,842
2,698
3,203
Saudi Arabia
75,320
69,755
25,588
18,727
18,573
Syria
8,470
8,237
5,194
3,843
3,901
Turkey
106,427
82,222
78,662
75,227
76,404
United Arab Emirates
40,039
37,518
19,080
18,353
22,571
Yemen
1,995
1,259
445
388
562
Sources: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries.

2005

2006

5,176
9,698
24,048
5,330
1,131
284,310
14,656
18,367
15,543
3,447
4,250
25,119
4,015
84,434
26,883
937

5,630
9,215
27,129
5,940
993
283,889
14,714
20,866
15,880
3,422
5,650
31,511
4,030
90,122
32,633
1,078

Table 3: International tourist arrivals in Europe 1990─2003. International

tourist arrivals in Europe 2002 2003
2002
Europe
397,305
Europe
353,091
Other regions
41,902
Africa
2,583
Americas
23,130
Asia/Pacific
14,644
Middle-East
1,545
Origin not specified
2,312

2003
398,952
357,133
39,083
2,340
21,568
13,611
1,564
2,737

Market share
100.0
89.5
9.8
0.6
5.4
3.4
0.4
0.7

Growth rate
0.4
1.1
-6.7
-9.4
-6.8
-7.1
1.3
18.3
15
J. Appl. Sci. Res., 9(1): 8-16, 2013
Table 5: Tourist Arrivals to Singapore, 1997-2003, 1997-2003.
Country of
1997
1998
1999
Residence
Iran
10,330
8,339
6,166
Kuwait
4,755
5,955
7,137
Saudi Arabia
14,998
20,347
23,109
United Arab
15,203
18,277
20,244
Emirates
Other
7,590
8,570
9,352
Countries in
West Asia
Singapore, 2004-2006.

2000

2001

2002

2003

6,809
8,221
24,751
21,017

7,551 0
8,690
25,113
21,619

2,529
7,113
6,753 0
20,784

3,089
3,173
3,477
15,684

9,239

9,331

9,466

5,204

Country of Residence
Iran

2004
5,363

2005
6,983

2006
9,350

Kuwait

8,161

4,977

4,635

Saudi Arabia

7,287

6,993

9,549

United Arab Emirates

25,157

28,062

34,013

Other Countries in West Asia

11,722

13,167

14,536

Source: Singapore Tourism Board.
Table 5: West Asian visitors to Indonesia in general, 1996-2005.
1996
1997
1998
1999
2000
23,860
30,479
44,252
32,136
35,404

2001
36,865

2002
37,987

2003
31,371

2004
35,783

2005
60,601

West Asian visitors to Indonesia according to country of Residence, 2005-2006.
Country of Residence
Saudi Arabia
27,821
Bahrain
213
Kuwait
3,717
Egypt
2,493
U. Emirate Arab
2,442
Yamane
4,995
Qatar
1,440
Other Middle East
8,358
Source: Indonesia Tourism Ministry.

2006

Table 6: West Asian Arrivals to Thailand, 1997-2002*
1997
1998
1999
126,427
165,078
175,106
* Notes: These figures include Israel.
Source: Immigration Bureau, Police Department of Thailand.

2005

% Change

45,537
964
2,097
4,325
2,498
2,956
623
9,440

2000
200,523

-38.90
-77.90
77.25
-42.36
-2.24
68.98
131.14
-11.46

2001
237,268

2002
272,805

References
Ady and Waller, 1989 and Ady and Waller 1992.
Impressed by Dr Mahathir's socio-economic policies and after interviewing the leader several times, one Arab
writer, Dr Abdelrahim, wrote a book in Arabic titled "Dr Mahathir Mohamad From An Arab Perspective."
So influenced by Dr Mahathir's work, he wrote a second book also in Arabic “Dr Mahathir Mohamad: A
Wise Man In A Crazy World,” published in January this year and which has sold nearly 15,000 copies, a
staggering best-seller by Arab standard.
Information given by Ng Sze Mun (the owner of Best Friend Foot Massage & Fish Spa, Bukit Bintang);
Mohyiddin Alhalabi (a Syrian, the founder of Tarbush Restaurant at Bukit Bintang); asked Anawarul (36, a
Bangladesh who owned Oud Line, a perfume, kayu wood, cloth and other merchandises store, at the main
street of Jalan Bukit Bintang).
Information given by Ng Sze Mun (the owner of Best Friend Foot Massage & Fish Spa, Bukit Bintang);
Mohyiddin Alhalabi (a Syrian, the founder of Tarbush Restaurant at Bukit Bintang); asked Anawarul (36, a
Bangladesh who owned Oud Line, a perfume, kayu wood, cloth and other merchandises store, at the main
street of Jalan Bukit Bintang).
Information given by Ng Sze Mun (the owner of Best Friend Foot Massage & Fish Spa, Bukit Bintang);
Mohyiddin Alhalabi (a Syrian, the founder of Tarbush Restaurant at Bukit Bintang); asked Anawarul (36, a
16
J. Appl. Sci. Res., 9(1): 8-16, 2013

