2. 1. Executive
Summary
• The last section to be filled
• IT is like a Movie trailer or summary for the
whole business plan
• Just 1 or 2 pages
Contoso business plan 2
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3. Introduction
• Here you can state your:
• Vision
• Mission
• Industry
• Goals and Objectives
Contoso business plan 3
6. Goals and objectives
Draft blueprints
Feb 20XX
Gather feedback
Oct 20XX
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Test design
Feb 20XX
Launch design
July 20XX
Deliver to client
Dec 20XX
Contoso business plan 6
Run focus groups
May 20XX
17. Distribution Channels
• List here your value creation processes
• Make sure to reflect on Quality and Service
levels
• Align your Value Creation process with the
value proposition, marketing and sales
17
18. Inventory
How you are going to manage your Finished
goods inventory and raw material
18
20. 4. Legalities
• Stat here what is the type of your company
from the legal side
• What is the law the guides your work
• How you will protect your Know how
(Intellectual Property)
20
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