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Business Plan
Preparation
By Mohammad Amr
1. Executive
Summary
• The last section to be filled
• IT is like a Movie trailer or summary for the
whole business plan
• Just 1 or 2 pages
Contoso business plan 2
This Photo by Unknown Author is licensed under CC BY-NC
Introduction
• Here you can state your:
• Vision
• Mission
• Industry
• Goals and Objectives
Contoso business plan 3
Management team
Takuma Hayashi
President
Mirjam Nilsson
Chief Executive Officer
Flora Berggren
Chief Operations Officer
Rajesh Santoshi
VP Marketing
4
Market summary
5
Goals and objectives
Draft blueprints
Feb 20XX
Gather feedback
Oct 20XX
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Test design
Feb 20XX
Launch design
July 20XX
Deliver to client
Dec 20XX
Contoso business plan 6
Run focus groups
May 20XX
Financials
Financials table
YEAR 1 YEAR 2 YEAR 3 DELTA
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000
Contoso business plan 8
2. Business
overview/Marketing
9
SWOT
10
PESTEL
11
Porter 5
Forces
12
Market
Size and
Growth
13
Select the marketing and sales channel that is suitable to your business and can show the value proposed by your
side
14
Sales Funnel
3. Operations Management
16
Distribution Channels
• List here your value creation processes
• Make sure to reflect on Quality and Service
levels
• Align your Value Creation process with the
value proposition, marketing and sales
17
Inventory
How you are going to manage your Finished
goods inventory and raw material
18
Legalities
19
4. Legalities
• Stat here what is the type of your company
from the legal side
• What is the law the guides your work
• How you will protect your Know how
(Intellectual Property)
20
This Photo by Unknown Author is licensed under CC BY
5.Financial Statements
21
Income
Statement
List here your expenses and
Revenues
Cash Flow
List here the cash received and the cash dets
on your company to calculate the amount of
Cash money in your bank account
Balance sheet
Thank you
25

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Business plan.pptx