Bangladesh who owned Oud Line, a perfume, kayu wood, cloth and other merchandises store, at the main
street of Jalan Bukit Bintang).,
William Gervase Clarence-Smith (2004, “Middle-Eastern entrepreneurs in Southeast Asia, c. 1750-c.1940.” In:
Baghdiantz, Ina and Harlaftis, Gelina and Ioanna, &, (eds.), Diaspora entrepreneurial networks, four
centuries of history. Berg (UK), pp. 217-44) gave a brilliant historical background of West Asian trading in
this region: “The al-Qadri sultans of Pontianak, West Borneo, owned a brig and other merchant vessels in
the 1810s (Moor 1968: App., 101-6). In eastern Indonesia, Ternate, Ambon and Banda were centers of
Hadhrami sailing ships, with close links to Surabaya (Clarence-Smith 1998: 39). The British flag was a
rival attraction. Among the Arabs who flocked to Singapore after 1819 were shipping families of Sayyid
origin, notably the al-Kaf [Alkaff] and the al-Junayd [Aljunied]. Most prominent was Sayyid cAbd alRahman al-Saqqaf [Alsagoff], who had earlier traded between Malacca and Java, and was from an
influential Hijazi family with a branch in Hadhramaut (Buckley 1965: 85, 563-5; Morley 1949: 155; Berg
1886: 122). Sayyid Ahmad made a shrewd marriage into the royal family of Gowa in South Sulawesi,
which drove much trade with Singapore, denounced as 'contraband' by the powerless Dutch (Buckley 1965:
564; Wright and Cartwright 1908: 707; Alsagoff 1963: 9-11). Sayyid Ahmad then initiated a regular pilgrim
service to Jiddah in the 1850s. Singapore was the hub of the rapidly growing pilgrim flow from Southeast
Asia, because the Dutch stubbornly attempted to limit numbers for political and social reasons (Lee 1991:
165). Steamers provided competition from around 1850. The number of European rigged sailing ships
owned by 'Dutch Arabs' continued to rise between 1850 and 1864, reaching a total of 96 in 1860-64, but the
Arab percentage fell slightly, as Chinese shippers expanded their operations. The aggregate number of such
ships in Arab hands then fell for the first time in 1865-69 (Mansvelt 1938: 98; Campo 1992: 367, 683).
Nevertheless, Arabs still owned 75 such ships around 1885, amounting to some 16,000 tons in all. they
were concentrated in Palembang and Surabaya, and specialised in less frequented routes, especially in
The information given by Mohyiddin Alhalabi, a Syrian, the founder of Tarbush Restaurant at Bukit Bintang.
Korea Tourism Organisation has embarked on 10 major tourism promotions this year and one of it emphasized
on the Muslim market. The country has made it a priority to meet the needs of Muslim tourists by making
the facilities and services in the country friendly to Muslims. The efforts include increasing the number of
halal restaurants, building mosques and suraus, producing Muslim travel guidebook and supporting Muslim
travel agents (Aug 18, 2008, The New Straits Times).
The Halal Journal (September 26, 2008) has reported Malaysia is the country that set up Halal Tourism in the
world.
Global Islamic Tourism Conference and Exhibition held from July 30 to Aug 1 at the Putrajaya International
Convention Centre.

