Sales & Marketing Professional Having More than 12 Years Experience

1. Mohd. Ghufran Khan
E-Mail: Mohdghufran.khan@gmail.com/kghufran1@yahoo.com
Contact: 07566661008
Acknowledged for strengthening companies to lead in highly competitive markets and for delivering
innovative marketing concepts and strategies; targeting assignments in Marketing Operations
(Online &Offline) with an organization of repute
P R O F I L E S U M M A R Y
• MBA (Marketing & Event Management) with nearly 12 years of experience in Marketing Operations
• Expertise in setting up new initiatives, managing operations through new prestigious clients, creating strategic
marketing plans & budgets, developing product campaigns, conducting market research studies, reviewing marketing
plans & organizing various events at both National & International platforms
• Skills in SEO, Web Analytics, Content Mktg, Social Media Mktg, PPC & complete Digital Media Planning & Buying
• Hands-on experience in coordinating new product launches & ATL/ BTL activities for ensuring maximum brand visibility
• Skilled in executing marketing strategies for establishing greater awareness about company & its products and
building brand focus in conjunction with operational requirements
• Distinguished efforts in reviewing communication across multiple media including sales collateral, presentations,
direct/E-mail, website, social media, events/tradeshows, video, podcasts & success stories
• An innovative leader with strong analytical & interpersonal skills, who drives revenues and manages rapid growth
profitably with a focus on building a strong corporate culture
C O R E C O M P E T E N C I E S
Sales & Marketing Media Planning/Media Buying Brand Management
Event Management Public Relations Business Development
Product Launch Market Research Marketing Communication
Vendor Management Digital Marketing Costing & Budgeting
N O T A B L E A C C O M P L I S H M E N T S A C R O S S T H E C A R E E R
• Successfully Organised Tech Show for MPCG in Indore of Total Budget Spend 93.75 Lacs in June 2016
• Created & implemented Sales Strategy that helped in increasing A.S.P. by 8% through Up-selling LG Products in 2015
• Formulated & executed Marketing Promotion Campaign for RAC that helped in achieving growth of 62% and ensuring
58% Mosquito Away AC Contribution in 2015
• Merit of being awarded as:
• ‘Best Regional Marketing Manager’ among 12 Regions of India for H-1 & H-2, 2014
• ‘Best Marketing Manager’ for consecutive 3 years 2011,2012 & 2013 Successfully managed:
• Best promotional campaign LG IPS Season-2
• Successfully Handled 16 Product Launches for LGEIL
• Refrigerators, LED TV, OLED TV, UHD TV, WM, WP, RAC and Mobile Handsets
O R G A N I S A T I O N A L E X P E R I E N C E
Apr’14 - Till Date LG Electronics India Pvt. Ltd., Indore
Growth Path:
Dec’09 – Mar’14 Branch Marketing Manager
Apr’14 - Till Date Regional Retail Marketing Manager (MPCG)
• Role:
• Preparation of Activation Calendar and implementation of the same and planning of event calendar in lines with the
brand.
• Identifying and exploring new areas of opportunity for Brand Penetration and Growth.
• Ideation and Initiation of various Activation Plans to generate tertiary sales (Consumer Pull) at all channels.
• Support to Sales team to generate secondary sales through Trade Schemes (Customer Push).
• Control and effective utilization of the regional budget with proper phasing and evaluating opportunity costs.

2. • Develop and execute effective strategies based on Global Success Models and on understanding of customers, categories
and consumers with the objective of maximizing profitability.
• Leading Marketing Department of MPCG region that includes 4 branches located in Bhopal, Indore, Jabalpur & Raipur
• Managing a team of 4 Marketing Managers (on LG payroll-direct reporting) and a team of 152 (on third party
payroll – indirect reporting)
• Planning, creating & implementing local & national marketing strategy that helps in improving the business
• Extensive experience of developing, maintaining and delivering on marketing strategies to meet company
objectives
• Reviewing & evaluating productiveness and marketing initiatives ROI
• Developing & implementing plans for increasing the brand visibility at retail stores across different regions
• Creating partnerships & relationships with third parties to meet strategic objectives
Highlights:
• Led and plan Display Schemes to motivate partners (additional incentive schemes) towards increasing business
• Managed portfolio worth INR 650 Crores including generic brands from HE, HA, RAC & Mobile Communication product
segements
• Strengthened brand positioning and credibility by aligning 43% Disply Share across MPCG for HE, HA & RAC
• Formulate & Execute marketing campaigns for Mosquito Away RAC, Jet Spray Top Load Washing Machine and
Smart TV to counter competition
Dec’09 – Mar’14 LG Electronics India Pvt. Ltd., Bhopal as Branch Retail Marketing Manager
Role:
• Planned & organized promotions campaigns for increasing the brand visibility
• Engaged in media planning & media buying by optimizing media mix based on overarching communication strategy
• Managed SSE Management, their appointment, monthly target setting, achievement analysis, retention, training,
vendor management along with PR with external & internal parties
• Reviewed & finalized outlets for installing signages for increasing the brand visibility
• Conducted outdoor events, exhibitions & market visits to gather latest market updates
• Monitored competitors’ activities and accordingly crearted market related reports on daily, weekly & monthly basis
P R E V I O U S E X P E R I E N C E
Apr’08 – Nov’09 Reliance Communications, Bhopal & Ujjain as Assistant Manager (Marketing)
Nov’06 – Mar’08 Zee Turner Ltd., Bhopal as Senior Executive (Marketing- M.P. & C.G.)
Jul’04 – Oct’06 Hindustan Times (HT Media Ltd.), Bhopal as Executive
A C A D E M I C D E T A I L S
• MBA (Marketing & Event Management) from Indira Priyadarshani College of Management, Bhopal, Barkatullah
University in 2006
• M.Sc. (Computer Science) from Barkatullah University, Maulana Azad Institute of Professional Studies, Bhopal in 2004
• BCA from Barkatullah University, Bhopal School of Social Sciences, Bhopal in 2002
Other Course:
• Certificate Course “DMCA” in Digital Marketing from Simplilearn
• Successfully completed 7 Days Management Training Program in South Korea
I T S K I L L S
• Microsoft Office (Word, Excel & PowerPoint)
• Windows and Internet Applications
P E R S O N A L D E T A I L S
Date of Birth: 19th
October 1981
Languages Known: English, Hindi & Urdu
Present Address: F-308, Ocean Park, Nipania, Indore – 452001, MP
Permanent Address: SP-34, Lake Pearl Spring, Behind Asaram Bapu Ashram, Gandhi Nagar, Bhopal– 462036, MP