1. WELCOME
GUIDE
www.digitalzonein.com
1
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2. INTRODUCTION
03 Welcome
A quick summary of our commencement and
the various services offered by Digitalzone
We strive hard and put in our best to exceed
your expectations each time
Digitalzone’s skillset and beliefs that are
followed in the highest regard
A detailed clarification about
procedures at Digitalzone
Overview
How we work
Important Contacts
Our Promise to You
Trade Reference
04
05
06
12
14
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3. WELCOME
Welcome to Digitalzone!
We are delighted that you have trusted us at Digitalzone to manage your varied processes
of Digital Marketing, Demand Generation, Lead Generation, Whitepaper Syndication,
Event Management and Data Management with a view to ensure prominent marketing and
consistent pre–sales techniques.
The objective of this guide is to give you an insight about the services we offer - to help you
anticipate our efforts to attend to your needs.
Digitalzone is a global cohesive sales and marketing process outsourcing company that
specializes in assisting companies to build sales pipeline with a view to reducing sales cycle
time of products/services.
As part of our expertise, we also help generate market visibility, build awareness and
establish business relationships in new markets. With over 23 years of immaculate experience
in the field, dedicated program managers and cutting-edge marketing software exclusively
designed for Digitalzone, we are an unparalleled choice for all your marketing initiatives.
We are extremely proud of our record of accomplishments and our honored partners can
attest to the fact that our lead generation methodologies are efficient, guarantee timely
delivery and are available at a pleasantly surprising cost!
Mohammad Tareequddin - CEO
3
DID YOU
KNOW?
Digitalzone offers
one of the most
comprehensive
lead generation
service in India.
However, it is
attentive client
service that truly
sets us apart.
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4. OVERVIEW
Professional service firms come across diverse challenges when it comes to lead generation:
Play by the right tactics to generate effective and quality leads, encourage constant lead
generation activities, develop a strategy to get the attention of busy decision makers;
measure, track and improve beneficial means of lead generation etc.
Know your Audience:
A critical step in choosing the right tactics is to understand your base target. Marketing
101 focuses on target, target and target. Targeting, however, goes much beyond the
general profile of a client and includes their point of view, decision-making approach, and
expectations from potential service providers.
Make Measurement a Top Priority:
It is difficult to zero down on reliable tactics without measuring results. By becoming rigorous
in measurement, the need for effective strategy increases. One needs to determine where
clients come from, the origination of leads, a number of qualified leads generated, proposal
win rate etc. Alongside, effective tracking, measurement, and analysis are also critical.
The Right Person for the Right Position:
Professional service firms often merge the responsibility of delivering business with generating
leads, leading sales conversations, closing deals and managing clients. The result? Lead
generation activities come to a halt when delivery staff engages with clients. High success
rate with lead generation is possible when a team operates wholly on generating new leads.
Time structures should not determine lead generation.
4
REMEMBER:
Digitalzone helps
you maximize
your sales funnel
with a view to
increasing ROI.
Call us on :
020-65003210
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5. OUR PROMISE TO YOU
Digitalzone abides by certain commitments to ensure we provide exceptional service paired
with flawless experience.
DATABASE:
With minute research and significance on quality, the accuracy of our database is 95%.
FOLLOW-UP:
We ensure all our client communications are systematically stored in a CRM aligned with
proper follow-up dates. This ensures no call is missed and increases our hit rate leading to
effectiveness in obtaining guaranteed leads.
CAMPAIGN MANAGEMENT:
Our communication approach for effective marketing is based on the AIDA strategy that
works to seize customers’ Attention, initiate Interest, create Desire and prompt Action.
AVOID FILTERATION:
Digitalzone ensures the data collected is pertinent and thereby reduces overheads to
eliminate unwanted statistics.
QUALITY ASSURANCE:
We use “Q-Mark”, a strong and stringent validation tool to help legalize and qualify lead
generation and assure perfect execution.
We make certain an exclusive project manager dedicatedly handles each campaign to
ensure persistent updates, reviews and reports throughout the campaign.