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West asian tourist

  • 1. 8 Journal of Applied Sciences Research, 9(1): 8-16, 2013 ISSN 1819-544X This is a refereed journal and all articles are professionally screened and reviewed ORIGINAL ARTICLES West Asian Tourists In Malaysia: Creating New Phenomenon─ Some Preliminary Statements 1 Md.O. Anwar, Kamarulzaman Yusoff, Inst of West Asian Studies, Universiti Kebangsaan Malaysia, Bangi MALAYSIA. ABSTRACT This study seeks to analysis some of major features of the phenomenon that dramatically appeared by influx of West Asian visitors to Malaysia that had evolved out the aftermath of September 11 and London Bombing. Data had been collected from a year field works, from mid-2007 to mid-2008, in Klang Valley, Langkawi, Penang, Cameron Highlands, Genting Highlands and a few tourist spots in the east coast of Peninsula. This study indicates that there are two major scenarios in Malaysian tourism: First, with the increasing number of their coming since 2001, the emerging West Asian tourist markets not only of the future with huge economic, demographic and destination potentials to Malaysia, but also has created Islamic feature in Malaysian tourism. Secondly, they have brought economic structural change in Malaysia tourism with the emergence of Islamic entrepreneurs as new players in the industry. In short, they have reconstructed toward more Islamic tourism in Malaysia in both sides, the demand and the supply. Key words: tourist, West Asia, Malaysia, economy. Introduction Tourist denotes “a traveler at leisure,” and tourism denotes the phenomenon arises from those travelers whose stay at the destination is not to establish permanent residence and is not connected with any remunerated activity (Burkart and Medlik, 1981: 41). In short, in its ideal notion, a study of tourism is about strangers and the impacts that evolved out from those temporary stay of strangers at the host destinations. Table 1 could indicate Malaysia has been particularly successful in attracting West Asian visitors in the aftermath of 11 September (2001) when the world tourist traffic underwent restructuring as Muslim tourists in general boycotted North American and Western European cities. Figures in Table 2 and 3 indicate that while Arab-Muslim world has been the victim of image problems and unfair generalizations especially by the media, tourist arrivals to North America and Western Europe were badly affected. As shown in Tables 4, 5 and 6, based on 2001 and 2002 figures, it had also effected most the Southeast Asia. Malaysia was the only country had held steady increasing growth. With their number of more than 120,000 since 2002, the present of West Asian visitors inevitable created certainty impacts in Malaysia. This study indicates that there are two major phenomenon in Malaysian tourism created by West Asian tourists. First, they (the West Asian visitors) are tourists. They come for leisure, shopping, sightseeing, visiting friends and relatives, health, education, attending conferences, seminars, and beach activities. Secondly, they (the West Asians) are also traders. They are doing business in the host country. These combinations are not obvious among international tourists from other nations. At theoretical levels, the phenomenon raised by West Asian traders are not tally with the assent of tourism definition. The second phenomenon, of mainly economic nature, which directly played by the entry and stay of foreigners (West Asian traders) is not comply with ideal notion of tourism that imply visitors should not connect with any remunerated activity or establish permanent residence inside the host destination. At empirical (practical) levels, West Asian visitors had created a new phenomenon in Malaysian tourism. It brought a structural change in both sides, demand (touristic) side and supply (trading) side. In the demand (touristic) side, the current influx of West Asian visitors has created (or otherwise, enhancing) a new meaning of so called “Islamic tourism” in Malaysia. In supply (trading) side, the recent developments has brought West Asian traders as new player in Malaysian tourism. Their present had reconstructed composition of economic structure in Malaysian tourism. Corresponding Author: Kamaruzaman Yusoff, Inst of West Asian Studies, Universiti Kebangsaan Malaysia, Bangi MALAYSIA.
  • 2. 9 J. Appl. Sci. Res., 9(1): 8-16, 2013 On the Demand (Touristic) Side: Traveling is always the tradition of most West Asian peoples. At present, however, they prefer to travel away from their own (West Asian) regions. The main reasons for their travel outside their own countries and region are the lack of tourism infrastructure, absence of promotion of internal destinations, and fiercely hot summers. There is also lack of visitors from other regions to West Asian countries, except Dubai and Saudi Arabia (for religious purposes). The failure by West Asian countries to attract Muslim tourism partly, other than insufficient infrastructure and promotions, is rooted from their insecurity, and a Western-orchestrated propaganda about the situation in Islamic states. Western media had given negative publicity on Islam and Muslim community which had created misconception of Islam and the Muslim community not only worldwide but to interest groups to visit West Asian regions. As reflected in the growing West Asian tourist arrivals, Malaysia is among the countries that offers the needs and the wants for West Asian visitors. Overall reasons why West Asian choice Malaysia are as follow: 1. Malaysia’s political stability coupled with its economic strength had also made it an interesting tourist destination, especially for the Arabs; 2. Malaysia is a dynamic economy, and stable government; 3. Malaysia is one of Southeast Asian country’s sound infrastructure and excellent transportation facilities, coupled with harmonious living; 4. Malaysia is highly look up by the eyes of the West Asian for its Islamic and halal environment─such as alcohol-free accommodations, no in-door disco/nightlife hotels, gender-segregated fitness and sport facilities, conservative