The document provides guidance on how to effectively pitch a startup idea or business. It emphasizes that pitches should clearly define the company, product or service, target audience, problem being solved, and competitive advantage. Pitches should be simple, specific, and tell a story to help the target audience understand the value being provided. Practice is important to deliver a pitch with confidence and engage the audience. Ideas alone do not matter; successful startups require effective execution on the idea.

1. Startup Pitch
Mohammad Albattikhi
@MAlbattikhi

2. Welcome!
• Who’s working on their startup fulltime?
• Who has never pitched their idea before?
• Who’s afraid of sharing their idea?
Mohammad Albattikhi Twitter: @MAlbattikhi

3. Idea Stealers “Master Plan”
• No body will steal your idea
• A 100% original idea does not exist
• Ideas don’t matter. EXECUTION does
Mohammad Albattikhi Twitter: @MAlbattikhi

4. Pitch is an art, not a science
Mohammad Albattikhi Twitter: @MAlbattikhi

5. What is a pitch?
A pitch is when you’re briefly talking about your
business / idea trying to convince the target
audience of the value your providing [and take
action]
Mohammad Albattikhi Twitter: @MAlbattikhi

6. Pitch Target Audience
Audience The Ask
Investor Financial resources
Customers Purchase product / service
Employees / Co-Founders Join team
Suppliers / Vendors Provide good purchasing terms
Strategic partners Share resources
Media Think of the business positively
Mohammad Albattikhi Twitter: @MAlbattikhi

7. Pitch Progression
Name
Tagline
One Sentence Description
1 – 3 Minutes Pitch
“Elevator Pitch”
10 – 15 Minutes Pitch
w/ Pitch Deck & Business Plan
Mohammad Albattikhi Twitter: @MAlbattikhi

8. Content of a Pitch
• Problem / opportunity (Pain points)
• Target market (Who will buy it & why?)
• Product / service info (Value proposition)
• Market size
• Product price & production cost (Profit Model)
• Competition and competitive advantage
• Leadership team and background (Expertise)
• Funding requirement (The Ask)
• Killer closing
Mohammad Albattikhi Twitter: @MAlbattikhi

9. Simple Pitch
“If you can’t explain it simply, you don’t
understand it well enough”
–Albert Einstein
Mohammad Albattikhi Twitter: @MAlbattikhi

10. Elevator Pitch Format
My company, ________________________
Is developing _________________________
To help ______________________________
_________________________________with
_____________________________________
Name of Company
A defined offering
A defined audience
Solve a problem
Secret Sauce
Mohammad Albattikhi Twitter: @MAlbattikhi

11. 1. Be Specific
• Be clear and specific.
• Example:
– When you say: ‘A social utility’
– Investor will think: ‘a regional gas and electric
company?’
– You should say: ‘an ecommerce site’
Mohammad Albattikhi Twitter: @MAlbattikhi

12. 2. Defined offering
• No Buzz words
• Example:
– When you say: ‘Mobile social CRM’
– Investor will think: ‘For SMBs in EMEA over HTTP,
AKA SoLoMo-aaS,…?’
– You should say: ‘a mobile application’
Mohammad Albattikhi Twitter: @MAlbattikhi

13. 2. Defined offering
• No Adjectives
• Example:
– When you say: ‘A revolutionary service’
– Investor will think: ‘Fight the power..?’
– You should say: ‘Backend software’
Mohammad Albattikhi Twitter: @MAlbattikhi

14. 3. Defined Audience
• Identify Demographics
• Example:
– When you say: ‘Female Consumers’
– Investor will think: ‘So you’re targeting half the
world population? ’
– You should say: ‘Mothers in Jordan between the
age 24 to 36’
Mohammad Albattikhi Twitter: @MAlbattikhi

15. 3. Defined Audience
• Specify your market
• Example:
– When you say: ‘Arts and musicians’
– Investor will think: ‘Jugglers, piano players, and
trained monkeys unite!’
– You should say: ‘Unsigned electronic bands’
Mohammad Albattikhi Twitter: @MAlbattikhi

16. 3. Defined Audience
• Clarify the buyer
• Example:
– When you say: ‘Large companies’
– Investor will think: ‘You don’t sell to companies,
you sell to people’
– You should say: ‘Purchasing managers at medical
device companies’
Mohammad Albattikhi Twitter: @MAlbattikhi

17. 4. Understand the Problem
• Anyone should be able to understand the
problem
• Example:
– When you say: ‘Decrease latency across CDN
servers’
– Investor will think: ‘I don’t know what this means!’
– You should say: ‘Improve network performance
for their clients’
Mohammad Albattikhi Twitter: @MAlbattikhi

18. 5. Secret Sauce
• Be Specific
• Example:
– When you say: ‘Easier and faster’
– Investor will think: ‘Much better than harder and
slower’
– You should say: ‘With automated ordering of
diapers and other common baby products’
Mohammad Albattikhi Twitter: @MAlbattikhi

19. Delivery of a Pitch
• Speak clearly (Raise your voice & speak slowly)
• Pause and let he information sink in
• Tell a story (Not a list)
• Provide examples
• Use 4th grade language
• Relate to the audience
• Be enthusiastic (Show passion & energy)
Mohammad Albattikhi Twitter: @MAlbattikhi

20. Posture/Gesture during a pitch
• Stand relaxed, confident, and open
• Be careful with….
Hummm Oh yeah?! Parade rest NonchalantToo formal What is this?

21. Pitch Practice
My company, ________________________
Is developing _________________________
To help ______________________________
_________________________________with
_____________________________________
Name of Company
A defined offering
A defined audience
Solve a problem
Secret Sauce
Mohammad Albattikhi Twitter: @MAlbattikhi

22. Mohammad Albattikhi
Twittter: @MAlbattikhi