Social Media 101 Workshop
Introduction to Social Media

So what is Social Media?
• Social media is the use of web-
based and mobile technologies to
turn communication into interactive
dialogue. It is a group of Internet-
based applications that build on the
ideological and technological
foundations of Web 2.0, which
allows the creation and exchange
of user-generated content.

Web 2.0
• A Web 2.0 site allows users to
interact and collaborate with
each other in a dialogue as
creators of user-generated
content in a virtual community,
in contrast to websites where
users are limited to the passive
viewing of content that was
created for them.

User Generated Content
• UGC is on-line content that is
produced by users of web
sites, as opposed to
traditional media producers
such as broadcasters and
production companies. It
reflects the democratization
of media production through
new technologies that are
accessible and affordable.

Social media is an online
conversation!
Look Who’s Online:
– your customers – your critics
– your donors – your fans &
– your volunteers friends
– your employees – your competition
– your investors – anyone who has
internet access
and an opinion.

But to you, all this is …

So what is Social Media REALLY?

Listen
• Find where your audience is
participating & identify the
influencers
• Read industry blogs
(including comments)
• Google your organization’s
name and your own name
• Find tools that can help you
listen

Share Your Content
• Don’t be afraid to share. You
need to share information to
get the value out of social
media
• Make your content easy to
share
• Incorporate tools that
promote sharing:
– Share This, RSS feeds, Email a
friend

Contribute in a meaningful way
• Think like a contributor, not
a marketer
• Consider what is relevant to
the community before
contributing
• Don’t promote your services
on every post
• Win friends by promoting
other people’s content if it
interests you

Be personal and act like a person
• Don't shout. Don't
broadcast. Don’t brag.
• Speak like yourself – not a
corporate marketing shill or
press secretary
• Personify your brand – give
people something they can
relate to.

Be transparent & honest
• Avoid puffery
(people will ignore it)
• Avoid evasion and lying
(people won’t ignore it)
• Companies have watched
their biggest screw-up's rise
to the top 10 of a Google
search
• Admit your mistakes right
away

See criticism as an opportunity
• Don’t try to delete or
remove criticism (it will just
make it worse)
• Listen to your detractors
• Admit your shortcomings
• Work openly towards an
explanation and legitimate
solution

Southpark Videos

And now from QUICK STATS

Do you see the power of Social
Media YET??

Social Media Tools

History of Social Media

Information Overload?

Information Overload?
• You do not have to acquire
ALL the knowledge
• Pace yourself
• Interact only with people or
topics that you care about
• Do not start using all the tools
at once
• Take breaks and remember to
breathe

Facebook

Facebook
• create online profiles
• share photos, video, and audio, links
• send private message and instant message
• learn more about people and organizations
• Follow brands, celebrities, and gain your own
fans

Other Social Networks

Twitter

Linkedin

Linkedin
• On LinkedIn you can:
– Post a profile and resume
– Connect with colleagues
– Share professional recommendations
– Find jobs
– Forums to demonstrate expertise and find
answers
• average individual salary on LinkedIn is
$109,000

Blogs
• A blog is a website with regular entries of
commentary or news usually presented in
reverse chronological order.

Video Sharing
• Video sharing sites let you
upload videos and share
them with people.
• They’re a perfect
repository for video
blogs, taped seminars,
witty Powerpoints,
commercials, how-to’s
and a behind-the-scene
look at your organization.

Jennifer Aniston

Photo Sharing
• Photo sharing sites give
you a place to upload and
organize your photos
• You can invite friends to
check out your photos
and people can find your
photos by searching for
the keywords (tags) you
apply to your photos.

Photo Sharing
• Photo sharing sites give
you a place to upload and
organize your photos
• You can invite friends to
check out your photos
and people can find your
photos by searching for
the keywords (tags) you
apply to your photos.

Questions?