in-door dress-codex, availability of prayer-rooms on site, women floors and “Islamic” entertainment programs; 5. Malaysia is a non-Arab country that gives freedom for Muslim women to practice Islamic way of living. Mohyiddin Alhalabi, a Syrian who founded Tarbush restaurant in the Bukit Bintang area after Malaysia’s 1997 economic crash dented his textile business, says: “Holidays to Malaysia are largely a reward for the women, whose movements are so restricted back home;” 6. Malaysian’s climate is one of suitable place to run away from the hot sun summer in their country; 7. The West Asians view Malaysia as a safe shopping haven destination. This is proven as there are many high-class hypermarkets that proudly presents shoppers first class environment, along with varieties of products and food; also recreates an exotic atmosphere and retailing splendor. For many of the visitors, the comfort of familiar flavors is less important than the freedom and openness of Malaysian society. “We can find our own food, yet the atmosphere is so different,” says Jaleel bin Shabeel, a Saudi architect and engineer who has brought his wife and son back with him to Malaysia on a second trip. “Malaysia is good as a first peek at other kinds of societies. Everyone respects one another and lives so peacefully. There’s a wonderful feeling of tolerance that brings tears to my eyes.” 8. Malaysia is their choose because it shares a common Islamic culture. Malaysia is a Muslim country and food is no problem for tourists from the region. It is a safe and choice destination for them as well as cheap. The other factor is Dr. Mahathir Mohamed, the fourth Malaysian Prime Minister. Dr. Mahathir, as a factor; an attraction among the Arabs for his pragmatic policies, both domestic and foreign, which enabled the country to chalk up tremendous success within a short span of time. They even wrote books about Dr. Mahathir. One Arab writer, Dr Abdelrahim, who has visited Malaysia for more than nine times, said “It is considered a very high figure among a community (the Arabs) where people read very little. There is no Arab or Muslim like Mahathir. We miss his kind of leadership in the Arab world and people want to know more about this man.” He added, “Turkey with some 70 million people took several hundred years to develop but it only took Malaysia about 30 years.” Is that Malaysian multicultural-society is an advantage as attraction? This survey indicates that the existence of multicultural-society in Malaysian is one of the ingredients for people to visit Malaysia, including West Asian. The existence makes people from other countries feel secured as they not the only difference race in the country. The West Asian tourists are not so much interested to historic sites in Malaysia. As reported by Yong Soo Heong, the Bernama News Agency editor-in-chief, “History textbooks tell us that Muslim traders and missionary first landed in Malacca to convert locals to Islam but today there is no trace for visitors to go and see the historic site” (The New Straits Times, Aug 18, 2008). West Asian Tourists: West Asian tourists in Malaysia could be segmented in four major groups: 1) family of Islamic conservative, 2) youngsters of western liberal, 3) health care, and 4) students. The main group is the family of
  • 3. 10 J. Appl. Sci. Res., 9(1): 8-16, 2013 Islamic conservative. Surveys undertaken in early 2008 indicate that of 250 respondents (including Arab Saudi, Sudan, United Arab Emirate (UAE), Kuwait, Oman, Iran and Bahrain), self-contained apartment and suits are their favorite accommodation, that covers 60 percent. Arab families is highly concentrated in condominiums at Ampang area. 30 percent opted for 5-star hotels, 10 percent for 3- and 2-star hotels. July to the end of August is their peak season as it during this summer holiday season in their countries. Their Top 5 places of visit are Kuala Lumpur, Penang, Langkawi, Genting Highlands, Sunway Lagoon and Cameron Highlands. They normally stay in Kuala Lumpur before they travel to other places. They sparsely visit the East Coast of the Peninsula and East Malaysia (Sarawak and Sabah). In Kuala Lumpur, shopping spots for the West Asian nationals are the Kuala Lumpur City Center (KLCC), Mid-Valley, Bangsar Baru, Mont Kiara, Sri Hartamas, and the Bukit Bintang area. They mingle with local shoppers in the malls around the Golden Triangle or nearby Suria KLCC. In Bukit Bintang, Kuala Lumpur, from 2 pm till 3 am. They are still in large number in June and September but July to August are their peak session. In September to December most of the visitors are of honeymooners, and youngsters of western liberal, health care, and students. Self-contained apartment accommodation and the use of personal rental-a car transport may indicate the importance of privacy to West Asian family tourists, as they permit partial relaxation of the obligation upon women to remain hidden from public view. Malaysia has won an award as this year’s top choice summer holiday destination for West Asian residents. Before the 11 September, most of West Asian visitors, of the Arabs and non-Arab, to Malaysia were of middle-class. However, after the incident, those upper-class, who were regular to New York and London, have become another component of West Asian visitors to Malaysia. At the early stage of the new wave, the Arab tourists─who make up the largest arrivals after among the West Asian visitors–spend an average of 10 days in Malaysia. Financial Times (Bernama, The Malaysian National News Agency), June 22, 2003, reported that The Arab tourist market is high potential as they come as a family, stay long, spend a lot and later send their children back to Malaysia for tertiary education. The average stay of a tourist from the Arabian Gulf and Middle East is 10 days. On the average, each Arab tourist spends RM3,278 (US$=RM3.8 at time). Some stay for as long as three months during the hottest of their scorching summer months. The non-Arab spent about RM1,000. Moreover, recent surveys (August 2008), the average spending of a single Arab family has increased to RM6,000, and