Our primary focus lies in providing our partner firms with competent, cost-effective
and premium quality lead generation solutions.
5
DID YOU
KNOW?
Digitalzone
provides a free
sample of 20
leads to every
partner who
commences
their operations
with us.
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6. How we work
6
=
Cold Calling A
Step
01
Step
02
Step
03
Step
04
Experiment with
an array of different
techniques for
lead generation on
a small scale
Measure your
results and
track progress
Pick the top 5
most effective
techniques
and implement
them for a
larger project
Finally, reap your
rewards. However,
you may also go
back to the previous
step and shuffle
your techniques
occasionally.
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7. How we work
7
Digital
Marketing B
“Digitalzone is like
a breath of fresh air,
quick turnaround
of lead requirement
at a fair and
reasonable price.
They are always
responsive to any
complex question
we pose.”
Nishit Sharma, MD
Electronic Corporation
of Tamil Nadu Ltd.
Email
Landing Page
with Form
Offer Given and
Lead Generated
social Blog
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8. How we work
8
Demand
Generation with
Social Media
C
Generate Demand from
better customers
analyze
Win/Loss
Analysis
Buyer
Profiling
Value
Proposition
Product
Development
Branding &
Differentiators
Pursuit
Strategies
Campaign
Planning
Collateral
Development
Market
Segmentation
propose position
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9. How we work
9
Demand
Generation with
Social Media
C
Demand
Generation
Unqualified Leads qualified opportunities Win
delayed opportunitiesMarketing feedback
Lead
Nurturing
Sales
Events
nurture
score
LOST
Engage
Qualify Propose
negotiate
Measure
report automate
route
Direct
Response
Content
Interactive
Strategy
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10. How we work
10
OUR SERVICE EXPERTIZE SOLUTIONS
Lead Generation,
Nurturing & Progression01
03 07
05
02
04 08
06
International Business &
Market Intelligence
Database management
(contact list development, database
cleansing/scrubbing)
Event Recruitment
e.g. Webinars, Webcasts
trade shows etc
Demand Generation
Search Engine
Optimization
Account Profiling
Whitepaper Syndication
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11. How we work
11
Multi-model Lead Generation
Branding
E-mail Social Media Online Marketing Website Referrals
Events Public Relations Direct Mail Content Marketing Phone Calls
• Advertising
• Sponsorships
• Newsletters
• Events
• One-to-one
• One-to-many
• Newsletters
• Organic Search
• Paid Search
• Newsletter
Sponsorships
• Banners
• Portais
• Online
Directores
• Search Engine
Optimization
• Landing Page
• Pay-per-click
• Vendors
• Consultants
• Customers
• Partners
• Blog
• Podcast
• RSS
• Video
• Twitter
• Linkedin
• Seminars
• Work Shops
• Webinars
• Teleseminar
• Conferences
• Tradeshows
• Executive
Briefings
• Editorials
• Public Speaking
• Press Release
• Content
• News Coverage
• Article
Placement
• Self Mailer
• Postcards
• Dimensional
Mail
• Personal Letters
• Articles
• Blogs
• Podcasts
• E-books
• Video
• Speaking
• Identify and
Verify Contacts
• Develop
Relationships
• Gain Internal
Referrals
• Uncover
Business Needs
• Opt-in for
Content
Notification
• Identify Sales
Ready Leads
• Invite to
Upcoming
Events
• Re-engage Past
Opportunities
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12. Trade Reference
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13. Trade Reference
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14. Contact US
Headquarters
C-5 Level
Amanora Chambers(East),
Amanora Park Town,
Hadapsar, Pune,
Maharashtra-411028, India
020 - 650-03-210 | www.digitalzonein.com | contact@digitalzonein.com
US Office
10343 Federal Blvd,
Unit J-104 Westminster,
CO 80260
+1- 720-732-9398
Mohammad Tareequddin
CEO
Rushikesh Pawar
Director of Operations
Kunal Sharma
Business Development Manager
mtareeq@digitalzonein.com
ksharma@digitalzonein.com
+91-7774052680 +91-9850830707
rpawar@digitalzonein.com
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