1.
How audiences use
technology and the
impact on their lives
Evolution of digital
marketing

2.
Introduction
Internet has been created in 1989 by a
British scientist at CERN (CERN, 2020). In the
beginning, the network was used by scientists to
share research. Since then the world wide web has
become increasingly important in our society.
During the last three decades, the usage of internet
has evolved from convenience to necessity.
Nowadays, the internet of things (IoT)
complements our lifestyle in all aspects; from work
and education to personal use.

3.
Access to internet
Users around the
world
• 366 million of new users in 2019
• 11 new users per second
• 59.6% of the world population
use internet
• 1187% of the internet user
growth from 2000 to 2020
Time spent on
internet
• 6.42 hours per day spent
on average on the internet
• Philippines is the biggest
user with 10.02 hours
• 52% of the connection are
done through mobile
phone
Activity done on
internet
• Google is the most visited
site with 62 billions visits
• 2.3 billion active users on
Facebook
DIGITAL 2019: GLOBAL DIGITAL OVERVIEW (Data reportal,

4.
Until 2016, majority of internet connections were done
through computer desktops. Since then, internet users have
started to use their mobile phones and tablets more
(Broadband Search, 2020). In 2019, 52% of internet
connections were done through a smartphone. On average
48% of the daily internet use is done through a smartphone.
In 2020, 60% of the UK's connection was done through a
smartphone (Smart Insights, 2020).
Devices used by
audiences

5.
How consumers
search for
information
In 2019, Google was the most visited website with 62 billion
visits (Smart Insights, 2020). Youtube is considered to be the
second biggest search engine, with 2 billion logged users
monthly (Hootsuite, 2020). Recently smart speakers, such as
Amazon's Alexa, have gain popularity and are also broadly
used as a search tool (Tech Crunch, 2020).

6.
E-commerce by
country
• USA is the biggest consumer
with $1952 per person, per
month
• The world average is $634 per
person, per month
• The smaller consumer is the
Philippines with $10.
What consumers buy online
2019 numbers
• $2.818 billon online shoppers
• $1.786 trillion of e-commerce
revenue
• 37% of the world population is
an online shopper
Spent by category
• $524.9 billion in fashion and
beauty
• $392.6 billion in electronic and
physical media
• $750.7 billion for the travel
(including accommodation)
DIGITAL 2019: GLOBAL DIGITAL OVERVIEW (Data reportal,

7.
Online video
consumption
Online video consumption has
considerably increased over the
past 10 years. In 2020, 232
million people are digital video
users in the USA.
As a result, streaming services like
Amazon, Netflix or Disney + have
showed an increase in sales. Thus,
creating doubt on the future of
traditional TV viewing.
The online videos are mostly
watched on mobile phones and
computers (Millennial studios,
2020).

8.
Consumer trend
Internet of
things
Over the past couple of years,
internet has evolved in ways to
create an interconnection
between internet and everyday
objects. The trend now is to be
able to command your house
with your phone.
Online
shopping
The current global situation
has put an emphasis on being
able to rely on online shopping
to respect social distancing
recommendations. Online
shopping was already in
expansion before the COVID-
19 pandemic. The trend is
even bigger now.
Social media
Over the past decade, social
media has taken over a big
part of the society. People are
used to messaging and share
content.
In 2019, social media was
active in 230 countries and has
grown to almost 3.5 billion
active users, pushing the
global penetration to 45%.

9.
The future of internet
Voice control will
be more
important
The next evolution of internet will
be a more accessible user
interface, therefore big companies
like Facebook, Google or Amazon
are developing their voice control
systems to make the internet
experience more comfortable for
people with special needs (e.g.
blind or deaf persons or those with
learning difficulties).
Social
landscape will
evolve
Many of the the biggest social
media platforms are losing
users. In this business, it is
important to constantly bring
innovation to social media. One
big step that should be taken by
these big companies is in terms
of privacy. Users are more
aware of the important of internet
privacy.
Marketing as a
service
The big companies are treating
marketing as a service rather
than sharing an endless flow of
ads to the internet user. It is
important for the future of these
companies to make sure that
marketing adds value to the
audience. The consumer is the
centre of the campaign with
videos like 'how to'.
DIGITAL 2019: GLOBAL DIGITAL OVERVIEW (Data reportal,
2020)

10.
Conclusion
Internet has been created more than 30 yeas ago.
Since that time, the internet has been in constant
evolution. Today, internet is used to assist everyone in
day to day tasks. Internet has become so accessible
that even the most underdeveloped countries in the
world are connected and more than half of the planet
is considered to be an active user.
The main usage of internet is for sharing information,
commerce and entertainment. Even with all this
evolution, the internet is still evolving and we have to
be ready to see the next phase. An internet that is
even more accessible with an improvement of the
voice command, a better management of private data
and an evolution of the marketing strategies, like a
democratisation of inbound marketing.

11.
"Nearly three quarters of the world will
use just their smartphones to access
the internet by 2025"
- (WARC,2019)

12.
References
Broadband Search, 2020. Mobile Vs. Desktop Internet Usage (Latest 2020 Data). [online]
BroadbandSearch.net. Available at: <https://www.broadbandsearch.net/blog/mobile-desktop-internet-
usage-statistics> [Accessed 11 June 2020].
CERN, 2020. The Birth Of The Web | CERN. [online] Home.cern. Available at:
<https://home.cern/science/computing/birth-web> [Accessed 11 June 2020].
Data reportal, 2020. Digital 2019: Global Digital Overview — Datareportal – Global Digital Insights.
[online] DataReportal – Global Digital Insights. Available at: <https://datareportal.com/reports/digital-
2019-global-digital-overview> [Accessed 11 June 2020].
Hootsuite, 2020. 23 Youtube Statistics That Matter To Marketers In 2020. [online] Hootsuite Social Media
Management. Available at: <https://blog.hootsuite.com/youtube-stats-marketers/> [Accessed 11 June
2020].

13.
References
Millennial studios, 2020. [online] Millennialstudios.co.uk. Available at:
<https://millennialstudios.co.uk/blog/online-video-consumption-statistics/> [Accessed 11 June 2020].
Smart Insights, 2020. Search Engine Marketing Statistics 2020 | Smart Insights. [online] Smart Insights.
Available at: <https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/>
[Accessed 11 June 2020].
Tech Crunch, 2020. Techcrunch Is Now A Part Of Verizon Media. [online] Techcrunch.com. Available at:
<https://techcrunch.com/2020/02/10/nearly-70-of-u-s-smart-speaker-owners-use-amazon-echo-devices/>
[Accessed 11 June 2020].
WARC, 2020. Almost Three Quarters Of Internet Users Will Be Mobile-Only By 2025 | WARC. [online]
Warc.com. Available at: <https://www.warc.com/content/paywall/article/warc-
datapoints/almost_three_quarters_of_internet_users_will_be_mobileonly_by_2025/124845> [Accessed
11 June 2020].