the non-Arab spent to RM2000. It is estimated that in July and August 2008, there are about at least 30,000 visitors at Bukit Bintang alone on week day and about 50,000 on the week end. About 70 percent are of West Asians. It has been exerted that West Asian tourist seldom use tour and travel agents. Moreover, this characteristic is only true before the coming the new wave of their influx. With the present of upper-class visitors in particular, the West Asian visitors had utilizes tour-travel agents and other intermediary agencies. Most West Asian visitors travel to other Asian countries as well. Malaysia is one of their itinerary to travel to Bangkok, Singapore and Indonesia. Redefining Islamic Tourism: The present of West Asian families visitors in large number had set up a new interpretation (or otherwise, enhancing) the meaning of so called “Islamic tourism” in Malaysia. Their present have set up “demonstrative effects” that rose some consciousnesses among Malaysians that Islamic tourism is not just about pilgrimage to Mecca or the traditional visits to other holy sites. It means both; of ritual travel to holy sites (namely Mecca) and also of worldly travel for leisure to other countries. Concerning the Malay in particular, the phenomenon arises from the West Asian visitors (on both sides, demand and supply sides) gives a new meaning of “Islamic” in the context of tourism which can be summarized in three main blocks: First, the revival of Islamic cultures and the spread of Islamic values. Second, tourism has brought economic benefit for Islamic societies. Third, tourism has strengthened Islamic self-confidence, identity and beliefs in the face of negative stereotyping in comparison to other cultures and lifestyles in the present modern world. Families of Islamic conservative are very much respected by all races in Malaysia. Suppliers had undertaken adjustment in tourist industries to the fundamental interpretations of Islam. Hotel owners in Malaysia have spread out the red carpet to make these travelers more comfortable by providing prayer rugs and copies of the Holy Quran in each room, designing rooms with arrow-shaped stickers pointing to the Holy Mecca, following Islamic codes of food and providing menus in Arabic language. Hypermarkets and tourist spots had provided gender-segregation in the use of facilities, and halal food, alcohol-free venues. There are as well as Islamic financial institutions such as banks and insurance company in country. This survey indicated that those services had set up Islamic environment in tourist circuit. These services coupled with their family oriented travel and women remain hidden from public view, including wearing chador when they are in the public, had been perceived by the local Muslims as the emergence of Islamic tourism in
  • 4. 11 J. Appl. Sci. Res., 9(1): 8-16, 2013 this country. The families of Islamic conservative had also set up “demonstrative effects” for the new interpretation of so called “Islamic tourism” in this country. On the Supply (Trading) Side: West Asians are now playing great roles in supply-side of Malaysian tourism. It is quite peculiar in tourism study as the quests had opened business in the host community. In a broad spectrum, the existence of West Asians in Malaysian economy had strong linkages from the past. As a matter of fact, West Asian enterprises in this region were not new as their present were as ancient as the earliest ancient Asian trade. Even school text books had been telling about their activities in these region since the early century, and since 12th century they were active in spreading Islamic teaching while they were doing business. In mid-19th, half a dozen major Arab ship-owners in Palembang in 1850 were of Sayyid origin, initially linked to Java, but with much of their business directed to Singapore after 1819. In 1823, Arab ships also controlled much of the traffic with Penang, in vessels locally built with elements of European schooner design, or in brigs. At present, they are running restaurants, stores (perfume and gaharu wood), hotel and tour agents. Some of the well known West Asian restaurants are: Akhbar Shah Restoran: Bangsar (Lucky Garden); Al-Marjan: KLCC; Al Nafourah: Kuala Lumpur Sentral (Le Meridien Hotel, Jalan Stesen); Sahara Tent: Bukit Bintang (Fortuna Hotel, Jalan Berangan); and Tarbush: i) Bukit Bintang (Jalan Bukit Bintang and Starhill), ii) Suria KLCC (2nd Floor Food Court), and iii) Ampang. It was incredible to see Egyptian goods on sale at the Little Egypt shop at the KLCC, a company owned by Egyptians that also has branches in Ampang and Bukit Bintang. The company also operates a cafeteria at Bukit Bintang, which is very popular among Arab families. Most West Asian traders dream about creating a business community of their own in Malaysia. Economic Structural Change: Bukit Bintang as a case: Bukit Bintang is one of a major landmark of Kuala Lumpur. Formerly it is well known Chinese entertainment area. Since 1990s, it had been known among the tourists as “5th avenue” at New York or “Ginza” at Tokyo. The area is fully loaded by shopping centers, cafes, clubs and specialty shops. Moreover, since 2007, Bukit Bintang is also known as Arabized up-town. At presents, there are more than 100 stores in the first-class Arabian environment offering perfume, gaharu wood, food items, fashions, accessories, toys, souvenirs, handicrafts and many more. One of the impacts evolved out in Malaysian tourism after the 11 September and London Bombing is an economic structural change: the Chinese enclosure areas had been penetrated by new players in business, namely, the global, diasporas, West Asian Muslim traders. From development point of view, the present of West Asian traders had been helping the government to achieve national goal of bumiputera’s involvement in the industry. The core problem among the Malay to involve in tourism industry is that they have a structural character problem, namely, no economic structure. Their capital, know-how and networking capabilities are still not enough to penetrate into tourism industries and stand by their own without the help of the government. Since 1970s, Malaysian government had taken few measures to set up the bumiputera involvement in that area. For example, Landmark Sdn. Bhd., one UMNO subsidiary, had 50% ownership in Sungei Wang Plaza since the hypermarket was opened in 1977. And almost the same time, the local government (DBKL) let UDA and Yayasan Selangor to build and owned two supermarket complexes (BB Plazas) that are now attached to Sungei Wang Plaza complex. Moreover, almost nothing had happened in these endeavors. The area had been of Chinese dominated enclosure till early 21st century with the coming of West Asian Diaspora traders. At present, there are West Asian traders in IMBI Plaza running computer stalls. There are also West Asian traders in Sungei Wang and BB Plaza. Their main merchandises in the later plazas are perfume and gaharu wood. There are also a few West Asian restaurants and budget hotels along both sides of Jalan Bukit Bintang. Hitherto, there were almost impossible to penetrate in this Chinese area. In the case of Bukit Bintang, the present of the West Asian traders had break down of Chinese monopoly in tourist business. We are now at the turning point in Malaysian tourism history. It is the first mark of economic structural change in the nation tourism industry sector. How had Muslim traders come into being in Bukit Bintang and how its systems work? This study had found two visible characteristics behind the existence of Muslim traders in the Chinese enclosure at Bukit Bintang. First, there are Muslim trader Diasporas all over the world, just like the Chinese and Jews traders. They have been moving around the globe since history times. They just always know the opportunities for business at almost every corner of world. Most of them who ventured business at Bukit Bintang had trading houses in the West Asian, Australia, United Kingdom, United States, Canada and some of European countries. For example, when asked Anawarul (36, a Bangladesh who owned Oud Line, a perfume, kayu wood, cloth and other merchandises store, at the main street of Jalan Bukit Bintang) how he could had started his business? The
  • 5. 12 J. Appl. Sci. Res., 9(1): 8-16, 2013 answer he gave: “I had been doing business in Kuala Lumpur before this (before the influx of West Asian tourist). I am a partner of a trading house. Our head quarter now is in Dubai. First we started in my homeland (Bangladesh). Now we have branches in Bahrain, Jakarta and Malaysia.” The second visible characteristics behind the existence of West Asian traders in the Chinese enclosure at Bukit Bintang is that they (the West Asian traders) are most well come by the Chinese who owned properties and business interests in that area. How did they get the business space (i.e. renting shop houses and retailing stores) at the Bukit Bintang area? They got it through property agents. They get in got touch with the agents through Yellow Pages, newspapers, advertisement The present of West Asian traders is not a threat to the Chinese business but most well come by because since 1996, caused by the economic crash, the general economic in Malaysia had not been doing well. It had great affect on Bukit Bintang business. During that period, the only place that had economic activities were in the plazas and along Jalan Sultan Ismail. Along Jalan Bukit Bintang there were many vacant shop houses. The only activities at the spot are of dark night-life, including prostitution and gambling. A lot of properties owners faced problems of renting and bankruptcy. On one hand, the West Asian traders had reactivated the Chinese economic activities in the area. The present of West Asian traders was great help to the Chinese. They could rent their properties at the appreciate value. At present, there are full of lights and business are active. The properties are full rented; no single shop house is vacant. On the other hand, since the 11 September and London Bombing, the influx of the West Asian tourists had brought dramatic changes in the area. The Muslim Diasporas had created new economic player that had changed the economic structure in the area. Some Concerns For The Future: No doubt, the emerging West Asian tourist markets since 2002 is the current phenomenon in Malaysia tourism with huge economic, demographic and destination potentials. Malaysia has been particularly successful in seizing the opportunity to attract the high-spending Arab travelers. But what about the future trends? We must always keep in mind that the recent Malaysian success was by luck! It was of foreign factor of the aftermath of 9 September and London Bombing when the West Asian outbound tourist traffic underwent restructuring as they boycotted American and European cities. At the same time, those West Asians are coming Malaysia because most of West Asian countries are still lacking the modern infrastructural tourism facilities which the highspending West Asian tourists demanded. As the West Asian tourist is one of the highest spending traveler in the world, in recent years, there are many countries and regions have increasingly begun to accommodate the needs of more conservative families in West Asian regions. Singapore, Thailand, Hong Kong, South Korea, and Australia are now launching trend that has become known as “Halal tourism.” Failure to tap into the growing potential of the West Asian market means that we are not only losing out to other Islamic countries but also to non-Islamic countries such as Singapore, Thailand, Hong Kong, South Korea, and Australia. To date, there is a total of 1.5 billion or 20 per cent of the world population are Muslims. However, Islamic countries capture only 13 percent of the world tourism market. 80 percent of the world arrivals is still dominated by North America-Western Europe. These concerns mean there are a lot to be done to sustain the growth of Malaysian tourism related to the West Asians. Implications Of The Study: The main prerequisite to enhance West Asian tourists and their positive impacts in this country is to discard any anti-Islamic elements and enhancing Islamic image of our country. There are, of course, pragmatic measures we can do such as improve our itineraries, accommodation, facilities, restaurants, attractions, marketing, promotions, cleanliness, security and safety. The other measure is to improve the quality of Press releases, especially those coming from Islamic news agency, develop a community of media in Islamic countries and synergize the different forms of communication from magazines to websites and make it a regular practice to focus on our strengths rather than allow others to hijack on our weaknesses. Moreover, should there are lacks of awareness and enhancing the needs and the wants in Islamic context, those pragmatic measures would not much help because other countries and regions are endeavoring the same measures. As far as West Asian visitor is concerned, all parties, including non-Muslim, should not hesitate to promote Malaysia as Islamic State and hand in hand to propagate Islam in all aspects of life.
  • 6. 13 J. Appl. Sci. Res., 9(1): 8-16, 2013 Table 1: West Asian visitors to Malaysia 1997─2008 (Jan-Sep) 1997-2001. Country of Residence 1997 1998 SAUDI ARABIA ─ 8,925 PAKISTAN ─ ─ IRAN ─ 8,216 UNITED ARAB EMIRATES ─ 4,637 KUWAIT ─ ─ OMAN ─ ─ EGYPT ─ ─ TURKEY ─ 4,283 SYRIAN ARAB REPUBLIC ─ ─ LEBANON ─ ─ JORDAN ─ ─ 2001—2005 Country 2001 2002 % 2002 2003 % of Change/Gro Chang/Gro Residenc wth wth e SAUDI 39,9 45,0 12.6 45,0 20,0 -55.4 ARABI 57 07 07 77 A PAKIST 16,1 11,7 -27.4 11,7 9,48 -19.1 AN 58 23 23 4 IRAN 15,0 9,41 -37.3 9,41 10,4 10.6 15 4 4 12 UNITED 13,7 14,1 2.6 14,1 6,04 -57.2 ARAB 62 24 24 7 EMIRA TES KUWAI 7,42 10,4 41.0 10,4 3,59 -65.6 T 8 70 70 9 OMAN 7,28 8,43 15.8 8,43 5,70 -32.4 4 2 2 3 EGYPT - 1999 11,564 ─ 4,297 2,909 ─ ─ ─ 2,603 ─ ─ ─ TURKE 6,39 5,74 -10.2 5,74 5,19 -9.6 Y 2 2 2 1 SYRIAN 18,2 21,1 16.0 21,1 16,7 -20.5 ARAB 05 09 09 76 REPUB LIC LEBAN 4,44 5,33 20.1 5,33 7,78 45.9 ON 3 6 6 7 JORDA 3,68 3,61 -2.1 3,61 2,14 -40.7 N 8 1 1 3 Table 1: (Continue): West Asian visitors to Malaysia, 2005 — 2008 (Jan-Sep). Country of 2005 2006 % 20062 Residence Change/Growth SAUDI ARABIA PAKISTAN IRAN UNITED ARAB EMIRATES KUWAIT OMAN EGYPT QATAR TURKEY SYRIAN ARAB REPUBLIC LEBANON BAHRAIN JORDAN 2000 27,808 ─ 4,514 2,391 ─ ─ ─ 8,705 ─ ─ ─ 2001 39,957 ─ 15,015 13,762 ─ ─ ─ 6,392 18,205 ─ ─ 2003 2004 % Chang/Gro wth 2004 2005 % Chang/G rowth 20,0 77 39,4 32 96.4 39,4 32 53,6 82 36.1 9,48 4 10,4 12 6,04 7 13,8 35 11,2 36 21,1 61 45.9 13,8 35 11,2 36 21,1 61 20,8 82 12,3 09 29,6 06 50.9 3,59 9 5,70 3 - 235.2 5,19 1 16,7 76 12,0 63 7,98 3 4,40 8 6,12 7 8,36 7 12,0 63 7,98 3 4,40 8 6,12 7 8,36 7 11,5 06 9,22 8 4,88 8 6,67 3 5,61 3 7,78 7 2,14 3 9,83 8 2,02 9 26.3 9,83 8 2,02 9 8,52 2 2,08 6 7.9 249.9 40.0 18.0 -50.1 -5.3 2007 % Change/ Growth 2007 2008 (Jan-Sep 2008) 9.5 39.9 -4.6 15.6 10.9 8.9 -32.9 -13.4 2.8 53,682 67,679 26.1 67,679 78,298 15.7 78,298 59,350 % Change/ Growth (JanSep 2008) -24.2 20,882 12,309 29,606 26,708 18,753 35,118 27.9 52.4 18.6 26,708 18,753 35,118 44,916 27,215 38,170 68.2 45.1 8.7 44,916 27,215 38,170 50,572 44,177 30,998 12.6 62.3 -18.8 11,506 9,228 4,888 6,673 5,613 13,369 11,905 5,682 7,654 5,772 16.2 29.0 16.2 14.7 2.8 13,369 11,905 5,682 7,654 5,772 17,650 19,525 7,066 11,782 9,580 7,481 32.0 64.0 24.4 25.2 29.6 17,650 19,525 7,066 11,782 9,580 7,481 16,520 14,841 8,550 6,861 6,018 3,116 -6.4 -24.0 21.0 -41.8 -37.2 -58.3 8,522 2,086 6,885 2,657 -19.2 27.4 6,885 2,657 8,523 6,874 - 23.8 - 8,523 6,874 - - -
  • 7. 14 J. Appl. Sci. Res., 9(1): 8-16, 2013 Table 2: International Arrivals to U.S. by Middle-East Country of Residency, 1990-1999. Region / Country 1990 1991 1992 1993 1994 1995 of Residence Bahrain 4,210 3,906 4,581 5,477 5,393 5,891 Cyprus 6,108 6,170 6,640 7,119 6,633 8,675 Egypt 22,019 22,210 21,478 23,565 23,130 25,272 Iran 17,419 12,883 12,577 12,101 10,870 9,885 Iraq 4,745 309 609 Israel 161,722 169,912 160,051 186,409 189,139 216,419 Jordan 16,831 13,265 12,165 12,428 11,386 11,526 Kuwait 15,894 10,455 16,656 20,502 18,140 20,936 Lebanon 11,582 9,178 10,267 10,242 9,662 9,314 Oman 2,186 2,329 2,784 Qatar Saudi Arabia 48,258 51,148 60,966 66,679 63,994 64,833 Syria 7,249 5,175 7,881 6,444 6,477 4,993 Turkey 31,048 32,064 35,241 40,745 33,563 44,769 United Arab ─ ─ ─ ─ ─ ─ Emirates Yemen Sources: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries. 1996 1997 1998 1999 5,843 10,103 28,301 7,896 231,347 13,423 21,395 9,976 3,384 4,199 56,792 5,554 52,680 26,692 5,863 10,608 35,275 7,231 246 260,052 12,471 24,963 11,824 3,834 5,208 67,962 6,607 68,254 29,265 6,403 11,069 38,832 8,293 241 269,752 13,939 24,479 13,448 4,356 5,437 68,288 7,199 78,219 35,506 6,373 11,485 42,777 8,453 361 283,306 14,809 23,758 15,099 5,116 5,328 72,891 7,640 88,301 37,635 1,826 1,900 1,618 1,858 Table 2: (Continue): International Arrivals to U.S. by Middle-East Country of Residency, 2000-2006. Region / Country of 2000 2001 2002 2003 2004 Residence Bahrain 6,735 6,256 3,802 3,745 4,148 Cyprus 12,152 10,893 9,378 9,485 9,087 Egypt 44,612 41,438 24,315 20,225 20,772 Iran 9,364 8,536 4,996 3,454 4,311 Iraq 537 949 541 442 1,046 Israel 325,199 305,431 263,097 249,034 275,373 Jordan 17,327 18,490 12,339 11,798 12,265 Kuwait 23,930 22,834 14,204 13,775 15,247 Lebanon 18,599 19,401 14,517 12,981 15,074 Oman 5,396 5,051 3,468 2,911 3,221 Qatar 5,860 5,730 2,842 2,698 3,203 Saudi Arabia 75,320 69,755 25,588 18,727 18,573 Syria 8,470 8,237 5,194 3,843 3,901 Turkey 106,427 82,222 78,662 75,227 76,404 United Arab Emirates 40,039 37,518 19,080 18,353 22,571 Yemen 1,995 1,259 445 388 562 Sources: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries. 2005 2006 5,176 9,698 24,048 5,330 1,131 284,310 14,656 18,367 15,543 3,447 4,250 25,119 4,015 84,434 26,883 937 5,630 9,215 27,129 5,940 993 283,889 14,714 20,866 15,880 3,422 5,650 31,511 4,030 90,122 32,633 1,078 Table 3: International tourist arrivals in Europe 1990─2003. International tourist arrivals in Europe 2002 2003 2002 Europe 397,305 Europe 353,091 Other regions 41,902 Africa 2,583 Americas 23,130 Asia/Pacific 14,644 Middle-East 1,545 Origin not specified 2,312 2003 398,952 357,133 39,083 2,340 21,568 13,611 1,564 2,737 Market share 100.0 89.5 9.8 0.6 5.4 3.4 0.4 0.7 Growth rate 0.4 1.1 -6.7 -9.4 -6.8 -7.1 1.3 18.3
  • 8. 15 J. Appl. Sci. Res., 9(1): 8-16, 2013 Table 5: Tourist Arrivals to Singapore, 1997-2003, 1997-2003. Country of 1997 1998 1999 Residence Iran 10,330 8,339 6,166 Kuwait 4,755 5,955 7,137 Saudi Arabia 14,998 20,347 23,109 United Arab 15,203 18,277 20,244 Emirates Other 7,590 8,570 9,352 Countries in West Asia Singapore, 2004-2006. 2000 2001 2002 2003 6,809 8,221 24,751 21,017 7,551 0 8,690 25,113 21,619 2,529 7,113 6,753 0 20,784 3,089 3,173 3,477 15,684 9,239 9,331 9,466 5,204 Country of Residence Iran 2004 5,363 2005 6,983 2006 9,350 Kuwait 8,161 4,977 4,635 Saudi Arabia 7,287 6,993 9,549 United Arab Emirates 25,157 28,062 34,013 Other Countries in West Asia 11,722 13,167 14,536 Source: Singapore Tourism Board. Table 5: West Asian visitors to Indonesia in general, 1996-2005. 1996 1997 1998 1999 2000 23,860 30,479 44,252 32,136 35,404 2001 36,865 2002 37,987 2003 31,371 2004 35,783 2005 60,601 West Asian visitors to Indonesia according to country of Residence, 2005-2006. Country of Residence Saudi Arabia 27,821 Bahrain 213 Kuwait 3,717 Egypt 2,493 U. Emirate Arab 2,442 Yamane 4,995 Qatar 1,440 Other Middle East 8,358 Source: Indonesia Tourism Ministry. 2006 Table 6: West Asian Arrivals to Thailand, 1997-2002* 1997 1998 1999 126,427 165,078 175,106 * Notes: These figures include Israel. Source: Immigration Bureau, Police Department of Thailand. 2005 % Change 45,537 964 2,097 4,325 2,498 2,956 623 9,440 2000 200,523 -38.90 -77.90 77.25 -42.36 -2.24 68.98 131.14 -11.46 2001 237,268 2002 272,805 References Ady and Waller, 1989 and Ady and Waller 1992. Impressed by Dr Mahathir's socio-economic policies and after interviewing the leader several times, one Arab writer, Dr Abdelrahim, wrote a book in Arabic titled "Dr Mahathir Mohamad From An Arab Perspective." So influenced by Dr Mahathir's work, he wrote a second book also in Arabic “Dr Mahathir Mohamad: A Wise Man In A Crazy World,” published in January this year and which has sold nearly 15,000 copies, a staggering best-seller by Arab standard. Information given by Ng Sze Mun (the owner of Best Friend Foot Massage & Fish Spa, Bukit Bintang); Mohyiddin Alhalabi (a Syrian, the founder of Tarbush Restaurant at Bukit Bintang); asked Anawarul (36, a Bangladesh who owned Oud Line, a perfume, kayu wood, cloth and other merchandises store, at the main street of Jalan Bukit Bintang). Information given by Ng Sze Mun (the owner of Best Friend Foot Massage & Fish Spa, Bukit Bintang); Mohyiddin Alhalabi (a Syrian, the founder of Tarbush Restaurant at Bukit Bintang); asked Anawarul (36, a Bangladesh who owned Oud Line, a perfume, kayu wood, cloth and other merchandises store, at the main street of Jalan Bukit Bintang). Information given by Ng Sze Mun (the owner of Best Friend Foot Massage & Fish Spa, Bukit Bintang); Mohyiddin Alhalabi (a Syrian, the founder of Tarbush Restaurant at Bukit Bintang); asked Anawarul (36, a
  • 9. 16 J. Appl. Sci. Res., 9(1): 8-16, 2013 Bangladesh who owned Oud Line, a perfume, kayu wood, cloth and other merchandises store, at the main street of Jalan Bukit Bintang)., William Gervase Clarence-Smith (2004, “Middle-Eastern entrepreneurs in Southeast Asia, c. 1750-c.1940.” In: Baghdiantz, Ina and Harlaftis, Gelina and Ioanna, &, (eds.), Diaspora entrepreneurial networks, four centuries of history. Berg (UK), pp. 217-44) gave a brilliant historical background of West Asian trading in this region: “The al-Qadri sultans of Pontianak, West Borneo, owned a brig and other merchant vessels in the 1810s (Moor 1968: App., 101-6). In eastern Indonesia, Ternate, Ambon and Banda were centers of Hadhrami sailing ships, with close links to Surabaya (Clarence-Smith 1998: 39). The British flag was a rival attraction. Among the Arabs who flocked to Singapore after 1819 were shipping families of Sayyid origin, notably the al-Kaf [Alkaff] and the al-Junayd [Aljunied]. Most prominent was Sayyid cAbd alRahman al-Saqqaf [Alsagoff], who had earlier traded between Malacca and Java, and was from an influential Hijazi family with a branch in Hadhramaut (Buckley 1965: 85, 563-5; Morley 1949: 155; Berg 1886: 122). Sayyid Ahmad made a shrewd marriage into the royal family of Gowa in South Sulawesi, which drove much trade with Singapore, denounced as 'contraband' by the powerless Dutch (Buckley 1965: 564; Wright and Cartwright 1908: 707; Alsagoff 1963: 9-11). Sayyid Ahmad then initiated a regular pilgrim service to Jiddah in the 1850s. Singapore was the hub of the rapidly growing pilgrim flow from Southeast Asia, because the Dutch stubbornly attempted to limit numbers for political and social reasons (Lee 1991: 165). Steamers provided competition from around 1850. The number of European rigged sailing ships owned by 'Dutch Arabs' continued to rise between 1850 and 1864, reaching a total of 96 in 1860-64, but the Arab percentage fell slightly, as Chinese shippers expanded their operations. The aggregate number of such ships in Arab hands then fell for the first time in 1865-69 (Mansvelt 1938: 98; Campo 1992: 367, 683). Nevertheless, Arabs still owned 75 such ships around 1885, amounting to some 16,000 tons in all. they were concentrated in Palembang and Surabaya, and specialised in less frequented routes, especially in The information given by Mohyiddin Alhalabi, a Syrian, the founder of Tarbush Restaurant at Bukit Bintang. Korea Tourism Organisation has embarked on 10 major tourism promotions this year and one of it emphasized on the Muslim market. The country has made it a priority to meet the needs of Muslim tourists by making the facilities and services in the country friendly to Muslims. The efforts include increasing the number of halal restaurants, building mosques and suraus, producing Muslim travel guidebook and supporting Muslim travel agents (Aug 18, 2008, The New Straits Times). The Halal Journal (September 26, 2008) has reported Malaysia is the country that set up Halal Tourism in the world. Global Islamic Tourism Conference and Exhibition held from July 30 to Aug 1 at the Putrajaya International Convention Centre.